Cellular Sales Executive and Leadership Team

May, 2026

Leadership Overview

Cellular Sales has 10 executives leading key functions including strategy, finance, and regional operations.

Driven by a commitment to knowledgeable, in-person service, Cellular Sales operates as Verizon's premier retail partner, selling the latest wireless technology and accessories from leading brands. The company's leadership philosophy centers on empowering customers through expert guidance and fostering a culture of excellence.

Leadership Roles at Cellular Sales

  • Chief Executive Officer - Leonardo Cabrera
  • Chief Executive Officer & Founder - Dane Scism
  • Chief Financial Officer - Pam Kimball
  • Regional President - Seth Baldwin
  • Regional President, Upstate York - Mohammed Khalel
  • President - Russell Parrott
  • Regional President, Illinois - Rodney Hoffman
  • Regional President - Nichole Torchio
  • Regional President - Kris Cline
  • Presidents (Gulf Coast) - Chad Maxedon
  • Leonardo Cabrera - Chief Executive Officer

    Leonardo Cabrera, the Chief Executive Officer at Cellular Sales, directs the overarching corporate strategy and operational framework. Cabrera's leadership guides the company's expansion and market positioning as Verizon's premier retail partner. This executive role involves aligning departmental objectives with the company's mission of providing knowledgeable, in-person service for the latest smartphones, tablets, and accessories. Cabrera ensures that all business units operate cohesively to enhance customer experience and drive revenue growth across all sales channels. The focus remains on maintaining Cellular Sales' signature dedication to expert customer interaction and adapting to the evolving landscape of wireless technology. Leonardo Cabrera's strategic vision propels the company forward, solidifying its standing in the competitive retail market.

    Dane Scism - Chief Executive Officer & Founder

    Dane Scism, the Chief Executive Officer & Founder at Cellular Sales, establishes the foundational vision and core values for the organization. Scism's entrepreneurial spirit drives the company's unique approach to wireless retail, emphasizing knowledgeable, in-person service. This leadership position involves overseeing strategic initiatives that maintain Cellular Sales' status as Verizon's premier retail partner. Scism ensures the company culture reflects a deep commitment to customer satisfaction and the expert sale of cutting-edge devices and accessories. The founder's ongoing influence shapes the company's direction, focusing on sustainable growth and market leadership. By championing the brand's signature service model, Dane Scism continues to guide Cellular Sales in delivering exceptional value to customers nationwide.
    Dane Scism

    Pam Kimball - Chief Financial Officer

    Pam Kimball, the Chief Financial Officer at Cellular Sales, manages the company's financial health and strategic fiscal planning. Kimball oversees all financial operations, including budgeting, forecasting, and resource allocation, ensuring robust financial stability for the organization. This executive role is critical in supporting Cellular Sales' growth initiatives and its partnership with Verizon. Kimball's expertise guides investment decisions and financial risk management, directly impacting the company's ability to sell the latest technology and accessories. The CFO ensures compliance with all financial regulations and drives efficiency across departments. By maintaining rigorous financial oversight, Pam Kimball supports the company's mission of providing exceptional customer service and expanding its market reach. Kimball's leadership ensures the financial foundation supports ongoing operational excellence.

    Seth Baldwin - Regional President

    Seth Baldwin, the Regional President at Cellular Sales, directs operations and drives performance across a designated geographic territory. Baldwin's leadership focuses on executing the company's strategic objectives within the region, ensuring alignment with Cellular Sales' commitment to knowledgeable, in-person service. This role involves overseeing sales teams, managing regional performance metrics, and fostering a culture of excellence among staff. Baldwin ensures the effective deployment of resources to support the sale of Verizon's latest smartphones, tablets, and accessories. The Regional President works to expand market share and enhance customer satisfaction throughout their operational area. Seth Baldwin's focus on regional growth and operational efficiency directly contributes to the company's overall success and its standing as a premier retail partner.

    Mohammed Khalel - Regional President, Upstate York

    Mohammed Khalel, the Regional President, Upstate York at Cellular Sales, spearheads business development and operational execution within the Upstate New York region. Khalel's leadership ensures the consistent delivery of Cellular Sales' signature in-person service and expert sales guidance for Verizon's product portfolio. This executive position involves managing regional sales targets, optimizing store performance, and cultivating a high-achieving sales force. Khalel drives initiatives to enhance customer engagement and loyalty, reinforcing the company's role as a trusted retail partner. The focus is on expanding market penetration and ensuring customer satisfaction with the latest smartphones, tablets, and accessories. Mohammed Khalel's strategic oversight and commitment to operational excellence are vital to achieving regional growth objectives and upholding the company's reputation.

    Russell Parrott - President

    Russell Parrott, the President at Cellular Sales, oversees key strategic initiatives and operational functions critical to the company's sustained growth. Parrott's leadership ensures the seamless integration of sales strategies and customer service excellence across all operational facets. This executive role involves driving performance improvements and fostering a culture of innovation within the organization. Parrott works to enhance Cellular Sales' position as Verizon's premier retail partner, focusing on the effective distribution of cutting-edge wireless devices and accessories. The President's guidance supports the company's commitment to knowledgeable, in-person service. Russell Parrott's strategic direction and operational management are instrumental in achieving company-wide objectives and maintaining market leadership.

    Rodney Hoffman - Regional President, Illinois

    Rodney Hoffman, the Regional President, Illinois at Cellular Sales, directs all sales operations and business development within the Illinois territory. Hoffman's leadership ensures the consistent application of Cellular Sales' core values, emphasizing knowledgeable, in-person customer service for Verizon products. This executive role involves managing regional sales teams, optimizing store performance, and driving revenue growth through strategic planning. Hoffman oversees the successful promotion and sale of the latest smartphones, tablets, and accessories, ensuring customers receive expert guidance. The focus is on expanding market presence and enhancing customer loyalty throughout Illinois. Rodney Hoffman's dedication to operational excellence and customer satisfaction is key to achieving regional success and reinforcing Cellular Sales' reputation.

    Nichole Torchio - Regional President

    Nichole Torchio, the Regional President at Cellular Sales, directs regional operations and spearheads growth strategies within her designated territory. Torchio's leadership ensures the consistent delivery of Cellular Sales' signature knowledgeable, in-person service, reinforcing the company's partnership with Verizon. This executive role involves managing sales teams, optimizing store performance, and driving customer acquisition and retention. Torchio focuses on the effective promotion and sale of the latest smartphones, tablets, and accessories, ensuring customers receive expert guidance. The objective is to expand market reach and enhance customer satisfaction throughout the region. Nichole Torchio's commitment to operational excellence and customer-centric strategies is crucial for achieving regional success and upholding the company's brand reputation.

    Kris Cline - Regional President

    Kris Cline, the Regional President at Cellular Sales, oversees regional business operations and drives strategic sales initiatives within their assigned territory. Cline's leadership ensures the company's commitment to knowledgeable, in-person service is consistently met, strengthening Cellular Sales' position as Verizon's premier retail partner. This executive role involves managing sales performance, developing regional teams, and fostering a customer-focused environment. Cline directs efforts to effectively market and sell the latest smartphones, tablets, and accessories, ensuring customers benefit from expert advice. The focus is on expanding market penetration and enhancing customer loyalty within the region. Kris Cline's strategic oversight and dedication to operational efficiency are vital for achieving regional growth and maintaining the company's high standards.

    Chad Maxedon - Presidents (Gulf Coast)

    Chad Maxedon, the Presidents (Gulf Coast) at Cellular Sales, leads the company's strategic and operational efforts across the Gulf Coast region. Maxedon's mandate includes driving sales performance and upholding the company's commitment to exceptional, in-person customer service for Verizon's extensive product line. This executive position involves overseeing regional teams, implementing effective sales strategies, and ensuring the successful retail of smartphones, tablets, and accessories. Maxedon focuses on expanding market share and enhancing customer relationships throughout the Gulf Coast area. The objective is to maintain Cellular Sales' status as a leading retail partner by delivering superior customer experiences. Chad Maxedon's leadership is pivotal in achieving regional growth and operational efficiency.
    Chad Maxedon

    Explore Leadership Teams in Ecommerce Platforms

    Frequently Asked Questions Regarding Cellular Sales Top Executives and Leadership Team

    Who leads Cellular Sales?
    Cellular Sales is led by Leonardo Cabrera (Chief Executive Officer), along with executives such as Dane Scism (Chief Executive Officer & Founder) and Pam Kimball (Chief Financial Officer).
    Who is part of Cellular Sales’s executive team?
    The executive team of Cellular Sales includes leaders such as Leonardo Cabrera (Chief Executive Officer), Dane Scism (Chief Executive Officer & Founder), Pam Kimball (Chief Financial Officer) and other senior executives.
    How many executives does Cellular Sales have?
    Cellular Sales has 10 executives leading key business areas.
    What roles are included in Cellular Sales’s leadership team?
    The leadership team of Cellular Sales includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Financial Officer, Regional President, Regional President, Upstate York.