Goodwill Industries International Executive and Leadership Team

October, 2026

Leadership Overview

Goodwill Industries International has 8 executives leading key functions including organizational strategy, operational scaling, financial oversight, and brand marketing.

Committed to empowering individuals through employment, Goodwill Industries International delivers essential job training and placement services to overcome barriers to workforce entry across diverse communities.

Leadership Roles at Goodwill Industries International

  • President & Chief Executive Officer - Dennis Pastrana
  • President & Chief Executive Officer - Vicki Holschuh
  • President & Chief Executive Officer - Steven Preston
  • Chief Financial Officer - Catalina Serna-Valencia
  • Chief Operating Officer - Cindy Caldwell
  • Executive VP & Chief Operating Officer - David Eagles
  • Chief Marketing Officer - Onney Crawley
  • Chief Legal Officer & General Counsel - Meghann Garrett
  • Dennis Pastrana - President & Chief Executive Officer

    Dennis Pastrana, the President & Chief Executive Officer at Goodwill Industries International, directs the overarching strategic vision for regional workforce development initiatives. Pastrana manages the alignment of community-based programs with national employment goals, ensuring that job training services reach populations facing significant barriers to entry. By fostering partnerships with local stakeholders, the President & Chief Executive Officer expands the reach of vocational training across North American markets. This leadership role involves constant evaluation of service delivery models to maximize participant success rates. Dennis Pastrana drives the organization toward sustainable growth by optimizing resource allocation for employment placement services. Through rigorous oversight of regional performance metrics, Pastrana maintains high standards for program efficacy. The President & Chief Executive Officer secures the long-term viability of these charitable operations by championing inclusive hiring practices and advocating for systemic improvements in labor market accessibility for underserved demographics.

    Vicki Holschuh - President & Chief Executive Officer

    Vicki Holschuh, the President & Chief Executive Officer at Goodwill Industries International, architects the long-term mission for organizational sustainability and community impact. Holschuh focuses on the integration of digital transformation tools within job placement services to modernize the candidate experience. Overseeing the expansion of vocational training programs, the President & Chief Executive Officer ensures that service offerings remain relevant in a rapidly evolving global economy. This role requires constant collaboration with the Board to refine the strategic roadmap for charitable outreach. Vicki Holschuh drives operational excellence by streamlining the delivery of employment support services across diverse geographic regions. By prioritizing data-driven decision-making, Holschuh enhances the precision of job matching for individuals with significant employment barriers. The President & Chief Executive Officer maintains a sharp focus on scaling the impact of these programs, ensuring that every initiative contributes directly to the core mission of fostering economic independence through meaningful work.

    Steven Preston - President & Chief Executive Officer

    Steven Preston, the President & Chief Executive Officer at Goodwill Industries International, leads the national strategy for workforce empowerment and organizational growth. Preston manages the complex network of community-based programs, ensuring consistent service quality across all operational territories. By engaging with policymakers and corporate partners, the President & Chief Executive Officer amplifies the reach of employment placement services for individuals facing systemic barriers. This leadership position involves directing the executive team toward achieving ambitious goals for job placement and skill development. Steven Preston drives the organization to innovate within the nonprofit sector, implementing scalable solutions that address modern labor market challenges. Through the oversight of national advocacy efforts, Preston strengthens the public perception of the brand. The President & Chief Executive Officer ensures that all strategic initiatives remain anchored in the fundamental mission of providing life-changing opportunities, ultimately securing the financial and operational health of the entire enterprise.
    Steven Preston

    Catalina Serna-Valencia - Chief Financial Officer

    Catalina Serna-Valencia, the Chief Financial Officer at Goodwill Industries International, manages the fiscal health and long-term financial planning for the organization. Serna-Valencia oversees the allocation of capital toward critical job training and employment placement programs, ensuring that every dollar supports the core mission. By directing the budgeting process and financial reporting, the Chief Financial Officer provides the transparency necessary for sustainable growth. This role involves collaborating with the executive team to assess the financial viability of new community-based initiatives. Catalina Serna-Valencia drives the development of robust financial controls that protect the assets of the nonprofit. Through the management of investment strategies and grant funding, Serna-Valencia secures the resources required for large-scale operations. The Chief Financial Officer maintains a focus on fiscal responsibility, ensuring that the organization remains well-positioned to serve individuals with barriers to employment while navigating the complexities of the charitable sector.
    Catalina Serna-Valencia

    Cindy Caldwell - Chief Operating Officer

    Cindy Caldwell, the Chief Operating Officer at Goodwill Industries International, directs the internal infrastructure and daily execution of community-based programs. Caldwell focuses on optimizing the efficiency of job training facilities, ensuring that resources reach participants with maximum impact. Overseeing the standardization of operational procedures, the Chief Operating Officer maintains consistency across all service delivery points. This role involves coordinating with regional leaders to refine the logistics of employment placement services. Cindy Caldwell drives the implementation of performance management systems that track the success of vocational programs. By analyzing operational data, Caldwell identifies opportunities for process improvement and cost reduction. The Chief Operating Officer ensures that the organization remains agile in responding to shifting labor market demands. Through the management of internal workflows, the Chief Operating Officer supports the broader mission by creating a stable, scalable foundation for all charitable activities and workforce development initiatives.

    David Eagles - Executive VP & Chief Operating Officer

    David Eagles, the Executive VP & Chief Operating Officer at Goodwill Industries International, manages the strategic execution of large-scale operational projects and supply chain logistics for the organization. Eagles focuses on the integration of technology into the service delivery model, enhancing the efficiency of job placement and training programs. Overseeing the coordination of cross-functional teams, the Executive VP & Chief Operating Officer ensures that operational goals align with the broader mission of workforce development. This role involves directing the implementation of new service frameworks across diverse geographic regions. David Eagles drives the optimization of internal systems to support the rapid scaling of community-based programs. By monitoring operational performance, Eagles identifies bottlenecks and implements solutions that improve service delivery speed. The Executive VP & Chief Operating Officer maintains a focus on operational excellence, ensuring that the organization effectively serves individuals with barriers to employment through robust, reliable, and scalable processes.
    David Eagles

    Onney Crawley - Chief Marketing Officer

    Onney Crawley, the Chief Marketing Officer at Goodwill Industries International, directs the brand strategy and public engagement efforts to support the organization's mission. Crawley manages the communication channels that connect job seekers with employment placement services and community programs. By architecting national awareness campaigns, the Chief Marketing Officer highlights the value of vocational training for individuals facing barriers to work. This role involves coordinating with regional teams to ensure consistent messaging across all markets. Onney Crawley drives the digital marketing strategy, utilizing data to reach target audiences and increase participation in workforce development initiatives. Through the oversight of brand identity, Crawley strengthens the reputation of the organization among donors and corporate partners. The Chief Marketing Officer ensures that the narrative of empowerment remains central to all outreach efforts, effectively translating the impact of the programs into compelling stories that inspire community support and drive organizational growth.
    Onney Crawley
    Meghann Garrett, the Chief Legal Officer & General Counsel at Goodwill Industries International, directs the legal strategy and compliance framework for the entire organization. Garrett manages the regulatory landscape, ensuring that all job training and employment placement services adhere to federal and state requirements. By providing counsel on governance and risk management, the Chief Legal Officer & General Counsel protects the integrity of the nonprofit's operations. This role involves collaborating with the executive team to navigate complex legal challenges associated with workforce development programs. Meghann Garrett drives the development of policies that promote ethical conduct and operational transparency. Through the oversight of contractual agreements and litigation, Garrett safeguards the interests of the organization. The Chief Legal Officer & General Counsel ensures that all strategic initiatives are legally sound, allowing the leadership team to focus on the core mission of providing essential services to individuals facing barriers to employment.

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    Frequently Asked Questions Regarding Goodwill Industries International Top Executives and Leadership Team

    Who leads Goodwill Industries International?
    Goodwill Industries International is led by Dennis Pastrana (President & Chief Executive Officer), along with executives such as Vicki Holschuh (President & Chief Executive Officer) and Steven Preston (President & Chief Executive Officer).
    Who is part of Goodwill Industries International’s executive team?
    The executive team of Goodwill Industries International includes leaders such as Dennis Pastrana (President & Chief Executive Officer), Vicki Holschuh (President & Chief Executive Officer), Steven Preston (President & Chief Executive Officer) and other senior executives.
    How many executives does Goodwill Industries International have?
    Goodwill Industries International has 8 executives leading key business areas.
    What roles are included in Goodwill Industries International’s leadership team?
    The leadership team of Goodwill Industries International includes roles such as President & Chief Executive Officer, President & Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer.