Goodwill South Florida Executive and Leadership Team

David Landsberg, the Chief Executive Officer at Goodwill South Florida, directs the organization's overarching strategy and vision. This leadership role involves guiding the mission to empower individuals with disabilities and other barriers to employment through comprehensive job training and educational programs. Landsberg oversees the integration of diverse business services, including apparel manufacturing and commercial laundry, ensuring they align with the core objective of transforming lives and strengthening communities. The Chief Executive Officer's responsibilities extend to fostering partnerships and securing the resources necessary for sustained growth and impact across South Florida. David Landsberg ensures operational efficiency and strategic development, driving the organization's commitment to sustainability and waste reduction through its unique thrift store operations. This executive position is central to achieving Goodwill South Florida's ambitious goals for community development and individual empowerment.

Raisa Ciobanu, the Chief Financial Officer at Goodwill South Florida, directs all financial planning, management, and reporting activities. This executive oversees the organization's fiscal health, ensuring robust financial controls and strategic resource allocation to support its mission of empowerment and community strengthening. Ciobanu manages budgeting, forecasting, and investment strategies, critical for sustaining job training, education programs, and diverse business services like apparel manufacturing and commercial laundry. The Chief Financial Officer plays a pivotal role in analyzing financial performance, identifying opportunities for revenue growth, and mitigating financial risks across all operations, including the unique retail and auction experiences. Raisa Ciobanu ensures compliance with all financial regulations and standards, safeguarding the organization's assets and promoting transparency. This role is fundamental to the long-term viability and expansion of Goodwill South Florida's impact.

Mauricio Hernandez, the Chief Operating Officer at Goodwill South Florida, executes the strategic operational plans that support the organization's mission. This executive manages the day-to-day functions across all business units, including the retail thrift stores, apparel manufacturing, and commercial laundry services. Hernandez ensures seamless integration of these diverse operations, optimizing efficiency and resource allocation to maximize impact. The Chief Operating Officer's focus includes enhancing the unique shopping experiences offered to the public while upholding the principles of sustainability and waste reduction. Mauricio Hernandez oversees the operational aspects of job training and education programs, ensuring they are delivered effectively and contribute to empowering individuals with barriers to employment. This leadership position is critical for maintaining high standards of service delivery and operational excellence throughout South Florida.

Karen Lithgow, the Chief Marketing Officer at Goodwill South Florida, develops and executes comprehensive marketing strategies to advance the organization's mission and brand presence. This executive leads initiatives to promote the unique shopping experiences offered through thrift stores, driving customer engagement and supporting revenue generation for job training and education programs. Lithgow oversees all aspects of brand management, public relations, and digital marketing, ensuring consistent messaging about empowerment, sustainability, and community impact. The Chief Marketing Officer's responsibilities include increasing awareness of Goodwill South Florida's business services, such as apparel manufacturing and commercial laundry, to foster growth and create more work opportunities. Karen Lithgow directs campaigns that highlight the transformative power of donations and volunteerism, strengthening community support. This role is essential for amplifying Goodwill South Florida's message and expanding its reach across the region.