Goodwill South Florida Executive and Leadership Team

David Landsberg, the Chief Executive Officer at Goodwill South Florida, directs the overarching strategy and vision for the organization. Landsberg guides the company's mission to empower individuals with disabilities and other barriers to employment through robust job training and educational initiatives. Overseeing all facets of the organization, the Chief Executive Officer ensures alignment with community needs and business objectives. This leadership role involves fostering partnerships and driving growth across all service areas, including retail operations, apparel manufacturing, and commercial laundry services. By championing innovative approaches to workforce development, David Landsberg significantly impacts the strengthening of communities through sustainable work opportunities and the effective utilization of donations.

Raisa Ciobanu, the Chief Financial Officer at Goodwill South Florida, manages all financial operations and fiscal strategy. Ciobanu oversees budgeting, financial planning, and reporting, ensuring the fiscal health and sustainability of the organization's diverse business units. This includes managing the financial aspects of retail stores, thrift operations, apparel manufacturing, and commercial laundry services. The Chief Financial Officer plays a critical part in resource allocation, optimizing financial performance to maximize the impact of job training and educational programs. By maintaining stringent financial controls and exploring new revenue streams, Raisa Ciobanu directly supports the company's mission to transform lives and strengthen communities through work opportunities.

Mauricio Hernandez, the Chief Operating Officer at Goodwill South Florida, directs the day-to-day operational activities across all business units. Hernandez oversees the efficiency and effectiveness of retail store operations, thrift store management, apparel manufacturing, and commercial laundry services. This leadership position involves optimizing supply chains, managing logistics, and ensuring seamless service delivery to support the organization's mission. The Chief Operating Officer plays a vital role in implementing operational strategies that enhance productivity and reduce waste, aligning with sustainability goals. By driving operational excellence, Mauricio Hernandez ensures that resources are maximized to provide impactful job training and educational opportunities, thereby transforming lives and strengthening communities through employment.

Karen Lithgow, the Chief Marketing Officer at Goodwill South Florida, leads all marketing, branding, and public relations efforts. Lithgow develops and executes comprehensive strategies to enhance the organization's visibility and drive engagement with donors, shoppers, and program participants. Overseeing brand messaging and promotional campaigns, the Chief Marketing Officer ensures that the unique shopping experiences offered by thrift stores and the impact of job training programs are effectively communicated. This role is crucial for increasing revenue from retail sales and donations, which directly fund essential services. By cultivating a strong brand identity and expanding market reach, Karen Lithgow significantly contributes to the mission of empowering individuals and strengthening communities through work.