Haas Automation Executive and Leadership Team

July, 2026

Leadership Overview

Haas Automation has 6 executives leading key functions including operations, finance, information systems, human resources, and executive leadership.

Driven by precision engineering, Haas Automation manufactures advanced CNC machinery, empowering global industries with cutting-edge solutions and setting benchmarks in machine tool innovation.

Leadership Roles at Haas Automation

  • Chief Financial Officer - Larry White
  • Chief Operating Officer - Rudy Stroobant
  • President & Owner - Christopher Haas
  • President - Jerry Haasl
  • Chief Information Officer & Director, Management Information Systems - Craig Leonard
  • Chief Human Resources Officer - Cheryl Johnston
  • Larry White - Chief Financial Officer

    Larry White, the Chief Financial Officer at Haas Automation, manages the company's comprehensive financial strategy and operations. White oversees all fiscal activities, including budgeting, financial planning, and risk management, ensuring the financial health of the organization. This executive's responsibilities encompass managing capital allocation for research and development, production expansion, and market penetration initiatives. Larry White plays a crucial part in analyzing market trends and economic conditions to inform strategic financial decisions. The Chief Financial Officer ensures compliance with all financial regulations and reporting standards, maintaining transparency and accountability. By optimizing financial performance, White supports the company's sustained growth and its ability to invest in innovative machine tool technologies, reinforcing Haas Automation's position in the industrial machinery sector.

    Rudy Stroobant - Chief Operating Officer

    Rudy Stroobant, the Chief Operating Officer at Haas Automation, directs the company's extensive manufacturing operations. Stroobant oversees the production of Haas Automation's diverse product lines, including vertical machining centers, horizontal machining centers, CNC lathes, and rotary products. This leadership role involves optimizing production workflows to ensure efficiency and quality across all manufacturing processes. Stroobant's focus extends to managing the supply chain and logistics critical for timely delivery of complex machinery. By implementing advanced manufacturing techniques, Rudy Stroobant drives operational excellence, directly impacting the company's capacity to meet market demand for its specialty machines like 5-axis centers and gantry routers. The Chief Operating Officer ensures seamless integration of new product lines into the existing manufacturing infrastructure, maintaining the high standards Haas Automation is known for.

    Christopher Haas - President & Owner

    Christopher Haas, the President & Owner at Haas Automation, provides overarching strategic direction and executive leadership for the company. Haas guides the vision for Haas Automation's product development and market expansion, ensuring continued innovation in CNC vertical machining centers, horizontal machining centers, and CNC lathes. This executive's responsibilities include setting the company's long-term goals and fostering a culture of engineering excellence. Christopher Haas oversees key strategic partnerships and major business decisions that shape the company's trajectory. The President & Owner ensures that Haas Automation remains at the forefront of the machine tool industry, driving the development of specialty machines and rotary products. By maintaining a strong connection to the company's manufacturing roots, Christopher Haas champions the quality and reliability that define Haas Automation's global reputation.

    Jerry Haasl - President

    Jerry Haasl, the President at Haas Automation, executes strategic initiatives and operational management across the organization. Haasl directs the implementation of business strategies designed to enhance market presence and product delivery for Haas Automation's extensive range of CNC machines. This executive's focus includes optimizing sales channels and customer support to ensure client satisfaction with vertical machining centers, lathes, and gantry routers. Jerry Haasl collaborates with other leadership to drive efficiency in production and distribution, supporting the company's growth objectives. The President ensures operational alignment with the company's commitment to manufacturing high-quality, reliable industrial machinery. By overseeing day-to-day operations, Jerry Haasl contributes significantly to maintaining Haas Automation's competitive edge and its reputation for excellence in machine tool technology.

    Craig Leonard - Chief Information Officer & Director, Management Information Systems

    Craig Leonard, the Chief Information Officer & Director, Management Information Systems at Haas Automation, leads the company's technology infrastructure and information systems strategy. Leonard directs the development and implementation of IT solutions that support Haas Automation's manufacturing and business operations. This includes overseeing the management information systems crucial for tracking production, inventory, and sales data. Craig Leonard ensures the security and integrity of company data, implementing robust cybersecurity measures to protect sensitive information. The Chief Information Officer & Director, Management Information Systems facilitates digital transformation initiatives, enhancing operational efficiency and enabling data-driven decision-making across all departments. By leveraging technology, Leonard supports the company's innovation in CNC machine tools and specialty equipment, ensuring seamless integration of digital tools into the manufacturing environment.

    Cheryl Johnston - Chief Human Resources Officer

    Cheryl Johnston, the Chief Human Resources Officer at Haas Automation, directs the company's human capital strategy and management. Johnston oversees all aspects of human resources, including talent acquisition, employee development, compensation, and benefits. This leadership role focuses on cultivating a skilled and motivated workforce essential for Haas Automation's advanced manufacturing operations. Cheryl Johnston ensures the implementation of HR policies that align with the company's mission and values, fostering a positive and productive work environment. The Chief Human Resources Officer plays a key part in organizational design and change management, supporting the company's growth and evolution in the industrial machinery sector. By championing employee engagement and professional growth, Johnston contributes to the retention of specialized talent required for designing and building complex CNC machines.

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    Frequently Asked Questions Regarding Haas Automation Top Executives and Leadership Team

    Who leads Haas Automation?
    Haas Automation is led by Larry White (Chief Financial Officer), along with executives such as Rudy Stroobant (Chief Operating Officer) and Christopher Haas (President & Owner).
    Who is part of Haas Automation’s executive team?
    The executive team of Haas Automation includes leaders such as Larry White (Chief Financial Officer), Rudy Stroobant (Chief Operating Officer), Christopher Haas (President & Owner) and other senior executives.
    How many executives does Haas Automation have?
    Haas Automation has 6 executives leading key business areas.
    What roles are included in Haas Automation’s leadership team?
    The leadership team of Haas Automation includes roles such as Chief Financial Officer, Chief Operating Officer, President & Owner, President, Chief Information Officer & Director, Management Information Systems.