American Apparel Executive and Leadership Team

June, 2026

Leadership Overview

American Apparel has 10 executives leading key functions including strategy, operations, and finance.

Driven by a commitment to design and manufacturing excellence, American Apparel operates as a key brand within Gildan Activewear SRL, focusing on delivering quality apparel to a global market.

Leadership Roles at American Apparel

  • Chief Executive Officer - Jesus Ramirez
  • Co-Chief Executive Officer - Jenna Martin
  • Interim Chief Executive Officer - Rakesh Soni
  • Private Entrepreneurs Chief Executive Officer - Amanda Su
  • Group Chief Executive Officer - Fred Mackoghny
  • Principal Chief Executive Officer - Jordan Rodriguez
  • Deputy Chief Executive Officer - Harkanwal Bhangoo
  • Deputy Chief Financial Officer - Cheryl Smith
  • Chief of Staff - Ashley Bailey
  • Executive Assistant To Chief Human Resources Officer - Lauren Wells
  • Jesus Ramirez - Chief Executive Officer

    Jesus Ramirez, the Chief Executive Officer at American Apparel, directs the overarching corporate strategy and operational execution. Ramirez oversees all major business units, ensuring alignment with the company's mission of designing, manufacturing, and marketing apparel. This leadership role involves driving market penetration and optimizing global distribution channels. By fostering cross-functional collaboration, Jesus Ramirez ensures that all departments contribute to the company's growth objectives. The Chief Executive Officer's focus remains on enhancing brand value and expanding market share through innovative product development and efficient supply chain management. Ramirez's strategic vision guides the company's direction in the competitive apparel industry.

    Jenna Martin - Co-Chief Executive Officer

    Jenna Martin, the Co-Chief Executive Officer at American Apparel, shares responsibility for the company's strategic direction and operational oversight. Martin focuses on key initiatives related to product design, brand positioning, and market expansion. This leadership position involves collaborating closely with other executives to drive innovation and maintain the company's competitive edge. By championing new design concepts and overseeing marketing campaigns, Jenna Martin ensures the brand resonates with its target audience. The Co-Chief Executive Officer's efforts are critical in shaping the company's aesthetic and commercial appeal. Martin's leadership contributes significantly to American Apparel's presence in the fashion and apparel sector.

    Rakesh Soni - Interim Chief Executive Officer

    Rakesh Soni, the Interim Chief Executive Officer at American Apparel, provides critical leadership during a transitional period, ensuring continuity in operations and strategic execution. Soni's responsibilities encompass overseeing all facets of the business, from manufacturing and distribution to marketing and retail. This role demands a comprehensive understanding of the apparel industry and the company's specific market position. By maintaining operational stability and guiding key decisions, Rakesh Soni supports the ongoing success of American Apparel. The Interim Chief Executive Officer's focus is on upholding the brand's standards and driving performance metrics. Soni's leadership ensures the company navigates its current phase effectively.

    Amanda Su - Private Entrepreneurs Chief Executive Officer

    Amanda Su, the Private Entrepreneurs Chief Executive Officer at American Apparel, spearheads initiatives focused on entrepreneurial growth and market development. Su's role involves identifying new business opportunities and fostering strategic partnerships that align with the company's expansion goals. This leadership position requires a keen insight into emerging market trends and consumer behavior. By driving innovation in business models and exploring new revenue streams, Amanda Su contributes to the company's dynamic evolution. The Private Entrepreneurs Chief Executive Officer's efforts are vital for cultivating a forward-thinking approach. Su's strategic guidance supports American Apparel's adaptability in a changing economic landscape.

    Fred Mackoghny - Group Chief Executive Officer

    Fred Mackoghny, the Group Chief Executive Officer at American Apparel, directs the strategic vision and operational management across the entire group of brands. Mackoghny's leadership encompasses overseeing global operations, financial performance, and long-term strategic planning. This executive position requires a broad perspective on market dynamics and competitive positioning. By ensuring synergy between different business units and driving efficiency, Fred Mackoghny enhances the group's overall profitability and market influence. The Group Chief Executive Officer's mandate includes fostering a culture of excellence and innovation. Mackoghny's comprehensive oversight is crucial for the sustained growth and success of the organization.

    Jordan Rodriguez - Principal Chief Executive Officer

    Jordan Rodriguez, the Principal Chief Executive Officer at American Apparel, leads the company with a focus on core business principles and foundational strategies. Rodriguez's responsibilities include setting the strategic direction for key operational areas and ensuring the integrity of the company's core offerings. This role emphasizes maintaining high standards in manufacturing and product quality. By guiding the company's primary functions and reinforcing its established values, Jordan Rodriguez ensures consistent performance. The Principal Chief Executive Officer's leadership is vital for upholding the brand's reputation and operational excellence. Rodriguez's commitment drives the company's core mission forward.

    Harkanwal Bhangoo - Deputy Chief Executive Officer

    Harkanwal Bhangoo, the Deputy Chief Executive Officer at American Apparel, collaborates with the Chief Executive Officer on strategic initiatives and operational oversight. Bhangoo's role involves driving key business objectives and ensuring the effective implementation of corporate strategies across various departments. This position requires a deep understanding of the apparel industry and market dynamics. By leading critical projects and fostering interdepartmental synergy, Harkanwal Bhangoo enhances the company's overall performance. The Deputy Chief Executive Officer's contributions are vital for achieving growth targets and maintaining operational excellence. Bhangoo's leadership supports the company's strategic direction.

    Cheryl Smith - Deputy Chief Financial Officer

    Cheryl Smith, the Deputy Chief Financial Officer at American Apparel, assists in overseeing the company's financial operations and strategic fiscal planning. Smith's responsibilities include managing financial reporting, budgeting, and ensuring compliance with financial regulations. This role is critical for maintaining the financial health and stability of the organization. By supporting the Chief Financial Officer in key financial decisions and analyses, Cheryl Smith contributes to informed business strategies. The Deputy Chief Financial Officer's expertise is essential for fiscal integrity and growth. Smith's work underpins the company's financial performance and long-term viability.

    Ashley Bailey - Chief of Staff

    Ashley Bailey, the Chief of Staff at American Apparel, provides strategic support and operational coordination across executive functions. Bailey's role involves managing key projects, facilitating communication between departments, and ensuring the efficient execution of leadership directives. This position requires a broad understanding of the company's operations and strategic priorities. By streamlining workflows and enhancing organizational efficiency, Ashley Bailey supports the executive team's objectives. The Chief of Staff's focus is on optimizing operational effectiveness and driving strategic initiatives forward. Bailey's contributions are essential for maintaining momentum and achieving key business outcomes.

    Lauren Wells - Executive Assistant To Chief Human Resources Officer

    Lauren Wells, the Executive Assistant To Chief Human Resources Officer at American Apparel, provides comprehensive administrative and operational support to the Chief Human Resources Officer. Wells manages scheduling, coordinates meetings, and handles critical communications to ensure the smooth functioning of the HR department. This role demands exceptional organizational skills and a thorough understanding of HR operations. By facilitating key HR processes and supporting executive decision-making, Lauren Wells contributes to effective talent management and employee relations. The Executive Assistant's support is vital for the efficiency of the HR leadership. Wells plays a key part in maintaining departmental productivity.

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    Frequently Asked Questions Regarding American Apparel Top Executives and Leadership Team

    Who leads American Apparel?
    American Apparel is led by Jesus Ramirez (Chief Executive Officer), along with executives such as Jenna Martin (Co-Chief Executive Officer) and Rakesh Soni (Interim Chief Executive Officer).
    Who is part of American Apparel’s executive team?
    The executive team of American Apparel includes leaders such as Jesus Ramirez (Chief Executive Officer), Jenna Martin (Co-Chief Executive Officer), Rakesh Soni (Interim Chief Executive Officer) and other senior executives.
    How many executives does American Apparel have?
    American Apparel has 10 executives leading key business areas.
    What roles are included in American Apparel’s leadership team?
    The leadership team of American Apparel includes roles such as Chief Executive Officer, Co-Chief Executive Officer, Interim Chief Executive Officer, Private Entrepreneurs Chief Executive Officer, Group Chief Executive Officer.