Cellular Sales Executive and Leadership Team

August, 2026

Leadership Overview

Cellular Sales has 10 executives leading key functions including strategy, operations, finance, and regional market expansion.

Committed to delivering premium wireless solutions, Cellular Sales prioritizes expert in-person service to connect customers with innovative mobile technology across the United States.

Leadership Roles at Cellular Sales

  • Chief Executive Officer - Leonardo Cabrera
  • Chief Executive Officer & Founder - Dane Scism
  • Chief Financial Officer - Pam Kimball
  • Chief Operating Officer - James Thome
  • Regional President - Kris Cline
  • Regional President, Illinois - Rodney Hoffman
  • Regional President - Jay Vaiksnoras
  • President - Rinkie Dandona
  • Regional President - John Mills
  • Presidents (Gulf Coast) - Chad Maxedon
  • Leonardo Cabrera - Chief Executive Officer

    Leonardo Cabrera, the Chief Executive Officer at Cellular Sales, directs the overarching corporate strategy and long-term vision for this premier wireless retailer. By aligning retail operations with Verizon partnership requirements, Cabrera ensures consistent service quality across all storefronts. The Chief Executive Officer manages high-level relationships with technology partners to maintain a competitive inventory of smartphones and accessories. Leonardo Cabrera monitors market trends to pivot business models toward emerging consumer needs. This leadership role involves constant evaluation of retail performance metrics to drive revenue growth. By fostering a culture of knowledgeable service, the Chief Executive Officer strengthens the brand position within the American wireless market. Through rigorous oversight of organizational health, Cabrera maintains operational excellence and supports the expansion of the retail footprint across diverse geographic regions.

    Dane Scism - Chief Executive Officer & Founder

    Dane Scism, the Chief Executive Officer & Founder at Cellular Sales, architects the foundational principles and growth trajectory of the organization. As the primary visionary, Scism defines the commitment to in-person customer engagement that distinguishes the company as a top-tier Verizon partner. The Chief Executive Officer & Founder oversees the integration of new product lines, including tablets and smartwatches, into the national retail network. Dane Scism drives the strategic direction by balancing rapid scaling with the maintenance of high service standards. This leadership role requires constant interaction with the board to ensure alignment with long-term financial goals. By championing a customer-centric philosophy, Scism secures the company's reputation for excellence. Through persistent focus on innovation and market adaptability, the Chief Executive Officer & Founder sustains the competitive advantage of the business in a fast-paced retail environment.
    Dane Scism

    Pam Kimball - Chief Financial Officer

    Pam Kimball, the Chief Financial Officer at Cellular Sales, directs the financial planning, reporting, and capital allocation strategies for the organization. Overseeing the fiscal health of the company, the Chief Financial Officer manages budgeting processes that support the expansion of retail operations. Kimball monitors revenue streams from smartphone and accessory sales to ensure alignment with corporate growth targets. This leadership role involves providing the executive team with data-driven insights to inform strategic decision-making. By optimizing financial controls, Pam Kimball mitigates risk and enhances profitability across the national network. The Chief Financial Officer collaborates with other leaders to allocate resources effectively, ensuring that the company remains a dominant force in the wireless retail sector. Through rigorous financial oversight, Kimball secures the long-term viability and investment capacity of the business in a competitive market landscape.

    James Thome - Chief Operating Officer

    James Thome, the Chief Operating Officer at Cellular Sales, manages the daily execution of retail operations and supply chain logistics. Overseeing the distribution of mobile devices and accessories, the Chief Operating Officer ensures that every location maintains optimal inventory levels to meet consumer demand. Thome directs the implementation of operational protocols that standardize the customer experience across the national footprint. This leadership role involves coordinating with regional teams to streamline store performance and efficiency. By analyzing operational data, James Thome identifies opportunities for process improvement and cost reduction. The Chief Operating Officer supports the broader corporate mission by ensuring that retail teams possess the necessary tools and training to provide expert service. Through meticulous management of internal workflows, Thome drives the operational stability required to maintain the company's status as a premier wireless retail partner.

    Kris Cline - Regional President

    Kris Cline, the Regional President at Cellular Sales, directs the retail performance and market penetration strategies within assigned territories. Overseeing a network of storefronts, the Regional President ensures that local teams deliver the signature in-person service that defines the company brand. Cline manages the recruitment and development of store leadership to maintain high standards of product knowledge and customer engagement. This leadership role involves analyzing regional sales data to identify growth opportunities and address competitive challenges. By driving operational excellence at the local level, Kris Cline contributes to the overall success of the national retail strategy. The Regional President coordinates with corporate headquarters to implement marketing initiatives and inventory management protocols. Through consistent focus on regional market dynamics, Cline ensures that the company remains the preferred destination for wireless technology and accessories in the assigned areas.

    Rodney Hoffman - Regional President, Illinois

    Rodney Hoffman, the Regional President, Illinois at Cellular Sales, directs all retail activities and market expansion efforts within the Illinois territory. Overseeing the performance of local stores, the Regional President, Illinois ensures that every customer receives expert guidance on smartphones and smartwatches. Hoffman manages the implementation of corporate sales strategies tailored to the specific needs of the regional consumer base. This leadership role involves fostering strong relationships with local teams to drive revenue and maintain service quality. By monitoring regional market trends, Rodney Hoffman adapts operational tactics to maximize store efficiency and customer satisfaction. The Regional President, Illinois collaborates with other regional leaders to share best practices and support the national mission. Through dedicated oversight of the Illinois market, Hoffman strengthens the company's presence and ensures consistent delivery of premium wireless solutions to the local community.

    Jay Vaiksnoras - Regional President

    Jay Vaiksnoras, the Regional President at Cellular Sales, directs the strategic operations and sales performance across a designated geographic region. Overseeing the execution of retail initiatives, the Regional President ensures that store teams provide high-quality service and expert product advice. Vaiksnoras manages the alignment of regional activities with the broader corporate goals of the company. This leadership role involves mentoring store managers and optimizing the customer journey to increase brand loyalty. By analyzing regional performance metrics, Jay Vaiksnoras identifies areas for improvement and implements solutions to boost sales of mobile devices and accessories. The Regional President coordinates with other executives to ensure that regional operations support the national retail strategy. Through a focus on operational discipline and customer-centric service, Vaiksnoras drives growth and maintains the company's competitive edge in the wireless retail industry.

    Rinkie Dandona - President

    Rinkie Dandona, the President at Cellular Sales, directs the high-level operational strategy and organizational development for the company. Overseeing the integration of various retail functions, the President ensures that the business model remains agile and responsive to market changes. Dandona manages the collaboration between departments to streamline the delivery of wireless products and services. This leadership role involves setting performance benchmarks and driving initiatives that enhance the overall customer experience. By focusing on long-term growth, Rinkie Dandona supports the company's mission to provide expert service in the wireless retail space. The President works closely with other C-suite leaders to refine the corporate strategy and ensure alignment with Verizon partnership standards. Through strategic oversight and leadership, Dandona maintains the company's position as a leader in the wireless retail market, ensuring operational success across all levels of the organization.

    John Mills - Regional President

    John Mills, the Regional President at Cellular Sales, directs the retail operations and sales growth within a specific geographic region. Overseeing the performance of multiple storefronts, the Regional President ensures that local teams uphold the company's commitment to expert, in-person service. Mills manages the implementation of sales strategies and inventory management protocols to meet regional demand for smartphones and accessories. This leadership role involves developing talent and fostering a culture of excellence among store staff. By analyzing regional market data, John Mills identifies opportunities to expand the customer base and improve store profitability. The Regional President coordinates with corporate leadership to ensure that regional activities align with the national retail strategy. Through a focus on operational efficiency and customer engagement, Mills drives the success of the company in the assigned region, contributing to the overall growth of the business.

    Chad Maxedon - Presidents (Gulf Coast)

    Chad Maxedon, the Presidents (Gulf Coast) at Cellular Sales, directs the retail operations and market strategy across the Gulf Coast region. Overseeing the performance of stores in this area, the Presidents (Gulf Coast) ensures that local teams provide high-quality service and expert product knowledge. Maxedon manages the execution of sales initiatives and inventory management to meet the needs of the regional consumer base. This leadership role involves mentoring store managers and optimizing the customer experience to drive revenue growth. By analyzing regional market trends, Chad Maxedon adapts operational tactics to maintain a competitive advantage. The Presidents (Gulf Coast) collaborates with other regional leaders to share best practices and support the national retail mission. Through dedicated oversight of the Gulf Coast market, Maxedon strengthens the company's presence and ensures consistent delivery of premium wireless solutions to the local community.
    Chad Maxedon

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    Frequently Asked Questions Regarding Cellular Sales Top Executives and Leadership Team

    Who leads Cellular Sales?
    Cellular Sales is led by Leonardo Cabrera (Chief Executive Officer), along with executives such as Dane Scism (Chief Executive Officer & Founder) and Pam Kimball (Chief Financial Officer).
    Who is part of Cellular Sales’s executive team?
    The executive team of Cellular Sales includes leaders such as Leonardo Cabrera (Chief Executive Officer), Dane Scism (Chief Executive Officer & Founder), Pam Kimball (Chief Financial Officer) and other senior executives.
    How many executives does Cellular Sales have?
    Cellular Sales has 10 executives leading key business areas.
    What roles are included in Cellular Sales’s leadership team?
    The leadership team of Cellular Sales includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Financial Officer, Chief Operating Officer, Regional President.