Leadership Overview
GolfTEC has 5 executives leading key functions including strategy, financial oversight, operational scaling, brand marketing, and technology development.
Dedicated to improving player performance through data-driven instruction, GolfTEC transforms the golf experience by integrating advanced swing analysis with personalized club fitting services across a global retail network.
Dedicated to improving player performance through data-driven instruction, GolfTEC transforms the golf experience by integrating advanced swing analysis with personalized club fitting services across a global retail network.
Leadership Roles at GolfTEC
James Suttie - Chairman & Chief Executive Officer
James Suttie, the Chairman & Chief Executive Officer at GolfTEC, directs the overarching strategic vision for the global golf instruction network. Overseeing the expansion of retail locations, the Chairman & Chief Executive Officer ensures that the company maintains a competitive edge in the fitness and hospitality sector. This leadership role involves aligning board objectives with the daily execution of high-quality golf lessons and custom club fitting services. By fostering partnerships and driving long-term growth, James Suttie secures the market position of the organization. The Chairman & Chief Executive Officer monitors performance metrics across all international territories to guarantee consistent service standards. Through rigorous oversight of corporate governance, the executive maintains the integrity of the brand while scaling operations to meet the needs of golfers of all abilities. Ultimately, Suttie drives the mission of enhancing player performance through innovative, data-backed instruction methods.
Clare Dibley - Chief Financial Officer
Clare Dibley, the Chief Financial Officer at GolfTEC, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing financial planning and analysis, the Chief Financial Officer ensures that resources support the growth of the retail footprint and the development of proprietary club fitting technology. This leadership role involves coordinating with the board to optimize revenue streams from golf instruction services. By implementing robust financial controls, Clare Dibley mitigates operational risks while maximizing profitability across North American and international markets. The Chief Financial Officer evaluates investment opportunities in new training facilities to maintain the company's status as a leader in golf fitness. Through precise budgeting and forecasting, Dibley supports the long-term sustainability of the business model. Ultimately, the Chief Financial Officer provides the financial foundation necessary for the company to deliver high-quality, data-driven golf improvement solutions to a diverse client base.
Lee Ott - Chief Operating Officer
Lee Ott, the Chief Operating Officer at GolfTEC, directs the daily execution of retail operations and service delivery across more than 200 global locations. Overseeing the standardization of golf instruction protocols, the Chief Operating Officer ensures that every facility provides a consistent, high-quality experience for players of all ages. This leadership role involves managing the supply chain for custom fit golf clubs and optimizing the efficiency of the lesson booking systems. By streamlining operational workflows, Lee Ott improves the productivity of instructors and staff members. The Chief Operating Officer monitors regional performance to identify opportunities for process improvements and service expansion. Through the implementation of scalable operational frameworks, Ott supports the company's mission to provide accessible, data-backed golf improvement. Ultimately, the Chief Operating Officer maintains the operational excellence required to sustain the company's position as a premier provider of golf instruction and club fitting services.
Chris Koske - Chief Marketing Officer
Chris Koske, the Chief Marketing Officer at GolfTEC, architects the brand strategy and customer acquisition programs for the global golf instruction network. Overseeing digital marketing campaigns and brand positioning, the Chief Marketing Officer ensures that the value proposition of data-driven golf lessons reaches a wide audience of players. This leadership role involves collaborating with the executive team to promote custom club fitting services and new retail locations. By leveraging consumer insights, Chris Koske drives engagement and loyalty among golfers of all abilities. The Chief Marketing Officer manages the public image of the company, highlighting the effectiveness of the proprietary instruction technology. Through targeted advertising and community outreach, Koske expands the market reach of the organization. Ultimately, the Chief Marketing Officer secures the brand's reputation as the industry standard for golf improvement, ensuring that the company remains the top choice for players seeking to enhance their game.

Mark Taylor - Chief Technology Officer, Golftec Enterprises
Mark Taylor, the Chief Technology Officer, Golftec Enterprises at GolfTEC, directs the development and integration of advanced swing analysis software and hardware systems. Overseeing the technical infrastructure, the Chief Technology Officer, Golftec Enterprises ensures that the company's proprietary instruction tools remain at the forefront of the golf industry. This leadership role involves managing the engineering teams responsible for the data-driven platforms used in lessons and club fitting. By innovating the digital experience, Mark Taylor enhances the accuracy and effectiveness of the instruction provided at every retail location. The Chief Technology Officer, Golftec Enterprises monitors emerging technologies to identify potential upgrades for the company's diagnostic equipment. Through the continuous improvement of software capabilities, Taylor supports the mission of providing precise, personalized golf improvement solutions. Ultimately, the Chief Technology Officer, Golftec Enterprises drives the technological advancements that define the company's competitive advantage in the global golf market.
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