Gusto Executive and Leadership Team

June, 2026

Leadership Overview

Gusto has 10 executives leading key functions including strategy, operations, data, customer care, information security, revenue, sales, and insights.

Driven by a commitment to empowering small businesses, Gusto provides a comprehensive cloud-based platform for payroll, benefits, and HR management, streamlining complex tasks and fostering efficient workforce administration.

Leadership Roles at Gusto

  • Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term. - Joshua Reeves
  • Chief Operating Officer - Tj Kingi
  • Data Chief of Staff - Emily Thompson
  • Cx Customer Care Chief of Staff - Tiffany C'deBaca
  • Chief of Staff To Cofounder - Brandon Lassoff
  • Insights & Operations Chief of Staff - Anna Hadioon
  • Chief Information Security Officer & Chief Information Officer - Michael Wittig
  • Revenue Chief of Staff - Lexi Griffin
  • Head To of Sales Chief of Staff - Emily Eshman
  • Insights, Strategy & Operations Chief of Staff - Zachary Fricke
  • Joshua Reeves - Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term.

    Joshua Reeves, the Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term., directs Gusto's overarching strategy and long-term vision. Reeves focuses on building a sustainable and impactful company, guiding Gusto's mission to simplify payroll, benefits, and HR for small businesses. This leadership involves fostering innovation within the cloud-based platform, ensuring its continued evolution to meet the dynamic needs of employers. The Chief Executive Officer's role encompasses driving growth, maintaining operational excellence, and cultivating a strong company culture aligned with Gusto's core values. By championing the company's foundational principles, Joshua Reeves ensures Gusto remains a trusted partner for businesses navigating complex workforce management challenges. The executive's strategic direction underpins Gusto's market position, enabling efficient automation of payroll processing, benefits administration, HR services, and compliance tasks for employers across the United States.
    Joshua Reeves

    Tj Kingi - Chief Operating Officer

    Tj Kingi, the Chief Operating Officer, oversees Gusto's day-to-day operations and ensures the efficient execution of the company's strategic objectives. Kingi's responsibilities include optimizing internal processes, managing cross-functional team collaboration, and driving operational scalability to support Gusto's growth. The Chief Operating Officer plays a critical part in refining the platform's delivery, ensuring seamless payroll processing, benefits administration, and HR services for small and medium-sized businesses. This involves enhancing the efficiency of compliance task automation and maintaining high standards of service delivery. By focusing on operational excellence, Tj Kingi directly contributes to the platform's reliability and the overall customer experience, reinforcing Gusto's commitment to simplifying workforce management for employers. The executive's leadership ensures that Gusto's infrastructure effectively supports its expanding user base and evolving product offerings.

    Emily Thompson - Data Chief of Staff

    Emily Thompson, the Data Chief of Staff, enhances Gusto's data-driven decision-making processes and strategic initiatives. Thompson focuses on leveraging data analytics to inform product development, optimize operational efficiency, and identify new opportunities for business growth. The Data Chief of Staff collaborates closely with various departments to ensure data integrity and accessibility, supporting the automation of payroll, benefits, and HR services. This role is pivotal in translating complex data insights into actionable strategies that improve the platform's functionality and user experience for small and medium-sized businesses. By driving a culture of data literacy, Emily Thompson empowers teams to better understand customer needs and market trends, thereby strengthening Gusto's competitive position. The executive's work ensures that data underpins Gusto's mission to simplify workforce management and compliance.

    Tiffany C'deBaca - Cx Customer Care Chief of Staff

    Tiffany C'deBaca, the Cx Customer Care Chief of Staff, elevates Gusto's customer support and service delivery. C'deBaca spearheads initiatives to enhance the customer experience, ensuring that users receive exceptional support across all touchpoints of the payroll, benefits, and HR management platform. This involves refining support processes, implementing best practices in customer care, and fostering a customer-centric culture throughout the organization. The Cx Customer Care Chief of Staff plays a vital role in addressing customer needs efficiently, supporting the seamless automation of HR services and compliance tasks for small and medium-sized businesses. By focusing on customer satisfaction and retention, Tiffany C'deBaca directly contributes to Gusto's reputation as a reliable and supportive partner. The executive's leadership ensures that Gusto's commitment to simplifying workforce management extends to outstanding customer service.

    Brandon Lassoff - Chief of Staff To Cofounder

    Brandon Lassoff, the Chief of Staff To Cofounder, provides strategic support and operational coordination to Gusto's co-founder. Lassoff facilitates the execution of key initiatives, manages special projects, and ensures alignment between the co-founder's vision and the company's operational activities. This role involves streamlining communication, enhancing productivity, and driving forward critical business objectives related to Gusto's cloud-based payroll, benefits, and HR management platform. The Chief of Staff To Cofounder assists in navigating complex challenges, ensuring that the company effectively automates payroll processing, benefits administration, and HR services for small and medium-sized businesses. By acting as a key liaison and strategic partner, Brandon Lassoff contributes to the efficient functioning of Gusto's leadership team and the successful implementation of its long-term goals. The executive's support is crucial for maintaining momentum on strategic priorities.

    Anna Hadioon - Insights & Operations Chief of Staff

    Anna Hadioon, the Insights & Operations Chief of Staff, drives strategic planning and operational improvements by leveraging key business insights. Hadioon focuses on analyzing performance metrics, identifying areas for enhancement within Gusto's platform, and supporting the efficient delivery of payroll, benefits, and HR management services. The Insights & Operations Chief of Staff collaborates with leadership to translate data-driven findings into actionable operational strategies, ensuring the seamless automation of compliance tasks for small and medium-sized businesses. This role is essential for optimizing resource allocation and enhancing the overall effectiveness of Gusto's operations. By bridging the gap between data analysis and operational execution, Anna Hadioon contributes significantly to the company's ability to simplify workforce management and achieve its growth objectives. The executive's focus ensures continuous improvement across operational functions.

    Michael Wittig - Chief Information Security Officer & Chief Information Officer

    Michael Wittig, the Chief Information Security Officer & Chief Information Officer, safeguards Gusto's technological infrastructure and data integrity. Wittig leads the company's information security strategy, ensuring robust protection against cyber threats and maintaining compliance with relevant regulations. The Chief Information Security Officer & Chief Information Officer also oversees the company's IT operations, driving the technological advancements necessary for Gusto's cloud-based payroll, benefits, and HR management platform. This dual role is critical for ensuring the secure and efficient automation of payroll processing, benefits administration, and HR services for small and medium-sized businesses. By prioritizing security and technological innovation, Michael Wittig ensures that Gusto's platform remains a trusted and reliable solution for employers. The executive's expertise is fundamental to protecting sensitive customer data and maintaining operational continuity.

    Lexi Griffin - Revenue Chief of Staff

    Lexi Griffin, the Revenue Chief of Staff, optimizes Gusto's revenue generation strategies and operational efficiency. Griffin focuses on enhancing sales performance, refining pricing models, and driving initiatives that contribute to sustainable revenue growth for the company. The Revenue Chief of Staff collaborates closely with sales, marketing, and finance teams to ensure alignment and maximize the effectiveness of revenue-generating activities within the payroll, benefits, and HR management platform. This role is crucial for supporting the company's mission to simplify workforce management for small and medium-sized businesses by ensuring financial health and scalability. By driving strategic revenue initiatives, Lexi Griffin plays a key part in Gusto's overall business success and market expansion. The executive's efforts are directed towards maximizing financial outcomes and supporting long-term business viability.

    Emily Eshman - Head To of Sales Chief of Staff

    Emily Eshman, the Head To of Sales Chief of Staff, enhances the strategic direction and operational execution of Gusto's sales organization. Eshman supports the Head of Sales in developing and implementing effective sales strategies, optimizing sales processes, and driving team performance to achieve revenue targets. The Head To of Sales Chief of Staff plays a critical role in coordinating sales initiatives, analyzing market trends, and ensuring the sales team is equipped to effectively present Gusto's cloud-based payroll, benefits, and HR management platform to small and medium-sized businesses. This involves streamlining communication, facilitating cross-functional collaboration, and supporting the automation of sales-related tasks. By focusing on sales effectiveness, Emily Eshman contributes directly to Gusto's growth and its ability to serve a broad customer base. The executive's work ensures the sales function operates with maximum efficiency and strategic alignment.

    Zachary Fricke - Insights, Strategy & Operations Chief of Staff

    Zachary Fricke, the Insights, Strategy & Operations Chief of Staff, drives strategic planning and operational effectiveness by integrating data insights. Fricke focuses on analyzing business performance, identifying strategic opportunities, and optimizing operational workflows for Gusto's comprehensive platform. The Insights, Strategy & Operations Chief of Staff collaborates with leadership to translate analytical findings into actionable strategies that enhance the delivery of payroll, benefits, and HR management services to small and medium-sized businesses. This role is vital for ensuring the efficient automation of compliance tasks and improving overall business operations. By connecting strategic vision with operational execution, Zachary Fricke significantly contributes to Gusto's mission of simplifying workforce management and fostering business growth. The executive's leadership ensures that strategic decisions are informed by robust data and executed efficiently.

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    Frequently Asked Questions Regarding Gusto Top Executives and Leadership Team

    Who leads Gusto?
    Gusto is led by Joshua Reeves (Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term.), along with executives such as Tj Kingi (Chief Operating Officer) and Emily Thompson (Data Chief of Staff).
    Who is part of Gusto’s executive team?
    The executive team of Gusto includes leaders such as Joshua Reeves (Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term.), Tj Kingi (Chief Operating Officer), Emily Thompson (Data Chief of Staff) and other senior executives.
    How many executives does Gusto have?
    Gusto has 10 executives leading key business areas.
    What roles are included in Gusto’s leadership team?
    The leadership team of Gusto includes roles such as Head of Gusto (Chief Executive Officer) and Co-Founder. Building Gusto for the Long Term., Chief Operating Officer, Data Chief of Staff, Cx Customer Care Chief of Staff, Chief of Staff To Cofounder.