Goodwill Industries International Executive and Leadership Team

September, 2026

Leadership Overview

Goodwill Industries International has 6 executives leading key functions including strategy, operations, marketing, finance, legal, and organizational management.

Committed to empowering individuals through workforce development, Goodwill Industries International drives sustainable community impact by providing essential job training and employment placement services across diverse American markets.

Leadership Roles at Goodwill Industries International

  • President & Chief Executive Officer - Steven Preston
  • Chief Financial Officer - Catalina Serna-Valencia
  • Chief Operating Officer - David Brinza
  • Executive VP & Chief Operating Officer - David Eagles
  • Chief Marketing Officer - Onney Crawley
  • Chief Legal Officer & General Counsel - Regina Nelson
  • Steven Preston - President & Chief Executive Officer

    Steven Preston, the President & Chief Executive Officer at Goodwill Industries International, directs the overarching strategic vision for the organization. Overseeing the national network of community-based programs, the President & Chief Executive Officer ensures alignment between mission-driven initiatives and long-term organizational sustainability. This leadership role involves engaging with the Board to refine workforce development strategies that address systemic barriers to employment. By fostering partnerships across the United States, Steven Preston expands the reach of job training services to underserved populations. The President & Chief Executive Officer maintains focus on operational excellence, ensuring that every regional affiliate adheres to the core nonprofit standards. Through rigorous oversight of national programs, the President & Chief Executive Officer secures the resources necessary to support millions of individuals seeking career advancement. Ultimately, Preston drives the growth of the organization by championing inclusive employment practices and advocating for policy changes that benefit the workforce.
    Steven Preston

    Catalina Serna-Valencia - Chief Financial Officer

    Catalina Serna-Valencia, the Chief Financial Officer at Goodwill Industries International, manages the fiscal health and long-term financial planning for the organization. Overseeing the allocation of funds across national programs, the Chief Financial Officer ensures transparency and accountability in all financial operations. This leadership role involves analyzing revenue streams from retail operations and charitable contributions to support workforce development initiatives. By implementing robust financial controls, Catalina Serna-Valencia safeguards the assets of the nonprofit. The Chief Financial Officer provides critical insights to the Board regarding budget performance and investment strategies. Through meticulous financial reporting, the Chief Financial Officer maintains the integrity of the organization, ensuring that resources are directed toward programs that provide the greatest benefit to the community. Ultimately, Serna-Valencia secures the financial stability required to sustain long-term employment placement services, allowing the organization to continue its mission of helping people overcome barriers to obtaining meaningful work.
    Catalina Serna-Valencia

    David Brinza - Chief Operating Officer

    David Brinza, the Chief Operating Officer at Goodwill Industries International, manages the internal infrastructure and daily execution of community-based programs. Overseeing the efficiency of service delivery models, the Chief Operating Officer optimizes the logistical framework that supports job placement efforts. This leadership role involves coordinating with regional affiliates to standardize operational protocols and improve service quality. By streamlining internal processes, David Brinza enhances the capacity of the organization to assist individuals facing significant employment barriers. The Chief Operating Officer monitors performance metrics across the national network, ensuring that every program meets established benchmarks for success. Through the implementation of scalable operational solutions, the Chief Operating Officer strengthens the foundation of the nonprofit. Ultimately, Brinza ensures that the organization maintains high standards of service delivery while maximizing the impact of every dollar invested in workforce development initiatives across the country.

    David Eagles - Executive VP & Chief Operating Officer

    David Eagles, the Executive VP & Chief Operating Officer at Goodwill Industries International, directs the tactical execution of large-scale workforce integration projects. Overseeing the implementation of specialized employment programs, the Executive VP & Chief Operating Officer ensures that operational workflows align with the specific needs of individuals with disabilities and other barriers. This leadership role involves managing complex partnerships that facilitate job placement in competitive markets. By refining the operational processes for vocational training, David Eagles improves the transition of participants into the workforce. The Executive VP & Chief Operating Officer coordinates with external stakeholders to expand the footprint of community-based programs. Through the application of strategic operational frameworks, the Executive VP & Chief Operating Officer enhances the effectiveness of service delivery across the national network. Ultimately, Eagles drives the success of specialized employment initiatives, ensuring that the organization consistently meets its goals for inclusive job placement and community support.
    David Eagles

    Onney Crawley - Chief Marketing Officer

    Onney Crawley, the Chief Marketing Officer at Goodwill Industries International, architects the brand strategy and public engagement efforts for the organization. Overseeing national awareness campaigns, the Chief Marketing Officer promotes the value of job training and employment placement services to diverse audiences. This leadership role involves developing communication strategies that highlight the success stories of individuals overcoming barriers to work. By leveraging digital platforms and media partnerships, Onney Crawley increases the visibility of the nonprofit mission. The Chief Marketing Officer collaborates with regional teams to ensure consistent messaging that resonates with donors and community stakeholders. Through data-driven marketing initiatives, the Chief Marketing Officer expands the reach of the organization, attracting new participants to workforce programs. Ultimately, Crawley drives public support and brand recognition, ensuring that the organization remains a trusted leader in the charitable sector while effectively communicating the importance of inclusive employment opportunities.
    Onney Crawley
    Regina Nelson, the Chief Legal Officer & General Counsel at Goodwill Industries International, manages the legal affairs and regulatory compliance for the organization. Overseeing the governance framework, the Chief Legal Officer & General Counsel ensures that all community-based programs adhere to federal and state nonprofit regulations. This leadership role involves mitigating legal risks associated with employment services and organizational operations. By providing expert counsel on policy matters, Regina Nelson protects the interests of the nonprofit and its affiliates. The Chief Legal Officer & General Counsel negotiates contracts and partnerships that support the expansion of job training initiatives. Through proactive legal management, the Chief Legal Officer & General Counsel maintains the ethical standards of the organization. Ultimately, Nelson ensures that the legal foundation of the nonprofit remains secure, allowing the organization to focus on its mission of providing employment placement services without disruption from regulatory or legal challenges.

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    Frequently Asked Questions Regarding Goodwill Industries International Top Executives and Leadership Team

    Who leads Goodwill Industries International?
    Goodwill Industries International is led by Steven Preston (President & Chief Executive Officer), along with executives such as Catalina Serna-Valencia (Chief Financial Officer) and David Brinza (Chief Operating Officer).
    Who is part of Goodwill Industries International’s executive team?
    The executive team of Goodwill Industries International includes leaders such as Steven Preston (President & Chief Executive Officer), Catalina Serna-Valencia (Chief Financial Officer), David Brinza (Chief Operating Officer) and other senior executives.
    How many executives does Goodwill Industries International have?
    Goodwill Industries International has 6 executives leading key business areas.
    What roles are included in Goodwill Industries International’s leadership team?
    The leadership team of Goodwill Industries International includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Executive VP & Chief Operating Officer, Chief Marketing Officer.