Leadership Overview
Hasbro has 4 executives leading key functions including marketing, operations, finance, and commercial strategy.
Driven by a Purpose to create joy and community, Hasbro connects generations through storytelling and play, delivering engaging brand experiences globally via toys, games, and entertainment.
Driven by a Purpose to create joy and community, Hasbro connects generations through storytelling and play, delivering engaging brand experiences globally via toys, games, and entertainment.
Leadership Roles at Hasbro
Lila Sayre - Executive Associate To Chief Financial Officer and Chief Operating Officer
Lila Sayre, the Executive Associate To Chief Financial Officer and Chief Operating Officer at Hasbro, provides critical support to senior financial and operational leadership. Sayre facilitates the smooth functioning of executive operations, managing complex schedules, coordinating high-level meetings, and ensuring timely dissemination of information between the Chief Financial Officer and Chief Operating Officer. This role involves handling sensitive data and confidential projects, requiring meticulous attention to detail and discretion. The Executive Associate To Chief Financial Officer and Chief Operating Officer plays a vital part in enabling strategic decision-making by ensuring that key executives have the necessary support and information. Sayre's contributions are essential for maintaining operational momentum and supporting Hasbro's overarching mission to create joy and community through its diverse portfolio of products and entertainment.
Marc Schaberg - Chief Operating Officer, Hasbro Entertainment
Marc Schaberg, the Chief Operating Officer, Hasbro Entertainment at Hasbro, manages the operational framework for the company's entertainment division. Schaberg directs the day-to-day operations critical to bringing Hasbro's storytelling and play experiences to life through various entertainment mediums. This involves optimizing production pipelines, managing cross-functional teams, and ensuring efficient resource allocation across film, television, and digital content development. The Chief Operating Officer, Hasbro Entertainment's focus is on streamlining processes to accelerate content creation and distribution, aligning operational execution with the company's strategic goals. By enhancing operational efficiency, Schaberg supports Hasbro's mission to deliver engaging brand experiences for global audiences. This executive role requires close collaboration with creative and business development teams to translate intellectual property into successful entertainment franchises, driving value and expanding the reach of brands like DUNGEONS & DRAGONS and PEPPA PIG.
Elizabeth Gilbert - President, Commercial (Americas)
Elizabeth Gilbert, the President, Commercial (Americas) at Hasbro, leads all commercial operations and revenue generation across the North and South American markets. Gilbert directs sales strategies, channel management, and business development initiatives to maximize market penetration and consumer access to Hasbro's extensive brand portfolio. This leadership position involves overseeing teams responsible for retail partnerships, distribution networks, and direct-to-consumer channels throughout the Americas. The President, Commercial (Americas) ensures that Hasbro's commercial activities align with its mission to connect generations through play and storytelling. By driving sales performance and expanding market reach, Gilbert directly contributes to Hasbro's financial objectives and its ability to deliver engaging brand experiences. This executive's purview encompasses optimizing go-to-market strategies and fostering strong relationships with key commercial partners across the region.
Jason Bunge - Chief Marketing Officer
Jason Bunge, the Chief Marketing Officer at Hasbro, directs global brand strategy and consumer engagement initiatives. Bunge oversees the development and execution of marketing campaigns that amplify Hasbro's iconic brands, including MAGIC: THE GATHERING, NERF, and TRANSFORMERS, ensuring consistent brand messaging across all platforms. This leadership role involves driving market penetration and fostering deeper connections with diverse fan bases worldwide. By analyzing market trends and consumer insights, the Chief Marketing Officer shapes product positioning and promotional activities. Bunge's strategic oversight ensures that marketing efforts directly support Hasbro's mission to entertain and connect generations through the wonder of storytelling and the exhilaration of play. The Chief Marketing Officer's responsibilities extend to managing advertising budgets and optimizing media spend for maximum impact, ultimately contributing to Hasbro's sustained growth and market leadership in the toy and game industry.
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