Leadership Overview
GOTO Foods has 8 executives leading key functions including strategy, financial oversight, human capital management, international retail expansion, and brand-specific operations.
Committed to excellence in the global foodservice sector, GOTO Foods empowers franchisees through operational innovation and strategic growth initiatives to deliver exceptional guest experiences across diverse international markets.
Committed to excellence in the global foodservice sector, GOTO Foods empowers franchisees through operational innovation and strategic growth initiatives to deliver exceptional guest experiences across diverse international markets.
Leadership Roles at GOTO Foods
Omer Gajial - Chief Executive Officer
Omer Gajial, the Chief Executive Officer at GOTO Foods, directs the overarching strategic vision for the entire portfolio of restaurant brands. Overseeing global operations, the Chief Executive Officer ensures that the franchising platform maintains a competitive edge through continuous innovation and operational excellence. This leadership role involves aligning diverse brand identities with the broader corporate mission to maximize market impact. By fostering a culture of sustainable growth, Omer Gajial directly influences the success of franchisees across multiple regions. The Chief Executive Officer coordinates with the executive leadership team to refine business models and enhance guest experiences. Ultimately, Gajial drives long-term value creation for stakeholders while maintaining the high standards expected of a leading global foodservice organization.
Brett Ubl - Chief Financial Officer
Brett Ubl, the Chief Financial Officer at GOTO Foods, manages the fiscal health and capital allocation strategies for the entire enterprise. Overseeing financial planning and analysis, the Chief Financial Officer ensures that resources support the expansion of the diverse restaurant portfolio. This role involves rigorous oversight of budgetary frameworks and investment initiatives to facilitate sustainable business growth. By optimizing financial performance, Brett Ubl directly impacts the ability of the company to provide robust support to franchisees. The Chief Financial Officer collaborates with other executive leaders to assess market risks and identify opportunities for revenue enhancement. Ultimately, Ubl secures the financial foundation necessary for the organization to maintain a dominant position within the competitive global foodservice industry.
Dave Mikita - Retail Channels President, International
Dave Mikita, the Retail Channels President, International at GOTO Foods, directs the expansion and management of retail operations across global markets. Overseeing international growth initiatives, the Retail Channels President, International ensures that the company brands maintain a strong presence in diverse geographic regions. This role involves identifying new market opportunities and tailoring retail strategies to meet local consumer demands. By optimizing supply chain logistics and distribution networks, Dave Mikita directly supports the scalability of the franchising platform. The Retail Channels President, International coordinates with regional partners to ensure consistent brand delivery and operational excellence. Ultimately, Mikita drives the international revenue streams that contribute to the overall growth and market reach of the organization.
Urvi Patel - Senior VP, Brands & President, Brand Cinnabon
Urvi Patel, the Senior VP, Brands & President, Brand Cinnabon at GOTO Foods, manages the strategic direction and operational performance of the Cinnabon brand. Overseeing product innovation and marketing campaigns, the Senior VP, Brands & President, Brand Cinnabon ensures that the brand remains a leader in the bakery-café segment. This role involves working closely with franchisees to implement growth strategies that enhance guest satisfaction and brand loyalty. By focusing on operational efficiency and menu development, Urvi Patel directly impacts the profitability of the brand. The Senior VP, Brands & President, Brand Cinnabon collaborates with the broader executive team to leverage corporate resources for brand-specific success. Ultimately, Patel drives the market expansion and consistent quality that define the Cinnabon experience globally.
Lucy Brady - President, Jamba
Lucy Brady, the President, Jamba at GOTO Foods, directs the strategic vision and operational execution for the Jamba brand. Overseeing brand positioning and menu innovation, the President, Jamba ensures that the health-focused offerings resonate with modern consumers across diverse markets. This role involves driving growth through digital transformation and enhanced guest engagement strategies. By optimizing store performance and franchisee support, Lucy Brady directly impacts the competitive standing of the brand. The President, Jamba collaborates with the executive leadership team to align brand goals with the overarching corporate mission of sustainable growth. Ultimately, Brady secures the long-term viability and market relevance of Jamba by fostering a culture of innovation and operational excellence within the brand portfolio.
Michael Freeman - Executive Vice President & President, Brands
Michael Freeman, the Executive Vice President & President, Brands at GOTO Foods, oversees the operational performance and strategic alignment of multiple restaurant brands within the portfolio. Overseeing cross-brand initiatives, the Executive Vice President & President, Brands ensures that each brand benefits from shared operational expertise and marketing resources. This role involves managing the complex relationships between corporate leadership and individual brand teams to drive consistent growth. By implementing standardized processes and performance metrics, Michael Freeman directly impacts the efficiency and profitability of the entire organization. The Executive Vice President & President, Brands collaborates with other C-suite leaders to refine the overall franchising platform. Ultimately, Freeman drives the collective success of the brand portfolio by ensuring operational excellence and strategic focus.
Felecia Wilkins - Executive Assistant To the Chief Human Resources Officer
Felecia Wilkins, the Executive Assistant To the Chief Human Resources Officer at GOTO Foods, coordinates administrative workflows and operational priorities for the human capital division. Overseeing scheduling and communication protocols, the Executive Assistant To the Chief Human Resources Officer ensures that leadership initiatives remain aligned with organizational goals. This role involves managing complex projects that support the development of talent across the global franchising platform. By streamlining internal processes, Felecia Wilkins directly contributes to the efficiency of the people-focused strategies that define the company culture. The Executive Assistant To the Chief Human Resources Officer facilitates collaboration between departments to ensure seamless execution of corporate policies. Ultimately, Wilkins maintains the operational rhythm required for the human resources team to drive employee engagement and organizational success.
Guillermo Cremer - Chief People Officer
Guillermo Cremer, the Chief People Officer at GOTO Foods, architects the talent acquisition, retention, and organizational development strategies for the entire workforce. Overseeing human capital initiatives, the Chief People Officer ensures that the company culture attracts top-tier professionals capable of supporting a global franchising platform. This role involves designing comprehensive training programs that empower employees to deliver memorable guest experiences. By fostering an inclusive and high-performance environment, Guillermo Cremer directly impacts the operational success of the various restaurant brands. The Chief People Officer collaborates with the executive team to align workforce capabilities with long-term business objectives. Ultimately, Cremer drives the cultural transformation necessary for the organization to thrive in a dynamic and evolving foodservice market.
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Frequently Asked Questions Regarding GOTO Foods Top Executives and Leadership Team
