Leadership Overview
GOTO Foods has 8 executives leading key functions including strategy, financial oversight, human resources, digital innovation, and brand management.
Focused on scaling a diverse portfolio of restaurant brands, GOTO Foods delivers operational excellence and sustainable growth for franchisees across global markets through strategic innovation and marketing.
Focused on scaling a diverse portfolio of restaurant brands, GOTO Foods delivers operational excellence and sustainable growth for franchisees across global markets through strategic innovation and marketing.
Leadership Roles at GOTO Foods
Omer Gajial - Chief Executive Officer
Omer Gajial, the Chief Executive Officer at GOTO Foods, directs the overarching strategic vision for the entire foodservice franchising platform. Gajial manages the integration of multiple restaurant brands, ensuring each entity maintains operational consistency while pursuing aggressive market expansion. By aligning corporate objectives with franchisee success, the Chief Executive Officer drives long-term value creation across North American and international territories. This leadership role involves constant collaboration with the Board to refine the portfolio strategy and optimize capital allocation. Omer Gajial monitors performance metrics across all business units to guarantee that guest experiences remain high-quality and consistent. Through rigorous oversight of growth initiatives, the Chief Executive Officer secures the competitive positioning of the company within the global restaurant industry, fostering a culture of innovation and sustainable profitability for all stakeholders involved in the enterprise.
Brett Ubl - Chief Financial Officer
Brett Ubl, the Chief Financial Officer at GOTO Foods, manages the fiscal health and capital structure of the organization. Ubl oversees financial planning, reporting, and risk management to support the expansion of the diverse restaurant brand portfolio. By analyzing market trends and operational costs, the Chief Financial Officer provides the necessary data to guide strategic investment decisions. This role requires close coordination with executive leadership to ensure that financial resources align with the broader growth objectives of the company. Brett Ubl directs the budgeting process and monitors cash flow to maintain liquidity across all franchise operations. Through disciplined financial oversight, the Chief Financial Officer strengthens the balance sheet and enhances shareholder value. Ubl ensures compliance with regulatory standards while driving efficiency in procurement and supply chain expenditures, ultimately securing the financial foundation required for the long-term success of the entire franchising platform.
Lucy Brady - President, Jamba
Lucy Brady, the President, Jamba at GOTO Foods, leads the strategic direction and operational performance of the Jamba brand. Brady oversees product innovation, marketing campaigns, and franchise relations to ensure the brand maintains its market position in the health-focused foodservice sector. By analyzing consumer preferences and operational data, the President, Jamba drives growth initiatives that enhance brand visibility and profitability. This role involves collaborating with other C-suite leaders to leverage the shared resources of the parent company while maintaining the unique identity of the Jamba concept. Lucy Brady manages the expansion of the brand footprint across diverse geographic regions, focusing on operational excellence and consistent guest satisfaction. Through the execution of targeted growth strategies, the President, Jamba supports the overall mission of the company. Brady ensures that the brand remains a leader in the industry by continuously evolving the menu and service model to meet changing market demands.
Dave Mikita - Retail Channels President, International
Dave Mikita, the Retail Channels President, International at GOTO Foods, manages the expansion and operational success of the company's brands in global markets. Mikita oversees the development of retail partnerships and international franchise operations to increase brand presence outside of domestic territories. By identifying growth opportunities and navigating regional market nuances, the Retail Channels President, International drives revenue and brand awareness on a global scale. This role involves coordinating with local partners to ensure that brand standards are upheld while adapting to diverse consumer behaviors. Dave Mikita monitors international performance metrics and adjusts strategies to optimize supply chain logistics and market penetration. Through the leadership of cross-border initiatives, the Retail Channels President, International strengthens the global footprint of the company. Mikita ensures that international operations contribute significantly to the overall growth and sustainability of the restaurant portfolio by fostering strong relationships with global franchisees.
Urvi Patel - Senior VP, Brands & President, Brand Cinnabon
Urvi Patel, the Senior VP, Brands & President, Brand Cinnabon at GOTO Foods, directs the strategic growth and operational management of the Cinnabon brand. Patel oversees brand marketing, product development, and franchisee support to ensure the continued success of the concept. By focusing on brand equity and operational consistency, the Senior VP, Brands & President, Brand Cinnabon drives performance across all franchise locations. This role involves collaborating with the broader leadership team to integrate brand-specific initiatives into the company's overall growth strategy. Urvi Patel monitors market trends and consumer feedback to refine the brand experience and maintain competitive advantage. Through the execution of targeted marketing and operational improvements, the Senior VP, Brands & President, Brand Cinnabon supports the company's mission of delivering memorable food experiences. Patel ensures that the brand remains a key contributor to the portfolio by fostering innovation and maintaining high standards of quality and service.
Felecia Wilkins - Executive Assistant To the Chief Human Resources Officer
Felecia Wilkins, the Executive Assistant To the Chief Human Resources Officer at GOTO Foods, coordinates administrative operations and strategic communication for the human resources department. Wilkins manages complex scheduling, meeting logistics, and internal documentation to ensure the Chief Human Resources Officer maintains focus on talent acquisition and organizational development. By facilitating information flow between the HR leadership and other departments, the Executive Assistant To the Chief Human Resources Officer supports the implementation of company-wide culture initiatives. This role involves tracking key performance indicators related to employee engagement and retention across the global workforce. Felecia Wilkins organizes high-level briefings and prepares essential reports that inform workforce planning strategies. Through meticulous attention to detail and proactive management of departmental workflows, the Executive Assistant To the Chief Human Resources Officer enables the leadership team to execute human capital strategies that drive operational excellence and support the growth of the restaurant brands.
Guillermo Cremer - Senior Vice President and Chief People Officer
Guillermo Cremer, the Senior Vice President and Chief People Officer at GOTO Foods, directs the human capital strategy and organizational development initiatives. Cremer oversees talent management, leadership training, and corporate culture programs to ensure the company attracts and retains top-tier professionals. By aligning people strategies with the business goals of the restaurant brands, the Senior Vice President and Chief People Officer fosters an environment of high performance and inclusivity. This role involves working with executive leadership to design compensation structures and performance management systems that drive employee productivity. Guillermo Cremer monitors workforce trends to anticipate staffing needs and support the expansion of the franchise network. Through the implementation of comprehensive HR policies, the Senior Vice President and Chief People Officer strengthens the organizational foundation. Cremer ensures that all human resources practices support the overarching mission of delivering memorable guest experiences through a motivated and skilled workforce.
Biplav Misra - Chief Digital & Technology Officer
Biplav Misra, the Chief Digital & Technology Officer at GOTO Foods, architects the digital infrastructure and technological roadmap for the entire restaurant portfolio. Misra oversees the implementation of advanced data analytics, mobile ordering platforms, and point-of-sale systems to enhance guest experiences. By integrating modern technology into franchise operations, the Chief Digital & Technology Officer drives digital transformation and operational efficiency across diverse markets. This role involves collaborating with brand leaders to deploy scalable solutions that increase revenue and streamline service delivery. Biplav Misra manages cybersecurity protocols and IT governance to protect corporate and customer data. Through the strategic application of emerging technologies, the Chief Digital & Technology Officer ensures that the company remains competitive in an increasingly digital foodservice landscape. Misra leads the technical teams responsible for maintaining robust systems that support the daily operations of thousands of franchise locations worldwide.
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Frequently Asked Questions Regarding GOTO Foods Top Executives and Leadership Team
