Gomex Executive and Leadership Team

June, 2026

Leadership Overview

Gomex has 4 executives leading key functions including strategy, operations, commercial, and marketing.

Driven by a commitment to consumer service, Gomex operates over 200 retail facilities across Serbia, adhering to European standards for quality and affordability. The company prioritizes employee development through continuous education, fostering potential and enhancing business skills for its workforce.

Leadership Roles at Gomex

  • Chief Executive Officer - Dimitrije Stojanovic
  • Deputy Chief Executive Officer - Bojan Ivetić
  • Chief Operating Officer - Jelena Jevremovic
  • Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer - Nikola Unkovic
  • Dimitrije Stojanovic - Chief Executive Officer

    Dimitrije Stojanovic, the Chief Executive Officer at Gomex, directs the overall strategic vision and operational framework for the retail chain. Stojanovic guides the company's expansion across Serbia, ensuring market presence through the careful selection of over 200 retail locations. This leadership involves maintaining adherence to the latest European standards, which underpins the delivery of superior consumer service and competitive pricing. The Chief Executive Officer champions the company's core philosophy of investing in its workforce, recognizing employee development as a critical driver of success. Under Stojanovic's direction, the Gomex Training Center in Zrenjanin facilitates continuous education, enabling over 2000 employees to maximize their potential and refine their professional capabilities. Dimitrije Stojanovic ensures that Gomex not only meets but exceeds consumer expectations through strategic planning and a dedicated focus on operational excellence.

    Bojan Ivetić - Deputy Chief Executive Officer

    Bojan Ivetić, the Deputy Chief Executive Officer at Gomex, supports the Chief Executive Officer in executing the company's strategic objectives and managing its extensive retail operations. Ivetić plays a crucial role in overseeing the day-to-day activities across more than 200 retail facilities spread throughout Serbia, ensuring seamless integration with the company's overarching goals. This involves maintaining high standards of service and operational efficiency, directly contributing to Gomex's reputation for affordability and quality. The Deputy Chief Executive Officer collaborates closely with other leadership members to implement initiatives that enhance consumer experience and drive business growth. Bojan Ivetić also contributes to the strategic direction of employee development programs, reinforcing the company's commitment to its workforce's continuous learning and skill enhancement within the Zrenjanin Training Center. This leadership ensures operational continuity and supports the strategic expansion of Gomex's market footprint.

    Jelena Jevremovic - Chief Operating Officer

    Jelena Jevremovic, the Chief Operating Officer at Gomex, directs the operational execution across the company's extensive network of over 200 retail stores throughout Serbia. Jevremovic ensures that all retail facilities function efficiently, adhering to the latest European standards for service delivery and product availability. This role involves optimizing the logistical flow and in-store operations to guarantee the best possible consumer experience, from product selection to checkout. The Chief Operating Officer oversees the management of store performance, focusing on maintaining high standards of presentation and customer interaction. Jelena Jevremovic also collaborates with the Training Center to ensure operational staff are equipped with the necessary skills, supporting the company's investment in employee development. By driving operational excellence, Jevremovic directly contributes to Gomex's market position and its ability to offer competitive prices and quality goods to consumers across Serbia.

    Nikola Unkovic - Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer

    Nikola Unkovic, the Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer at Gomex, spearheads all commercial strategies and marketing initiatives for the retail chain. Unkovic drives the company's market presence and consumer engagement efforts across Serbia, focusing on enhancing brand visibility and customer loyalty. This leadership involves developing and executing marketing campaigns that highlight Gomex's commitment to affordability and quality, aligning with the company's operational standards. The Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer oversees product assortment and pricing strategies, ensuring competitiveness within the Serbian retail landscape. Nikola Unkovic also works to integrate commercial objectives with the company's broader mission, supporting initiatives that enhance the consumer experience. By directing these critical functions, Unkovic ensures Gomex maintains a strong market position and effectively communicates its value proposition to a wide consumer base.

    Explore Leadership Teams in Grocery Retail

    Frequently Asked Questions Regarding Gomex Top Executives and Leadership Team

    Who leads Gomex?
    Gomex is led by Dimitrije Stojanovic (Chief Executive Officer), along with executives such as Bojan Ivetić (Deputy Chief Executive Officer) and Jelena Jevremovic (Chief Operating Officer).
    Who is part of Gomex’s executive team?
    The executive team of Gomex includes leaders such as Dimitrije Stojanovic (Chief Executive Officer), Bojan Ivetić (Deputy Chief Executive Officer), Jelena Jevremovic (Chief Operating Officer) and other senior executives.
    How many executives does Gomex have?
    Gomex has 4 executives leading key business areas.
    What roles are included in Gomex’s leadership team?
    The leadership team of Gomex includes roles such as Chief Executive Officer, Deputy Chief Executive Officer, Chief Operating Officer, Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer.