Hancock Lumber Executive and Leadership Team

Paul Wainman, the President & Chief Executive Officer at Hancock Lumber, directs the overarching strategic vision for the sixth-generation family business. Overseeing the integration of land management, sawmill production, and retail operations, the President & Chief Executive Officer ensures long-term viability across all divisions. Paul Wainman architects high-level growth initiatives while maintaining the core values of sustainable forestry and community access to timberlands. By aligning the sawmill division with evolving market demands, the President & Chief Executive Officer drives operational excellence and maintains the company's competitive edge in the forestry sector. This leadership role involves constant collaboration with the Board to secure the future of the family-owned enterprise. Through rigorous oversight of the land company and retail business, the President & Chief Executive Officer guarantees that every operational decision supports the broader mission of environmental stewardship and economic stability within the Western Maine region.

Florian Knappe, the Chief Financial Officer at Hancock Lumber, directs the financial planning, capital allocation, and fiscal reporting for the entire organization. Overseeing the budgetary requirements of the land company, sawmill division, and retail business, the Chief Financial Officer ensures the long-term financial health of the enterprise. Florian Knappe manages risk assessment and investment strategies to support the sustainable management of timberlands. By providing data-driven insights to the executive team, the Chief Financial Officer facilitates informed decision-making regarding expansion and operational upgrades. This leadership role involves maintaining strong relationships with financial institutions and stakeholders to secure the capital necessary for ongoing growth. Through the rigorous oversight of cash flow and cost management, the Chief Financial Officer supports the company's ability to navigate market fluctuations. Knappe ensures that all financial activities align with the core mission of maintaining a profitable, family-owned business that prioritizes environmental responsibility and regional economic development.

Mark Hopkins, the Chief Operating Officer at Hancock Lumber, manages the daily execution of sawmill production and supply chain logistics. Overseeing the complex manufacturing processes, the Chief Operating Officer optimizes efficiency to ensure consistent output of high-quality lumber products. Mark Hopkins coordinates with regional facility managers to maintain safety standards and production targets across all sawmill sites. By streamlining the flow of raw materials from certified timberlands to the retail division, the Chief Operating Officer minimizes waste and maximizes resource utilization. This leadership role requires constant monitoring of operational metrics to identify areas for technological improvement and process refinement. Through the implementation of lean manufacturing principles, the Chief Operating Officer supports the company's commitment to sustainable forestry practices. Hopkins maintains a focus on operational scalability, ensuring that the production capacity meets the growing demand for wood products throughout the North American market while upholding the company's reputation for quality.

Erin Plummer, the Chief Marketing Officer at Hancock Lumber, architects the brand strategy and customer engagement initiatives for the retail and wholesale divisions. Overseeing the promotion of wood products and public access to timberlands, the Chief Marketing Officer drives market awareness and brand loyalty. Erin Plummer develops targeted campaigns that highlight the company's unique position as a family-owned business with deep roots in sustainable forestry. By analyzing consumer trends and regional market data, the Chief Marketing Officer ensures that the retail business remains responsive to the needs of builders and homeowners. This leadership role involves close coordination with the sales teams to translate production capabilities into compelling value propositions. Through the management of digital and traditional outreach, the Chief Marketing Officer expands the company's reach across the broader regional market. Plummer secures the brand's reputation by emphasizing the quality of the timber and the commitment to public recreation on company-managed lands.

Hillary Roy, the Chief People Officer at Hancock Lumber, directs the human capital strategy, talent acquisition, and organizational development initiatives. Overseeing the workforce across the sawmill, retail, and land management divisions, the Chief People Officer ensures that the company culture reflects the values of a sixth-generation family business. Hillary Roy architects training programs that emphasize safety, technical skill development, and leadership growth. By fostering an inclusive and productive work environment, the Chief People Officer drives employee retention and engagement across all operational sites. This leadership role involves collaborating with department heads to align staffing levels with production goals and seasonal demands. Through the implementation of comprehensive benefits and performance management systems, the Chief People Officer supports the professional growth of the entire team. Roy ensures that the workforce remains committed to the company's mission of sustainable forestry and high-quality service, ultimately strengthening the organizational foundation for future generations.