Goodwill South Florida Executive and Leadership Team

June, 2026

Leadership Overview

Goodwill South Florida has 4 executives leading key functions including strategy, operations, finance, and marketing.

Driven by a commitment to community empowerment, Goodwill South Florida transforms lives through comprehensive job training and educational programs, fostering a sustainable future by repurposing goods and creating vital work opportunities.

Leadership Roles at Goodwill South Florida

  • Chief Executive Officer - David Landsberg
  • Chief Financial Officer - Raisa Ciobanu
  • Chief Operating Officer - Mauricio Hernandez
  • Chief Marketing Officer - Karen Lithgow
  • David Landsberg - Chief Executive Officer

    David Landsberg, the Chief Executive Officer at Goodwill South Florida, directs the organization's overarching strategy and vision. Overseeing all facets of the business, Landsberg ensures the mission of empowering individuals with barriers to employment remains central to operations. This leadership role involves guiding the expansion of job training and education programs, critical for transforming lives and strengthening communities. By fostering strategic partnerships and driving sustainable business practices, including apparel manufacturing and commercial laundry services, David Landsberg secures the organization's long-term impact and financial viability. The Chief Executive Officer's focus remains on maximizing community benefit through work opportunities and effective resource management.

    Raisa Ciobanu - Chief Financial Officer

    Raisa Ciobanu, the Chief Financial Officer at Goodwill South Florida, manages all financial aspects of the organization, ensuring fiscal responsibility and strategic resource allocation. Overseeing budgeting, financial planning, and reporting, Ciobanu safeguards the financial health necessary to sustain and expand vital job training and education initiatives. This critical function supports the unique shopping experiences and diverse business services, such as apparel manufacturing and commercial laundry, by providing the financial framework for their success. By meticulously managing donations and operational expenditures, Raisa Ciobanu enables the organization to maximize its impact on individuals with barriers to employment. The Chief Financial Officer's expertise is fundamental to transforming lives and strengthening communities through sustainable work opportunities.

    Mauricio Hernandez - Chief Operating Officer

    Mauricio Hernandez, the Chief Operating Officer at Goodwill South Florida, executes the daily operational strategies that support the organization's mission. Overseeing the efficiency of thrift store operations and the unique shopping experiences offered, Hernandez ensures a seamless flow of goods and services. This role is vital for managing the business services, including apparel manufacturing and commercial laundry, driving revenue streams that fund training programs. By optimizing waste reduction and promoting sustainability through donation processing, Mauricio Hernandez directly contributes to the organization's environmental and economic goals. The Chief Operating Officer's leadership ensures that operational excellence underpins the transformation of lives and the strengthening of communities through consistent work opportunities.

    Karen Lithgow - Chief Marketing Officer

    Karen Lithgow, the Chief Marketing Officer at Goodwill South Florida, develops and implements strategies to enhance brand awareness and drive community engagement. Overseeing all marketing and communications efforts, Lithgow ensures the organization's mission of empowering individuals through job training and education resonates broadly. This role is essential for promoting the unique shopping experiences at thrift stores and highlighting the impact of donations, which directly fund critical programs. By crafting compelling narratives around sustainability and waste reduction, Karen Lithgow attracts customers and donors alike, bolstering revenue for business services like apparel manufacturing and commercial laundry. The Chief Marketing Officer's strategic vision amplifies the organization's ability to transform lives and strengthen communities through impactful work opportunities.

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    Frequently Asked Questions Regarding Goodwill South Florida Top Executives and Leadership Team

    Who leads Goodwill South Florida?
    Goodwill South Florida is led by David Landsberg (Chief Executive Officer), along with executives such as Raisa Ciobanu (Chief Financial Officer) and Mauricio Hernandez (Chief Operating Officer).
    Who is part of Goodwill South Florida’s executive team?
    The executive team of Goodwill South Florida includes leaders such as David Landsberg (Chief Executive Officer), Raisa Ciobanu (Chief Financial Officer), Mauricio Hernandez (Chief Operating Officer) and other senior executives.
    How many executives does Goodwill South Florida have?
    Goodwill South Florida has 4 executives leading key business areas.
    What roles are included in Goodwill South Florida’s leadership team?
    The leadership team of Goodwill South Florida includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Marketing Officer.