GolfTEC Executive and Leadership Team

Joe Assell, the Founder & Chief Executive Officer at GolfTEC, directs the overarching strategy and vision for the company's global operations. Assell guides the enterprise's expansion and innovation in golf instruction and club fitting, ensuring alignment with the core mission of improving player performance. Overseeing all executive functions, Assell drives the company's market leadership and cultivates a culture of excellence across its more than 200 retail locations worldwide. This leadership role involves setting strategic objectives for growth, enhancing service offerings, and maintaining the company's reputation as a premier golf improvement destination. By focusing on scalable business models and customer-centric solutions, Joe Assell ensures GolfTEC's continued success and its impact on golfers of all abilities.

James Suttie, the Chairman & Chief Executive Officer at GolfTEC, spearheads the company's strategic direction and corporate governance. Suttie leads the executive team in navigating market dynamics and fostering sustainable growth for the golf instruction and club fitting leader. This executive position involves setting long-term objectives, ensuring financial health, and championing the company's mission to enhance golfer performance across its global footprint. Suttie's oversight extends to key strategic initiatives that solidify GolfTEC's position as an industry innovator. By collaborating with the board and executive staff, James Suttie drives the company's commitment to delivering exceptional value and expertise to golfers worldwide, reinforcing its status as a premier golf improvement organization.

Clare Dibley, the Chief Financial Officer at GolfTEC, manages all financial aspects of the organization, including budgeting, forecasting, and financial reporting. Dibley ensures fiscal responsibility and strategic financial planning to support GolfTEC's global expansion and operational efficiency. This role involves overseeing financial operations across more than 200 locations, managing investments, and optimizing resource allocation to drive profitability. Dibley's expertise is critical in maintaining the financial health of the company, enabling continued investment in innovative instruction and club fitting technologies. By providing sound financial guidance, Clare Dibley supports the executive team's strategic decisions and reinforces GolfTEC's commitment to delivering exceptional value to its customers and stakeholders.

Lee Ott, the Chief Operating Officer at GolfTEC, oversees the day-to-day operational execution and efficiency across the company's extensive network of retail locations. Ott directs the implementation of operational standards and best practices to ensure consistent delivery of high-quality golf instruction and club fitting services. This role involves managing supply chain logistics, optimizing service delivery models, and enhancing the customer experience at every touchpoint. Ott's responsibilities are crucial for scaling GolfTEC's operations effectively and maintaining service excellence worldwide. By focusing on operational improvements and team development, Lee Ott ensures that GolfTEC can continue to expand its reach and impact, providing unparalleled golf improvement solutions to players globally.

Christopher Koske, the Chief Marketing Officer at GolfTEC, directs all marketing strategies and brand initiatives to enhance customer acquisition and retention. Koske oversees the development and execution of campaigns that promote GolfTEC's comprehensive golf instruction and custom club fitting services to players of all levels. This leadership position involves managing brand messaging, digital marketing efforts, and public relations to solidify GolfTEC's market presence. Koske's focus is on communicating the value proposition of expert coaching and advanced fitting technology to a global audience. By driving innovative marketing approaches, Christopher Koske ensures GolfTEC continues to attract new golfers and deepen engagement with existing customers, reinforcing its status as a leader in golf improvement.

Mark Taylor, the Chief Technology Officer, Golftec Enterprises at GolfTEC, leads the company's technological innovation and infrastructure development. Taylor directs the strategy for all technology initiatives, including the development and enhancement of proprietary teaching and fitting technologies that define GolfTEC's service. This executive position involves overseeing the integration of advanced software, hardware, and data analytics to support both customer-facing services and internal operations. Taylor's expertise is vital in maintaining GolfTEC's technological edge in the golf industry, ensuring its platforms are robust, scalable, and cutting-edge. By driving technological advancements, Mark Taylor empowers GolfTEC to deliver superior instruction and fitting experiences, reinforcing its commitment to player development and performance.