Goodwill Southern California Executive and Leadership Team

Darryl Chatman, the Chief Executive Officer & Founder at Goodwill Southern California, directs the overarching strategy and operational framework for the organization's mission-driven initiatives. Overseeing the integration of education, job training, and placement programs, Darryl Chatman ensures alignment with the core objective of serving individuals with disabilities and vocational disadvantages. This leadership role involves guiding the expansion of retail operations and donation centers to maximize revenue generation, directly funding critical community services. By fostering strategic partnerships and driving innovation in service delivery, Darryl Chatman secures the long-term sustainability and impact of Goodwill Southern California's extensive network across the region. The Chief Executive Officer & Founder's vision shapes the organization's response to evolving community needs and market dynamics, ensuring continued progress in empowering lives and building stronger communities through employment and skill development.

David Cheng, the Chief Financial Officer at Goodwill Southern California, manages all financial operations and fiscal strategy for the non-profit organization. Overseeing budgeting, financial planning, and resource allocation, David Cheng ensures the efficient deployment of funds across education, job training, and retail operations. This critical role involves maintaining robust financial controls and compliance with all regulatory requirements, safeguarding the organization's assets and donor trust. By analyzing financial performance and identifying opportunities for fiscal optimization, the Chief Financial Officer directly supports the expansion of services and the achievement of programmatic goals. David Cheng's expertise is essential in navigating the complex financial landscape of non-profit management, ensuring the long-term viability and growth of Goodwill Southern California's mission to provide vocational services and employment opportunities throughout the region.

Daniela Pastor, the Chief Marketing Officer at Goodwill Southern California, spearheads all marketing, communications, and brand strategy initiatives. Overseeing the promotion of donation drives, retail sales, and the organization's vital job training programs, Daniela Pastor enhances public awareness and engagement across Southern California. This leadership position involves developing and executing integrated marketing campaigns that highlight the impact of Goodwill Southern California's services on individuals and the community. By managing digital presence, public relations, and advertising efforts, the Chief Marketing Officer drives customer acquisition for retail stores and increases donor participation. Daniela Pastor's strategic direction ensures the consistent communication of the organization's mission and value proposition, fostering stronger community support and maximizing the reach of its employment and educational services.

Liz Schwalbach, the Chief Human Resources Officer at Goodwill Southern California, directs all human capital management and organizational development strategies. Overseeing talent acquisition, employee relations, compensation, and benefits, Liz Schwalbach ensures a supportive and productive work environment for all staff members across the organization's diverse operations. This vital role involves developing and implementing HR policies that align with Goodwill Southern California's mission and values, fostering a culture of inclusivity and professional growth. By managing workforce planning and employee engagement initiatives, the Chief Human Resources Officer contributes directly to the effective delivery of education, job training, and retail services. Liz Schwalbach's leadership is instrumental in attracting, retaining, and developing the skilled personnel necessary to advance Goodwill Southern California's commitment to empowering individuals and strengthening communities.