Gusto Executive and Leadership Team

July, 2026

Leadership Overview

Gusto has 10 executives leading key functions including strategy, operations, customer experience, data, revenue, information security, and insights.

Driven by innovation, Gusto is dedicated to empowering small and medium-sized businesses with comprehensive HR solutions, fostering efficient workforce management and ensuring compliance through its cloud-based platform.

Leadership Roles at Gusto

  • Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term. - Joshua Reeves
  • Chief Operating Officer - Tj Kingi
  • Cx Customer Care Chief of Staff - Tiffany C'deBaca
  • Data Chief of Staff - Emily Thompson
  • Revenue Chief of Staff - Lexi Griffin
  • Chief of Staff To Cofounder - Brandon Lassoff
  • Insights, Strategy & Operations Chief of Staff - Zachary Fricke
  • Chief Information Security Officer & Chief Information Officer - Michael Wittig
  • To Payroll Operations Chief of Staff - Ariana Wharton
  • Insights & Operations Chief of Staff - Anna Hadioon
  • Joshua Reeves - Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term.

    Joshua Reeves, the Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term., architects the overarching strategy and long-term vision for Gusto, a cloud-based platform for payroll, benefits, and HR management. This leadership role involves guiding the company's expansion and ensuring its software effectively automates payroll processing, benefits administration, HR services, and compliance for small and medium-sized businesses. Reeves directs the integration of new features and services that enhance workforce management efficiency. The focus remains on building Gusto for sustained growth and market leadership. Joshua Reeves drives the company's mission to simplify complex HR tasks, enabling employers to concentrate on their core business operations and employee well-being. This involves fostering a culture of innovation and operational excellence across all departments. The strategic direction ensures Gusto remains at the forefront of HR technology solutions.
    Joshua Reeves

    Tj Kingi - Chief Operating Officer

    Tj Kingi, the Chief Operating Officer, oversees the daily operations of Gusto, ensuring the seamless delivery of its cloud-based payroll, benefits, and HR management platform. This executive directs the operational teams responsible for maintaining the efficiency and scalability of the software, which automates critical HR functions for small and medium-sized businesses. Kingi focuses on optimizing internal processes to support the companys growth and enhance customer satisfaction. The role involves managing the infrastructure that underpins payroll processing, benefits administration, and compliance tasks. Tj Kingi drives operational excellence by implementing best practices and fostering collaboration across departments. This leadership ensures that Gusto can effectively serve its growing client base, providing reliable and efficient HR solutions. The COO's purview includes managing resources and driving productivity to meet strategic objectives.

    Tiffany C'deBaca - Cx Customer Care Chief of Staff

    Tiffany C'deBaca, the Cx Customer Care Chief of Staff, enhances the customer experience strategy for Gusto's payroll, benefits, and HR management platform. This role focuses on optimizing customer support operations and ensuring client satisfaction for small and medium-sized businesses utilizing the software. C'deBaca works to streamline processes related to payroll processing, benefits administration, and HR compliance, directly impacting user retention and loyalty. The objective is to elevate the quality and efficiency of customer interactions. Tiffany C'deBaca drives initiatives that improve service delivery and gather customer feedback for product enhancement. This leadership ensures that Gusto's support functions align with the companys mission of simplifying HR management. The focus is on building strong relationships with clients through exceptional service and proactive problem-solving.

    Emily Thompson - Data Chief of Staff

    Emily Thompson, the Data Chief of Staff, spearheads initiatives to leverage data analytics for strategic decision-making within Gusto's HR management platform. This executive directs the utilization of data insights to refine the software's capabilities in payroll processing, benefits administration, and HR compliance for small and medium-sized businesses. Thompson focuses on enhancing data governance and ensuring the integrity of information used to automate workforce management. The role involves collaborating with various teams to translate complex data into actionable strategies that drive product development and operational efficiency. Emily Thompson champions a data-driven culture, ensuring that Gusto's operations and offerings are informed by robust analytical insights. This leadership supports the companys mission by optimizing its services through a deep understanding of user behavior and market trends.

    Lexi Griffin - Revenue Chief of Staff

    Lexi Griffin, the Revenue Chief of Staff, drives strategic initiatives to optimize revenue generation for Gusto's comprehensive HR management platform. This executive focuses on enhancing the sales funnel, customer acquisition, and retention strategies for small and medium-sized businesses utilizing the software for payroll, benefits, and HR services. Griffin works to align revenue-generating departments with the companys overall growth objectives, ensuring efficient management of resources. The role involves analyzing market trends and identifying opportunities to expand Gusto's reach and impact. Lexi Griffin directs efforts to maximize the value delivered to clients, thereby strengthening recurring revenue streams. This leadership ensures that Gusto's financial performance aligns with its mission to simplify HR for businesses. The focus is on sustainable revenue growth through strategic planning and execution.

    Brandon Lassoff - Chief of Staff To Cofounder

    Brandon Lassoff, the Chief of Staff To Cofounder, provides critical strategic and operational support to Gusto's co-founder, facilitating the execution of key initiatives for the HR management platform. This role involves managing special projects, driving cross-functional alignment, and ensuring efficient communication across departments involved in payroll, benefits, and HR services for small and medium-sized businesses. Lassoff focuses on streamlining workflows and enhancing productivity to support the companys long-term vision. The objective is to translate strategic priorities into tangible actions that advance Gusto's mission. Brandon Lassoff plays a pivotal part in operationalizing the co-founder's directives, ensuring that efforts related to software development, customer support, and compliance remain on track. This leadership contributes to the overall effectiveness and strategic momentum of the organization.

    Zachary Fricke - Insights, Strategy & Operations Chief of Staff

    Zachary Fricke, the Insights, Strategy & Operations Chief of Staff, enhances Gusto's strategic planning and operational efficiency through data-driven insights. This executive focuses on refining the company's approach to its cloud-based payroll, benefits, and HR management platform, ensuring it meets the evolving needs of small and medium-sized businesses. Fricke directs the analysis of market trends and operational performance to identify opportunities for improvement in areas such as payroll processing, benefits administration, and HR compliance. The role involves translating strategic objectives into actionable operational plans. Zachary Fricke drives initiatives that foster a culture of continuous improvement and data-informed decision-making across the organization. This leadership ensures that Gusto's operations are optimized for scalability and effectiveness, supporting the companys mission to simplify HR management.

    Michael Wittig - Chief Information Security Officer & Chief Information Officer

    Michael Wittig, the Chief Information Security Officer & Chief Information Officer, directs Gusto's information technology strategy and cybersecurity posture for its cloud-based HR management platform. This executive is responsible for safeguarding sensitive client data related to payroll, benefits, and HR services, ensuring compliance with stringent security standards for small and medium-sized businesses. Wittig oversees the development and implementation of robust IT infrastructure and security protocols that protect against threats and ensure system reliability. The role involves managing technology resources to support operational efficiency and innovation. Michael Wittig drives the integration of secure and advanced technological solutions, aligning IT operations with Gusto's mission to provide a trustworthy and efficient platform. This leadership ensures the integrity and confidentiality of all managed data.

    Ariana Wharton - To Payroll Operations Chief of Staff

    Ariana Wharton, the To Payroll Operations Chief of Staff, optimizes the efficiency and effectiveness of Gusto's payroll processing operations. This executive focuses on streamlining workflows and enhancing the delivery of payroll services for small and medium-sized businesses utilizing the companys cloud-based HR management platform. Wharton works closely with operational teams to ensure accuracy, timeliness, and compliance in all payroll-related functions. The role involves identifying and implementing process improvements that enhance the user experience and operational scalability. Ariana Wharton drives initiatives aimed at refining payroll systems and supporting Gusto's mission to simplify HR management for its clients. This leadership ensures that the payroll function operates with maximum efficiency and reliability, contributing to overall customer satisfaction and operational excellence.

    Anna Hadioon - Insights & Operations Chief of Staff

    Anna Hadioon, the Insights & Operations Chief of Staff, enhances Gusto's operational strategies through data-driven insights for its HR management platform. This executive focuses on analyzing performance metrics and identifying opportunities to improve the efficiency of payroll processing, benefits administration, and HR compliance for small and medium-sized businesses. Hadioon collaborates with operational teams to translate insights into actionable plans that support Gusto's growth and mission. The role involves refining operational processes to ensure scalability and effectiveness. Anna Hadioon drives initiatives that leverage data to inform strategic decisions and optimize resource allocation across the organization. This leadership ensures that Gusto's operations are aligned with market demands and customer needs, contributing to sustained success and innovation in HR technology.

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    Frequently Asked Questions Regarding Gusto Top Executives and Leadership Team

    Who leads Gusto?
    Gusto is led by Joshua Reeves (Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term.), along with executives such as Tj Kingi (Chief Operating Officer) and Tiffany C'deBaca (Cx Customer Care Chief of Staff).
    Who is part of Gusto’s executive team?
    The executive team of Gusto includes leaders such as Joshua Reeves (Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term.), Tj Kingi (Chief Operating Officer), Tiffany C'deBaca (Cx Customer Care Chief of Staff) and other senior executives.
    How many executives does Gusto have?
    Gusto has 10 executives leading key business areas.
    What roles are included in Gusto’s leadership team?
    The leadership team of Gusto includes roles such as Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term., Chief Operating Officer, Cx Customer Care Chief of Staff, Data Chief of Staff, Revenue Chief of Staff.