goeasy Executive and Leadership Team

Patrick Ens, the Chief Executive Officer at goeasy, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the expansion of consumer lending and household leasing portfolios, the Chief Executive Officer ensures alignment between operational execution and market demand. This leadership role involves constant engagement with the Board to drive shareholder value and maintain financial stability across North American markets. By optimizing the core business model, Patrick Ens fosters a culture of innovation and operational excellence. The Chief Executive Officer monitors competitive landscapes to identify new growth opportunities within the financial services sector. Through rigorous oversight of capital allocation and risk management, the Chief Executive Officer secures the company's position as a leader in the non-prime lending space. Ultimately, the Chief Executive Officer maintains the integrity of the brand while scaling the reach of essential financial services to diverse consumer segments.

Farhan Ali Khan, the Executive Vice President & Chief Revenue Officer, Lendcare at goeasy, architects the revenue growth strategies for the Lendcare division. Managing the point-of-sale financing ecosystem, the Chief Revenue Officer drives merchant partnerships and consumer adoption across the national landscape. This leadership role requires constant collaboration with product teams to refine lending solutions that meet specific household needs. By analyzing market trends and consumer behavior, Farhan Ali Khan optimizes the sales funnel to maximize conversion rates and portfolio performance. The Chief Revenue Officer oversees the integration of financial services into retail environments, ensuring seamless access for customers. Through strategic planning and execution, the Chief Revenue Officer expands the footprint of the Lendcare brand. This focus on revenue diversification and operational efficiency supports the broader financial goals of the company, ensuring consistent growth in the competitive consumer finance market.

David Cooper, the Executive Vice President & Chief People Officer at goeasy, directs the human capital strategy and organizational development initiatives. Overseeing talent acquisition, employee engagement, and leadership training, the Chief People Officer ensures the workforce remains aligned with the company's mission of providing accessible financial services. This leadership role involves designing comprehensive programs that foster professional growth and maintain high performance standards across all departments. By implementing robust cultural frameworks, David Cooper strengthens the internal foundation necessary for scaling operations. The Chief People Officer collaborates with other C-suite leaders to ensure that organizational structure supports strategic objectives and operational efficiency. Through the management of compensation, benefits, and workplace policies, the Chief People Officer cultivates an environment that attracts and retains top-tier talent. Ultimately, the Chief People Officer drives the organizational health required to sustain long-term success in the financial services industry.

Sabrina Anzini, the Executive Vice President & Chief Legal Officer at goeasy, directs all legal affairs, regulatory compliance, and corporate governance frameworks. Overseeing the legal department, the Chief Legal Officer ensures that all consumer lending and leasing activities adhere to strict provincial and federal regulations. This leadership role involves managing complex litigation, contract negotiations, and risk mitigation strategies to protect the company's interests. By providing counsel to the Board and executive team, Sabrina Anzini facilitates informed decision-making regarding new product launches and market expansion. The Chief Legal Officer monitors the evolving regulatory landscape to proactively address potential challenges in the financial services sector. Through the development of robust compliance protocols, the Chief Legal Officer maintains the company's reputation for transparency and ethical conduct. This dedication to legal excellence supports the operational stability of the business while enabling sustainable growth across the national market.