Gomex Executive and Leadership Team

May, 2026

Leadership Overview

Gomex has 4 executives leading key functions including strategy, operations, commercial activities, and marketing.

Driven by a commitment to consumer value, Gomex operates over 200 retail locations across Serbia, adhering to European standards for service and pricing. The company prioritizes employee development through continuous education, fostering potential and enhancing business skills for its workforce.

Leadership Roles at Gomex

  • Chief Executive Officer - Dimitrije Stojanovic
  • Deputy Chief Executive Officer - Bojan Ivetić
  • Chief Operating Officer - Jelena Jevremovic
  • Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer - Nikola Unkovic
  • Dimitrije Stojanovic - Chief Executive Officer

    Dimitrije Stojanovic, the Chief Executive Officer at Gomex, directs the overarching strategy and long-term vision for the retail chain. Stojanovic guides the company's expansion across Serbia, ensuring over 200 retail facilities operate efficiently and align with European standards for consumer service and pricing. This leadership role involves setting the strategic direction for market positioning and competitive advantage within the Serbian retail landscape. By focusing on sustainable growth, Dimitrije Stojanovic ensures the company's continued success and adaptation to evolving market demands. The Chief Executive Officer's mandate includes fostering a culture of excellence and driving operational improvements across all facets of the business. Stojanovic's strategic oversight is crucial for maintaining Gomex's reputation for affordability and quality.

    Bojan Ivetić - Deputy Chief Executive Officer

    Bojan Ivetić, the Deputy Chief Executive Officer at Gomex, supports the Chief Executive Officer in executing strategic initiatives and managing daily operations. Ivetić plays a critical part in overseeing the company's extensive network of over 200 retail stores throughout Serbia, ensuring consistent service delivery and adherence to high operational standards. This role involves close collaboration with various department heads to optimize business processes and enhance customer satisfaction. Bojan Ivetić's responsibilities extend to supporting the strategic investment in employee development, particularly through the Gomex Training Center in Zrenjanin. By ensuring smooth operational workflows, Ivetić contributes directly to the company's ability to offer competitive prices and a wide selection of goods. The Deputy Chief Executive Officer's focus is on maintaining operational integrity and driving efficiency across the retail chain.

    Jelena Jevremovic - Chief Operating Officer

    Jelena Jevremovic, the Chief Operating Officer at Gomex, directs the day-to-day operational activities across the company's extensive retail network. Jevremovic oversees the management of over 200 retail facilities, ensuring efficient store operations, inventory management, and supply chain logistics throughout Serbia. This leadership position involves implementing and maintaining the latest European standards to guarantee the best possible service for consumers, from product selection to checkout. Jelena Jevremovic is instrumental in optimizing store layouts and operational procedures to maximize efficiency and customer experience within the average 250m² store size. The Chief Operating Officer's focus is on driving operational excellence and ensuring the seamless functioning of all retail points. By managing resources effectively, Jevremovic supports Gomex's commitment to affordable prices and high-quality service delivery.

    Nikola Unkovic - Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer

    Nikola Unkovic, the Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer at Gomex, spearheads all commercial strategies and marketing initiatives for the retail chain. Unkovic directs the development and execution of campaigns aimed at enhancing brand visibility and driving consumer engagement across Serbia. This multifaceted role involves managing product assortment, pricing strategies, and promotional activities to ensure competitive market positioning and maximize sales. Nikola Unkovic oversees the commercial relationships with suppliers and partners, ensuring a robust and appealing product offering for over 200 retail locations. The Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer's responsibilities include analyzing market trends and consumer behavior to inform strategic decisions. By aligning commercial objectives with marketing efforts, Unkovic ensures Gomex maintains its appeal and market share.

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    Frequently Asked Questions Regarding Gomex Top Executives and Leadership Team

    Who leads Gomex?
    Gomex is led by Dimitrije Stojanovic (Chief Executive Officer), along with executives such as Bojan Ivetić (Deputy Chief Executive Officer) and Jelena Jevremovic (Chief Operating Officer).
    Who is part of Gomex’s executive team?
    The executive team of Gomex includes leaders such as Dimitrije Stojanovic (Chief Executive Officer), Bojan Ivetić (Deputy Chief Executive Officer), Jelena Jevremovic (Chief Operating Officer) and other senior executives.
    How many executives does Gomex have?
    Gomex has 4 executives leading key business areas.
    What roles are included in Gomex’s leadership team?
    The leadership team of Gomex includes roles such as Chief Executive Officer, Deputy Chief Executive Officer, Chief Operating Officer, Commercial Chief (Cco) & Marketing Officer & Chief Marketing Officer.