HEAD Executive and Leadership Team

Jose Zuniga, the Chief Executive Officer at HEAD, directs the overarching strategic vision for the global manufacturing of high-performance sports equipment. Zuniga manages the integration of winter sports and racquet sports divisions to ensure consistent product excellence across international markets. By aligning research and development with professional athlete requirements, the Chief Executive Officer drives the company toward market leadership in technical innovation. This role involves constant collaboration with the board to optimize supply chain efficiency and expand the reach of premium sportswear lines. Jose Zuniga monitors global performance metrics to maintain competitive advantages in the diving and swimming gear sectors. Through rigorous oversight of operational scaling, the Chief Executive Officer secures long-term growth and brand prestige. Zuniga prioritizes the delivery of high-quality gear that meets the demands of elite competitors worldwide, ensuring that the company remains at the forefront of the global sports industry.

Darren Boey, the Founder & Chief Executive Officer at HEAD, architects the foundational business model that supports the production of premium, high-performance sports equipment. Boey focuses on the long-term evolution of the brand, ensuring that the company maintains its reputation for quality and performance across all product categories. As the Founder & Chief Executive Officer, Boey oversees the strategic expansion into new regional markets, particularly focusing on the growth of winter sports and racquet sports divisions. This leadership position requires constant interaction with executive teams to refine product design and manufacturing standards. Darren Boey drives the company mission by fostering a culture of innovation that attracts top professional athletes. By balancing operational stability with aggressive market penetration, Boey ensures that the organization remains a dominant force in the global sports equipment sector. The Founder & Chief Executive Officer consistently evaluates market trends to adapt the product portfolio for diverse athletic needs.

Ashlie Lykins, the Interim Chief Financial Officer at HEAD, directs the financial planning, reporting, and capital allocation strategies for the global manufacturing operations. Lykins oversees the fiscal health of the winter sports, racquet sports, and sportswear divisions, ensuring that resource distribution aligns with the company's strategic goals. As the Interim Chief Financial Officer, Lykins manages the balance sheet to support ongoing investments in research and development for high-performance equipment. This role requires close collaboration with the executive team to monitor profitability across diverse geographic markets. Ashlie Lykins implements rigorous cost-control measures to optimize manufacturing efficiency and maintain competitive pricing. By providing accurate financial forecasting, the Interim Chief Financial Officer enables informed decision-making regarding international expansion and product line diversification. Lykins ensures that the company maintains a strong financial foundation, allowing for continued investment in the quality and innovation that define the brand's market position.

Sara Tremblay, the President at HEAD, directs the day-to-day operational execution across all manufacturing and distribution channels. Tremblay oversees the integration of product development cycles with global supply chain logistics to ensure the timely delivery of high-performance sports equipment. As the President, Tremblay manages the cross-functional teams responsible for maintaining the quality standards of skis, tennis racquets, and swimming gear. This leadership role involves streamlining internal processes to improve operational efficiency and support the company's growth objectives. Sara Tremblay coordinates with regional managers to address market-specific challenges and capitalize on emerging opportunities in the sportswear sector. By fostering collaboration between design, production, and sales departments, the President ensures that the company meets the evolving needs of professional athletes. Tremblay drives the implementation of sustainable manufacturing practices, reinforcing the brand's commitment to quality and performance while maintaining a robust operational footprint in the global sports market.

Stephen Bobby, the Chief Marketing Officer at HEAD, directs all global brand initiatives and promotional strategies for premium sports equipment and apparel. Bobby manages the positioning of high-performance products within the winter sports, racquet sports, and diving sectors to maximize market share. By crafting targeted campaigns that highlight the technical superiority of the gear, the Chief Marketing Officer ensures strong brand resonance among professional athletes and recreational users alike. This role involves coordinating with regional teams to execute localized marketing efforts that support the company's international presence. Stephen Bobby analyzes consumer data to refine messaging and enhance the visibility of new product launches. Through strategic partnerships with elite sports figures, the Chief Marketing Officer elevates the brand profile in competitive arenas. Bobby maintains a focus on digital engagement and retail presence to drive revenue growth, ensuring that the company remains the preferred choice for athletes seeking quality and performance.