Hatch Executive and Leadership Team

July, 2026

Leadership Overview

Hatch has 10 executives leading key functions including strategy, operations, marketing, finance, technology, and revenue.

Driven by a legacy of innovation, Hatch focuses on delivering comprehensive consulting services that optimize market strategies, production, technology development, and capital project execution for businesses worldwide.

Leadership Roles at Hatch

  • Chief Executive Officer - Norman Decelles
  • Founder & Chief Executive Officer - Ariane Goldman
  • Chairman & Chief Executive Officer - Kurt Strobele
  • Chief Financial Officer - Tom Johnson
  • Chief Operating Officer - Andrew Howerton
  • Chief Marketing Officer - Tom Mansfield
  • Chief of Staff - Rachel Tey
  • Chief Information Officer - Tara Drover
  • Chief Revenue Officer - Timothy Geisenheimer
  • Global Chief Information Officer - Maurice Tayeh
  • Norman Decelles - Chief Executive Officer

    Norman Decelles, the Chief Executive Officer at Hatch, directs the overarching corporate strategy and operational execution. Decelles guides the firm's global initiatives, ensuring alignment with its founding principles of market strategy optimization and capital project delivery. This leadership role involves fostering innovation in technology development and managing complex production environments. Decelles drives the company's expansion and market positioning, focusing on sustainable growth and client success. The Chief Executive Officer ensures that Hatch's consulting services consistently meet the evolving needs of businesses across various sectors. Norman Decelles maintains a keen focus on enhancing the firm's reputation for excellence in project design and execution, solidifying Hatch's standing as a premier consulting partner.

    Ariane Goldman - Founder & Chief Executive Officer

    Ariane Goldman, the Founder & Chief Executive Officer at Hatch, established the company's foundational vision for market strategy and operational excellence. Goldman oversees the strategic direction, emphasizing technology development and capital project design. The Founder & Chief Executive Officer champions the firm's commitment to managing and optimizing production processes for clients. This leadership position involves cultivating a culture of innovation and client-centric solutions. Goldman's influence extends to shaping the company's long-term objectives and ensuring robust service delivery. Ariane Goldman remains dedicated to advancing Hatch's mission of providing unparalleled consulting services, driving client success through expert guidance in market dynamics and project execution.

    Kurt Strobele - Chairman & Chief Executive Officer

    Kurt Strobele, the Chairman & Chief Executive Officer at Hatch, presides over the company's strategic governance and executive leadership. Strobele guides the firm's long-term vision, focusing on market strategies and capital project delivery. The Chairman & Chief Executive Officer ensures that Hatch's operations effectively manage and optimize production for its diverse clientele. This role involves fostering advancements in technology development and maintaining the highest standards in consulting services. Strobele's oversight extends to financial health and operational efficiency across all global engagements. Kurt Strobele is committed to upholding Hatch's legacy of excellence, driving innovation and ensuring client satisfaction through expert project design and execution.
    Kurt Strobele

    Tom Johnson - Chief Financial Officer

    Tom Johnson, the Chief Financial Officer at Hatch, oversees all financial planning, reporting, and fiscal management for the organization. Johnson ensures the financial health and stability of Hatch, supporting its strategic initiatives in market strategies and capital project delivery. The Chief Financial Officer manages budgeting, forecasting, and investment strategies, crucial for technology development and production optimization. This leadership position involves safeguarding company assets and maximizing financial performance. Tom Johnson provides critical financial insights to guide executive decision-making and ensure sustainable growth. Johnson's expertise is vital for maintaining Hatch's operational capacity and its ability to undertake large-scale project designs.

    Andrew Howerton - Chief Operating Officer

    Andrew Howerton, the Chief Operating Officer at Hatch, manages the day-to-day operational functions and service delivery across all global projects. Howerton ensures the efficient execution of consulting services, focusing on optimizing production and capital project design. The Chief Operating Officer oversees the implementation of Hatch's strategies for technology development and market engagement. This role involves streamlining processes to enhance client satisfaction and project outcomes. Andrew Howerton drives operational excellence, ensuring that Hatch's teams deliver high-quality results in managing complex business challenges. Howerton's leadership is critical to maintaining Hatch's reputation for reliability and effectiveness in project delivery.
    Andrew Howerton

    Tom Mansfield - Chief Marketing Officer

    Tom Mansfield, the Chief Marketing Officer at Hatch, directs all global marketing initiatives and brand strategy. Mansfield oversees the development and execution of campaigns that highlight Hatch's expertise in market strategies, production optimization, and capital project delivery. The Chief Marketing Officer ensures that the company's value proposition is clearly communicated to target industries, driving lead generation and client acquisition. This leadership role involves collaborating with sales and operations teams to align marketing efforts with business objectives. Tom Mansfield focuses on enhancing Hatch's market presence and thought leadership in technology development and project design. Mansfield's strategic approach strengthens Hatch's position as a premier consulting partner.
    Tom Mansfield

    Rachel Tey - Chief of Staff

    Rachel Tey, the Chief of Staff at Hatch, serves as a key strategic advisor to the executive leadership team, facilitating operational efficiency and cross-functional alignment. Tey supports the execution of Hatch's core services, including market strategies, production optimization, and capital project design. The Chief of Staff enhances communication channels and drives key initiatives forward, ensuring seamless project delivery. This role involves managing strategic projects and supporting the Chief Executive Officer in various capacities. Rachel Tey focuses on optimizing internal processes and fostering a collaborative environment. Tey's contributions are essential for advancing Hatch's goals in technology development and overall business strategy.

    Tara Drover - Chief Information Officer

    Tara Drover, the Chief Information Officer at Hatch, directs the company's information technology strategy and infrastructure. Drover ensures that Hatch's technology systems effectively support its consulting services, including market strategies and capital project delivery. The Chief Information Officer oversees the implementation of advanced technological solutions for production optimization and data management. This leadership role involves safeguarding digital assets and enhancing cybersecurity measures. Tara Drover champions innovation in IT, driving the adoption of tools that improve operational efficiency and client engagement. Drover's focus on robust IT infrastructure is critical for Hatch's continued success in technology development.

    Timothy Geisenheimer - Chief Revenue Officer

    Timothy Geisenheimer, the Chief Revenue Officer at Hatch, leads all revenue-generating activities and sales strategies across global markets. Geisenheimer drives business development efforts, focusing on expanding Hatch's client base for market strategies and capital project delivery. The Chief Revenue Officer oversees the sales organization, ensuring alignment with corporate objectives for production optimization and technology development. This role involves cultivating strong client relationships and identifying new revenue streams. Timothy Geisenheimer is dedicated to achieving ambitious revenue targets and enhancing the company's market share. Geisenheimer's strategic leadership is instrumental in Hatch's sustained financial growth and project success.
    Timothy Geisenheimer

    Maurice Tayeh - Global Chief Information Officer

    Maurice Tayeh, the Global Chief Information Officer at Hatch, directs the company's worldwide information technology infrastructure and digital transformation initiatives. Tayeh ensures that Hatch's global operations are supported by robust, scalable, and secure IT systems, crucial for market strategies and capital project delivery. The Global Chief Information Officer oversees the integration of cutting-edge technologies to enhance production optimization and client service capabilities. This leadership position involves managing global IT teams and ensuring compliance with international data regulations. Maurice Tayeh focuses on leveraging technology to drive innovation and operational excellence across all regions. Tayeh's strategic vision strengthens Hatch's global technological foundation.
    Maurice Tayeh

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    Frequently Asked Questions Regarding Hatch Top Executives and Leadership Team

    Who leads Hatch?
    Hatch is led by Norman Decelles (Chief Executive Officer), along with executives such as Ariane Goldman (Founder & Chief Executive Officer) and Kurt Strobele (Chairman & Chief Executive Officer).
    Who is part of Hatch’s executive team?
    The executive team of Hatch includes leaders such as Norman Decelles (Chief Executive Officer), Ariane Goldman (Founder & Chief Executive Officer), Kurt Strobele (Chairman & Chief Executive Officer) and other senior executives.
    How many executives does Hatch have?
    Hatch has 10 executives leading key business areas.
    What roles are included in Hatch’s leadership team?
    The leadership team of Hatch includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chairman & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer.