Golden Abc Executive and Leadership Team

August, 2026

Leadership Overview

Golden Abc has 4 executives leading key functions including strategy, financial oversight, information technology, and operational management.

Driven by a commitment to retail excellence, Golden Abc delivers high-quality fashion and personal care products while maintaining a strong market presence across the Philippines and beyond.

Leadership Roles at Golden Abc

  • Chairman & Chief Executive Officer - Bernie Liu
  • Chief Financial Officer - Hope Perez
  • President - Alice Liu
  • Chief Information Officer - Richard Parcia
  • Bernie Liu - Chairman & Chief Executive Officer

    Bernie Liu, the Chairman & Chief Executive Officer at Golden Abc, directs the overarching strategic vision for this fashion enterprise. Overseeing the expansion of proprietary brands, the Chairman & Chief Executive Officer ensures that clothing, accessory, and footwear lines maintain competitive relevance within the retail industry. This leadership role involves constant collaboration with the Board to align long-term growth objectives with current market demands. By fostering a culture of innovation, Bernie Liu drives the company toward sustained profitability and brand equity. The Chairman & Chief Executive Officer monitors regional performance metrics to ensure that the organization captures significant market share. Through rigorous oversight of corporate governance and brand development, Liu secures the future of the business. This executive leadership ensures that the company remains a dominant force in the fashion sector while consistently delivering value to stakeholders and customers across diverse retail channels.
    Bernie Liu

    Hope Perez - Chief Financial Officer

    Hope Perez, the Chief Financial Officer at Golden Abc, manages the fiscal health and capital allocation strategies for the entire fashion enterprise. Overseeing financial reporting, budgeting, and investment planning, the Chief Financial Officer ensures that the company maintains robust liquidity to support retail expansion. This leadership role involves analyzing complex market data to optimize cost structures across clothing, accessory, and footwear production lines. By implementing stringent financial controls, Hope Perez mitigates operational risks and enhances overall profitability. The Chief Financial Officer collaborates with other C-suite leaders to fund strategic initiatives that drive growth in the Philippines and broader regional markets. Through precise financial forecasting and asset management, Perez supports the long-term sustainability of the organization. This executive function remains critical for maintaining the fiscal discipline required to scale proprietary brands effectively while navigating the volatile dynamics of the modern retail landscape.

    Alice Liu - President

    Alice Liu, the President at Golden Abc, executes the daily operational strategies that sustain the company's position as a leader in the fashion industry. Overseeing the execution of brand initiatives, the President ensures that clothing, accessory, and footwear collections meet the highest quality standards. This leadership role involves managing cross-functional teams to streamline production and retail distribution processes. By fostering operational excellence, Alice Liu drives the company toward achieving its quarterly performance targets. The President works closely with the Chief Executive Officer to translate high-level strategy into actionable plans that resonate with consumers. Through the optimization of internal workflows, Liu enhances the agility of the organization in responding to shifting fashion trends. This executive function remains vital for maintaining the operational momentum required to support the company's diverse portfolio of proprietary brands, ensuring that every aspect of the business contributes to a cohesive and successful market presence.
    Alice Liu

    Richard Parcia - Chief Information Officer

    Richard Parcia, the Chief Information Officer at Golden Abc, architects the digital infrastructure and technological framework supporting the fashion enterprise. Overseeing the integration of advanced retail systems, the Chief Information Officer ensures that data flows seamlessly across supply chains and point-of-sale networks. This leadership role involves modernizing enterprise software to improve inventory management for clothing, accessory, and personal care lines. By leveraging data analytics, Richard Parcia drives operational efficiency and enhances the customer experience across all retail touchpoints. The Chief Information Officer coordinates with the Board to implement cybersecurity protocols that protect sensitive corporate information. Through the deployment of scalable cloud solutions, Parcia supports the company's digital transformation efforts. This executive function remains essential for maintaining a competitive edge in the fast-paced retail industry, ensuring that technological capabilities align perfectly with the broader business mission of delivering high-quality fashion products to a growing consumer base.
    Richard Parcia

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    Frequently Asked Questions Regarding Golden Abc Top Executives and Leadership Team

    Who leads Golden Abc?
    Golden Abc is led by Bernie Liu (Chairman & Chief Executive Officer), along with executives such as Hope Perez (Chief Financial Officer) and Alice Liu (President).
    Who is part of Golden Abc’s executive team?
    The executive team of Golden Abc includes leaders such as Bernie Liu (Chairman & Chief Executive Officer), Hope Perez (Chief Financial Officer), Alice Liu (President) and other senior executives.
    How many executives does Golden Abc have?
    Golden Abc has 4 executives leading key business areas.
    What roles are included in Golden Abc’s leadership team?
    The leadership team of Golden Abc includes roles such as Chairman & Chief Executive Officer, Chief Financial Officer, President, Chief Information Officer.