American Apparel Executive and Leadership Team

July, 2026

Leadership Overview

American Apparel has 10 executives leading key functions including strategy, operations, finance, and human resources.

Driven by a commitment to design and manufacturing excellence, American Apparel operates as a key brand within Gildan Activewear SRL, focusing on delivering high-quality apparel to a global market.

Leadership Roles at American Apparel

  • Chief Executive Officer - Jeffery Johnson
  • Co-Chief Executive Officer - Jenna Martin
  • Interim Chief Executive Officer - Rakesh Soni
  • Group Chief Executive Officer - Fred Mackoghny
  • Principal Chief Executive Officer - Jordan Rodriguez
  • Private Entrepreneurs Chief Executive Officer - Amanda Su
  • Deputy Chief Financial Officer - Margarete Schmidt
  • Deputy Chief Financial Officer - Cheryl Smith
  • Chief of Staff - Ashley Bailey
  • Executive Assistant To Chief Human Resources Officer - Lauren Wells
  • Jeffery Johnson - Chief Executive Officer

    Jeffery Johnson, the Chief Executive Officer at American Apparel, directs the overarching corporate strategy and operational execution. This leadership role involves aligning all business units with the company's mission of designing, manufacturing, and marketing apparel. Johnson oversees the integration of American Apparel as a brand within the Gildan Activewear SRL portfolio, ensuring seamless operations and market positioning. The Chief Executive Officer's responsibilities extend to driving innovation in product development and maintaining the brand's commitment to quality and design. Jeffery Johnson's strategic vision guides the company's expansion and market penetration efforts, focusing on sustainable growth and operational efficiency across all departments. This executive ensures that the company's operational framework supports its retail and distribution networks effectively.

    Jenna Martin - Co-Chief Executive Officer

    Jenna Martin, the Co-Chief Executive Officer at American Apparel, shares responsibility for the company's strategic direction and operational oversight. Martin focuses on enhancing the brand's market presence through innovative marketing and distribution strategies. This role involves close collaboration with the Chief Executive Officer to ensure cohesive leadership and execution of corporate objectives. The Co-Chief Executive Officer's purview includes optimizing the supply chain and manufacturing processes to meet demand while upholding quality standards. Jenna Martin drives initiatives aimed at strengthening customer relationships and expanding the brand's reach in key markets. This executive's leadership ensures that American Apparel's operational capabilities align with its design and marketing ambitions, contributing to overall business performance.

    Rakesh Soni - Interim Chief Executive Officer

    Rakesh Soni, the Interim Chief Executive Officer at American Apparel, provides critical leadership during a transitional period, ensuring continuity in strategic operations and management. Soni's immediate focus involves maintaining operational stability and executing existing strategic plans without disruption. This role requires close coordination with department heads to uphold the company's standards in manufacturing, design, and distribution. The Interim Chief Executive Officer's responsibilities include overseeing day-to-day business activities and reporting on performance metrics to stakeholders. Rakesh Soni's leadership ensures that the brand's operational integrity remains intact, supporting its position as a Gildan Activewear SRL brand. This executive's objective is to facilitate a smooth transition while safeguarding the company's market standing.

    Fred Mackoghny - Group Chief Executive Officer

    Fred Mackoghny, the Group Chief Executive Officer at American Apparel, leads the strategic integration and performance of the brand within the broader Gildan Activewear SRL structure. Mackoghny's mandate includes optimizing group-level synergies and ensuring American Apparel contributes effectively to the parent company's objectives. This executive oversees the alignment of American Apparel's manufacturing, design, and marketing functions with group-wide policies and performance benchmarks. The Group Chief Executive Officer's role involves driving cross-functional collaboration and resource allocation to maximize operational efficiency and market impact. Fred Mackoghny's leadership focuses on enhancing the brand's profitability and long-term value proposition within the global apparel market. This executive ensures robust governance and strategic oversight across all operational facets.

    Jordan Rodriguez - Principal Chief Executive Officer

    Jordan Rodriguez, the Principal Chief Executive Officer at American Apparel, spearheads the core strategic initiatives and operational frameworks that define the brand's market approach. Rodriguez's leadership emphasizes the fundamental principles of design, manufacturing, and distribution that underpin American Apparel's identity. This role involves setting the primary direction for product innovation and ensuring that manufacturing processes adhere to the highest quality standards. The Principal Chief Executive Officer's responsibilities include fostering a culture of excellence and driving the brand's core mission forward. Jordan Rodriguez's strategic oversight ensures that the company's operations are optimized for both efficiency and market responsiveness. This executive guides the brand's long-term vision and its positioning within the competitive apparel landscape.

    Amanda Su - Private Entrepreneurs Chief Executive Officer

    Amanda Su, the Private Entrepreneurs Chief Executive Officer at American Apparel, directs the strategic engagement and operational support for entrepreneurial ventures associated with the brand. Su's focus involves cultivating partnerships and facilitating the growth of independent designers and businesses leveraging American Apparel's manufacturing and distribution capabilities. This role requires a deep understanding of market dynamics and the unique needs of entrepreneurial clients. The Private Entrepreneurs Chief Executive Officer's responsibilities include developing tailored programs and resources that empower these entrepreneurs. Amanda Su drives initiatives aimed at expanding the brand's ecosystem and fostering innovation through external collaborations. This executive ensures that American Apparel provides a robust platform for entrepreneurial success in the apparel sector.

    Margarete Schmidt - Deputy Chief Financial Officer

    Margarete Schmidt, the Deputy Chief Financial Officer at American Apparel, supports the Chief Financial Officer in managing the company's financial health and strategic fiscal planning. Schmidt's responsibilities include overseeing financial reporting, budgeting, and forecasting processes to ensure accuracy and compliance. This role involves analyzing financial data to identify trends, risks, and opportunities that impact the business. The Deputy Chief Financial Officer's purview extends to managing financial operations and supporting investment decisions. Margarete Schmidt plays a key part in optimizing financial performance and ensuring the fiscal stability of American Apparel. This executive's expertise is crucial for guiding the company's financial strategy and resource allocation.

    Cheryl Smith - Deputy Chief Financial Officer

    Cheryl Smith, the Deputy Chief Financial Officer at American Apparel, collaborates with the Chief Financial Officer to manage the company's financial operations and strategic fiscal management. Smith's duties encompass overseeing financial controls, ensuring regulatory compliance, and supporting the development of financial strategies. This role involves detailed analysis of financial performance and contributing to budget management. The Deputy Chief Financial Officer's responsibilities include supporting capital allocation and financial risk assessment. Cheryl Smith's contributions are essential for maintaining the financial integrity and operational efficiency of American Apparel. This executive's focus is on strengthening the company's financial foundation and supporting sustainable growth initiatives.

    Ashley Bailey - Chief of Staff

    Ashley Bailey, the Chief of Staff at American Apparel, provides critical operational and strategic support to the executive leadership team, ensuring efficient execution of corporate initiatives. Bailey's role involves coordinating cross-functional projects, managing key communications, and optimizing workflow across departments. This executive acts as a central point of contact, facilitating information flow between leadership and operational teams. The Chief of Staff's responsibilities include driving process improvements and ensuring alignment with the company's strategic objectives. Ashley Bailey's focus is on enhancing organizational effectiveness and supporting the seamless integration of American Apparel as a Gildan Activewear SRL brand. This leadership position is vital for maintaining operational momentum and strategic coherence.

    Lauren Wells - Executive Assistant To Chief Human Resources Officer

    Lauren Wells, the Executive Assistant To Chief Human Resources Officer at American Apparel, provides comprehensive administrative and operational support to the Chief Human Resources Officer. Wells manages executive schedules, coordinates meetings, and facilitates communication to ensure the smooth functioning of the HR department. This role involves handling sensitive information and maintaining confidentiality while supporting strategic HR initiatives. The Executive Assistant's responsibilities include preparing reports, organizing documentation, and assisting with special projects related to human capital management. Lauren Wells's efficiency and organizational skills are vital for enabling the Chief Human Resources Officer to focus on strategic workforce planning and employee relations. This support function is integral to HR operations.

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    Frequently Asked Questions Regarding American Apparel Top Executives and Leadership Team

    Who leads American Apparel?
    American Apparel is led by Jeffery Johnson (Chief Executive Officer), along with executives such as Jenna Martin (Co-Chief Executive Officer) and Rakesh Soni (Interim Chief Executive Officer).
    Who is part of American Apparel’s executive team?
    The executive team of American Apparel includes leaders such as Jeffery Johnson (Chief Executive Officer), Jenna Martin (Co-Chief Executive Officer), Rakesh Soni (Interim Chief Executive Officer) and other senior executives.
    How many executives does American Apparel have?
    American Apparel has 10 executives leading key business areas.
    What roles are included in American Apparel’s leadership team?
    The leadership team of American Apparel includes roles such as Chief Executive Officer, Co-Chief Executive Officer, Interim Chief Executive Officer, Group Chief Executive Officer, Principal Chief Executive Officer.