Goodwill Southern California Executive and Leadership Team

Rebecca Robertson, the Director, Office of the Chief Executive Officer at Goodwill Southern California, manages high-level administrative workflows and coordinates strategic initiatives across the organization. Robertson facilitates communication between the executive leadership team and the board, ensuring alignment with the non-profit mission of providing vocational training to individuals with disabilities. By optimizing internal processes, the Director, Office of the Chief Executive Officer supports the operational efficiency of retail stores and job service programs throughout the Southern California region. Rebecca Robertson maintains oversight of critical projects that drive organizational growth and community impact. Through meticulous planning and cross-departmental collaboration, the Director, Office of the Chief Executive Officer enables the executive team to focus on long-term sustainability and the expansion of job placement services. This role remains vital for maintaining the organizational structure necessary to support thousands of individuals seeking employment and vocational advancement within the competitive Southern California labor market.

Paul Reiner, the President & Chief Executive Officer at Goodwill Southern California, directs the overall strategic vision and operational execution of the organization. Reiner oversees the extensive network of retail stores, donation centers, and job training campuses that define the non-profit business model. By fostering partnerships with local employers and community stakeholders, the President & Chief Executive Officer expands vocational opportunities for individuals facing significant employment barriers. Paul Reiner drives the financial health of the organization, ensuring that revenue generated from retail operations directly funds essential job service programs. The President & Chief Executive Officer collaborates with the board to implement long-term goals that enhance the reach of educational initiatives across the region. Through consistent leadership, Reiner ensures that the organization remains a pillar of support for the Southern California community, continuously adapting to evolving economic conditions while maintaining a steadfast commitment to the core mission of workforce development and social empowerment.

Daniela Pastor, the Chief Marketing Officer at Goodwill Southern California, architects the brand strategy and public engagement efforts to increase awareness of the organization's mission. Pastor manages multi-channel campaigns that drive donations to retail centers and promote enrollment in vocational training programs. By analyzing market trends across the Southern California region, the Chief Marketing Officer optimizes outreach to potential donors and corporate partners. Daniela Pastor leads the development of digital and traditional marketing initiatives that highlight the success stories of individuals served by the non-profit. The Chief Marketing Officer ensures that the brand identity remains consistent across all retail locations and community campuses, fostering trust and community participation. Through strategic communication, Pastor increases the visibility of the organization's impact, ultimately securing the resources necessary to sustain and grow job placement services. This leadership role involves aligning marketing objectives with the broader organizational goal of providing vocational support to those with disabilities and employment disadvantages.

Liz Schwalbach, the Chief Human Resources Officer at Goodwill Southern California, directs the talent acquisition, employee development, and organizational culture initiatives for the entire workforce. Schwalbach oversees the recruitment and training of staff members who operate the retail stores, donation centers, and job service programs. By implementing robust performance management systems, the Chief Human Resources Officer ensures that the organization maintains a high standard of service delivery for individuals with vocational disadvantages. Liz Schwalbach manages labor relations and compliance across the Southern California region, fostering an inclusive environment that reflects the non-profit mission. The Chief Human Resources Officer collaborates with other executive leaders to align workforce capabilities with the strategic goals of the organization. Through the development of comprehensive training programs, Schwalbach empowers employees to provide effective support to program participants. This leadership role remains essential for building a resilient and mission-driven team capable of addressing the complex needs of the diverse population served by the organization.