Haas Automation Executive and Leadership Team

Larry White, the Chief Financial Officer at Haas Automation, manages the fiscal health and long-term capital allocation strategies for the organization. Overseeing financial planning, budgeting, and risk management, the Chief Financial Officer ensures that resources align with the company's commitment to manufacturing innovation. This leadership role involves analyzing market trends to guide investment in new 5-axis machining centers and toolroom machine development. By maintaining robust financial reporting systems, Larry White supports the executive team in making data-driven decisions regarding global expansion and infrastructure upgrades. White monitors cash flow and capital expenditures to ensure the sustainability of the business model. Through rigorous financial oversight, the Chief Financial Officer secures the necessary funding for research and development projects. This strategic management of assets allows the company to remain a leader in the CNC industry while navigating complex economic environments and maintaining a strong balance sheet for future growth.

Rudy Stroobant, the Chief Operating Officer at Haas Automation, directs all internal manufacturing workflows and production efficiency initiatives. Overseeing the assembly of vertical and horizontal machining centers, the Chief Operating Officer ensures that factory output meets rigorous quality standards. This leadership role involves optimizing supply chain logistics to support the rapid delivery of CNC lathes and specialty machines across North American markets. By streamlining production cycles, Rudy Stroobant directly impacts the operational scalability of the organization. Stroobant manages the integration of advanced manufacturing technologies to maintain a competitive edge in the industrial machinery sector. Through constant monitoring of production metrics, the Chief Operating Officer identifies bottlenecks and implements corrective measures to enhance throughput. This focus on operational excellence supports the broader mission of delivering reliable, high-precision equipment to a global customer base while maintaining strict cost controls throughout the entire manufacturing lifecycle.

Jerry Haasl, the President at Haas Automation, defines the overarching strategic vision and market direction for the organization. Overseeing the alignment of product development with customer needs, the President ensures that the company remains at the forefront of CNC technology. This leadership role involves coordinating with other C-suite executives to drive growth in both domestic and international markets. By championing the production of high-quality vertical machining centers and specialty machines, Jerry Haasl directly impacts the company's reputation for engineering excellence. Haasl manages high-level partnerships and industry relations to expand the reach of the brand. Through the execution of long-term business goals, the President secures the company's status as a dominant force in the industrial machinery sector. This strategic leadership supports the continuous improvement of manufacturing processes, ensuring that the organization consistently delivers value to clients while adapting to the evolving requirements of the global manufacturing landscape.

Craig Leonard, the Chief Information Officer & Director, Management Information Systems at Haas Automation, architects the digital infrastructure supporting global manufacturing operations. Overseeing enterprise resource planning and data security, the Chief Information Officer & Director, Management Information Systems ensures seamless connectivity across all production facilities. This leadership role involves implementing advanced software solutions to track the lifecycle of CNC lathes and gantry routers. By digitizing internal processes, Craig Leonard directly impacts the efficiency of the entire organization. Leonard manages the integration of information systems to provide real-time analytics for the executive team. Through the deployment of secure network architectures, the Chief Information Officer & Director, Management Information Systems protects proprietary manufacturing data and intellectual property. This focus on technological advancement enables the company to maintain high standards of precision and reliability, ensuring that digital tools effectively support the complex demands of modern industrial machinery production and global distribution networks.

Cheryl Johnston, the Chief Human Resources Officer at Haas Automation, drives talent acquisition and organizational development strategies to support a high-performance workforce. Overseeing recruitment, employee engagement, and professional training programs, the Chief Human Resources Officer ensures that the company attracts top-tier engineering and manufacturing talent. This leadership role involves fostering a culture of innovation that aligns with the production of complex 5-axis machining centers and mold making equipment. By implementing comprehensive performance management systems, Cheryl Johnston directly impacts the productivity and retention of the workforce. Johnston manages labor relations and workplace safety initiatives to maintain a stable and efficient production environment. Through the development of leadership pipelines, the Chief Human Resources Officer prepares the organization for future growth and technological shifts. This focus on human capital ensures that the company possesses the necessary expertise to maintain its market position as a premier builder of industrial CNC machinery.