Hasbro Executive and Leadership Team

Chris Cocks, the Chief Executive Officer & Board Member at Hasbro, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the integration of toys, gaming, and entertainment, the Chief Executive Officer & Board Member ensures alignment across all business units to maximize brand value. This leadership role involves managing relationships with the Board to drive sustainable growth and innovation within the global toy and game market. By prioritizing the expansion of iconic franchises like MAGIC: THE GATHERING and TRANSFORMERS, Chris Cocks directly impacts the company's ability to connect with diverse audiences. The Chief Executive Officer & Board Member maintains a focus on operational excellence, ensuring that every product launch supports the broader mission of creating joy. Ultimately, Cocks secures the competitive position of the firm while fostering a culture of creativity and community engagement across all international markets.

Lila Sayre, the Executive Associate To Chief Financial Officer and Chief Operating Officer at Hasbro, coordinates critical financial and operational workflows to ensure organizational efficiency. Overseeing the administrative alignment between the finance and operations departments, the Executive Associate To Chief Financial Officer and Chief Operating Officer facilitates seamless communication across the executive leadership team. This leadership role involves managing complex project timelines and supporting the execution of strategic initiatives that underpin the company's financial health. By streamlining internal processes and providing analytical support, Lila Sayre directly impacts the operational agility of the firm. The Executive Associate To Chief Financial Officer and Chief Operating Officer maintains a focus on resource allocation and performance tracking to support the company's broader commercial objectives. Ultimately, Sayre secures the structural integrity of the business by ensuring that financial and operational goals remain synchronized across all global departments.

Marc Schaberg, the Chief Operating Officer, Hasbro Entertainment at Hasbro, directs the production and distribution of entertainment content that fuels the company's brand ecosystem. Overseeing the development of film, television, and digital media projects, the Chief Operating Officer, Hasbro Entertainment ensures that storytelling initiatives align with the broader goals of the toy and gaming divisions. This leadership role involves managing production partnerships and optimizing the delivery of content to global audiences. By leveraging intellectual property like DUNGEONS & DRAGONS, Marc Schaberg directly impacts the company's ability to expand its footprint in the entertainment sector. The Chief Operating Officer, Hasbro Entertainment maintains a focus on operational scalability and creative quality to ensure that every project enhances the value of the brand portfolio. Ultimately, Schaberg secures the company's position as a premier entertainment powerhouse by driving innovation in content creation and distribution strategies.

Elizabeth Gilbert, the President, Commercial (Americas) at Hasbro, directs all sales and commercial operations across the North American market. Overseeing the distribution and retail partnerships for the company's extensive toy and game portfolio, the President, Commercial (Americas) ensures that products reach consumers efficiently and effectively. This leadership role involves managing regional sales teams and developing strategies to capture market share in a highly competitive retail environment. By optimizing supply chain logistics and retail execution, Elizabeth Gilbert directly impacts the company's revenue performance in the Americas. The President, Commercial (Americas) maintains a focus on building strong relationships with major retailers to ensure the successful launch of new products and the continued growth of legacy brands. Ultimately, Gilbert secures the company's commercial success by driving regional sales initiatives that align with the global mission of delivering joy and entertainment to every household.

Jason Bunge, the Chief Marketing Officer at Hasbro, architects the global brand strategy and consumer engagement initiatives for the entire product portfolio. Overseeing the marketing lifecycle for brands like NERF and PLAY-DOH, the Chief Marketing Officer ensures that every campaign resonates with target demographics across diverse geographic regions. This leadership role involves collaborating with creative teams to amplify brand storytelling and drive consumer demand through digital and traditional channels. By optimizing marketing spend and analyzing consumer behavior, Jason Bunge directly impacts the company's market share and brand equity. The Chief Marketing Officer maintains a focus on delivering cohesive brand experiences that translate into tangible revenue growth. Ultimately, Bunge secures the long-term relevance of the company's intellectual property by fostering deep emotional connections with fans through innovative, data-driven marketing strategies that span the entire global entertainment landscape.