Happy State Bank Executive and Leadership Team

October, 2026

Leadership Overview

Happy State Bank has 10 executives leading key functions including regional market strategy, commercial lending oversight, and branch operations management.

Committed to community-focused financial growth, Happy State Bank delivers comprehensive banking and financing services while maintaining a robust presence across Texas to support local economic development.

Leadership Roles at Happy State Bank

  • Market President - Happy State Bank - Daniel Herron
  • Regional President - Matt Kelley
  • President, Market (Round Rock) - Trevor Burwick
  • President (Fort Worth) - Brian Lixey
  • Market President, Canyon - Cierra McCarty
  • Branch President - Wes Hukill
  • Market President - William Bachino
  • President, Market, Commercial Lender - Timothy Tucker
  • Market President - John Haley
  • Market President - Brent Falkenberg
  • Daniel Herron - Market President - Happy State Bank

    Daniel Herron, the Market President - Happy State Bank at Happy State Bank, directs regional financial operations and client relationship management. Overseeing the delivery of banking and financing services, the Market President - Happy State Bank ensures alignment with corporate standards for asset growth and risk mitigation. This leadership role involves coordinating with local business leaders to expand the institutional footprint across the Texas market. By optimizing loan portfolios and deposit acquisition strategies, Daniel Herron directly impacts the overall fiscal health of the organization. Herron maintains high service quality through rigorous oversight of daily banking activities, ensuring that the institution meets the diverse needs of the community. Through consistent engagement with stakeholders, the Market President - Happy State Bank fosters long-term loyalty and drives sustainable revenue streams for the bank.

    Matt Kelley - Regional President

    Matt Kelley, the Regional President at Happy State Bank, manages broad operational territories and executes strategic growth initiatives. Overseeing multiple market branches, the Regional President ensures consistent service delivery and operational efficiency across the entire region. This leadership role involves supervising local market leaders to maintain high standards in lending and deposit services. By analyzing regional economic trends, Matt Kelley identifies opportunities for expansion and capital deployment. Kelley coordinates with the executive team to implement corporate policies that enhance the competitive position of the bank. Through the management of regional resources, the Regional President supports the overarching mission of providing accessible financial solutions. Ultimately, Kelley secures the operational stability of the region by fostering a culture of accountability and excellence in every branch under the regional umbrella.

    Trevor Burwick - President, Market (Round Rock)

    Trevor Burwick, the President, Market (Round Rock) at Happy State Bank, directs all banking activities within the Round Rock area. Overseeing local commercial and consumer lending portfolios, the President, Market (Round Rock) ensures that financial products meet the specific needs of the local economy. This leadership role involves building strong relationships with business owners and community members to drive deposit growth. By monitoring local market conditions, Trevor Burwick adjusts lending strategies to maximize returns while managing credit risk effectively. Burwick collaborates with other market leaders to share best practices and improve operational workflows. Through the implementation of targeted marketing and outreach programs, the President, Market (Round Rock) strengthens the brand presence in the region. Ultimately, Burwick delivers consistent financial performance by maintaining a focus on customer-centric banking solutions and community engagement.
    Trevor Burwick

    Brian Lixey - President (Fort Worth)

    Brian Lixey, the President (Fort Worth) at Happy State Bank, manages the strategic direction and daily operations of the Fort Worth market. Overseeing a diverse team of banking professionals, the President (Fort Worth) ensures that all financial services align with the broader corporate mission of providing reliable banking and financing. This leadership role involves cultivating partnerships with local enterprises to facilitate commercial growth and capital investment. By analyzing the competitive landscape in the Fort Worth area, Brian Lixey develops initiatives that capture market share and enhance customer satisfaction. Lixey coordinates with the board to report on regional performance metrics and long-term growth objectives. Through the application of sound financial judgment, the President (Fort Worth) mitigates risk while pursuing aggressive expansion goals. Ultimately, Lixey drives the success of the bank by prioritizing community-focused financial services.

    Cierra McCarty - Market President, Canyon

    Cierra McCarty, the Market President, Canyon at Happy State Bank, leads all banking and financing operations within the Canyon market. Overseeing the local branch team, the Market President, Canyon ensures that every client receives personalized financial guidance and efficient service. This leadership role involves managing the local loan portfolio and deposit base to support the bank's overall financial objectives. By engaging with the local community, Cierra McCarty identifies unique financing needs and develops tailored solutions that promote economic stability. McCarty collaborates with regional leadership to implement corporate strategies that improve operational efficiency and service quality. Through the diligent management of local assets, the Market President, Canyon maintains high standards of credit quality and customer retention. Ultimately, McCarty secures the bank's reputation as a trusted financial partner by delivering consistent results and fostering strong community relationships.

    Wes Hukill - Branch President

    Wes Hukill, the Branch President at Happy State Bank, directs the daily operations and customer service initiatives of the branch. Overseeing the staff and financial transactions, the Branch President ensures that all banking activities comply with regulatory requirements and internal policies. This leadership role involves managing local client relationships and providing expert advice on financing options. By focusing on operational excellence, Wes Hukill optimizes the branch workflow to improve customer experience and transaction speed. Hukill coordinates with regional management to align branch goals with the broader corporate strategy. Through the effective management of local resources, the Branch President drives deposit growth and maintains a healthy loan portfolio. Ultimately, Hukill strengthens the bank's market position by delivering reliable and accessible financial services to the local community, ensuring long-term operational success.

    William Bachino - Market President

    William Bachino, the Market President at Happy State Bank, manages the strategic oversight of banking operations within the assigned market. Overseeing the development of commercial and consumer lending, the Market President ensures that the bank meets its financial targets while maintaining high credit standards. This leadership role involves building and maintaining relationships with key business clients to facilitate long-term growth. By analyzing market data, William Bachino identifies emerging opportunities for service expansion and capital investment. Bachino collaborates with other executives to ensure that regional strategies support the overall mission of the bank. Through the implementation of effective management practices, the Market President drives operational efficiency and enhances the customer experience. Ultimately, Bachino secures the financial health of the market by fostering a culture of excellence and accountability in all banking activities.

    Timothy Tucker - President, Market, Commercial Lender

    Timothy Tucker, the President, Market, Commercial Lender at Happy State Bank, directs commercial lending activities and market-level operations. Overseeing the underwriting and management of complex business loans, the President, Market, Commercial Lender ensures that the bank provides robust financing solutions to local enterprises. This leadership role involves evaluating credit risk and structuring deals that support the growth of business clients. By maintaining a deep understanding of the local economy, Timothy Tucker identifies high-potential lending opportunities that align with the bank's risk appetite. Tucker coordinates with the credit department to ensure compliance and sound financial decision-making. Through the active management of the commercial portfolio, the President, Market, Commercial Lender drives revenue growth and strengthens the bank's market presence. Ultimately, Tucker delivers value to the organization by balancing aggressive lending goals with prudent risk management practices.
    Timothy Tucker

    John Haley - Market President

    John Haley, the Market President at Happy State Bank, leads the strategic initiatives and operational management of the market. Overseeing the delivery of comprehensive banking services, the Market President ensures that the institution remains a primary financial resource for the local community. This leadership role involves managing the local team to achieve performance goals related to deposit growth and loan production. By fostering strong relationships with local stakeholders, John Haley enhances the bank's reputation and market share. Haley collaborates with the executive team to implement corporate policies that drive efficiency and service quality. Through the diligent oversight of market operations, the Market President maintains high standards of financial integrity and customer satisfaction. Ultimately, Haley secures the long-term success of the market by focusing on sustainable growth and the delivery of high-quality financial solutions.

    Brent Falkenberg - Market President

    Brent Falkenberg, the Market President at Happy State Bank, directs the operational and strategic activities within the market. Overseeing the branch network and lending functions, the Market President ensures that the bank provides consistent and reliable financial services to all clients. This leadership role involves managing the local team to optimize performance and achieve growth targets. By engaging with the local business community, Brent Falkenberg identifies opportunities to expand the bank's reach and impact. Falkenberg coordinates with regional leadership to align market activities with the broader corporate mission. Through the effective management of local assets and resources, the Market President drives revenue and maintains high levels of customer loyalty. Ultimately, Falkenberg secures the bank's competitive position by delivering superior financial products and maintaining a focus on community-based banking excellence.

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    Frequently Asked Questions Regarding Happy State Bank Top Executives and Leadership Team

    Who leads Happy State Bank?
    Happy State Bank is led by Daniel Herron (Market President - Happy State Bank), along with executives such as Matt Kelley (Regional President) and Trevor Burwick (President, Market (Round Rock)).
    Who is part of Happy State Bank’s executive team?
    The executive team of Happy State Bank includes leaders such as Daniel Herron (Market President - Happy State Bank), Matt Kelley (Regional President), Trevor Burwick (President, Market (Round Rock)) and other senior executives.
    How many executives does Happy State Bank have?
    Happy State Bank has 10 executives leading key business areas.
    What roles are included in Happy State Bank’s leadership team?
    The leadership team of Happy State Bank includes roles such as Market President - Happy State Bank, Regional President, President, Market (Round Rock), President (Fort Worth), Market President, Canyon.