GolfTEC Executive and Leadership Team

Joe Assell, the Founder & Chief Executive Officer at GolfTEC, directs the overarching strategy and vision for the global golf instruction and club fitting company. Assell's leadership guides the expansion and operational excellence across more than 200 retail locations worldwide, ensuring the delivery of high-quality golf lessons and custom-fit clubs. Overseeing the integration of advanced teaching technology with personalized instruction, Joe Assell drives the company's mission to help players of all ages and abilities improve their game. This executive role involves fostering innovation within the instructional methodologies and maintaining the company's position as a leader in golf performance enhancement. The strategic direction set by Assell ensures GolfTEC's continued growth and impact on the golf industry, solidifying its reputation for measurable results and player development.

James Suttie, the Chairman & Chief Executive Officer at GolfTEC, provides executive leadership and strategic oversight for the company's global operations and long-term development. Suttie's role involves guiding the executive team in executing the company's mission to enhance golfer performance through expert instruction and technology. Overseeing the strategic direction for GolfTEC's extensive network of over 200 locations, James Suttie ensures consistent delivery of premium golf lessons and custom club fitting services. This leadership position focuses on driving business growth, fostering key partnerships, and maintaining the company's competitive edge in the golf instruction market. The strategic vision of Suttie is critical in shaping GolfTEC's future, emphasizing innovation and customer satisfaction to solidify its standing as a premier golf improvement company.

Clare Dibley, the Chief Financial Officer at GolfTEC, directs the company's financial strategy, planning, and reporting to ensure fiscal health and support growth initiatives. Dibley's oversight encompasses all financial operations for GolfTEC's global presence, including budgeting, forecasting, and investment management across its more than 200 locations. Managing the financial integrity of the organization, Clare Dibley ensures compliance with all regulatory requirements and optimizes financial performance. This executive role is crucial for supporting strategic decisions related to expansion, technology investment, and operational efficiency. The financial acumen of Dibley is instrumental in driving profitability and securing the resources necessary for GolfTEC's continued success in the golf instruction and club fitting market.

Lee Ott, the Chief Operating Officer at GolfTEC, manages the day-to-day operations and ensures the efficient execution of services across the company's extensive global network. Ott's responsibilities include overseeing the operational framework that supports over 200 retail locations, guaranteeing the consistent delivery of golf lessons and club fitting services. Directing the operational strategies, Lee Ott focuses on optimizing processes to enhance customer experience and instructor effectiveness. This executive function involves managing the operational integration of new technologies and instructional programs, ensuring scalability and quality across all GolfTEC centers. The operational leadership provided by Ott is vital for maintaining the high standards of service and performance that define GolfTEC's market presence.

Christopher Koske, the Chief Marketing Officer at GolfTEC, leads the development and execution of comprehensive marketing strategies to drive brand awareness and customer acquisition. Koske's purview includes all marketing initiatives for GolfTEC's global operations, focusing on promoting golf lessons, club fitting services, and the overall value proposition to golfers worldwide. Directing the marketing efforts, Christopher Koske ensures cohesive brand messaging across all channels, enhancing GolfTEC's market position. This executive function involves leveraging market insights to identify growth opportunities and optimize customer engagement strategies. The marketing leadership provided by Koske is essential for attracting new clients and retaining existing ones, contributing significantly to the company's revenue and market penetration.

Mark Taylor, the Chief Technology Officer, Golftec Enterprises at GolfTEC, spearheads the company's technology strategy and innovation, focusing on enhancing the golf instruction and club fitting experience. Taylor's responsibilities include overseeing the development and implementation of proprietary technology used across GolfTEC's more than 200 locations worldwide. Directing the technological advancements, Mark Taylor ensures that GolfTEC remains at the forefront of using data and digital tools to improve player performance and operational efficiency. This executive role is critical for integrating cutting-edge technology into the instructional programs and club fitting processes. The technological vision of Taylor is fundamental to delivering the measurable results and personalized experiences that define GolfTEC's service offering.