Gomex Executive and Leadership Team

Dimitrije Stojanovic, the Chief Executive Officer at Gomex, directs the overarching corporate strategy and long-term expansion of the retail chain across Serbia. By overseeing the integration of European operational standards, the Chief Executive Officer ensures that all 200 retail facilities maintain consistent service quality and competitive pricing models. This leadership role involves constant collaboration with the Board to refine the company mission and optimize resource allocation for the Zrenjanin-based Training Center. Dimitrije Stojanovic drives the organizational culture by prioritizing human capital investment as the primary engine for market growth. Through rigorous oversight of regional performance metrics, the Chief Executive Officer secures the company's position as a dominant force in the grocery sector. Stojanovic maintains a focus on sustainable scaling, ensuring that every new store location aligns with the core objective of proximity to the consumer base while upholding the highest operational benchmarks.

Bojan Ivetić, the Deputy Chief Executive Officer at Gomex, supports the execution of corporate initiatives and manages the daily operational health of the retail network. By coordinating between departments, the Deputy Chief Executive Officer ensures that the strategic vision set by leadership translates into actionable results within the 250m² retail units. Bojan Ivetić monitors the efficiency of supply chain logistics and internal processes to guarantee that the company meets its service delivery goals. This role requires constant interaction with the Training Center to align workforce capabilities with evolving retail demands. By analyzing operational data, the Deputy Chief Executive Officer identifies opportunities for process improvement and cost-effective scaling across the Serbian market. Ivetić maintains a rigorous focus on maintaining the high standards required for modern grocery retail, ensuring that the company remains agile and responsive to consumer needs while supporting the broader organizational objectives.

Jelena Jevremovic, the Chief Operating Officer at Gomex, manages the day-to-day functionality of the retail chain, focusing specifically on store-level performance and operational consistency. By overseeing the deployment of staff and inventory management systems, the Chief Operating Officer ensures that each of the 200+ locations operates at peak efficiency. Jelena Jevremovic directs the implementation of standardized procedures that define the customer experience, from product placement to checkout speed. This leadership role involves close coordination with the Training Center to ensure that store managers possess the necessary skills to maintain high service levels. By optimizing the internal workflows of the retail facilities, the Chief Operating Officer directly impacts the company's ability to provide affordable, high-quality goods to the Serbian market. Jevremovic maintains a constant focus on operational excellence, ensuring that the retail network remains robust and capable of supporting the company's growth trajectory.

Nikola Unkovic, the Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer at Gomex, architects the brand identity and commercial strategy to drive consumer engagement across the Serbian retail landscape. By overseeing market research and promotional campaigns, the Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer ensures that the company's value proposition resonates with the target demographic. Nikola Unkovic directs the pricing strategies and product assortment planning to maintain a competitive edge in the grocery sector. This role involves close collaboration with the executive team to align marketing initiatives with the company's broader expansion goals. By leveraging data-driven insights, the Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer optimizes the customer journey and strengthens brand loyalty. Unkovic maintains a focus on innovative outreach, ensuring that the company's market presence remains strong and that promotional efforts effectively support the overall revenue growth objectives.