GOTO Foods Executive and Leadership Team

Omer Gajial, the Chief Executive Officer at GOTO Foods, directs the overarching corporate strategy for a diverse portfolio of quick-service and fast-casual restaurant brands. By aligning the vision of Auntie Anne's, Cinnabon, and other iconic franchises, the Chief Executive Officer ensures long-term market competitiveness. Omer Gajial architects high-level growth initiatives that expand the footprint of these brands across North American and international markets. This leadership role involves constant collaboration with the Board to optimize capital allocation and brand performance. Through rigorous oversight of the executive leadership team, the Chief Executive Officer maintains operational discipline while fostering innovation in the fast-casual sector. By prioritizing consumer-centric experiences, Gajial drives sustainable revenue growth and strengthens the competitive positioning of the entire franchise network. Ultimately, the Chief Executive Officer secures the future trajectory of the organization through decisive leadership and strategic market expansion.

Brett Ubl, the Chief Financial Officer at GOTO Foods, manages the fiscal health and capital structure of the multi-brand restaurant franchisor. Overseeing financial planning, reporting, and treasury functions, the Chief Financial Officer ensures the organization maintains robust liquidity to support aggressive franchise expansion. Brett Ubl architects complex financial models that evaluate the profitability of brands like Jamba and McAlister's Deli. This leadership role requires close coordination with the executive team to allocate resources effectively across diverse operational channels. By implementing stringent cost-control measures and optimizing supply chain investments, the Chief Financial Officer maximizes shareholder value. Ubl monitors macroeconomic trends to mitigate risks associated with international market volatility. Through precise financial analysis and strategic budgeting, the Chief Financial Officer supports the long-term viability of the entire restaurant portfolio. Ultimately, Ubl provides the fiscal foundation necessary for the company to achieve its ambitious growth targets.

Shelley Harris, the Chief Operating Officer at GOTO Foods, directs the daily operational execution for thousands of restaurant locations across the United States and international markets. By standardizing service protocols for brands such as Moe's Southwest Grill and Schlotzsky's, the Chief Operating Officer ensures consistent quality and efficiency. Shelley Harris architects scalable operational frameworks that empower franchisees to optimize labor productivity and food safety standards. This leadership role involves constant interaction with regional directors to resolve supply chain bottlenecks and enhance unit-level profitability. By leveraging data-driven insights, the Chief Operating Officer identifies opportunities to streamline kitchen workflows and improve customer throughput. Harris monitors performance metrics to ensure alignment with corporate service benchmarks. Through meticulous management of operational assets, the Chief Operating Officer drives excellence across the entire franchise ecosystem. Ultimately, Harris maintains the operational integrity required to sustain the company's reputation for quality and speed.

Dave Mikita, the Retail Channels President, International at GOTO Foods, directs the expansion and management of restaurant brands within global markets. By identifying strategic growth opportunities outside the United States, the Retail Channels President, International architects partnerships that introduce brands like Cinnabon and Auntie Anne's to new consumer bases. Dave Mikita oversees the adaptation of menu offerings and operational models to suit diverse international regulatory and cultural environments. This leadership role involves coordinating with local master franchisees to ensure brand consistency and market penetration. By analyzing regional consumer behavior, the Retail Channels President, International optimizes the international footprint to drive brand awareness and revenue. Mikita manages the complexities of cross-border logistics and supply chain integration to support global growth. Through targeted market entry strategies, the Retail Channels President, International secures the company's position as a leading global franchisor. Ultimately, Mikita expands the reach of the portfolio into high-growth international territories.

Felecia Wilkins, the Executive Assistant To the Chief Human Resources Officer at GOTO Foods, coordinates the administrative and strategic workflow for the human capital division. Supporting the Chief Human Resources Officer, the Executive Assistant To the Chief Human Resources Officer manages complex scheduling, internal communications, and project tracking for talent acquisition initiatives. Felecia Wilkins architects efficient processes that allow the leadership team to focus on organizational culture and employee development. This leadership role involves facilitating high-level meetings and ensuring that HR policies align with the broader corporate mission of the restaurant franchisor. By organizing executive priorities, the Executive Assistant To the Chief Human Resources Officer enables the seamless execution of workforce planning and retention strategies. Wilkins maintains confidentiality and precision in all administrative operations. Through proactive management of the office of the Chief Human Resources Officer, Wilkins ensures that the human resources function remains agile and responsive to the needs of the global workforce.

Guillermo Cremer, the Senior Vice President and Chief People Officer at GOTO Foods, directs the human capital strategy and organizational development for the entire restaurant franchisor. By architecting comprehensive talent management programs, the Senior Vice President and Chief People Officer fosters a culture of performance and inclusivity across all corporate and franchise levels. Guillermo Cremer oversees recruitment, leadership development, and compensation structures that attract top-tier talent to the hospitality sector. This leadership role involves aligning people-centric initiatives with the company's broader business objectives to ensure employee engagement and retention. By implementing innovative training modules, the Senior Vice President and Chief People Officer enhances the capabilities of the workforce to meet evolving market demands. Cremer monitors organizational health metrics to drive continuous improvement in workplace culture. Through strategic workforce planning, the Senior Vice President and Chief People Officer supports the long-term success of the organization. Ultimately, Cremer builds the human infrastructure necessary for sustained growth.