GolfTEC Executive and Leadership Team

Joe Assell, the Founder & Chief Executive Officer at GolfTEC, architects the overarching strategic direction and operational framework for the company's global expansion. Overseeing all facets of the business, Assell ensures alignment with the core mission of improving golfer performance through instruction and technology. This leadership role involves driving innovation in teaching methodologies and club fitting processes, directly impacting the company's market leadership. By fostering a culture of excellence, Joe Assell guides GolfTEC's growth across its extensive network of retail locations, solidifying its position as a premier golf improvement destination. The Founder & Chief Executive Officer's vision propels the company's commitment to delivering measurable results for every golfer.

James Suttie, the Chairman & Chief Executive Officer at GolfTEC, directs the strategic vision and corporate governance, ensuring long-term sustainability and market leadership. Suttie's oversight extends to critical business development initiatives and strategic partnerships that enhance GolfTEC's global reach. This executive position involves guiding the company's expansion efforts and maintaining its reputation for delivering exceptional golf instruction and club fitting services. By championing innovation and operational efficiency, James Suttie ensures that GolfTEC continues to set industry standards. The Chairman & Chief Executive Officer's leadership focuses on maximizing shareholder value and reinforcing the company's commitment to golfer improvement worldwide.

Clare Dibley, the Chief Financial Officer at GolfTEC, manages the company's financial health, including budgeting, forecasting, and fiscal strategy. Dibley oversees all financial operations, ensuring compliance with regulatory requirements and optimizing financial performance across GolfTEC's extensive network. This executive function involves strategic financial planning to support ongoing expansion and innovation in golf instruction and club fitting technologies. By maintaining robust financial controls and identifying investment opportunities, Clare Dibley ensures the company's fiscal stability and growth trajectory. The Chief Financial Officer's expertise is vital for driving profitability and supporting the company's mission to enhance golfer performance globally.

Lee Ott, the Chief Operating Officer at GolfTEC, directs the day-to-day operational execution and efficiency across all retail locations and service delivery channels. Ott oversees the implementation of operational strategies that enhance the customer experience in golf instruction and club fitting, ensuring consistent service quality worldwide. This critical role involves managing supply chain logistics, optimizing resource allocation, and driving process improvements to support GolfTEC's rapid growth. By ensuring seamless operations, Lee Ott enables the company to effectively deliver its core services and maintain its competitive edge. The Chief Operating Officer's focus on operational excellence is fundamental to GolfTEC's ability to scale and serve its global customer base.

Christopher Koske, the Chief Marketing Officer at GolfTEC, spearheads all brand strategy and customer acquisition initiatives, driving market penetration and brand awareness. Koske directs the development and execution of integrated marketing campaigns across digital and traditional channels, ensuring consistent messaging that resonates with golfers of all skill levels. This role involves analyzing market trends and consumer behavior to identify new growth opportunities and optimize marketing spend. By fostering strong customer engagement, Christopher Koske ensures that GolfTEC's unique value proposition in golf instruction and club fitting is effectively communicated. The Chief Marketing Officer's efforts are crucial for expanding the company's customer base and reinforcing its position as a leader in golf improvement.

Mark Taylor, the Chief Technology Officer, Golftec Enterprises at GolfTEC, leads the technological innovation and infrastructure development that underpins the company's instruction and club fitting services. Taylor directs the strategy for all technology platforms, including proprietary teaching software and data analytics, ensuring GolfTEC remains at the forefront of golf performance technology. This executive responsibility involves overseeing the integration of new technologies to enhance the golfer experience and operational efficiency across all locations. By driving technological advancements, Mark Taylor ensures that GolfTEC's digital tools and systems provide a competitive advantage. The Chief Technology Officer's vision shapes the future of golf improvement through cutting-edge technological solutions.