Goodwill Industries International Executive and Leadership Team

July, 2026

Leadership Overview

Goodwill Industries International has 8 executives leading key functions including strategy, operations, finance, marketing, legal, and human resources.

Driven by a commitment to empowering individuals, Goodwill Industries International focuses on providing essential job training and employment services to overcome barriers to work, fostering community economic development and individual self-sufficiency.

Leadership Roles at Goodwill Industries International

  • President & Chief Executive Officer - Steven Preston
  • Chief Executive Officer - Barbara Maida-Stolle
  • Chief Financial Officer - Catalina Serna-Valencia
  • Chief Operating Officer - David Brinza
  • Executive VP & Chief Operating Officer - David Eagles
  • Chief Marketing Officer - Onney Crawley
  • Chief Operations Officer - Joel Vincent
  • Chief Legal Officer & General Counsel - Regina Nelson
  • Steven Preston - President & Chief Executive Officer

    Steven Preston, the President & Chief Executive Officer at Goodwill Industries International, directs the organization's overarching strategy and operational execution. Preston guides the non-profit's mission to provide job training, employment placement services, and community-based programs for individuals facing employment barriers. This leadership role involves setting the strategic vision for national initiatives and ensuring alignment with the core values of empowerment and self-sufficiency. Overseeing all major organizational functions, Steven Preston drives the expansion of services to reach more communities and individuals in need. The President & Chief Executive Officer role demands a comprehensive understanding of the non-profit sector, community development, and workforce solutions, ensuring Goodwill Industries International effectively fulfills its commitment to transforming lives through the power of work.
    Steven Preston

    Barbara Maida-Stolle - Chief Executive Officer

    Barbara Maida-Stolle, the Chief Executive Officer at Goodwill Industries International, leads the strategic direction and operational oversight for a significant regional division of the organization. Maida-Stolle champions the mission of providing job training and employment services to individuals facing barriers to employment within her operational scope. This executive role involves driving growth and innovation in community-based programs, ensuring maximum impact and service delivery. The Chief Executive Officer position requires a deep understanding of local market needs and the ability to foster strong community partnerships. Barbara Maida-Stolle focuses on enhancing program effectiveness and expanding reach, thereby empowering more individuals toward self-sufficiency and economic stability. This leadership ensures the continued success and relevance of Goodwill's services.
    Barbara Maida-Stolle

    Catalina Serna-Valencia - Chief Financial Officer

    Catalina Serna-Valencia, the Chief Financial Officer at Goodwill Industries International, directs all financial planning, management, and reporting activities. Serna-Valencia oversees the organization's fiscal health, ensuring robust financial controls and strategic resource allocation to support job training and employment programs. This executive manages budgeting, forecasting, and investment strategies, safeguarding the financial integrity of Goodwill's operations. The Chief Financial Officer role is pivotal in maintaining donor confidence and ensuring the sustainable growth of services provided to communities. Catalina Serna-Valencia works closely with other leaders to align financial strategies with the mission of empowering individuals and fostering economic self-sufficiency. This critical function ensures that financial resources are effectively deployed to maximize social impact.
    Catalina Serna-Valencia

    David Brinza - Chief Operating Officer

    David Brinza, the Chief Operating Officer at Goodwill Industries International, manages the day-to-day operational activities that support the organization's mission. Brinza oversees the implementation of programs designed to deliver job training and employment services across various communities. This executive ensures operational efficiency and effectiveness in delivering on Goodwill's commitment to helping individuals overcome employment barriers. The Chief Operating Officer role involves coordinating resources and optimizing processes to maximize the impact of community-based programs. David Brinza focuses on enhancing the delivery of services, ensuring that operational strategies directly contribute to the organization's goals of fostering self-sufficiency and economic independence for program participants. This leadership position is critical for scaling Goodwill's reach and impact nationwide.

    David Eagles - Executive VP & Chief Operating Officer

    David Eagles, the Executive VP & Chief Operating Officer at Goodwill Industries International, oversees critical operational functions that support the organization's extensive network of services. Eagles directs the implementation of strategies aimed at delivering effective job training and employment placement services to individuals facing employment challenges. This executive role involves managing complex operational logistics and ensuring the efficient deployment of resources across various community programs. The Executive VP & Chief Operating Officer position is vital for maintaining the high standards of service delivery that Goodwill is known for. David Eagles focuses on optimizing operational workflows and driving continuous improvement to enhance the impact of Goodwill's mission. This leadership ensures the organization effectively serves its beneficiaries and communities.
    David Eagles

    Onney Crawley - Chief Marketing Officer

    Onney Crawley, the Chief Marketing Officer at Goodwill Industries International, directs the organization's comprehensive marketing and communications strategies. Crawley is responsible for enhancing brand visibility and articulating the impact of Goodwill's job training and employment services to diverse audiences. This executive oversees public relations, digital marketing, and brand management initiatives designed to support fundraising and program outreach efforts. The Chief Marketing Officer role is crucial for building public awareness and fostering support for Goodwill's mission of empowering individuals toward self-sufficiency. Onney Crawley focuses on developing compelling narratives that highlight success stories and the vital role Goodwill plays in community economic development. This leadership ensures the organization's message resonates effectively across all platforms.
    Onney Crawley

    Joel Vincent - Chief Operations Officer

    Joel Vincent, the Chief Operations Officer at Goodwill Industries International, manages the operational framework supporting the organization's core mission of providing job training and employment services. Vincent oversees the execution of programs designed to assist individuals in overcoming barriers to employment and achieving self-sufficiency. This executive role involves ensuring operational excellence and the effective delivery of services across diverse communities. The Chief Operations Officer position is fundamental to the successful implementation of Goodwill's strategic objectives. Joel Vincent focuses on streamlining operational processes and enhancing the efficiency of service delivery, thereby maximizing the organization's positive impact. This leadership ensures that Goodwill's operational capacity directly supports its mission.
    Regina Nelson, the Chief Legal Officer & General Counsel at Goodwill Industries International, provides expert legal counsel and oversees all legal affairs for the organization. Nelson ensures compliance with all applicable laws and regulations, safeguarding Goodwill's operations and mission. This executive role involves managing risk, advising on corporate governance, and handling all legal matters pertinent to the non-profit's activities, including job training and employment services. The Chief Legal Officer & General Counsel position is critical for maintaining the integrity and ethical standards of the organization. Regina Nelson works to protect Goodwill's interests while facilitating its ability to serve individuals and communities effectively. This leadership ensures a strong legal foundation for all organizational endeavors.

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    Frequently Asked Questions Regarding Goodwill Industries International Top Executives and Leadership Team

    Who leads Goodwill Industries International?
    Goodwill Industries International is led by Steven Preston (President & Chief Executive Officer), along with executives such as Barbara Maida-Stolle (Chief Executive Officer) and Catalina Serna-Valencia (Chief Financial Officer).
    Who is part of Goodwill Industries International’s executive team?
    The executive team of Goodwill Industries International includes leaders such as Steven Preston (President & Chief Executive Officer), Barbara Maida-Stolle (Chief Executive Officer), Catalina Serna-Valencia (Chief Financial Officer) and other senior executives.
    How many executives does Goodwill Industries International have?
    Goodwill Industries International has 8 executives leading key business areas.
    What roles are included in Goodwill Industries International’s leadership team?
    The leadership team of Goodwill Industries International includes roles such as President & Chief Executive Officer, Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Executive VP & Chief Operating Officer.