Goodwill Central Texas Executive and Leadership Team

August, 2026

Leadership Overview

Goodwill Central Texas has 4 executives leading key functions including administrative strategy, organizational leadership, financial management, and workforce advancement.

Committed to connecting employers with job-ready personnel, Goodwill Central Texas transforms local labor markets by providing efficient staffing solutions that empower individuals and drive regional economic growth.

Leadership Roles at Goodwill Central Texas

  • Executive To Chief Executive Officer and President - Dayna Mendez
  • President & Chief Executive Officer - Rob Neville
  • Chief Financial Officer - Craig Wright
  • Chief Impact Officer & President, Workforce Advancement Strategy - Tamara Atkinson
  • Dayna Mendez - Executive To Chief Executive Officer and President

    Dayna Mendez, the Executive To Chief Executive Officer and President at Goodwill Central Texas, manages high-level administrative workflows and coordinates strategic communications across the executive office. By streamlining internal processes, Mendez ensures the leadership team maintains focus on core mission objectives related to workforce development and employer partnerships. This role involves facilitating complex scheduling, preparing critical board documentation, and acting as a primary liaison for external stakeholders. Dayna Mendez optimizes the operational efficiency of the executive suite, allowing the organization to scale its impact across the Texas region. Through meticulous oversight of daily administrative functions, the Executive To Chief Executive Officer and President supports the broader goal of connecting job-ready personnel with local employers. This position requires constant alignment with organizational priorities to ensure that all executive initiatives remain consistent with the long-term vision of Goodwill Central Texas.

    Rob Neville - President & Chief Executive Officer

    Rob Neville, the President & Chief Executive Officer at Goodwill Central Texas, directs the overall strategic vision and operational execution of the organization. Neville oversees the expansion of workforce programs, ensuring that the mission of connecting employers with qualified talent remains the primary driver of all business activities. By fostering relationships with corporate partners, the President & Chief Executive Officer scales the capacity of the organization to meet diverse staffing needs throughout the region. Rob Neville leads the executive team in identifying new opportunities for growth and operational throughput, directly impacting the success of local businesses. This leadership role involves balancing financial sustainability with the social mandate of providing job-ready personnel to the market. Through consistent engagement with the board and community stakeholders, the President & Chief Executive Officer maintains the organizational focus on long-term stability and mission-driven performance.
    Rob Neville

    Craig Wright - Chief Financial Officer

    Craig Wright, the Chief Financial Officer at Goodwill Central Texas, manages the fiscal health and long-term financial planning of the organization. Wright oversees all accounting, budgeting, and financial reporting functions, ensuring that resources remain allocated toward the most impactful workforce development initiatives. By analyzing market trends and operational costs, the Chief Financial Officer provides the data-driven insights necessary for the executive team to make informed decisions regarding expansion and service delivery. Craig Wright maintains rigorous internal controls and compliance standards, safeguarding the financial integrity of the organization while supporting the mission of connecting employers with job-ready personnel. This role involves collaborating with other C-suite leaders to optimize revenue streams and manage capital investments effectively. Through disciplined financial stewardship, the Chief Financial Officer ensures that Goodwill Central Texas possesses the necessary resources to sustain its operations and continue providing essential services to the community.

    Tamara Atkinson - Chief Impact Officer & President, Workforce Advancement Strategy

    Tamara Atkinson, the Chief Impact Officer & President, Workforce Advancement Strategy at Goodwill Central Texas, architects the programs and initiatives that drive measurable social and economic outcomes. Atkinson oversees the design and implementation of workforce advancement strategies, ensuring that the organization effectively prepares individuals for the demands of the modern labor market. By aligning training curricula with the specific needs of regional employers, the Chief Impact Officer & President, Workforce Advancement Strategy maximizes the placement success of job-ready personnel. Tamara Atkinson leads cross-functional teams to evaluate program efficacy and refine service delivery models, directly contributing to the organization's reputation as a premier staffing partner. This role involves engaging with community leaders and corporate partners to expand the reach of workforce initiatives. Through strategic oversight of impact metrics, the Chief Impact Officer & President, Workforce Advancement Strategy ensures that all efforts remain focused on creating sustainable employment opportunities for the community.
    Tamara Atkinson

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    Frequently Asked Questions Regarding Goodwill Central Texas Top Executives and Leadership Team

    Who leads Goodwill Central Texas?
    Goodwill Central Texas is led by Dayna Mendez (Executive To Chief Executive Officer and President), along with executives such as Rob Neville (President & Chief Executive Officer) and Craig Wright (Chief Financial Officer).
    Who is part of Goodwill Central Texas’s executive team?
    The executive team of Goodwill Central Texas includes leaders such as Dayna Mendez (Executive To Chief Executive Officer and President), Rob Neville (President & Chief Executive Officer), Craig Wright (Chief Financial Officer) and other senior executives.
    How many executives does Goodwill Central Texas have?
    Goodwill Central Texas has 4 executives leading key business areas.
    What roles are included in Goodwill Central Texas’s leadership team?
    The leadership team of Goodwill Central Texas includes roles such as Executive To Chief Executive Officer and President, President & Chief Executive Officer, Chief Financial Officer, Chief Impact Officer & President, Workforce Advancement Strategy.