Haas Automation Executive and Leadership Team

June, 2026

Leadership Overview

Haas Automation has 5 executives leading key functions including operations, finance, human resources, and executive leadership.

Driven by precision engineering, Haas Automation is dedicated to manufacturing advanced CNC machinery, empowering global industries with reliable and innovative solutions.

Leadership Roles at Haas Automation

  • Chief Financial Officer - Larry White
  • Chief Operating Officer - Rudy Stroobant
  • President & Owner - Christopher Haas
  • President - Jerry Haasl
  • Chief Human Resources Officer - Cheryl Johnston
  • Larry White - Chief Financial Officer

    Larry White, the Chief Financial Officer at Haas Automation, manages all financial aspects of the organization. This includes overseeing budgeting, financial planning, and risk management for a company renowned for its industrial machinery. White's responsibilities encompass ensuring the fiscal health of Haas Automation, supporting its manufacturing operations in Oxnard, California, and guiding investment strategies for new product development. The Chief Financial Officer plays a crucial part in analyzing market trends and financial performance to inform executive decisions regarding the production of CNC vertical machining centers, lathes, and specialty equipment. Larry White's strategic financial guidance is essential for sustaining the company's growth and its position as a leading machine tool builder, ensuring long-term stability and profitability across all product lines.

    Rudy Stroobant - Chief Operating Officer

    Rudy Stroobant, the Chief Operating Officer at Haas Automation, directs the company's extensive manufacturing operations. Overseeing the production of vertical machining centers, horizontal machining centers, CNC lathes, and rotary products, Stroobant ensures efficient output and adherence to stringent quality standards. This leadership role involves managing the complex supply chain and production workflows critical to delivering Haas Automation's diverse range of specialty machines, including 5-axis centers and gantry routers. Rudy Stroobant's focus remains on optimizing manufacturing processes to meet market demand and maintain the company's reputation for robust industrial machinery. The Chief Operating Officer's oversight extends to the continuous improvement of assembly lines and the integration of new manufacturing technologies, directly supporting the company's mission to provide reliable machine tools to a global customer base.

    Christopher Haas - President & Owner

    Christopher Haas, the President & Owner at Haas Automation, provides overarching strategic direction for the machine tool builder. This executive leadership role involves setting the vision for the company's continued innovation in manufacturing CNC vertical machining centers, horizontal machining centers, CNC lathes, and rotary products. Christopher Haas guides the company's expansion into specialty machines, including 5-axis centers and gantry routers, ensuring alignment with market demands and technological advancements. The President & Owner's influence is critical in maintaining the company's commitment to quality and reliability, hallmarks of Haas Automation's industrial machinery. This leadership position ensures that the company's operational and financial strategies support its long-term objectives and its prominent standing in the global machine tool industry.

    Jerry Haasl - President

    Jerry Haasl, the President at Haas Automation, drives the strategic execution of the company's manufacturing and business objectives. Haasl's leadership focuses on the operational excellence required for producing a wide array of CNC machines, including vertical machining centers, horizontal machining centers, and CNC lathes. This role involves overseeing the integration of advanced manufacturing techniques and ensuring the efficient production of specialty machines like 5-axis centers and gantry routers. Jerry Haasl's responsibilities extend to fostering key relationships within the industrial machinery sector and guiding the company's market presence. The President's strategic oversight ensures that Haas Automation continues to deliver high-quality, reliable equipment, reinforcing its position as a leading builder of machine tools globally.

    Cheryl Johnston - Chief Human Resources Officer

    Cheryl Johnston, the Chief Human Resources Officer at Haas Automation, leads all human capital initiatives for the industrial machinery manufacturer. Johnston's purview includes talent acquisition, employee development, and fostering a positive work environment across the Oxnard, California headquarters. This role is vital for supporting the skilled workforce required to build Haas Automation's extensive line of CNC machines, from vertical and horizontal machining centers to lathes and rotary products. Cheryl Johnston ensures that HR strategies align with the company's operational goals, focusing on retaining top talent and promoting a culture of innovation. The Chief Human Resources Officer's efforts are critical in managing employee relations and benefits, directly contributing to the operational efficiency and success of Haas Automation's manufacturing endeavors.

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    Frequently Asked Questions Regarding Haas Automation Top Executives and Leadership Team

    Who leads Haas Automation?
    Haas Automation is led by Larry White (Chief Financial Officer), along with executives such as Rudy Stroobant (Chief Operating Officer) and Christopher Haas (President & Owner).
    Who is part of Haas Automation’s executive team?
    The executive team of Haas Automation includes leaders such as Larry White (Chief Financial Officer), Rudy Stroobant (Chief Operating Officer), Christopher Haas (President & Owner) and other senior executives.
    How many executives does Haas Automation have?
    Haas Automation has 5 executives leading key business areas.
    What roles are included in Haas Automation’s leadership team?
    The leadership team of Haas Automation includes roles such as Chief Financial Officer, Chief Operating Officer, President & Owner, President, Chief Human Resources Officer.