Haas Automation Executive and Leadership Team

Larry White, the Chief Financial Officer at Haas Automation, manages all fiscal planning, capital allocation, and long-term financial strategy. Overseeing the financial health of the organization, the Chief Financial Officer monitors revenue streams from CNC lathes and specialty 5-axis machining centers. This leadership role involves rigorous budget oversight and the evaluation of investment opportunities for new manufacturing technologies. By maintaining robust financial reporting systems, Larry White ensures transparency and stability for the company. White coordinates with the executive team to align capital expenditures with strategic growth objectives in the global industrial machinery market. Through careful risk assessment and cost management, the Chief Financial Officer secures the resources necessary for sustained innovation. This financial discipline supports the company's market position as a leading builder of toolroom machines and gantry routers, ensuring consistent profitability and long-term economic viability for the entire enterprise.

Rudy Stroobant, the Chief Operating Officer at Haas Automation, directs all internal manufacturing workflows and global supply chain logistics. Overseeing the production of CNC vertical machining centers and horizontal machining centers, the Chief Operating Officer ensures maximum efficiency across the Oxnard facility. This leadership role involves optimizing assembly line throughput and maintaining rigorous quality control standards for all rotary products. By streamlining production cycles, Rudy Stroobant directly impacts the company's ability to meet high-volume market demand. Stroobant manages cross-departmental coordination to align manufacturing output with evolving industrial requirements. Through the implementation of advanced lean manufacturing techniques, the Chief Operating Officer drives operational scalability. This focus on process improvement supports the broader organizational goal of delivering reliable, high-precision machinery to a diverse international client base while maintaining competitive lead times in the industrial sector.

Jerry Haasl, the President at Haas Automation, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the expansion of the company's product portfolio, the President guides the development of CNC vertical machining centers, horizontal machining centers, and specialty 5-axis equipment. This leadership role involves setting high-level goals for market penetration and ensuring the company maintains its reputation for engineering excellence. By coordinating with the executive team, Jerry Haasl drives the implementation of strategic initiatives that enhance the company's competitive edge in the industrial machinery sector. Haasl monitors global market trends to identify new opportunities for growth and technological advancement. Through decisive leadership, the President ensures that all departments remain aligned with the core mission of providing high-quality, reliable manufacturing solutions. This strategic oversight supports the company's continued success and reinforces its status as a premier provider of advanced CNC technology.

Cheryl Johnston, the Chief Human Resources Officer at Haas Automation, directs all talent acquisition, organizational development, and employee engagement initiatives. Overseeing the workforce strategy, the Chief Human Resources Officer cultivates a culture of technical excellence and continuous improvement. This leadership role involves designing comprehensive training programs for staff operating complex mold making machining centers and other advanced equipment. By fostering a high-performance environment, Cheryl Johnston directly impacts the company's ability to attract and retain top-tier engineering talent. Johnston collaborates with department heads to align human capital with the evolving needs of the manufacturing floor. Through the development of robust performance management systems, the Chief Human Resources Officer ensures that the workforce remains agile and capable of supporting the company's mission. This focus on human capital development drives the operational success of the organization, ensuring that the team possesses the skills required for precision manufacturing.