Leadership Overview
GolfTEC has 5 executives leading key functions including strategy, marketing, finance, operations, and technology.
Dedicated to improving player performance through data-driven instruction, GolfTEC transforms the golf experience by integrating advanced swing analysis with custom club fitting services across a global network of retail locations.
Dedicated to improving player performance through data-driven instruction, GolfTEC transforms the golf experience by integrating advanced swing analysis with custom club fitting services across a global network of retail locations.
Leadership Roles at GolfTEC
James Suttie - Chairman & Chief Executive Officer
James Suttie, the Chairman & Chief Executive Officer at GolfTEC, directs the overarching strategic vision for the organization. Overseeing the expansion of golf instruction services, the Chairman & Chief Executive Officer ensures that the company maintains a competitive edge in the global fitness and hospitality market. This leadership role involves aligning corporate objectives with the needs of golfers across diverse skill levels. By fostering innovation in swing analysis and club fitting, James Suttie drives long-term growth and operational excellence. The Chairman & Chief Executive Officer manages high-level relationships with stakeholders to secure the company's position as a leader in the industry. Through consistent focus on quality and accessibility, the executive team scales the brand presence across international markets. Ultimately, Suttie shapes the future of golf instruction by prioritizing technological integration and customer satisfaction in every retail location.
Clare Dibley - Chief Financial Officer
Clare Dibley, the Chief Financial Officer at GolfTEC, directs the financial planning, reporting, and capital allocation strategies. Overseeing the fiscal health of the organization, the Chief Financial Officer ensures that resources support the expansion of retail locations and the development of new instruction technologies. This leadership role involves managing budgets and forecasting revenue to maintain sustainable growth. By monitoring financial performance across all regions, Clare Dibley provides the insights necessary for informed decision-making at the executive level. The Chief Financial Officer maintains rigorous standards for financial compliance and operational efficiency. Through strategic investment in infrastructure and talent, the executive supports the company's mission to provide high-quality golf services. Ultimately, Dibley secures the financial stability required to scale operations and enhance the overall customer experience within the competitive golf instruction and club fitting industry.
Lee Ott - Chief Operating Officer
Lee Ott, the Chief Operating Officer at GolfTEC, directs the daily operations and service delivery across the global network of retail locations. Overseeing the implementation of standardized instruction protocols and club fitting processes, the Chief Operating Officer ensures consistent quality for every client. This leadership role involves managing the supply chain for custom equipment and optimizing the efficiency of coaching facilities. By streamlining operational workflows, Lee Ott improves the productivity of instructors and staff. The Chief Operating Officer coordinates with regional managers to maintain high service standards in diverse markets. Through the application of operational metrics, the executive drives performance improvements and enhances the customer journey. Ultimately, Ott manages the logistical complexities of the business to ensure that the company delivers exceptional value to golfers while maintaining a scalable and profitable operational model.
Chris Koske - Chief Marketing Officer
Chris Koske, the Chief Marketing Officer at GolfTEC, directs all brand positioning and customer acquisition strategies. Overseeing the promotion of golf instruction and custom club fitting services, the Chief Marketing Officer ensures that the company reaches a broad demographic of players. This leadership role involves executing digital campaigns that highlight the value of data-driven coaching. By analyzing market trends, Chris Koske optimizes the brand message to increase engagement across North American and international markets. The Chief Marketing Officer collaborates with the executive team to align marketing initiatives with revenue targets and retail growth. Through targeted outreach and community building, the executive drives brand awareness and loyalty. Ultimately, Koske strengthens the market presence of the company by communicating the unique benefits of the proprietary instruction methodology to golfers of all ages and abilities.

Mark Taylor - Chief Technology Officer, Golftec Enterprises
Mark Taylor, the Chief Technology Officer, Golftec Enterprises at GolfTEC, directs the development and integration of proprietary swing analysis software and digital coaching tools. Overseeing the technological infrastructure that powers the instruction experience, the Chief Technology Officer, Golftec Enterprises ensures that the company remains at the forefront of golf innovation. This leadership role involves architecting scalable systems that support data collection and personalized feedback for players. By leading the engineering team, Mark Taylor drives the creation of advanced hardware and software solutions. The Chief Technology Officer, Golftec Enterprises collaborates with other executives to align technical capabilities with business goals. Through continuous improvement of the digital platform, the executive enhances the precision and effectiveness of golf lessons. Ultimately, Taylor secures the company's competitive advantage by delivering cutting-edge technology that improves player performance and elevates the standard of golf instruction.
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