Cellular Sales Executive and Leadership Team

July, 2026

Leadership Overview

Cellular Sales has 11 executives leading key functions including strategy, finance, operations, and regional management.

Driven by a commitment to customer engagement, Cellular Sales focuses on delivering knowledgeable, in-person service for the latest wireless technology, solidifying its position as Verizon's premier retail partner.

Leadership Roles at Cellular Sales

  • Chief Executive Officer - Leonardo Cabrera
  • Chief Executive Officer & Founder - Dane Scism
  • Chief Executive Officer - Leonardo Cabrera
  • Chief Financial Officer - Pam Kimball
  • Chief Operating Officer - Mitchell Moore
  • President - Russell Parrott
  • Regional President - Kris Cline
  • Regional President - Adam Jacobson
  • Regional President - Jeffrey Currey
  • Regional President - Jason Lema
  • General Counsel - Reese Thomas
  • Leonardo Cabrera - Chief Executive Officer

    Leonardo Cabrera, the Chief Executive Officer at Cellular Sales, directs the company's overall strategic vision and operational execution. Cabrera's leadership ensures alignment with market demands and drives growth initiatives across the organization. This executive oversees the integration of new technologies and service offerings, maintaining Cellular Sales' competitive edge as Verizon's premier retail partner. The focus remains on enhancing customer experience through knowledgeable, in-person service, a core tenet of the company's philosophy. Cabrera's responsibilities include fostering innovation and ensuring the company's long-term financial health and market expansion. By guiding departmental strategies, Cabrera ensures seamless collaboration between sales, operations, and support functions, all contributing to the company's mission of delivering exceptional wireless solutions.

    Dane Scism - Chief Executive Officer & Founder

    Dane Scism, the Chief Executive Officer & Founder at Cellular Sales, establishes the foundational principles and long-term direction for the company. Scism's vision guides the organization's commitment to knowledgeable, in-person service, a hallmark of Cellular Sales' operations. This leadership role involves setting strategic objectives for sales performance and customer engagement, ensuring the company remains Verizon's leading retail partner. Scism oversees the expansion of retail presence and the adoption of cutting-edge mobile technology, including smartphones, tablets, and smartwatches. The founder's influence is critical in maintaining the company culture centered on expert consultation and customer satisfaction. By championing innovation and operational excellence, Dane Scism ensures the continued success and growth of Cellular Sales in the dynamic wireless retail market.
    Dane Scism

    Leonardo Cabrera - Chief Executive Officer

    Leonardo Cabrera, the Chief Executive Officer at Cellular Sales, directs the company's overall strategic vision and operational execution. Cabrera's leadership ensures alignment with market demands and drives growth initiatives across the organization. This executive oversees the integration of new technologies and service offerings, maintaining Cellular Sales' competitive edge as Verizon's premier retail partner. The focus remains on enhancing customer experience through knowledgeable, in-person service, a core tenet of the company's philosophy. Cabrera's responsibilities include fostering innovation and ensuring the company's long-term financial health and market expansion. By guiding departmental strategies, Cabrera ensures seamless collaboration between sales, operations, and support functions, all contributing to the company's mission of delivering exceptional wireless solutions.

    Pam Kimball - Chief Financial Officer

    Pam Kimball, the Chief Financial Officer at Cellular Sales, manages the company's financial health and strategic fiscal planning. Kimball oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring robust fiscal management. This executive's role is critical in supporting the company's growth objectives and maintaining profitability as Verizon's premier retail partner. Kimball directs investment strategies for new technologies and retail expansion, aligning financial resources with market opportunities. The Chief Financial Officer ensures compliance with all financial regulations and drives efficiency across all departments. By providing critical financial insights, Kimball enables informed decision-making for strategic initiatives, safeguarding the company's assets and optimizing financial performance. The focus remains on sustainable revenue generation and cost management.

    Mitchell Moore - Chief Operating Officer

    Mitchell Moore, the Chief Operating Officer at Cellular Sales, directs the day-to-day operational activities and ensures seamless execution of business strategies. Moore oversees the retail network's performance, focusing on optimizing sales processes and enhancing customer service delivery across all locations. This executive's responsibilities include managing supply chain logistics for the latest smartphones, tablets, and accessories, ensuring product availability for customers. Mitchell Moore drives operational efficiency and implements best practices to support Cellular Sales' position as Verizon's premier retail partner. The Chief Operating Officer plays a key part in scaling operations to meet growing market demand and maintaining the company's signature in-person service standard. Moore's leadership ensures that operational frameworks effectively support sales targets and customer satisfaction goals.

    Russell Parrott - President

    Russell Parrott, the President at Cellular Sales, drives the company's strategic initiatives and oversees key business functions to ensure sustained growth and market leadership. Parrott's leadership focuses on enhancing the customer experience, reinforcing Cellular Sales' reputation as Verizon's premier retail partner. This executive directs efforts to expand market reach and optimize sales performance across the retail network. Russell Parrott ensures operational alignment with the company's core mission of providing knowledgeable, in-person service for the latest wireless technology. The President's role involves fostering strong relationships with brand partners and internal teams to drive innovation and achieve ambitious business objectives. Parrott's strategic oversight is crucial for navigating the competitive landscape and maintaining high standards of service delivery.

    Kris Cline - Regional President

    Kris Cline, the Regional President at Cellular Sales, directs operations and drives sales performance across designated geographic territories. Cline oversees the strategic implementation of company initiatives within the region, ensuring alignment with Cellular Sales' commitment to knowledgeable, in-person service. This executive manages regional teams, focusing on achieving sales targets for the latest smartphones, tablets, and accessories, reinforcing the company's status as Verizon's premier retail partner. Kris Cline is responsible for market penetration and expanding the company's footprint within the assigned areas. The Regional President fosters a culture of excellence and customer focus among retail staff. Cline's leadership ensures consistent delivery of high-quality service and operational efficiency throughout the region.

    Adam Jacobson - Regional President

    Adam Jacobson, the Regional President at Cellular Sales, leads strategic growth and operational oversight for key market regions. Jacobson ensures the effective execution of sales strategies and customer engagement programs, upholding Cellular Sales' dedication to expert, in-person service. This executive manages regional performance, driving revenue growth and market share expansion for the latest wireless devices and accessories. Adam Jacobson oversees the development and support of retail teams, fostering a high-performance culture aligned with Verizon's premier retail partner standards. The Regional President is instrumental in identifying and capitalizing on new business opportunities within their territories. Jacobson's focus remains on optimizing regional operations to deliver exceptional customer experiences and achieve company objectives.

    Jeffrey Currey - Regional President

    Jeffrey Currey, the Regional President at Cellular Sales, spearheads regional business development and operational management to achieve strategic objectives. Currey ensures that sales teams deliver exceptional customer service, embodying Cellular Sales' signature knowledgeable, in-person approach. This executive oversees the performance of retail locations within their region, driving sales of smartphones, tablets, and smartwatches, solidifying the company's role as Verizon's premier retail partner. Jeffrey Currey focuses on enhancing market presence and customer loyalty through effective leadership and strategic planning. The Regional President cultivates a strong team environment, promoting continuous improvement and adherence to company standards. Currey's leadership ensures consistent service quality and operational excellence across all regional operations.

    Jason Lema - Regional President

    Jason Lema, the Regional President at Cellular Sales, directs regional strategy and operational execution to drive business success. Lema ensures that all regional activities align with the company's core values, emphasizing knowledgeable, in-person service for customers. This executive oversees sales targets and team performance, promoting the latest mobile technology and accessories as Verizon's premier retail partner. Jason Lema is responsible for market analysis and implementing strategies to enhance customer acquisition and retention within their designated areas. The Regional President fosters a collaborative environment, empowering regional teams to achieve excellence. Lema's leadership focuses on optimizing operational efficiency and delivering superior customer experiences across the region.

    Reese Thomas - General Counsel

    Reese Thomas, the General Counsel at Cellular Sales, provides comprehensive legal guidance and oversees all legal affairs for the organization. Thomas ensures compliance with all applicable laws and regulations, safeguarding the company's interests in its operations as Verizon's premier retail partner. This executive manages contractual agreements, litigation, and corporate governance matters, providing strategic counsel on legal risks and opportunities. Reese Thomas plays a vital role in structuring business transactions and advising on policy development to support the company's mission of delivering expert, in-person service. The General Counsel's expertise is critical for navigating the complex legal landscape of the wireless retail industry. Thomas's counsel supports informed decision-making across all levels of the organization, ensuring ethical conduct and operational integrity.

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    Frequently Asked Questions Regarding Cellular Sales Top Executives and Leadership Team

    Who leads Cellular Sales?
    Cellular Sales is led by Leonardo Cabrera (Chief Executive Officer), along with executives such as Dane Scism (Chief Executive Officer & Founder) and Leonardo Cabrera (Chief Executive Officer).
    Who is part of Cellular Sales’s executive team?
    The executive team of Cellular Sales includes leaders such as Leonardo Cabrera (Chief Executive Officer), Dane Scism (Chief Executive Officer & Founder), Leonardo Cabrera (Chief Executive Officer) and other senior executives.
    How many executives does Cellular Sales have?
    Cellular Sales has 11 executives leading key business areas.
    What roles are included in Cellular Sales’s leadership team?
    The leadership team of Cellular Sales includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Executive Officer, Chief Financial Officer, Chief Operating Officer.