GTB Executive and Leadership Team

Bogdan Brzezanski, the President at GTB, directs the agency's strategic vision and operational execution. Brzezanski oversees the integration of audience science, local intelligence, and creativity to deliver specialized Precision Retail Marketing. This leadership role involves ensuring GTB's modern, human-centric approach consistently drives business outcomes for clients. By translating complex data and insights into emotional connections, Brzezanski anticipates human behavior and fosters client relationships. The President's focus remains on leveraging data and technology as the most creative and innovative space in modern business and retail marketing, aligning with GTB's mission to inspire action. Bogdan Brzezanski ensures the agency's offerings remain at the forefront of marketing innovation, tapping into WPP's network for enhanced client solutions.

Michael Flynn, the Global President at GTB, drives the agency's worldwide performance and client engagement strategies. Flynn leads the expansion of GTB's precision retail marketing across diverse international markets, ensuring consistent application of audience science and local intelligence. This executive oversees the development and deployment of innovative campaigns that inspire action for globally recognized brands. Michael Flynn's responsibilities include fostering collaboration within WPP's network to maximize creative transformation and technological application. The Global President ensures that GTB's human-centric approach translates into tangible business outcomes on a global scale. By championing relentless curiosity, Flynn guides teams to anticipate future market trends and client needs, solidifying GTB's position as a leader in precision marketing.

Kacy-Leigh Davis, the Administrative AssistantAssiss To President at GTB, provides critical support to the President's strategic initiatives and daily operations. Davis manages essential administrative functions, ensuring seamless workflow and efficient communication within the leadership team. This role is pivotal in facilitating the President's oversight of GTB's precision retail marketing efforts, including the integration of audience science and creativity. Kacy-Leigh Davis supports the agency's commitment to driving business outcomes by maintaining organizational clarity and supporting key decision-making processes. The Administrative AssistantAssiss To President ensures that the President's agenda aligns with GTB's core mission of inspiring action through innovative marketing solutions.

Eduardo Parapugna, the President at GTB, spearheads the agency's strategic direction and operational excellence in precision retail marketing. Parapugna directs the application of audience science and local intelligence, combined with creative strategies, to deliver specialized marketing solutions. This leadership position involves ensuring GTB's modern, human-centric approach consistently achieves significant business outcomes for clients. Eduardo Parapugna focuses on translating data and insights into emotional connections that anticipate human behavior and drive results. The President champions the use of data and technology as a core driver of creativity and innovation within the retail marketing landscape, aligning with GTB's mission to inspire action.

Peter Rentschler, the Co-President at GTB, collaborates on the agency's overarching strategy and operational leadership. Rentschler shares responsibility for guiding GTB's precision retail marketing initiatives, focusing on the synergy between audience science, local intelligence, and creative execution. This executive contributes to ensuring the agency's human-centric and data-driven approach consistently delivers measurable business outcomes for clients. Peter Rentschler plays a key part in translating complex data into compelling narratives that anticipate consumer behavior and inspire action. The Co-President supports GTB's commitment to innovation, leveraging data and technology to enhance creative output and maintain market leadership.