Leadership Overview
Great Wolf Lodge has 4 executives leading key functions including strategy, operations, human resources, and corporate direction.
Driven by a commitment to family fun, Great Wolf Lodge focuses on creating memorable experiences through its expansive indoor water park resorts, setting a benchmark for family entertainment across North America.
Driven by a commitment to family fun, Great Wolf Lodge focuses on creating memorable experiences through its expansive indoor water park resorts, setting a benchmark for family entertainment across North America.
Leadership Roles at Great Wolf Lodge
Fabrizzi Fresh - Chief Executive Officer
Fabrizzi Fresh, the Chief Executive Officer at Great Wolf Lodge, directs the overarching corporate strategy and long-term vision for the company's expansive network of indoor water park resorts. Overseeing all major strategic initiatives, Fresh ensures alignment with market demands and drives innovation in family entertainment. This leadership role involves guiding the executive team in expanding the brand's footprint across North America and optimizing operational efficiency to enhance guest experiences. By focusing on sustainable growth and market leadership, Fabrizzi Fresh solidifies Great Wolf Lodge's position as the premier destination for family vacations. The Chief Executive Officer's strategic direction is crucial for navigating the competitive hospitality landscape and maintaining the company's reputation for exceptional service and immersive fun.
Wolf Dutton - Chief Operating Officer
Wolf Dutton, the Chief Operating Officer at Great Wolf Lodge, executes the day-to-day operational strategies across all resort locations, ensuring seamless guest experiences and efficient resource management. Overseeing resort operations, Dutton focuses on maintaining high standards of service, safety, and cleanliness within the indoor water park environments and associated amenities. This critical role involves managing operational budgets, optimizing staffing levels, and implementing best practices to drive revenue and guest satisfaction. By closely monitoring performance metrics and identifying areas for improvement, Wolf Dutton ensures that each Great Wolf Lodge property delivers on the brand's promise of family fun and adventure. The Chief Operating Officer's leadership is fundamental to the consistent delivery of exceptional hospitality across the entire portfolio.
Craig Stark - President
Craig Stark, the President at Great Wolf Lodge, drives strategic initiatives and oversees key business functions to ensure the company's continued growth and market leadership in the family hospitality sector. This executive role involves collaborating with the Chief Executive Officer and other senior leaders to define and execute corporate objectives, focusing on expanding the brand's reach and enhancing its service offerings. Stark's responsibilities include fostering strong relationships with stakeholders, guiding major development projects, and ensuring operational excellence across all resort properties. By providing strategic oversight and direction, Craig Stark contributes significantly to the company's financial performance and its reputation as a premier indoor water park resort destination. The President's leadership is integral to maintaining Great Wolf Lodge's competitive edge and delivering unparalleled guest satisfaction.
Rachel O'Connell - Chief Human Resources Officer
Rachel O'Connell, the Chief Human Resources Officer at Great Wolf Lodge, architects the human capital strategy, focusing on talent acquisition, development, and retention across the organization. Overseeing all HR functions, O'Connell ensures a positive and engaging work environment that supports the company's mission of creating memorable family experiences. This leadership position involves developing comprehensive employee programs, managing compensation and benefits, and fostering a culture of inclusivity and professional growth. By championing employee well-being and aligning HR initiatives with business objectives, Rachel O'Connell plays a vital part in building a high-performing team. The Chief Human Resources Officer's expertise is essential for attracting and retaining the talent needed to operate Great Wolf Lodge's unique hospitality offerings effectively.

Explore Leadership Teams in Hospitality
IHG Hotels & Resorts | Book direct at over 6,000 hotels worldwide Selecting will reload the InterContinental Hotels Group website in this browser window. Selecting will load the Six Senses website in a new browser window. Selecting will reload the Regent hotels website in this browser window. Selecting will reload the InterContinental Hotels & Resorts website in this browser window. Selecting will reload the Kimpton® Hotels & Restaurants website in this browser window. Selecting will reload the Hotel Indigo website in this browser window. Selecting will reload the voco hotels website in this browser window. Selecting will open the HUALUXE Hotels & Resorts website in this browser window. Selecting will reload the Crowne Plaza Hotels & Resorts website in this browser window. Selecting will reload the EVEN Hotels website in this browser window. Selecting will reload the Holiday Inn Express Hotels website in this browser window. Selecting will reload the Holiday Inn website in this browser window. Selecting will reload the avid hotels website in this browser window. Selecting will reload the Atwell Suites website in this browser window. Selecting will reload the Staybridge Suites website in this browser window. Selecting will reload the Holiday Inn Club Vacations website in this browser window. Selecting will reload the Candlewood Suites website in this browser window. Selecting opens the IHG Rewards Club website in this browser window.
Company Leadership FF
JQ
AA
PG
Shangri-La, founded in 1971 and headquartered in Kuala Lumpur, Malaysia, is a global luxury hospitality company that operates high-end hotels and resorts across Asia, Europe, the Middle East, North America, and Oceania. The company provides premium accommodation, dining, and leisure experiences for both business and leisure travelers. Shangri-La offers mobile app services for convenient booking and guest management, and maintains operations in numerous countries including China, Singapore, Australia, United Arab Emirates, and the United Kingdom. The brand is recognized for its distinctive Asian hospitality approach and commitment to creating memorable guest experiences in its diverse portfolio of properties worldwide.
Company Leadership GD
MR
CW
CC
Kampgrounds of America owns and operates campgrounds that provide camping services. It offers swimming pools, camping cabins & deluxe cabins, recreational vehicle sites, tent sites, and playgrounds. KOA is a franchising company, and each KOA franchisee owns and operates their own campground while taking advantage of KOA's marketing and operational support. The company was established in 1962 and is based in Billings, Montana.
Company Leadership SR

WO
CS
Under Canvas is the glamorous camping company operating across the US and Canada. It is a small company dedicated to enriching lives by enabling people to share experiences in the outdoors in comfort and style.
Company Leadership

MJ
DB