Leadership Overview
GOTO Foods has 5 executives leading key functions including strategy, financial oversight, human resources, international retail expansion, and administrative support.
Focused on scaling a diverse portfolio of quick-service brands, GOTO Foods delivers consistent growth through operational excellence and strategic franchise management across global markets.
Focused on scaling a diverse portfolio of quick-service brands, GOTO Foods delivers consistent growth through operational excellence and strategic franchise management across global markets.
Leadership Roles at GOTO Foods
Omer Gajial - Chief Executive Officer
Omer Gajial, the Chief Executive Officer at GOTO Foods, directs the overarching corporate strategy for the entire multi-brand restaurant portfolio. By aligning the operational goals of brands like Auntie Anne's and Jamba, the Chief Executive Officer ensures long-term market competitiveness. This leadership role involves constant collaboration with the Board to drive revenue growth and optimize franchise performance across North American and international territories. Omer Gajial maintains a sharp focus on brand innovation and digital transformation to meet evolving consumer demands in the fast-casual sector. Through rigorous oversight of capital allocation and brand positioning, the Chief Executive Officer secures the company's status as a leader in the hospitality industry. By fostering a culture of accountability and performance, Gajial elevates the operational standards of every restaurant concept within the organization, ultimately strengthening the competitive advantage of the entire enterprise.

Brett Ubl - Chief Financial Officer
Brett Ubl, the Chief Financial Officer at GOTO Foods, manages the fiscal health and capital structure of the multi-brand restaurant franchisor. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures the organization maintains robust liquidity to support aggressive expansion goals. This role involves analyzing market trends to optimize profitability across brands like Carvel and Cinnabon. Brett Ubl coordinates with executive leadership to allocate resources effectively, ensuring that investments in technology and infrastructure yield high returns. By monitoring economic indicators across the United States and international markets, the Chief Financial Officer mitigates financial volatility and supports sustainable growth. Ubl drives the development of financial models that guide long-term strategic decisions, providing the necessary data to maintain the company's market position. Through disciplined fiscal management, Ubl secures the financial foundation required for the continued success of the entire restaurant portfolio.

Dave Mikita - Retail Channels President, International
Dave Mikita, the Retail Channels President, International at GOTO Foods, architects the global expansion strategy for the company's diverse portfolio of restaurant brands. Overseeing international market entry and franchise development, the Retail Channels President, International drives brand visibility and revenue growth in regions outside the United States. This role involves identifying strategic partnerships and adapting business models to suit local consumer preferences in various international markets. Dave Mikita collaborates with regional teams to ensure operational consistency and brand integrity across all global locations. By leveraging the strength of brands like Moe's Southwest Grill and Schlotzsky's, the Retail Channels President, International expands the company's footprint and captures new market share. Mikita monitors global retail trends to refine the international growth roadmap, ensuring that the organization remains a dominant force in the global hospitality sector. Through effective leadership of international operations, Mikita secures the company's long-term success in diverse global environments.
Felecia Wilkins - Executive Assistant To the Chief Human Resources Officer
Felecia Wilkins, the Executive Assistant To the Chief Human Resources Officer at GOTO Foods, coordinates complex administrative operations and strategic communication for the human resources department. By managing the workflow of the Chief Human Resources Officer, the Executive Assistant To the Chief Human Resources Officer ensures that talent acquisition and organizational development initiatives remain on schedule. This role involves facilitating high-level meetings and maintaining critical documentation related to corporate culture and employee engagement across the diverse restaurant brands. Felecia Wilkins optimizes the daily operations of the HR leadership team, allowing for seamless execution of workforce strategies. By streamlining internal processes and managing executive priorities, the Executive Assistant To the Chief Human Resources Officer supports the broader mission of building a high-performing workforce. Wilkins provides essential support that enables the HR function to effectively address the needs of thousands of employees within the organization's expansive restaurant network.
Guillermo Cremer - Senior Vice President and Chief People Officer
Guillermo Cremer, the Senior Vice President and Chief People Officer at GOTO Foods, directs the human capital strategy and organizational development for the entire restaurant franchisor. By designing comprehensive talent management programs, the Senior Vice President and Chief People Officer fosters a culture of excellence and inclusivity across all brands. This role involves overseeing recruitment, training, and performance management to ensure the company attracts and retains top-tier talent in the competitive hospitality industry. Guillermo Cremer collaborates with other C-suite leaders to align workforce capabilities with the company's strategic growth objectives. By implementing innovative HR technologies and employee engagement initiatives, the Senior Vice President and Chief People Officer drives operational efficiency and boosts morale across the organization. Cremer monitors workforce metrics to identify opportunities for improvement, ensuring that the company's human resources practices support the long-term success of the entire restaurant portfolio and its thousands of employees.

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