Leadership Overview
Golden Abc has 4 executives leading key functions including strategy, finance, technology, and operations.
Driven by a commitment to retail excellence, Golden Abc shapes the fashion industry through its proprietary brands, offering a diverse range of clothing, accessories, footwear, and personal care lines.
Driven by a commitment to retail excellence, Golden Abc shapes the fashion industry through its proprietary brands, offering a diverse range of clothing, accessories, footwear, and personal care lines.
Leadership Roles at Golden Abc
Bernard Liu - Chairman & Chief Executive Officer
Bernard Liu, the Chairman & Chief Executive Officer at Golden Abc, directs the overarching strategy and vision for the fashion enterprise. Liu guides the company's expansion and market positioning, ensuring its proprietary brands continue to shape the retail industry. Overseeing all major corporate decisions, Liu drives the creation and sale of clothing, accessory, footwear, and personal care lines. This leadership role involves fostering innovation across departments and maintaining the company's strong presence in the Philippines market. Bernard Liu ensures alignment with the company's founding principles and its mission to deliver high-quality fashion products. The Chairman & Chief Executive Officer's focus remains on sustained growth and brand development within the competitive retail landscape.

Hope Perez - Chief Financial Officer
Hope Perez, the Chief Financial Officer at Golden Abc, manages all financial operations and fiscal strategy for the fashion enterprise. Perez oversees budgeting, financial planning, and risk management, ensuring the company's economic health and stability. This role involves optimizing financial performance across all product lines, including clothing, accessories, footwear, and personal care. Hope Perez works closely with other executives to allocate resources effectively and support strategic growth initiatives. The Chief Financial Officer's responsibilities extend to maintaining strong relationships with financial institutions and stakeholders, safeguarding the company's assets. Perez drives financial discipline to support Golden Abc's market leadership and long-term profitability.
Alice Liu - President
Alice Liu, the President at Golden Abc, directs daily operations and drives the execution of strategic initiatives across the fashion enterprise. Liu oversees the product lifecycle, from design and manufacturing to marketing and sales, ensuring seamless integration of all functions. This leadership position involves fostering a culture of excellence and innovation within the teams responsible for clothing, accessory, footwear, and personal care lines. Alice Liu works to enhance customer experience and expand market reach, reinforcing Golden Abc's position as a leader in the retail industry. The President's focus is on operational efficiency and the successful delivery of high-quality products to consumers. Liu ensures that all operational activities align with the company's mission and financial objectives.
Richard Parcia - Chief Information Officer
Richard Parcia, the Chief Information Officer at Golden Abc, leads the company's technology strategy and digital transformation efforts. Parcia oversees the development and implementation of IT infrastructure, ensuring robust systems support for all business operations, from product creation to retail sales. This position involves managing data security, enhancing operational efficiency through technology, and driving innovation in the company's digital presence. Richard Parcia collaborates with leadership to leverage technology for competitive advantage in the fashion retail sector. The Chief Information Officer's mandate includes optimizing the technology stack to support the sale of clothing, accessories, footwear, and personal care lines. Parcia ensures that Golden Abc remains at the forefront of technological advancements within the industry.
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