Leadership Overview
Goodwill Industries International has 8 executives leading key functions including strategy, marketing, regional operations, financial oversight, and legal compliance.
Committed to empowering individuals through workforce development, Goodwill Industries International delivers essential job training and employment placement services to remove barriers for job seekers across diverse communities.
Committed to empowering individuals through workforce development, Goodwill Industries International delivers essential job training and employment placement services to remove barriers for job seekers across diverse communities.
Leadership Roles at Goodwill Industries International
Steven Preston - President & Chief Executive Officer
Steven Preston, the President & Chief Executive Officer at Goodwill Industries International, directs the overarching strategic vision for the organization. This leadership role involves coordinating national workforce development initiatives that provide job training and employment placement services to individuals facing significant barriers to employment. Preston manages relationships with the Board of Directors to ensure alignment with the nonprofit mission while driving sustainable growth across the United States. By overseeing the expansion of community-based programs, the President & Chief Executive Officer strengthens the capacity of local affiliates to serve diverse populations. Steven Preston maintains a focus on operational excellence and long-term financial health, ensuring that the organization remains a leader in the charitable sector. Through rigorous advocacy and resource allocation, the President & Chief Executive Officer scales the impact of these vital services, ultimately fostering economic independence for thousands of participants nationwide.

Barbara Maida-Stolle - Chief Executive Officer
Barbara Maida-Stolle, the Chief Executive Officer at Goodwill Industries International, manages the execution of regional workforce development programs. This role focuses on the delivery of job training and employment placement services within specific geographic territories, ensuring that community-based programs meet the needs of local job seekers. Maida-Stolle directs the daily operations of regional affiliates, optimizing resource allocation to maximize the number of individuals served. By fostering partnerships with local employers, the Chief Executive Officer creates pathways for sustainable employment for those facing barriers. Barbara Maida-Stolle collaborates with the national leadership team to implement standardized service models that enhance operational efficiency. This leadership position involves monitoring performance metrics to ensure that regional outcomes align with the broader organizational mission. Through dedicated oversight of local service delivery, the Chief Executive Officer drives the success of community-based initiatives and strengthens the overall impact of the organization.

Catalina Serna-Valencia - Chief Financial Officer
Catalina Serna-Valencia, the Chief Financial Officer at Goodwill Industries International, manages the financial health and fiscal strategy of the organization. This role involves overseeing budgeting, financial reporting, and resource allocation to ensure that funds are effectively directed toward job training and employment placement services. Serna-Valencia directs the financial planning processes that support the long-term sustainability of community-based programs. By monitoring revenue streams and expenditures, the Chief Financial Officer provides the data necessary for strategic decision-making at the executive level. Catalina Serna-Valencia ensures compliance with all financial regulations and standards required for a nonprofit 501 organization. This leadership position involves collaborating with the Board of Directors to maintain transparency and fiscal responsibility. Through meticulous financial management, the Chief Financial Officer secures the resources needed to expand the organization's reach, ultimately enabling more individuals to overcome barriers and achieve employment success.
David Brinza - Chief Operating Officer
David Brinza, the Chief Operating Officer at Goodwill Industries International, oversees the internal infrastructure and administrative processes that support the organization's mission. This role involves streamlining the delivery of job training and employment placement services by optimizing supply chain logistics and facility management. Brinza directs the implementation of operational policies that enhance the efficiency of community-based programs across the national network. By coordinating with regional leaders, the Chief Operating Officer ensures that all administrative functions support the core goal of removing barriers for job seekers. David Brinza manages the integration of new technologies to improve service tracking and reporting capabilities. This leadership position requires a focus on scalability, ensuring that the organization can effectively manage its resources while expanding its reach. Through rigorous operational oversight, the Chief Operating Officer maintains the stability of the organization's infrastructure, allowing for consistent and high-quality service delivery to the communities served.
David Eagles - Executive VP & Chief Operating Officer
David Eagles, the Executive VP & Chief Operating Officer at Goodwill Industries International, leads the strategic execution of large-scale operational initiatives. This role focuses on the integration of workforce development programs with broader organizational goals, ensuring that job training and employment placement services are delivered with maximum efficiency. Eagles directs the cross-functional teams responsible for program implementation and performance monitoring. By analyzing operational data, the Executive VP & Chief Operating Officer identifies opportunities for process improvement and service expansion. David Eagles collaborates with other C-suite leaders to align operational activities with the overall mission of removing barriers for job seekers. This leadership position involves managing complex projects that span multiple regions, ensuring that the organization maintains a high standard of service delivery. Through strategic oversight of operational workflows, the Executive VP & Chief Operating Officer drives the growth and effectiveness of the organization's community-based programs.

Onney Crawley - Chief Marketing Officer
Onney Crawley, the Chief Marketing Officer at Goodwill Industries International, architects the brand strategy and public engagement efforts for the organization. This role involves developing comprehensive communication campaigns that highlight the effectiveness of job training and employment placement services. Crawley directs the digital and traditional marketing channels to increase awareness of the nonprofit mission among potential donors and community partners. By analyzing market trends, the Chief Marketing Officer ensures that the brand remains relevant in a competitive charitable landscape. Onney Crawley collaborates with regional leadership to unify messaging across the national network, driving consistent growth in public support. This leadership position requires constant innovation in storytelling to demonstrate the tangible outcomes of workforce development programs. Through strategic brand positioning, the Chief Marketing Officer secures the visibility necessary to sustain long-term community impact and support the organization's commitment to removing barriers for job seekers.

Joel Vincent - Chief Operations Officer
Joel Vincent, the Chief Operations Officer at Goodwill Industries International, manages the day-to-day operational functions that facilitate the delivery of job training and employment placement services. This role involves overseeing the technical systems and program support structures that enable local affiliates to serve their communities effectively. Vincent directs the development of operational protocols that ensure consistency and quality across all service locations. By focusing on the optimization of internal workflows, the Chief Operations Officer enhances the capacity of the organization to assist individuals facing barriers to employment. Joel Vincent collaborates with regional managers to address operational challenges and implement solutions that improve service outcomes. This leadership position requires a deep understanding of the organization's service model and a commitment to operational excellence. Through the management of core operational processes, the Chief Operations Officer ensures that the organization remains agile and responsive to the needs of the communities it serves.
Regina Nelson - Chief Legal Officer & General Counsel
Regina Nelson, the Chief Legal Officer & General Counsel at Goodwill Industries International, directs the legal strategy and compliance framework for the organization. This role involves providing guidance on all legal matters related to job training and employment placement services, ensuring that the organization adheres to all regulatory requirements for nonprofit entities. Nelson manages the legal risks associated with community-based programs and employment initiatives. By overseeing contract negotiations and governance policies, the Chief Legal Officer & General Counsel protects the interests of the organization and its affiliates. Regina Nelson collaborates with the executive team to ensure that all strategic decisions are legally sound and aligned with the mission of removing barriers for job seekers. This leadership position requires constant monitoring of the legal landscape to anticipate and mitigate potential challenges. Through proactive legal counsel, the Chief Legal Officer & General Counsel supports the stability and integrity of the organization's operations.
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