GuideWell Executive and Leadership Team

June, 2026

Leadership Overview

GuideWell has 6 executives leading key functions including technology, strategy, finance, legal, and operations.

Driven by a commitment to integrated health solutions, GuideWell focuses on delivering comprehensive healthcare services, particularly for the elderly, through advanced digital platforms and a broad range of medical and health offerings across North America.

Leadership Roles at GuideWell

  • Senior Vice President, Chief of Staff, Office of the Chief Executive Officer - Lisa Lough
  • President & Chief Executive Officer, Florida Health Care Plans - Steven Blumberg
  • Chief Financial Officer, Government Business - David Petruzzellis
  • Chief Technology Officer - Robert Ruocco
  • Senior Vice President, Chief Information Officer - Gary Anderson
  • Executive Vice President & Chief Legal Officer, Corporate Affairs - Charles Joseph
  • Lisa Lough - Senior Vice President, Chief of Staff, Office of the Chief Executive Officer

    Lisa Lough, the Senior Vice President, Chief of Staff, Office of the Chief Executive Officer at GuideWell, provides strategic operational support and drives key initiatives across the organization. Managing critical projects and ensuring alignment with the CEO's vision, Lough facilitates the execution of GuideWell's integrated health care solutions. This executive function involves coordinating efforts across departments to enhance the delivery of comprehensive healthcare services, with a particular emphasis on elderly care and digital platform integration. By streamlining operations and fostering cross-functional collaboration, Lisa Lough ensures the efficient deployment of mobile applications and other health tech infrastructure. The Senior Vice President, Chief of Staff, Office of the Chief Executive Officer plays a pivotal role in translating strategic objectives into actionable plans, thereby supporting GuideWell's mission to offer a wide array of medical and health services, including insurance plans and specialized care programs, across North America.

    Steven Blumberg - President & Chief Executive Officer, Florida Health Care Plans

    Steven Blumberg, the President & Chief Executive Officer, Florida Health Care Plans at GuideWell, directs the strategic growth and operational excellence of the Florida Health Care Plans division. Leading all aspects of this key business unit, Blumberg ensures the delivery of integrated health care solutions tailored to the Florida market. This executive leadership involves overseeing the provision of comprehensive healthcare services, including health insurance plans, vision and dental coverage, and specialized medical care programs, with a strong focus on elderly care. By driving market penetration and enhancing service offerings, Steven Blumberg supports GuideWell's broader mission to leverage advanced technology infrastructure and digital platforms, such as mobile applications, for optimal patient engagement and care delivery. The President & Chief Executive Officer, Florida Health Care Plans' strategic oversight is fundamental to expanding GuideWell's reach and impact within its core geographic areas.

    David Petruzzellis - Chief Financial Officer, Government Business

    David Petruzzellis, the Chief Financial Officer, Government Business at GuideWell, manages the financial strategy and fiscal operations for the company's government-focused initiatives. Overseeing all financial planning, analysis, and reporting for government contracts and programs, Petruzzellis ensures fiscal responsibility and optimizes resource allocation. This critical role involves safeguarding the financial integrity of health insurance plans and specialized medical care programs offered through government channels, particularly those serving elderly populations. By driving financial performance and managing risk, David Petruzzellis directly supports GuideWell's objective of providing integrated health care solutions and expanding its North American presence. The Chief Financial Officer, Government Business's expertise is essential for navigating the complex financial landscape of government healthcare contracts and ensuring sustainable growth for GuideWell's public sector services.

    Robert Ruocco - Chief Technology Officer

    Robert Ruocco, the Chief Technology Officer at GuideWell, architects the company's technological vision and infrastructure. Overseeing the development and implementation of advanced technology solutions, Ruocco ensures GuideWell's digital platforms, including mobile applications, effectively support integrated health care services. This leadership role involves driving innovation in health tech to enhance elderly care programs and optimize the delivery of business-to-business and direct-to-consumer healthcare solutions across North America. By managing the technology roadmap, Robert Ruocco directly contributes to the company's ability to offer comprehensive medical and health services, including health insurance plans, vision and dental coverage, and retirement planning, all underpinned by a robust and scalable technology backbone. The Chief Technology Officer's strategic direction is crucial for maintaining GuideWell's competitive edge in the evolving healthcare landscape.
    Robert Ruocco

    Gary Anderson - Senior Vice President, Chief Information Officer

    Gary Anderson, the Senior Vice President, Chief Information Officer at GuideWell, directs the company's information technology strategy and infrastructure. Overseeing the management and enhancement of GuideWell's technology backbone, Anderson ensures the seamless operation of digital platforms, including mobile applications, that deliver integrated health care solutions. This leadership position is vital for supporting the company's focus on elderly care and its broad range of medical and health services, such as health insurance plans and retirement planning. By driving technological advancements and ensuring data security, Gary Anderson plays a key part in optimizing the delivery of both business-to-business and direct-to-consumer healthcare services across North America. The Senior Vice President, Chief Information Officer's oversight is crucial for maintaining GuideWell's commitment to innovation and efficient service provision in the healthcare sector.
    Charles Joseph, the Executive Vice President & Chief Legal Officer, Corporate Affairs at GuideWell, provides strategic legal counsel and oversees all corporate governance matters. Leading the legal department, Joseph ensures compliance with regulatory requirements across GuideWell's diverse healthcare service offerings, including health insurance plans, vision and dental coverage, and specialized medical care programs. This executive function is critical for navigating the legal complexities associated with integrated health care solutions and elderly care initiatives, particularly concerning digital platforms and mobile applications. By managing corporate affairs and mitigating legal risks, Charles Joseph safeguards GuideWell's operations and supports its expansion across North America. The Executive Vice President & Chief Legal Officer, Corporate Affairs's guidance is instrumental in maintaining the company's integrity and fostering trust with stakeholders.

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    Frequently Asked Questions Regarding GuideWell Top Executives and Leadership Team

    Who leads GuideWell?
    GuideWell is led by Lisa Lough (Senior Vice President, Chief of Staff, Office of the Chief Executive Officer), along with executives such as Steven Blumberg (President & Chief Executive Officer, Florida Health Care Plans) and David Petruzzellis (Chief Financial Officer, Government Business).
    Who is part of GuideWell’s executive team?
    The executive team of GuideWell includes leaders such as Lisa Lough (Senior Vice President, Chief of Staff, Office of the Chief Executive Officer), Steven Blumberg (President & Chief Executive Officer, Florida Health Care Plans), David Petruzzellis (Chief Financial Officer, Government Business) and other senior executives.
    How many executives does GuideWell have?
    GuideWell has 6 executives leading key business areas.
    What roles are included in GuideWell’s leadership team?
    The leadership team of GuideWell includes roles such as Senior Vice President, Chief of Staff, Office of the Chief Executive Officer, President & Chief Executive Officer, Florida Health Care Plans, Chief Financial Officer, Government Business, Chief Technology Officer, Senior Vice President, Chief Information Officer.