Haas Automation Executive and Leadership Team

Larry White, the Chief Financial Officer at Haas Automation, directs all fiscal planning and capital allocation strategies. Managing the financial health of this machine tool builder, the Chief Financial Officer oversees budgeting, tax compliance, and long-term investment planning. Larry White ensures the company maintains robust liquidity to support the manufacturing of CNC vertical machining centers and lathes. By analyzing market trends across North American and international sectors, the Chief Financial Officer optimizes cost structures to improve profit margins. This leadership role involves close collaboration with the board to evaluate capital expenditures for new 5-axis machining centers. Through rigorous financial oversight, the Chief Financial Officer secures the resources necessary for sustained growth. Maintaining fiscal discipline remains a primary objective for the Chief Financial Officer, as the company continues to expand its footprint in the competitive industrial machinery market.

Rudy Stroobant, the Chief Operating Officer at Haas Automation, manages the end-to-end production lifecycle for all CNC machining centers and rotary products. Overseeing global supply chain logistics and factory floor efficiency, the Chief Operating Officer drives the manufacturing output of mold making machines and gantry routers. Rudy Stroobant coordinates with engineering teams to refine production workflows, ensuring every unit meets strict quality standards. By optimizing assembly processes, the Chief Operating Officer reduces lead times for customers across diverse industrial sectors. This role requires constant monitoring of raw material procurement and inventory management to prevent bottlenecks in the production of toolroom machines. Through strategic oversight of manufacturing facilities, the Chief Operating Officer maintains high operational standards. Rudy Stroobant consistently evaluates new technologies to enhance the precision and reliability of the entire product line, supporting the company's reputation for excellence.

Jerry Haasl, the President at Haas Automation, directs the overarching corporate strategy and market expansion efforts for the organization. Leading the executive team, the President defines the vision for developing advanced CNC vertical and horizontal machining centers. Jerry Haasl coordinates with department heads to ensure alignment between product innovation and customer requirements in the global industrial machinery market. By identifying emerging opportunities for 5-axis and specialty machine applications, the President drives long-term competitive advantage. This leadership role involves representing the company to key stakeholders and industry partners while maintaining the brand's commitment to quality. Through strategic decision-making, the President ensures the company remains at the forefront of manufacturing technology. Jerry Haasl oversees the execution of business plans that prioritize operational excellence and customer satisfaction, ultimately guiding the company toward sustained success in the highly technical field of CNC manufacturing.

Cheryl Johnston, the Chief Human Resources Officer at Haas Automation, architects the talent acquisition and organizational development strategies for the entire workforce. Managing recruitment for specialized engineering and manufacturing roles, the Chief Human Resources Officer fosters a culture of technical expertise and innovation. Cheryl Johnston designs comprehensive training programs to ensure staff proficiency in operating and maintaining complex CNC equipment. By implementing performance management systems, the Chief Human Resources Officer aligns individual contributions with the broader goals of the machine tool builder. This leadership role involves overseeing employee relations and workplace safety initiatives across all operational sites. Through the development of competitive compensation packages, the Chief Human Resources Officer attracts top-tier talent to support the company's growth. Cheryl Johnston continuously evaluates organizational structure to ensure agility in responding to evolving market demands within the industrial machinery sector.