American Apparel Executive and Leadership Team

August, 2026

Leadership Overview

American Apparel has 10 executives leading key functions including strategy, global operations, private enterprise, principal oversight, interim management, co-leadership, staff coordination, financial planning, deputy executive management, and financial reporting.

Focused on high-quality garment manufacturing and retail distribution, American Apparel maintains a commitment to ethical production standards while expanding market reach across North American and international fashion sectors.

Leadership Roles at American Apparel

  • Chief Executive Officer - Jesus Ramirez
  • Group Chief Executive Officer - Fred Mackoghny
  • Private Entrepreneurs Chief Executive Officer - Amanda Su
  • Principal Chief Executive Officer - Jordan Rodriguez
  • Interim Chief Executive Officer - Rakesh Soni
  • Co-Chief Executive Officer - Jenna Martin
  • Deputy Chief Executive Officer - Harkanwal Bhangoo
  • Deputy Chief Financial Officer - Margarete Schmidt
  • Deputy Chief Financial Officer - Cheryl Smith
  • Chief of Staff - Ashley Bailey
  • Jesus Ramirez - Chief Executive Officer

    Jesus Ramirez, the Chief Executive Officer at American Apparel, directs the overarching strategic vision for the brand. Overseeing the transition of manufacturing processes, the Chief Executive Officer ensures alignment with the broader Gildan Activewear portfolio. This leadership role involves optimizing supply chain efficiency to support the retail distribution network. By streamlining production cycles, Jesus Ramirez directly impacts the company's ability to meet consumer demand across the United States. Furthermore, Ramirez manages the integration of design and marketing teams to maintain brand consistency. The Chief Executive Officer coordinates with the board to secure long-term growth objectives. Through rigorous oversight of operational workflows, Ramirez drives the company toward sustainable profitability. This executive position requires constant monitoring of market trends to ensure the brand remains competitive in the apparel industry. Ultimately, Ramirez secures the operational integrity of the entire manufacturing and retail ecosystem.

    Fred Mackoghny - Group Chief Executive Officer

    Fred Mackoghny, the Group Chief Executive Officer at American Apparel, manages the complex multi-brand synergy within the parent organization. Overseeing the global distribution strategy, the Group Chief Executive Officer ensures that manufacturing output meets the specific requirements of diverse retail channels. This leadership role involves harmonizing the brand identity of American Apparel with the larger corporate structure. By leveraging economies of scale, Fred Mackoghny directly impacts the cost-efficiency of the entire production line. Furthermore, Mackoghny coordinates with regional managers to expand the market presence of the brand across international territories. The Group Chief Executive Officer evaluates performance metrics to optimize resource allocation across all departments. Through strategic planning, Mackoghny drives the company toward achieving aggressive revenue targets. This executive position requires deep analytical insight into global fashion markets to maintain a competitive edge. Ultimately, Mackoghny secures the long-term financial health of the group.

    Amanda Su - Private Entrepreneurs Chief Executive Officer

    Amanda Su, the Private Entrepreneurs Chief Executive Officer at American Apparel, directs the specialized initiatives focused on private label partnerships and boutique retail collaborations. Overseeing the development of custom garment solutions, the Private Entrepreneurs Chief Executive Officer ensures that client specifications align with the manufacturing capabilities of the company. This leadership role involves cultivating relationships with independent designers and private retailers to expand the brand footprint. By tailoring production services to niche market segments, Amanda Su directly impacts the diversification of the revenue stream. Furthermore, Su manages the operational logistics required for small-batch manufacturing runs. The Private Entrepreneurs Chief Executive Officer coordinates with the design team to ensure high-quality output for all private partners. Through proactive business development, Su drives the company toward capturing new market share. This executive position requires a keen understanding of bespoke manufacturing needs. Ultimately, Su secures the growth of the private enterprise division.

    Jordan Rodriguez - Principal Chief Executive Officer

    Jordan Rodriguez, the Principal Chief Executive Officer at American Apparel, architects the core manufacturing standards and quality control protocols. Overseeing the primary production facilities, the Principal Chief Executive Officer ensures that every garment meets the rigorous durability and aesthetic requirements of the brand. This leadership role involves managing the technical aspects of textile sourcing and fabric innovation. By implementing advanced manufacturing technologies, Jordan Rodriguez directly impacts the efficiency of the production floor. Furthermore, Rodriguez coordinates with the quality assurance department to maintain high standards across all product lines. The Principal Chief Executive Officer evaluates the performance of manufacturing equipment to minimize downtime and maximize output. Through continuous process improvement, Rodriguez drives the company toward operational excellence. This executive position requires deep technical knowledge of clothing construction and industrial engineering. Ultimately, Rodriguez secures the reputation of the brand for quality and reliability.

    Rakesh Soni - Interim Chief Executive Officer

    Rakesh Soni, the Interim Chief Executive Officer at American Apparel, directs the immediate operational stabilization and short-term strategic pivots. Overseeing the transition of key management functions, the Interim Chief Executive Officer ensures that the company maintains momentum during periods of organizational change. This leadership role involves auditing current retail performance and identifying areas for immediate cost reduction. By streamlining administrative processes, Rakesh Soni directly impacts the agility of the organization. Furthermore, Soni coordinates with department heads to ensure that daily operations remain aligned with the core mission of the brand. The Interim Chief Executive Officer evaluates the effectiveness of current marketing campaigns to optimize return on investment. Through decisive action, Soni drives the company toward maintaining stability in a volatile market. This executive position requires a focus on rapid problem-solving and clear communication. Ultimately, Soni secures the continuity of business operations during the transition period.

    Jenna Martin - Co-Chief Executive Officer

    Jenna Martin, the Co-Chief Executive Officer at American Apparel, directs the creative direction and brand marketing strategy. Overseeing the visual identity of the company, the Co-Chief Executive Officer ensures that all marketing materials resonate with the target demographic. This leadership role involves collaborating with the design team to launch new collections that reflect current fashion trends. By fostering a strong brand narrative, Jenna Martin directly impacts the customer engagement levels across digital and physical retail platforms. Furthermore, Martin coordinates with the sales team to align product launches with seasonal demand. The Co-Chief Executive Officer evaluates consumer feedback to refine the product mix and improve the shopping experience. Through innovative marketing strategies, Martin drives the company toward increased brand loyalty. This executive position requires a deep understanding of consumer behavior and aesthetic trends. Ultimately, Martin secures the market relevance of the brand in a competitive landscape.

    Harkanwal Bhangoo - Deputy Chief Executive Officer

    Harkanwal Bhangoo, the Deputy Chief Executive Officer at American Apparel, directs the operational logistics and supply chain management. Overseeing the distribution network, the Deputy Chief Executive Officer ensures that products reach retail locations and customers in a timely manner. This leadership role involves managing relationships with logistics partners and optimizing inventory levels to reduce overhead costs. By improving the efficiency of the supply chain, Harkanwal Bhangoo directly impacts the overall profitability of the company. Furthermore, Bhangoo coordinates with the manufacturing team to ensure that production schedules align with market demand. The Deputy Chief Executive Officer evaluates the performance of the distribution centers to identify bottlenecks and implement solutions. Through strategic logistics planning, Bhangoo drives the company toward operational excellence. This executive position requires a focus on scalability and process optimization. Ultimately, Bhangoo secures the reliability of the product delivery system.

    Margarete Schmidt - Deputy Chief Financial Officer

    Margarete Schmidt, the Deputy Chief Financial Officer at American Apparel, directs the financial planning and analysis for the retail division. Overseeing the budgeting process, the Deputy Chief Financial Officer ensures that retail operations remain within fiscal constraints while supporting growth initiatives. This leadership role involves monitoring cash flow and analyzing the profitability of individual product lines. By providing data-driven insights, Margarete Schmidt directly impacts the strategic decisions made by the executive team. Furthermore, Schmidt coordinates with the accounting department to ensure accurate financial reporting and compliance. The Deputy Chief Financial Officer evaluates the financial performance of regional markets to identify opportunities for expansion. Through rigorous financial oversight, Schmidt drives the company toward achieving its revenue targets. This executive position requires a deep understanding of retail economics and financial modeling. Ultimately, Schmidt secures the financial stability of the retail operations.

    Cheryl Smith - Deputy Chief Financial Officer

    Cheryl Smith, the Deputy Chief Financial Officer at American Apparel, directs the corporate tax strategy and capital investment planning. Overseeing the long-term financial health of the organization, the Deputy Chief Financial Officer ensures that capital is allocated to projects with the highest potential for return. This leadership role involves managing the relationship with investors and ensuring transparency in financial disclosures. By optimizing the tax structure, Cheryl Smith directly impacts the net profitability of the company. Furthermore, Smith coordinates with the legal team to ensure compliance with financial regulations. The Deputy Chief Financial Officer evaluates the risks associated with new market entries and provides recommendations to the board. Through prudent financial management, Smith drives the company toward sustainable growth. This executive position requires a deep understanding of corporate finance and regulatory environments. Ultimately, Smith secures the long-term financial viability of the entire organization.

    Ashley Bailey - Chief of Staff

    Ashley Bailey, the Chief of Staff at American Apparel, directs the internal communications and executive workflow management. Overseeing the coordination between the C-suite and various departments, the Chief of Staff ensures that strategic priorities receive the necessary attention and resources. This leadership role involves managing the executive calendar and facilitating high-level meetings to drive decision-making. By optimizing the flow of information, Ashley Bailey directly impacts the efficiency of the leadership team. Furthermore, Bailey coordinates with human resources to align organizational culture with the company mission. The Chief of Staff evaluates the progress of key projects to ensure they meet established deadlines. Through meticulous planning, Bailey drives the company toward achieving its operational goals. This executive position requires exceptional organizational skills and the ability to manage complex stakeholder relationships. Ultimately, Bailey secures the operational cohesion of the entire executive leadership team.

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    Frequently Asked Questions Regarding American Apparel Top Executives and Leadership Team

    Who leads American Apparel?
    American Apparel is led by Jesus Ramirez (Chief Executive Officer), along with executives such as Fred Mackoghny (Group Chief Executive Officer) and Amanda Su (Private Entrepreneurs Chief Executive Officer).
    Who is part of American Apparel’s executive team?
    The executive team of American Apparel includes leaders such as Jesus Ramirez (Chief Executive Officer), Fred Mackoghny (Group Chief Executive Officer), Amanda Su (Private Entrepreneurs Chief Executive Officer) and other senior executives.
    How many executives does American Apparel have?
    American Apparel has 10 executives leading key business areas.
    What roles are included in American Apparel’s leadership team?
    The leadership team of American Apparel includes roles such as Chief Executive Officer, Group Chief Executive Officer, Private Entrepreneurs Chief Executive Officer, Principal Chief Executive Officer, Interim Chief Executive Officer.