Gomex Executive and Leadership Team

Dimitrije Stojanovic, the Chief Executive Officer at Gomex, directs the overarching corporate strategy and long-term vision for the retail chain. By overseeing the expansion of over 200 retail facilities, the Chief Executive Officer ensures that the company maintains its commitment to European service standards. This leadership role involves constant coordination with the Board to align market growth with the core mission of providing affordable, high-quality goods to consumers across Serbia. Dimitrije Stojanovic monitors the financial health of the organization while fostering a culture of continuous improvement. Through the integration of modern retail practices, the Chief Executive Officer drives the company toward sustainable profitability. By prioritizing the development of the workforce, the executive secures the operational foundation necessary for future success. Ultimately, the Chief Executive Officer maintains the competitive positioning of the brand within the regional grocery market.

Bojan Ivetić, the Deputy Chief Executive Officer at Gomex, supports the execution of strategic initiatives and manages internal organizational alignment. Working closely with the executive leadership, the Deputy Chief Executive Officer optimizes the internal processes that govern the 200-plus retail locations. Bojan Ivetić focuses on the implementation of efficiency protocols that allow the company to meet rigorous European standards. This role involves managing the intersection between corporate policy and daily store operations to ensure consistent service delivery. By analyzing performance metrics, the Deputy Chief Executive Officer identifies opportunities for operational refinement. The executive also coordinates with the Training Center to ensure that the workforce possesses the necessary skills to uphold company standards. Through rigorous oversight of internal systems, the Deputy Chief Executive Officer guarantees that the retail chain remains agile and responsive to the evolving needs of the Serbian consumer base.

Jelena Jevremovic, the Chief Operating Officer at Gomex, manages the daily logistics and supply chain functions that sustain the retail network. Overseeing the operational efficiency of the 250m² store formats, the Chief Operating Officer ensures that inventory management and product availability meet consumer demand. Jelena Jevremovic directs the logistical flow from distribution centers to the retail floor, maintaining the high standards expected by the company. This leadership role requires constant interaction with regional managers to solve site-specific challenges and improve store performance. By implementing advanced retail technologies, the Chief Operating Officer streamlines the shopping experience for customers throughout Serbia. The executive also monitors the physical maintenance of retail assets to ensure compliance with safety and quality regulations. Through meticulous attention to operational detail, the Chief Operating Officer drives the productivity of the entire retail chain while supporting the broader corporate objectives.

Nikola Unkovic, the Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer at Gomex, architects the brand identity and commercial strategy for the retail chain. By developing targeted promotional campaigns, the Chief Marketing Officer increases consumer engagement and drives foot traffic to the 200-plus retail locations. Nikola Unkovic analyzes market trends to refine the product selection and pricing strategies that define the company's competitive advantage. This role involves managing the relationship between the brand and the consumer through effective communication and loyalty initiatives. By coordinating with the commercial team, the Chief Marketing Officer ensures that marketing efforts align with the overall business goals of the organization. The executive also evaluates the impact of advertising spend on revenue growth across the Serbian market. Through strategic brand positioning, the Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer secures the long-term market relevance of the company.