Goodwill Southern California Executive and Leadership Team

Rebecca Robertson, the Director, Office of the Chief Executive Officer at Goodwill Southern California, manages high-level administrative workflows and strategic communications. Overseeing the daily operations of the executive suite, Robertson ensures alignment between organizational goals and departmental execution. This role involves coordinating cross-functional initiatives that support the non-profit mission of providing job training and placement programs. By facilitating communication between the Board and senior leadership, the Director maintains operational efficiency across the Southern California network. Rebecca Robertson also monitors key performance indicators related to vocational service delivery, ensuring that resources reach individuals with disabilities and vocational disadvantages effectively. Through rigorous oversight of internal processes, the Director optimizes the impact of the organization's retail and donation center operations. This leadership position requires constant collaboration with various stakeholders to advance the long-term sustainability of the mission, ultimately driving the success of regional employment programs.

Paul Reiner, the President & Chief Executive Officer at Goodwill Southern California, directs the overall strategic vision and operational growth of the organization. Leading the expansion of job training and placement services, Reiner oversees the integration of retail store revenue with community-based vocational programs. This role involves managing the complex financial health of the non-profit while ensuring that all campuses and donation centers meet the needs of individuals with vocational disadvantages. Paul Reiner also engages with community partners and regional stakeholders to broaden the reach of employment initiatives across Southern California. By setting the organizational agenda, the President & Chief Executive Officer drives innovation in service delivery models that empower the workforce. This leadership role requires balancing the demands of a large-scale retail operation with the core mission of social impact. Through decisive management, Reiner secures the resources necessary to sustain long-term growth and community support for those seeking meaningful employment opportunities.

Daniela Pastor, the Chief Marketing Officer at Goodwill Southern California, architects the brand strategy and public outreach initiatives that support the organization's mission. Overseeing all digital and traditional marketing channels, Pastor drives awareness for retail stores and donation centers to maximize revenue for vocational programs. This role involves crafting compelling narratives that highlight the success of job training and placement services for individuals with disabilities. Daniela Pastor also manages community engagement campaigns that encourage public participation in the non-profit's mission across the Southern California region. By analyzing market trends and consumer behavior, the Chief Marketing Officer optimizes promotional efforts to increase donations and retail traffic. This leadership role requires close collaboration with operational teams to ensure that marketing messages align with the organization's social impact goals. Through strategic brand positioning, Pastor strengthens the public perception of the organization, ultimately supporting the growth of essential community services and long-term vocational success.

Liz Schwalbach, the Chief Human Resources Officer at Goodwill Southern California, directs the talent acquisition, employee development, and organizational culture initiatives. Overseeing the workforce strategy for a diverse team across retail stores and vocational campuses, Schwalbach ensures that the organization attracts and retains professionals dedicated to the non-profit mission. This role involves implementing training programs that align with the organization's commitment to providing job placement services for individuals with vocational disadvantages. Liz Schwalbach also manages labor relations and internal policies to maintain operational excellence throughout the Southern California network. By fostering an inclusive work environment, the Chief Human Resources Officer supports the professional growth of staff members who deliver essential services to the community. This leadership role requires constant coordination with other C-suite executives to ensure that human capital strategies directly contribute to the organization's overall efficiency and social impact goals, ultimately strengthening the foundation of the entire workforce.