Leadership Overview
Hasbro has 5 executives leading key functions including corporate strategy, global marketing, entertainment operations, legal compliance, and commercial sales.
Driven by a commitment to global play, Hasbro creates joy and community through iconic storytelling and immersive brand experiences that connect generations of fans worldwide.
Driven by a commitment to global play, Hasbro creates joy and community through iconic storytelling and immersive brand experiences that connect generations of fans worldwide.
Leadership Roles at Hasbro
Chris Cocks - Chief Executive Officer & Board Member
Chris Cocks, the Chief Executive Officer & Board Member at Hasbro, directs the overarching corporate strategy and long-term vision for the global toy and game portfolio. Overseeing the integration of digital gaming with physical play, the Chief Executive Officer & Board Member ensures alignment between creative development and market demand. This leadership role involves managing relationships with the Board to drive sustainable growth across the TRANSFORMERS and MAGIC: THE GATHERING franchises. By prioritizing innovation in storytelling, Chris Cocks directly impacts the company's ability to reach diverse international audiences. Ultimately, Cocks secures the competitive positioning of the organization within the entertainment sector, fostering a culture of excellence that spans all product categories. Through rigorous oversight of operational efficiency, the Chief Executive Officer & Board Member maintains the company's status as a premier provider of consumer products and interactive entertainment experiences for fans everywhere.
Marc Schaberg - Chief Operating Officer, Hasbro Entertainment
Marc Schaberg, the Chief Operating Officer, Hasbro Entertainment at Hasbro, directs the operational infrastructure supporting the company's film, television, and digital content production. Overseeing the complex logistics of entertainment development, the Chief Operating Officer, Hasbro Entertainment ensures that creative projects align with the broader corporate mission of connecting fans through storytelling. This leadership role involves managing production workflows and resource allocation for major intellectual properties like DUNGEONS & DRAGONS. By streamlining the transition from concept to screen, Marc Schaberg directly impacts the efficiency and output quality of the entertainment division. Ultimately, Schaberg secures the operational stability required to scale content production across global media platforms. Through the management of cross-functional teams, the Chief Operating Officer, Hasbro Entertainment facilitates the seamless integration of entertainment assets into the company's wider consumer product ecosystem, driving engagement and expanding the reach of the brand portfolio.
Elizabeth Gilbert - President, Commercial (Americas)
Elizabeth Gilbert, the President, Commercial (Americas) at Hasbro, directs the sales and distribution strategy for the entire product portfolio across the North American market. Overseeing retail partnerships and channel management, the President, Commercial (Americas) ensures that Hasbro Gaming and other core brands reach consumers through diverse physical and digital storefronts. This leadership role involves analyzing regional market trends to optimize inventory placement and promotional execution. By driving revenue growth through strategic retail collaborations, Elizabeth Gilbert directly impacts the company's financial performance in the region. Ultimately, Gilbert secures market dominance by aligning commercial activities with the evolving preferences of the North American consumer base. Through the management of regional sales teams, the President, Commercial (Americas) facilitates the delivery of engaging brand experiences, ensuring that the company's products remain accessible and relevant to fans throughout the Americas while supporting the broader organizational goal of global connectivity.
Jason Bunge - Chief Marketing Officer
Jason Bunge, the Chief Marketing Officer at Hasbro, directs global brand strategy and consumer engagement initiatives across the entire portfolio of iconic toys and games. Overseeing the development of multi-channel campaigns, the Chief Marketing Officer ensures that brands like NERF and PLAY-DOH maintain strong resonance with modern audiences. This leadership role involves collaborating with creative teams to amplify brand visibility through digital platforms and traditional media channels. By optimizing marketing spend and consumer insights, Jason Bunge directly impacts the company's market share and brand equity. Ultimately, Bunge secures consistent growth by tailoring messaging to specific demographic segments across global markets. Through the execution of high-impact promotional strategies, the Chief Marketing Officer drives the connection between the company's storytelling mission and the exhilaration of play, ensuring that every product launch achieves maximum reach and sustained consumer interest in a competitive landscape.
Barbara Finigan - Executive Vice President & Chief Legal Officer
Barbara Finigan, the Executive Vice President & Chief Legal Officer at Hasbro, directs all legal affairs, corporate governance, and intellectual property protection strategies. Overseeing the defense of iconic brands like TRANSFORMERS and PEPPA PIG, the Executive Vice President & Chief Legal Officer ensures compliance with international regulations across all operational territories. This leadership role involves managing complex licensing agreements and mitigating risks associated with global product distribution. By providing strategic counsel to the Board and executive leadership, Barbara Finigan directly impacts the company's ability to navigate the legal complexities of the toy and entertainment industries. Ultimately, Finigan secures the long-term integrity of the company's assets through rigorous enforcement and proactive policy development. Through the oversight of legal operations, the Executive Vice President & Chief Legal Officer maintains the ethical standards and regulatory compliance necessary to support the company's mission of creating joy and community for fans worldwide.
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