Goodwill Southern California Executive and Leadership Team

Paul Reiner, the President & Chief Executive Officer at Goodwill Southern California, directs the organization's overarching strategy and operational execution. Reiner guides the non-profit's mission to provide education, job training, and placement services to individuals with disabilities and vocational disadvantages. Overseeing the extensive network of retail stores, donation centers, and job service programs, Reiner ensures efficient resource allocation and program effectiveness. This leadership role involves fostering key partnerships and driving initiatives that expand the organization's reach and impact across Southern California. By championing innovative approaches to workforce development, Paul Reiner significantly contributes to the economic empowerment and social integration of the communities served.

Darryl Chatman, the Chief Executive Officer & Founder at Goodwill Southern California, establishes the foundational vision and strategic direction for the organization. Chatman drives the core mission of empowering individuals with disabilities and vocational disadvantages through comprehensive education, job training, and placement programs. This leadership position involves cultivating a culture of innovation and service excellence across all operational facets, including retail stores, donation centers, and specialized job service initiatives. By spearheading strategic growth and operational enhancements, Darryl Chatman ensures the sustained impact and relevance of Goodwill Southern California's services. The founder's vision continues to shape the organization's commitment to community upliftment and economic opportunity.

David Cheng, the Chief Financial Officer at Goodwill Southern California, directs all financial planning, accounting, and reporting functions for the non-profit organization. Cheng manages the fiscal health of the organization, ensuring responsible allocation of resources across education, job training, and retail operations. This critical role involves developing budgets, overseeing financial controls, and providing strategic financial insights to support organizational growth and sustainability. By meticulously managing financial performance, David Cheng safeguards the integrity of donor contributions and operational revenue. The Chief Financial Officer's expertise is essential for maintaining the organization's financial stability and enabling the expansion of its vital community services throughout Southern California.

Daniela Pastor, the Chief Marketing Officer at Goodwill Southern California, architects and executes comprehensive marketing strategies to amplify the organization's mission and impact. Pastor oversees all brand communications, public relations, and digital engagement initiatives, ensuring consistent messaging across diverse platforms. This role involves developing campaigns that drive both consumer support for retail operations and awareness of vital job training and placement programs. By analyzing market trends and consumer behavior, Daniela Pastor identifies opportunities to enhance donor engagement and program participation. The Chief Marketing Officer's efforts are crucial in building community support and fostering a strong brand identity for Goodwill Southern California, directly contributing to increased donations and service utilization.

Liz Schwalbach, the Chief Human Resources Officer at Goodwill Southern California, leads all human capital strategies and initiatives to support the organization's mission-driven workforce. Schwalbach oversees talent acquisition, employee development, compensation, benefits, and HR compliance, ensuring a supportive and productive work environment. This position is vital for attracting, retaining, and nurturing the dedicated staff and volunteers who deliver essential job training and placement services. By fostering a strong organizational culture and implementing effective HR policies, Liz Schwalbach enhances employee engagement and operational efficiency. The Chief Human Resources Officer's leadership ensures that Goodwill Southern California's team is well-equipped to serve individuals with disabilities and vocational disadvantages effectively.