Grupo Unicomer Executive and Leadership Team

June, 2026

Leadership Overview

Grupo Unicomer has 5 executives leading key functions including strategy, finance, information technology, and human resources.

Driven by a commitment to quality and community, Grupo Unicomer operates as a leading Central American retail entity, delivering essential consumer electronics and household appliances while fostering strong local ties.

Leadership Roles at Grupo Unicomer

  • Chief Executive Officer - Robert Craze
  • Chief Financial Officer - Bishal Rahul
  • Unicomer Ltd Director, Finance & Chief Financial Officer (Jamaica) - Claudene Lofters
  • Group Chief Information Officer - Manuel Pereira
  • Chief People Officer - Ana Teresa
  • Robert Craze - Chief Executive Officer

    Robert Craze, the Chief Executive Officer at Grupo Unicomer, directs the overarching corporate strategy and operational execution across the company's diverse retail landscape. Craze guides the organization's expansion initiatives, ensuring alignment with market demands for consumer electronics and household appliances throughout Central America. This leadership role involves fostering a culture of innovation and customer-centricity, critical for maintaining Grupo Unicomer's competitive edge. By overseeing key strategic partnerships and resource allocation, Robert Craze drives the company's mission to deliver quality products and engage meaningfully with the communities it serves. The Chief Executive Officer's focus remains on sustainable growth and enhancing the company's market presence through strategic decision-making and operational excellence.

    Bishal Rahul - Chief Financial Officer

    Bishal Rahul, the Chief Financial Officer at Grupo Unicomer, manages the company's financial health and strategic fiscal planning. Rahul oversees all financial operations, including budgeting, forecasting, and capital management, ensuring robust financial controls and compliance across the retail network. This position is vital for supporting Grupo Unicomer's commitment to providing quality consumer electronics and household appliances. By analyzing financial performance and identifying opportunities for fiscal optimization, Bishal Rahul contributes directly to the company's sustainable growth and community engagement objectives. The Chief Financial Officer's responsibilities extend to managing investor relations and securing funding for expansion, thereby reinforcing the company's market position. Rahul's financial acumen underpins the operational stability required for delivering value to customers and stakeholders.

    Claudene Lofters - Unicomer Ltd Director, Finance & Chief Financial Officer (Jamaica)

    Claudene Lofters, the Unicomer Ltd Director, Finance & Chief Financial Officer (Jamaica) at Grupo Unicomer, directs financial strategy and operations specifically within the Jamaican market. Lofters ensures the financial integrity and performance of Unicomer Ltd in Jamaica, aligning fiscal activities with the broader company's mission of delivering quality consumer electronics and household appliances. This role involves meticulous financial oversight, including accounting, reporting, and risk management, tailored to the unique economic landscape of Jamaica. By managing local financial resources and driving efficiency, Claudene Lofters supports the company's community engagement efforts within the region. The Director, Finance & Chief Financial Officer (Jamaica)'s leadership is crucial for navigating local market dynamics and contributing to the overall financial strength of Grupo Unicomer. Lofters's expertise ensures localized financial success while upholding group-wide standards.

    Manuel Pereira - Group Chief Information Officer

    Manuel Pereira, the Group Chief Information Officer at Grupo Unicomer, architects the company's technology strategy and digital infrastructure. Pereira oversees the implementation and management of information systems that support Grupo Unicomer's extensive retail operations, ensuring seamless delivery of consumer electronics and household appliances. This critical role involves driving technological innovation to enhance customer experience and operational efficiency across all markets. By leading digital transformation initiatives, Manuel Pereira ensures that technology effectively supports the company's commitment to quality products and community engagement. The Group Chief Information Officer's responsibilities include cybersecurity, data management, and the integration of new technologies to maintain a competitive advantage. Pereira's vision guides the technological evolution necessary for Grupo Unicomer's continued success and market leadership.

    Ana Teresa - Chief People Officer

    Ana Teresa, the Chief People Officer at Grupo Unicomer, leads human capital strategy and organizational development. Teresa is responsible for cultivating a positive and productive work environment that supports Grupo Unicomer's mission of delivering quality products and engaging with its communities. This role encompasses talent acquisition, employee relations, and performance management, ensuring the workforce is equipped to meet the demands of the consumer electronics and household appliance retail sector. By fostering employee growth and well-being, Ana Teresa directly contributes to the company's operational excellence and its commitment to community impact. The Chief People Officer's strategic focus on people ensures that Grupo Unicomer retains top talent and maintains a strong, motivated team. Teresa's leadership is fundamental to the company's human resource infrastructure and its long-term success.
    Ana Teresa

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    Frequently Asked Questions Regarding Grupo Unicomer Top Executives and Leadership Team

    Who leads Grupo Unicomer?
    Grupo Unicomer is led by Robert Craze (Chief Executive Officer), along with executives such as Bishal Rahul (Chief Financial Officer) and Claudene Lofters (Unicomer Ltd Director, Finance & Chief Financial Officer (Jamaica)).
    Who is part of Grupo Unicomer’s executive team?
    The executive team of Grupo Unicomer includes leaders such as Robert Craze (Chief Executive Officer), Bishal Rahul (Chief Financial Officer), Claudene Lofters (Unicomer Ltd Director, Finance & Chief Financial Officer (Jamaica)) and other senior executives.
    How many executives does Grupo Unicomer have?
    Grupo Unicomer has 5 executives leading key business areas.
    What roles are included in Grupo Unicomer’s leadership team?
    The leadership team of Grupo Unicomer includes roles such as Chief Executive Officer, Chief Financial Officer, Unicomer Ltd Director, Finance & Chief Financial Officer (Jamaica), Group Chief Information Officer, Chief People Officer.