Leadership Overview
Cellular Sales has 10 executives leading key functions including strategy, finance, operations, and regional management.
Driven by a commitment to customer engagement, Cellular Sales is dedicated to providing knowledgeable, in-person service as Verizon's premier retail partner, selling the latest wireless technology and accessories.
Driven by a commitment to customer engagement, Cellular Sales is dedicated to providing knowledgeable, in-person service as Verizon's premier retail partner, selling the latest wireless technology and accessories.
Leadership Roles at Cellular Sales
Leonardo Cabrera - Chief Executive Officer
Leonardo Cabrera, the Chief Executive Officer at Cellular Sales, directs the overarching corporate strategy and operational execution. Cabrera's leadership ensures alignment with Verizon's objectives, driving the company's market position as a premier retail partner. This executive oversees the integration of new technologies and service offerings, maintaining a focus on delivering the latest smartphones, tablets, and smartwatches. Cabrera's strategic vision guides the expansion of retail footprints and the enhancement of customer engagement models. The Chief Executive Officer's role involves fostering a culture of excellence and innovation across all departments, ensuring the company consistently meets and exceeds performance benchmarks. By optimizing resource allocation and championing key initiatives, Cabrera solidifies Cellular Sales' reputation for knowledgeable, in-person service in the competitive wireless retail landscape. This leadership ensures sustained growth and market relevance.
Dane Scism - Chief Executive Officer & Founder
Dane Scism, the Chief Executive Officer & Founder at Cellular Sales, established the company's foundational principles of dedicated, in-person service. Scism's ongoing leadership guides the strategic direction, ensuring the company remains Verizon's premier retail partner. This executive's vision is instrumental in maintaining the signature approach to selling the latest smartphones, tablets, and accessories from innovative brands. Scism actively shapes the company's culture, emphasizing knowledgeable customer interactions and operational excellence. The Chief Executive Officer & Founder's role involves fostering strong relationships with key stakeholders, including brand partners and internal teams. By championing the core mission, Dane Scism ensures that Cellular Sales continues to deliver exceptional value and service in the dynamic wireless retail market. This leadership drives continuous improvement and reinforces the company's commitment to its customers and its founding ideals.

Pam Kimball - Chief Financial Officer
Pam Kimball, the Chief Financial Officer at Cellular Sales, manages all financial operations and strategic fiscal planning. Kimball's oversight ensures the company's financial health and supports its growth initiatives as Verizon's premier retail partner. This executive directs budgeting, forecasting, and financial reporting, providing critical insights for business decisions. The Chief Financial Officer's responsibilities include managing capital investments, optimizing revenue streams from smartphone and accessory sales, and ensuring compliance with all financial regulations. Kimball plays a key role in evaluating new market opportunities and potential acquisitions, aligning financial strategies with the company's expansion goals. By maintaining robust financial controls and driving efficiency, Pam Kimball underpins the company's ability to deliver knowledgeable, in-person service and sustain its competitive edge in the wireless retail sector. This leadership ensures fiscal responsibility and supports long-term profitability.
James Thome - Chief Operating Officer
James Thome, the Chief Operating Officer at Cellular Sales, directs the day-to-day operational activities and ensures seamless execution of business strategies. Thome's leadership focuses on optimizing retail operations across all locations, enhancing the customer experience with knowledgeable, in-person service. This executive oversees supply chain management for the latest smartphones, tablets, and accessories, ensuring product availability and efficient inventory control. The Chief Operating Officer's responsibilities include implementing operational improvements, driving efficiency in sales processes, and managing the performance of retail staff. James Thome works closely with regional leadership to uphold service standards and achieve sales targets, reinforcing Cellular Sales' position as Verizon's premier retail partner. By streamlining operations and fostering a culture of accountability, Thome ensures the company's continued success and its commitment to delivering exceptional value.
Jay Vaiksnoras - Regional President
Jay Vaiksnoras, the Regional President at Cellular Sales, leads operations and strategic development across designated geographic territories. Vaiksnoras's focus is on driving sales performance and ensuring the consistent delivery of knowledgeable, in-person service within their region. This executive oversees the management of multiple retail locations, optimizing their contribution to Cellular Sales' overall success as Verizon's premier retail partner. The Regional President's responsibilities include implementing corporate initiatives, fostering strong regional team leadership, and adapting strategies to local market dynamics. Jay Vaiksnoras plays a crucial role in expanding market share by promoting the latest smartphones, tablets, and accessories. By championing operational excellence and customer satisfaction, Vaiksnoras ensures the region's alignment with the company's core mission and its commitment to providing superior wireless retail experiences.
Mohammed Khalel - Regional President, Upstate York
Mohammed Khalel, the Regional President, Upstate York at Cellular Sales, directs all business activities and strategic growth within the Upstate York region. Khalel's leadership ensures the consistent application of Cellular Sales' signature knowledgeable, in-person service model. This executive oversees the performance of retail stores in the Upstate York area, driving sales of the latest smartphones, tablets, and accessories. The Regional President, Upstate York's responsibilities include developing regional sales strategies, managing operational efficiency, and cultivating a high-performing sales team. Mohammed Khalel works to strengthen Cellular Sales' presence as Verizon's premier retail partner in the region, focusing on customer acquisition and retention. By implementing targeted initiatives and fostering strong local market engagement, Khalel ensures the region's contribution to the company's overall success and its commitment to delivering exceptional wireless retail solutions.
Brian Snyder - Regional President
Brian Snyder, the Regional President at Cellular Sales, spearheads operational strategy and sales execution across key market areas. Snyder's leadership is focused on maximizing retail performance and upholding the company's commitment to knowledgeable, in-person service. This executive oversees a portfolio of retail locations, ensuring they effectively represent Cellular Sales as Verizon's premier retail partner. The Regional President's responsibilities include implementing sales training programs, managing regional budgets, and driving revenue growth through the sale of smartphones, tablets, and accessories. Brian Snyder plays a vital role in identifying and capitalizing on regional market opportunities, fostering strong customer relationships. By championing operational best practices and team development, Snyder ensures the region's success and its alignment with Cellular Sales' overarching mission of delivering outstanding wireless retail experiences.
Rinkie Dandona - President
Rinkie Dandona, the President at Cellular Sales, provides executive leadership and strategic oversight for the company's nationwide operations. Dandona's role emphasizes driving business growth and ensuring the consistent delivery of Cellular Sales' core value proposition: knowledgeable, in-person service. This executive oversees key functional areas, working to enhance the customer journey and optimize retail performance across all locations. The President's responsibilities include fostering strategic partnerships, guiding market expansion efforts, and ensuring operational alignment with Verizon's objectives as the premier retail partner. Rinkie Dandona plays a critical part in shaping the company's future direction, focusing on innovation in product offerings, including the latest smartphones, tablets, and accessories. By championing operational excellence and a customer-centric approach, Dandona reinforces Cellular Sales' market leadership and its dedication to providing exceptional wireless retail solutions.
Jason Lema - Regional President
Jason Lema, the Regional President at Cellular Sales, directs regional operational strategies and sales initiatives to drive market penetration. Lema's leadership focuses on empowering retail teams to deliver exceptional, knowledgeable, in-person service to customers. This executive oversees the performance and development of retail outlets within their designated region, ensuring alignment with Cellular Sales' objectives as Verizon's premier retail partner. The Regional President's responsibilities include implementing effective sales tactics, managing regional resources, and fostering a culture of continuous improvement. Jason Lema plays a key role in expanding the company's reach by promoting the latest smartphones, tablets, and accessories. By focusing on operational efficiency and customer satisfaction, Lema ensures the region's contribution to Cellular Sales' overall success and its commitment to providing outstanding wireless retail experiences.
Angel Gorrin - Regional President
Angel Gorrin, the Regional President at Cellular Sales, leads strategic planning and operational execution across assigned market territories. Gorrin's focus is on enhancing retail performance and upholding the company's dedication to knowledgeable, in-person service. This executive oversees multiple retail locations, ensuring their effectiveness as Verizon's premier retail partner. The Regional President's responsibilities include developing and implementing regional sales strategies, managing operational budgets, and driving revenue growth through the sale of smartphones, tablets, and accessories. Angel Gorrin is instrumental in identifying and leveraging regional market opportunities, building strong customer loyalty. By championing operational excellence and team development, Gorrin ensures the region's success and its alignment with Cellular Sales' mission of delivering superior wireless retail solutions.
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