GuideWell Executive and Leadership Team

July, 2026

Leadership Overview

GuideWell has 7 executives leading key functions including strategy, technology, finance, operations, human resources, information technology, and health services.

Driven by a commitment to integrated health, GuideWell delivers comprehensive healthcare solutions focused on elderly care and advanced digital platforms, impacting North America with business-to-business and direct-to-consumer offerings.

Leadership Roles at GuideWell

  • President & Chief Executive Officer - Brian Pieninck
  • Senior Vice President, Chief of Staff, Office of the Chief Executive Officer - Lisa Lough
  • Chief Financial Officer, Government Business - David Petruzzellis
  • Senior VP, Health Care Services & President, Guidewell Health - Elana Schrader
  • Chief Technology Officer - Robert Ruocco
  • Senior Vice President, Human Services Group and Chief Human Resources Officer - Amy Ruth
  • Senior Vice President, Chief Information Officer - Gary Anderson
  • Brian Pieninck - President & Chief Executive Officer

    Brian Pieninck, the President & Chief Executive Officer at GuideWell, directs the overarching strategy and operational execution for the integrated healthcare services company. Pieninck guides the organization's mission to provide comprehensive health solutions, with a particular emphasis on elderly care and the deployment of advanced digital platforms. Overseeing all business units, the President & Chief Executive Officer ensures alignment with market demands and fosters innovation across health insurance, vision and dental coverage, and retirement planning services. This leadership role involves driving growth and efficiency throughout GuideWell's North American operations, managing both business-to-business and direct-to-consumer engagements. By championing a forward-thinking approach, Brian Pieninck solidifies the company's position in delivering accessible and technologically supported healthcare.
    Brian Pieninck

    Lisa Lough - Senior Vice President, Chief of Staff, Office of the Chief Executive Officer

    Lisa Lough, the Senior Vice President, Chief of Staff, Office of the Chief Executive Officer at GuideWell, provides strategic support and operational oversight directly to the CEO. Lough facilitates the execution of key initiatives across the organization, ensuring seamless integration of services such as health insurance, vision and dental coverage, and retirement planning. The Senior Vice President, Chief of Staff, Office of the Chief Executive Officer manages cross-functional projects and drives operational efficiencies throughout GuideWell's North American operations. This role involves coordinating efforts to enhance elderly care solutions and digital platform development, ensuring strategic priorities are met effectively. By streamlining communication and operations, Lisa Lough supports Brian Pieninck's vision for GuideWell's integrated healthcare services.

    David Petruzzellis - Chief Financial Officer, Government Business

    David Petruzzellis, the Chief Financial Officer, Government Business at GuideWell, manages the financial strategy and operations specifically for the company's government-facing healthcare initiatives. Petruzzellis oversees budgeting, financial planning, and resource allocation to support GuideWell's comprehensive healthcare services, including health insurance plans and specialized medical care programs. The Chief Financial Officer, Government Business ensures fiscal responsibility and compliance within the government sector, optimizing financial performance for these critical services. This role involves close collaboration with operational teams to align financial objectives with the delivery of integrated health solutions, particularly those focused on elderly care. Through astute financial management, David Petruzzellis contributes to the stability and expansion of GuideWell's government business segment.

    Elana Schrader - Senior VP, Health Care Services & President, Guidewell Health

    Elana Schrader, the Senior VP, Health Care Services & President, Guidewell Health at GuideWell, leads the strategic development and operational management of the company's core health care services. Schrader oversees the delivery of comprehensive medical and health programs, including specialized care initiatives and the integration of advanced technology infrastructure for elderly care. The Senior VP, Health Care Services & President, Guidewell Health drives the expansion and enhancement of health insurance plans, vision and dental coverage, and retirement planning services offered through digital platforms. This executive ensures that GuideWell Health aligns with the company's broader mission of providing accessible and effective healthcare solutions across North America. Elana Schrader's leadership is central to advancing GuideWell's position as a provider of integrated health and wellness.

    Robert Ruocco - Chief Technology Officer

    Robert Ruocco, the Chief Technology Officer at GuideWell, architects the company's technological vision and infrastructure to support integrated health solutions. Ruocco spearheads the development and implementation of digital platforms, including mobile applications, that enhance elderly care services and streamline health insurance, vision, and dental coverage delivery. The Chief Technology Officer ensures the robustness and scalability of GuideWell's advanced technology infrastructure, facilitating seamless business-to-business and direct-to-consumer interactions across North America. This executive drives innovation in technology to meet the evolving needs of the healthcare market, focusing on secure data management and user-friendly interfaces. Through strategic technological advancements, Robert Ruocco enables GuideWell to expand its reach and improve the quality of care provided.
    Robert Ruocco

    Amy Ruth - Senior Vice President, Human Services Group and Chief Human Resources Officer

    Amy Ruth, the Senior Vice President, Human Services Group and Chief Human Resources Officer at GuideWell, leads the strategic direction for human capital management and employee well-being. Ruth oversees all human resources functions, ensuring the development and implementation of policies that support GuideWell's mission of providing integrated health solutions. The Senior Vice President, Human Services Group and Chief Human Resources Officer focuses on cultivating a high-performance culture that drives innovation in elderly care and digital health services. This executive is responsible for talent acquisition, retention, and development, aligning the workforce with the company's strategic goals across North America. Amy Ruth plays a pivotal role in fostering an environment that supports the delivery of comprehensive healthcare services and advanced technology infrastructure.

    Gary Anderson - Senior Vice President, Chief Information Officer

    Gary Anderson, the Senior Vice President, Chief Information Officer at GuideWell, directs the company's information technology strategy and infrastructure to support its broad range of healthcare services. Anderson oversees the management of IT operations, ensuring the security, reliability, and scalability of systems that underpin health insurance plans, vision and dental coverage, and digital health platforms. The Senior Vice President, Chief Information Officer drives the technological advancements necessary for GuideWell's integrated health solutions, particularly in areas like elderly care and mobile application development. This leadership position involves ensuring that the company's technology investments align with business objectives and enhance the delivery of both business-to-business and direct-to-consumer offerings across North America. Gary Anderson's expertise is crucial for maintaining GuideWell's competitive edge through robust IT capabilities.

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    Frequently Asked Questions Regarding GuideWell Top Executives and Leadership Team

    Who leads GuideWell?
    GuideWell is led by Brian Pieninck (President & Chief Executive Officer), along with executives such as Lisa Lough (Senior Vice President, Chief of Staff, Office of the Chief Executive Officer) and David Petruzzellis (Chief Financial Officer, Government Business).
    Who is part of GuideWell’s executive team?
    The executive team of GuideWell includes leaders such as Brian Pieninck (President & Chief Executive Officer), Lisa Lough (Senior Vice President, Chief of Staff, Office of the Chief Executive Officer), David Petruzzellis (Chief Financial Officer, Government Business) and other senior executives.
    How many executives does GuideWell have?
    GuideWell has 7 executives leading key business areas.
    What roles are included in GuideWell’s leadership team?
    The leadership team of GuideWell includes roles such as President & Chief Executive Officer, Senior Vice President, Chief of Staff, Office of the Chief Executive Officer, Chief Financial Officer, Government Business, Senior VP, Health Care Services & President, Guidewell Health, Chief Technology Officer.