Leadership Overview
Greater Philadelphia Health Action has 5 executives leading key functions including strategy, operations, finance, technology, and clinical care.
Committed to accessible community wellness, Greater Philadelphia Health Action delivers comprehensive outpatient treatment and specialized behavioral therapy services to improve health outcomes across the region.
Committed to accessible community wellness, Greater Philadelphia Health Action delivers comprehensive outpatient treatment and specialized behavioral therapy services to improve health outcomes across the region.
Leadership Roles at Greater Philadelphia Health Action
Brian Clark - Chief Executive Officer
Brian Clark, the Chief Executive Officer at Greater Philadelphia Health Action, directs the overarching strategic vision for all outpatient and intensive outpatient treatment programs. Clark architects long-term growth initiatives while ensuring the organization maintains high standards for cognitive and behavioral therapy delivery. By aligning clinical objectives with community health needs, the Chief Executive Officer fosters a culture of excellence across all service lines. Brian Clark manages high-level partnerships with regional stakeholders to expand the reach of trauma-related counseling and substance abuse services. This leadership role involves constant evaluation of market trends to optimize service delivery models. Through rigorous oversight of organizational performance, the Chief Executive Officer secures the sustainability of vital medical services. Ultimately, Clark drives the mission of providing equitable healthcare access throughout the Philadelphia area, ensuring that every patient receives evidence-based care tailored to individual recovery requirements.
Kern Haynes - Chief Financial Officer
Kern Haynes, the Chief Financial Officer at Greater Philadelphia Health Action, directs the fiscal strategy and financial planning necessary to support comprehensive outpatient medical services. Haynes manages the allocation of capital toward advanced treatment modalities, including rational emotive behavioral therapy and trauma-related counseling. By overseeing revenue cycle management and budgetary compliance, the Chief Financial Officer ensures the long-term financial health of the organization. Kern Haynes collaborates with the executive team to evaluate the economic feasibility of new clinical programs and facility expansions. This leadership role involves rigorous analysis of financial performance to maintain the stability of essential community health initiatives. Through precise fiscal oversight, the Chief Financial Officer supports the organization's ability to provide high-quality care to diverse patient populations. Haynes drives financial transparency and accountability, ensuring that resources remain focused on delivering effective, evidence-based treatment solutions across the entire service network.
Burnette Vidal - Chief Operating Officer
Burnette Vidal, the Chief Operating Officer at Greater Philadelphia Health Action, manages the daily execution of outpatient clinical workflows and facility operations. Vidal optimizes the delivery of dialectical behavioral therapy and substance abuse counseling by streamlining internal processes and resource allocation. Overseeing the operational infrastructure, the Chief Operating Officer ensures that all treatment centers maintain compliance with rigorous healthcare standards. Burnette Vidal coordinates with department heads to enhance patient throughput and service efficiency across the entire organization. This role requires constant monitoring of operational metrics to identify opportunities for process improvement within the outpatient framework. By refining the logistical support for clinical teams, the Chief Operating Officer directly impacts the quality of care provided to the community. Vidal maintains a focus on operational scalability, ensuring that the organization effectively meets the rising demand for specialized behavioral health services throughout the region.

Zel Negassa - Chief Information Officer, Privacy & Security Officer
Zel Negassa, the Chief Information Officer, Privacy & Security Officer at Greater Philadelphia Health Action, architects the digital infrastructure and data protection protocols essential for secure patient care. Negassa manages the integration of electronic health records to support cognitive and behavioral therapy documentation while maintaining strict regulatory compliance. Overseeing the cybersecurity framework, the Chief Information Officer, Privacy & Security Officer protects sensitive patient information against evolving digital threats. Zel Negassa directs the implementation of technology solutions that enhance the efficiency of outpatient treatment tracking and reporting. This dual-purpose role involves constant coordination with clinical staff to ensure that digital tools facilitate rather than hinder the delivery of care. By prioritizing data integrity and system availability, the Chief Information Officer, Privacy & Security Officer supports the organization's commitment to patient confidentiality. Negassa drives the technological evolution of the company, ensuring that all digital assets remain robust and secure.
Janet Young - Chief Medical Officer
Janet Young, the Chief Medical Officer at Greater Philadelphia Health Action, directs the clinical standards and treatment protocols for all outpatient and intensive outpatient services. Young oversees the implementation of evidence-based practices, including cognitive/behavioral therapy and substance abuse counseling, to ensure optimal patient outcomes. By leading the medical staff, the Chief Medical Officer maintains high quality-of-care benchmarks across all behavioral health programs. Janet Young collaborates with other executives to integrate trauma-related counseling into the broader clinical strategy. This leadership role involves continuous assessment of clinical efficacy and the adoption of innovative therapeutic approaches. Through the supervision of medical practitioners, the Chief Medical Officer ensures that every patient receives personalized, effective treatment. Young drives the clinical mission of the organization, fostering an environment where medical excellence and patient-centered care remain the primary focus of all therapeutic interventions provided to the community.
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