Haas Automation Executive and Leadership Team

July, 2026

Leadership Overview

Haas Automation has 6 executives leading key functions including operations, finance, information systems, human resources, and overall company direction.

Driven by precision engineering, Haas Automation is dedicated to manufacturing advanced CNC machinery, empowering global industries with cutting-edge solutions and fostering operational excellence through a robust leadership philosophy.

Leadership Roles at Haas Automation

  • Chief Financial Officer - Larry White
  • Chief Operating Officer - Rudy Stroobant
  • President - Jerry Haasl
  • President & Owner - Christopher Haas
  • Chief Information Officer & Director, Management Information Systems - Craig Leonard
  • Chief Human Resources Officer - Cheryl Johnston
  • Larry White - Chief Financial Officer

    Larry White, the Chief Financial Officer at Haas Automation, manages the company's comprehensive financial strategy and operations, ensuring fiscal health and sustainable growth. White oversees all aspects of financial planning, budgeting, and reporting, providing critical insights that guide strategic decision-making for the manufacturing of CNC vertical and horizontal machining centers, lathes, and specialty machines. This executive's responsibilities include managing capital allocation, optimizing financial performance, and ensuring compliance with all relevant financial regulations. Larry White's leadership ensures the financial stability required to support Haas Automation's continuous innovation in areas like mold making and toolroom machines. The Chief Financial Officer's oversight extends to investment strategies and risk management, safeguarding the company's assets and driving profitability in the competitive industrial machinery market.

    Rudy Stroobant - Chief Operating Officer

    Rudy Stroobant, the Chief Operating Officer at Haas Automation, directs the company's extensive manufacturing operations, ensuring the efficient production of vertical machining centers, horizontal machining centers, CNC lathes, and rotary products. Stroobant oversees the integration of advanced manufacturing techniques for specialty machines, including 5-axis centers and gantry routers, directly impacting the company's capacity to deliver high-quality industrial machinery. This leadership role involves optimizing production workflows and supply chain logistics to meet global demand. Rudy Stroobant's focus remains on enhancing operational efficiency and maintaining the rigorous quality standards Haas Automation is known for, driving the company's output from its Oxnard, California base. The Chief Operating Officer ensures seamless coordination across all production lines, supporting the company's mission to provide reliable and innovative machine tools to diverse industrial sectors.

    Jerry Haasl - President

    Jerry Haasl, the President at Haas Automation, provides strategic leadership and operational oversight for the company's extensive machine tool manufacturing operations. Haasl directs the overall business strategy, guiding the development and production of CNC vertical machining centers, horizontal machining centers, CNC lathes, and a variety of specialty machines, including 5-axis centers and gantry routers. This leadership role involves ensuring that all departments function cohesively to meet market demands and uphold the company's reputation for quality and innovation. Jerry Haasl's vision is instrumental in driving the company's growth and expanding its global footprint in the industrial machinery sector. The President's focus remains on maintaining operational excellence and advancing the company's position as a leading manufacturer of precision machine tools.

    Christopher Haas - President & Owner

    Christopher Haas, the President & Owner at Haas Automation, sets the overarching vision and strategic direction for the company, driving its continued leadership in the machine tool industry. Haas oversees the comprehensive business operations, ensuring the successful design, manufacturing, and distribution of Haas Automation's extensive product line, which includes CNC vertical machining centers, horizontal machining centers, CNC lathes, and specialized equipment like 5-axis machining centers and gantry routers. This executive's ownership perspective ensures a long-term commitment to innovation, quality, and customer satisfaction. Christopher Haas's leadership guides the company's expansion and its ability to meet the evolving needs of global manufacturing sectors. The President & Owner's dedication to excellence underpins Haas Automation's mission to provide reliable, high-performance industrial machinery worldwide.

    Craig Leonard - Chief Information Officer & Director, Management Information Systems

    Craig Leonard, the Chief Information Officer & Director, Management Information Systems at Haas Automation, architects and executes the company's technology strategy, driving digital transformation across all operational facets. Leonard oversees the management information systems that support the manufacturing of a wide array of CNC machines, from standard vertical and horizontal machining centers to specialized gantry routers and 5-axis systems. This leadership position involves ensuring the integrity, security, and efficiency of all IT infrastructure and data management systems. Craig Leonard's role is pivotal in leveraging technology to enhance production capabilities, streamline business processes, and support the company's global market reach. The Chief Information Officer & Director, Management Information Systems ensures that technological advancements align with Haas Automation's mission to deliver cutting-edge machine tools.

    Cheryl Johnston - Chief Human Resources Officer

    Cheryl Johnston, the Chief Human Resources Officer at Haas Automation, leads all human capital initiatives, fostering a culture of excellence and innovation within the organization. Johnston oversees talent acquisition, employee development, and organizational design, ensuring that Haas Automation attracts and retains the skilled workforce necessary for manufacturing advanced CNC vertical machining centers, horizontal machining centers, CNC lathes, and rotary products. This executive's strategic focus includes developing programs that support employee engagement and professional growth, aligning HR strategies with the company's overarching business objectives. Cheryl Johnston plays a critical part in cultivating a productive work environment that supports the company's mission to build high-quality, reliable machine tools. The Chief Human Resources Officer ensures that the company's most valuable asset – its people – are empowered to drive Haas Automation's continued success.

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    Frequently Asked Questions Regarding Haas Automation Top Executives and Leadership Team

    Who leads Haas Automation?
    Haas Automation is led by Larry White (Chief Financial Officer), along with executives such as Rudy Stroobant (Chief Operating Officer) and Jerry Haasl (President).
    Who is part of Haas Automation’s executive team?
    The executive team of Haas Automation includes leaders such as Larry White (Chief Financial Officer), Rudy Stroobant (Chief Operating Officer), Jerry Haasl (President) and other senior executives.
    How many executives does Haas Automation have?
    Haas Automation has 6 executives leading key business areas.
    What roles are included in Haas Automation’s leadership team?
    The leadership team of Haas Automation includes roles such as Chief Financial Officer, Chief Operating Officer, President, President & Owner, Chief Information Officer & Director, Management Information Systems.