Goodwill South Florida Executive and Leadership Team

David Landsberg, the Chief Executive Officer at Goodwill South Florida, directs the overarching strategic vision for the organization. By aligning mission-driven initiatives with commercial business services, the Chief Executive Officer ensures long-term sustainability for the entire enterprise. David Landsberg oversees the integration of job training programs with apparel manufacturing and commercial laundry operations to maximize community impact. This leadership role involves constant collaboration with the Board to refine organizational goals and expand regional reach across South Florida. Through rigorous oversight of resource allocation, the Chief Executive Officer maintains the financial health necessary to support individuals with disabilities. By fostering partnerships with local stakeholders, the Chief Executive Officer strengthens the organization's market position. Ultimately, the Chief Executive Officer drives the mission of transforming lives through work opportunities, ensuring that every operational decision supports the core objective of community empowerment and economic independence for all program participants.

Raisa Ciobanu, the Chief Financial Officer at Goodwill South Florida, manages the fiscal integrity and economic planning for the organization. Overseeing complex budgetary requirements, the Chief Financial Officer ensures that revenue from thrift store operations and commercial services directly funds essential job training programs. Raisa Ciobanu monitors cash flow, capital investments, and financial reporting to maintain transparency and operational efficiency. This leadership role requires constant coordination with department heads to optimize resource distribution across diverse business units. By implementing robust financial controls, the Chief Financial Officer mitigates risk while supporting the expansion of regional employment initiatives. The Chief Financial Officer analyzes market trends to identify new growth opportunities within the retail and manufacturing sectors. Through precise fiscal management, the Chief Financial Officer secures the necessary capital to sustain the mission, ensuring that every dollar generated contributes to the long-term stability and growth of the organization's community-focused programs.

Mauricio Hernandez, the Chief Operating Officer at Goodwill South Florida, directs the daily execution of all business services and retail operations. Overseeing the logistics of apparel manufacturing and commercial laundry, the Chief Operating Officer ensures that production standards meet client expectations while providing meaningful training environments. Mauricio Hernandez manages the supply chain and facility workflows to maximize efficiency across all regional sites. This leadership role requires constant interaction with site managers to maintain high service quality and safety protocols. By streamlining internal processes, the Chief Operating Officer supports the organization's ability to scale operations and accommodate more individuals seeking employment assistance. The Chief Operating Officer monitors performance metrics to identify areas for operational improvement and cost reduction. Through hands-on management of the organization's physical assets, the Chief Operating Officer ensures that every business unit functions effectively, directly contributing to the successful delivery of job training and community support services.

Karen Lithgow, the Chief Marketing Officer at Goodwill South Florida, architects the brand strategy and public engagement efforts for the organization. By promoting the unique shopping experiences found within thrift store locations, the Chief Marketing Officer drives consumer traffic and increases donation volume. Karen Lithgow oversees all communication channels to highlight the organization's commitment to sustainability and waste reduction. This leadership role involves crafting compelling narratives that connect the public with the mission of empowering individuals through work. The Chief Marketing Officer collaborates with operational teams to ensure brand consistency across all retail and commercial service touchpoints. By leveraging data-driven insights, the Chief Marketing Officer optimizes outreach campaigns to reach broader audiences throughout the region. Through strategic brand positioning, the Chief Marketing Officer enhances the visibility of the organization's social impact, ensuring that the community understands the value of every donation and purchase in supporting the broader mission of workforce development.