Gusto Executive and Leadership Team

July, 2026

Leadership Overview

Gusto has 10 executives leading key functions including strategy, operations, revenue, customer care, sales, insights, data, payroll, and co-founder support.

Driven by innovation, Gusto is dedicated to empowering small and medium-sized businesses with comprehensive HR solutions, fostering efficient workforce management and ensuring compliance through its cloud-based platform.

Leadership Roles at Gusto

  • Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term. - Joshua Reeves
  • Chief Operating Officer - Tj Kingi
  • Revenue Chief of Staff - Lexi Griffin
  • Cx Customer Care Chief of Staff - Tiffany C'deBaca
  • Head To of Sales Chief of Staff - Emily Eshman
  • Insights & Operations Chief of Staff - Anna Hadioon
  • Data Chief of Staff - Emily Thompson
  • To Payroll Operations Chief of Staff - Ariana Wharton
  • Insights, Strategy & Operations Chief of Staff - Zachary Fricke
  • Chief of Staff To Cofounder - Brandon Lassoff
  • Joshua Reeves - Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term.

    Joshua Reeves, the Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term., directs the overarching strategy and long-term vision for Gusto, a cloud-based platform for payroll, benefits, and HR management. Reeves guides the company's mission to simplify operations for small and medium-sized businesses, ensuring the platform automates critical functions like payroll processing, benefits administration, and compliance tasks. This leadership involves fostering a culture of innovation and efficiency, directly impacting how employers manage their workforces. The focus remains on sustainable growth and enhancing the user experience of Gusto's software. Joshua Reeves drives the company's commitment to building a robust and reliable service that supports business owners across the United States. The strategic direction ensures Gusto remains at the forefront of HR technology, adapting to evolving market needs and regulatory landscapes. This executive's role is central to maintaining Gusto's market position and expanding its service offerings.
    Joshua Reeves

    Tj Kingi - Chief Operating Officer

    Tj Kingi, the Chief Operating Officer, oversees the day-to-day operational execution of Gusto's platform and services. Kingi ensures the efficient delivery of payroll, benefits, and HR management solutions to small and medium-sized businesses, aligning operational processes with the company's strategic objectives. This involves optimizing internal workflows and managing the infrastructure that supports automated payroll processing, benefits administration, and compliance. The Chief Operating Officer's responsibilities extend to enhancing the scalability and reliability of Gusto's cloud-based software, directly impacting customer satisfaction and operational efficiency across the United States. Tj Kingi drives continuous improvement initiatives, focusing on streamlining operations and ensuring seamless service delivery. This leadership role is critical for maintaining the integrity of Gusto's core offerings and supporting its growth trajectory by ensuring operational excellence.

    Lexi Griffin - Revenue Chief of Staff

    Lexi Griffin, the Revenue Chief of Staff, supports the strategic initiatives and operational efficiency within Gusto's revenue-generating departments. Griffin works to align sales, marketing, and customer success efforts, ensuring cohesive strategies that drive business growth and customer acquisition. This role involves analyzing revenue performance, identifying opportunities for optimization, and facilitating cross-functional collaboration to enhance the effectiveness of Gusto's cloud-based payroll, benefits, and HR platform. Lexi Griffin contributes to the development and execution of plans that support the company's mission of empowering small and medium-sized businesses. The focus is on maximizing revenue streams and ensuring that operational activities directly support the company's financial targets and market expansion within the United States. This position is key to translating strategic goals into actionable revenue-driving plans.

    Tiffany C'deBaca - Cx Customer Care Chief of Staff

    Tiffany C'deBaca, the Cx Customer Care Chief of Staff, leads initiatives to enhance the customer experience and operational effectiveness of Gusto's support functions. C'deBaca focuses on optimizing customer care processes, ensuring that small and medium-sized businesses receive timely and effective assistance with payroll, benefits, and HR management. This involves improving service delivery, managing support team performance, and implementing strategies that increase customer satisfaction and retention. Tiffany C'deBaca drives the integration of customer feedback into operational improvements, directly supporting Gusto's mission to provide seamless HR solutions. The role is critical for maintaining high service standards and ensuring that the cloud-based platform's support infrastructure is robust and responsive across the United States. This executive ensures customer needs are met efficiently and effectively.

    Emily Eshman - Head To of Sales Chief of Staff

    Emily Eshman, the Head To of Sales Chief of Staff, supports the strategic direction and operational execution of Gusto's sales organization. Eshman works to enhance sales team productivity and effectiveness, ensuring alignment with the company's growth objectives for its cloud-based payroll, benefits, and HR platform. This involves streamlining sales processes, managing key sales initiatives, and facilitating communication between sales leadership and other departments. Emily Eshman contributes to strategies aimed at expanding Gusto's reach among small and medium-sized businesses across the United States. The focus is on optimizing the sales funnel and driving revenue growth through efficient sales operations. This role is vital for translating sales strategies into tangible results and ensuring the sales team is equipped to meet market demands.

    Anna Hadioon - Insights & Operations Chief of Staff

    Anna Hadioon, the Insights & Operations Chief of Staff, drives the strategic utilization of data and operational improvements within Gusto. Hadioon focuses on leveraging insights derived from company data to inform operational strategies and enhance the efficiency of the payroll, benefits, and HR management platform. This involves analyzing performance metrics, identifying trends, and recommending data-driven solutions to optimize business processes and support small and medium-sized businesses. Anna Hadioon plays a key role in ensuring that operational decisions are grounded in thorough analysis, contributing to Gusto's mission of simplifying workforce management. The executive's work supports the continuous refinement of the cloud-based software and its delivery across the United States, ensuring operational excellence and strategic alignment.

    Emily Thompson - Data Chief of Staff

    Emily Thompson, the Data Chief of Staff, spearheads initiatives focused on enhancing Gusto's data capabilities and strategic data utilization. Thompson oversees the development and implementation of data governance policies, ensuring the integrity and accessibility of information critical to the payroll, benefits, and HR management platform. This role involves collaborating with various teams to drive data-informed decision-making, optimize data infrastructure, and support the company's analytical needs. Emily Thompson's efforts are crucial for unlocking deeper insights into customer behavior and operational performance, thereby strengthening Gusto's ability to serve small and medium-sized businesses effectively across the United States. The focus is on maximizing the value derived from data to support strategic growth and operational efficiency.

    Ariana Wharton - To Payroll Operations Chief of Staff

    Ariana Wharton, the To Payroll Operations Chief of Staff, directs critical aspects of Gusto's payroll operations, ensuring accuracy and efficiency for its clients. Wharton focuses on optimizing the processes that underpin Gusto's automated payroll services, managing operational workflows to meet the needs of small and medium-sized businesses. This involves enhancing the reliability of payroll processing, ensuring compliance with regulations, and improving the overall service delivery of the cloud-based platform. Ariana Wharton's leadership is essential for maintaining the integrity of Gusto's core payroll functions and supporting its expansion across the United States. The executive's work directly impacts customer trust and operational stability, reinforcing Gusto's commitment to simplifying HR management for employers.

    Zachary Fricke - Insights, Strategy & Operations Chief of Staff

    Zachary Fricke, the Insights, Strategy & Operations Chief of Staff, drives the integration of strategic planning with operational execution and data-driven insights at Gusto. Fricke focuses on translating high-level company objectives into actionable operational plans, utilizing data analysis to identify opportunities for improvement and growth within the payroll, benefits, and HR management platform. This role involves fostering collaboration across departments to ensure strategic alignment and operational efficiency, supporting small and medium-sized businesses. Zachary Fricke's contributions are vital for enhancing Gusto's market position and ensuring the cloud-based software effectively meets evolving business needs across the United States. The executive's work ensures that strategic initiatives are effectively implemented and supported by robust operational frameworks.

    Brandon Lassoff - Chief of Staff To Cofounder

    Brandon Lassoff, the Chief of Staff To Cofounder, provides strategic support and operational coordination to Gusto's co-founder, facilitating the execution of key initiatives. Lassoff works to streamline communication and project management, ensuring that strategic priorities related to the company's cloud-based payroll, benefits, and HR platform are advanced efficiently. This role involves managing special projects, conducting research, and ensuring alignment between the co-founder's vision and the operational teams responsible for delivering services to small and medium-sized businesses. Brandon Lassoff's efforts are crucial for driving forward Gusto's long-term objectives and maintaining operational momentum across the United States. The executive's focus is on enabling strategic execution and supporting the co-founder's leadership.

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    Frequently Asked Questions Regarding Gusto Top Executives and Leadership Team

    Who leads Gusto?
    Gusto is led by Joshua Reeves (Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term.), along with executives such as Tj Kingi (Chief Operating Officer) and Lexi Griffin (Revenue Chief of Staff).
    Who is part of Gusto’s executive team?
    The executive team of Gusto includes leaders such as Joshua Reeves (Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term.), Tj Kingi (Chief Operating Officer), Lexi Griffin (Revenue Chief of Staff) and other senior executives.
    How many executives does Gusto have?
    Gusto has 10 executives leading key business areas.
    What roles are included in Gusto’s leadership team?
    The leadership team of Gusto includes roles such as Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term., Chief Operating Officer, Revenue Chief of Staff, Cx Customer Care Chief of Staff, Head To of Sales Chief of Staff.