American Apparel Executive and Leadership Team

September, 2026

Leadership Overview

American Apparel has 9 executives leading key functions including strategy, interim management, private entrepreneurship, group oversight, principal leadership, deputy operations, co-leadership, and human resources support.

Focused on high-quality garment production, American Apparel maintains a commitment to ethical manufacturing and innovative retail distribution across global markets.

Leadership Roles at American Apparel

  • Chief Executive Officer - Jesus Ramirez
  • Interim Chief Executive Officer - Rakesh Soni
  • Private Entrepreneurs Chief Executive Officer - Amanda Su
  • Group Chief Executive Officer - Fred Mackoghny
  • Principal Chief Executive Officer - Jordan Rodriguez
  • Deputy Chief Executive Officer - Lauren Fay
  • Co-Chief Executive Officer - Jenna Martin
  • Deputy Chief Executive Officer - Harkanwal Bhangoo
  • Executive Assistant To Chief Human Resources Officer - Lauren Wells
  • Jesus Ramirez - Chief Executive Officer

    Jesus Ramirez, the Chief Executive Officer at American Apparel, directs the overarching strategic vision for the clothing manufacturing and retail operations. Ramirez architects long-term growth plans by aligning design, distribution, and marketing functions to ensure market competitiveness. Overseeing the entire organizational structure, the Chief Executive Officer maintains rigorous standards for garment quality and supply chain efficiency. This leadership role involves constant collaboration with the board to optimize retail performance across North American markets. By driving operational excellence, Jesus Ramirez secures the brand position as a leader in the apparel industry. The Chief Executive Officer monitors financial health and brand equity, ensuring that all departments contribute to the broader mission of delivering high-quality, ethically produced clothing to a diverse consumer base. Through strategic foresight, the Chief Executive Officer fosters a culture of innovation and sustainable growth within the competitive fashion landscape.

    Rakesh Soni - Interim Chief Executive Officer

    Rakesh Soni, the Interim Chief Executive Officer at American Apparel, manages immediate operational transitions and stabilizes core business functions during periods of strategic change. Soni executes critical adjustments to the retail and distribution models to maintain continuity in service delivery. Overseeing the daily workflow of the executive team, the Interim Chief Executive Officer ensures that all departments remain focused on core manufacturing objectives. This leadership role involves streamlining internal processes to enhance productivity and reduce overhead costs. By providing steady guidance, Rakesh Soni supports the organization in navigating complex market shifts while preserving the integrity of the brand. The Interim Chief Executive Officer coordinates with department heads to resolve bottlenecks in the supply chain, ensuring that product availability meets consumer demand. Through decisive action, the Interim Chief Executive Officer maintains organizational momentum and prepares the company for future strategic initiatives.

    Amanda Su - Private Entrepreneurs Chief Executive Officer

    Amanda Su, the Private Entrepreneurs Chief Executive Officer at American Apparel, drives specialized initiatives focused on private-label growth and entrepreneurial retail partnerships. Su architects unique distribution channels that expand the brand reach into niche market segments. Overseeing the development of exclusive clothing lines, the Private Entrepreneurs Chief Executive Officer ensures that product design aligns with specific consumer preferences and market trends. This leadership role involves cultivating relationships with external partners to enhance the overall retail footprint. By leveraging market insights, Amanda Su identifies new opportunities for revenue generation and brand expansion. The Private Entrepreneurs Chief Executive Officer monitors the performance of these specialized ventures, ensuring that each project contributes to the broader financial goals of the organization. Through strategic focus, the Private Entrepreneurs Chief Executive Officer strengthens the market presence of the brand by delivering tailored apparel solutions to diverse customer demographics.

    Fred Mackoghny - Group Chief Executive Officer

    Fred Mackoghny, the Group Chief Executive Officer at American Apparel, oversees the integration of the brand within the broader Gildan Activewear portfolio. Mackoghny directs cross-functional synergies to maximize manufacturing efficiency and global distribution capabilities. Overseeing the alignment of corporate resources, the Group Chief Executive Officer ensures that the brand benefits from the scale and infrastructure of the parent organization. This leadership role involves coordinating with other group leaders to standardize quality control and logistics across international operations. By optimizing the supply chain, Fred Mackoghny enhances the competitive advantage of the brand in the global apparel market. The Group Chief Executive Officer evaluates performance metrics to ensure that the brand meets its growth targets while maintaining high standards of production. Through comprehensive oversight, the Group Chief Executive Officer drives the long-term success and sustainability of the brand within the larger corporate ecosystem.

    Jordan Rodriguez - Principal Chief Executive Officer

    Jordan Rodriguez, the Principal Chief Executive Officer at American Apparel, leads the core strategic initiatives that define the brand identity and market positioning. Rodriguez architects the primary design and marketing strategies that distinguish the clothing line from competitors. Overseeing the creative and commercial departments, the Principal Chief Executive Officer ensures that every product reflects the commitment to quality and style. This leadership role involves setting the tone for corporate culture and ensuring that all business activities align with the mission of the brand. By fostering innovation in garment design, Jordan Rodriguez drives consumer engagement and brand loyalty. The Principal Chief Executive Officer monitors the competitive landscape to identify emerging trends and adjust the product strategy accordingly. Through visionary leadership, the Principal Chief Executive Officer secures the market relevance of the brand and ensures that the company remains at the forefront of the apparel industry.

    Lauren Fay - Deputy Chief Executive Officer

    Lauren Fay, the Deputy Chief Executive Officer at American Apparel, supports the execution of high-level strategic goals by managing internal operations and departmental coordination. Fay directs the implementation of efficiency programs that streamline manufacturing and retail workflows. Overseeing the daily administrative and operational functions, the Deputy Chief Executive Officer ensures that the organization operates with precision and agility. This leadership role involves bridging the gap between executive strategy and frontline execution to maintain operational excellence. By optimizing internal communication, Lauren Fay facilitates collaboration across all business units. The Deputy Chief Executive Officer monitors key performance indicators to identify areas for improvement and implements solutions to enhance productivity. Through diligent management, the Deputy Chief Executive Officer ensures that the company achieves its operational objectives while maintaining the high standards of quality and service expected by the consumer base.

    Jenna Martin - Co-Chief Executive Officer

    Jenna Martin, the Co-Chief Executive Officer at American Apparel, shares the responsibility for driving the overall growth and strategic direction of the company. Martin directs the expansion of the retail footprint and the development of new marketing campaigns that resonate with the target audience. Overseeing the commercial strategy, the Co-Chief Executive Officer ensures that the brand maintains a strong presence in both physical and digital marketplaces. This leadership role involves working closely with the other Co-Chief Executive Officer to balance operational demands with long-term vision. By analyzing consumer data, Jenna Martin identifies opportunities to enhance the customer experience and increase brand engagement. The Co-Chief Executive Officer monitors the financial performance of retail channels to ensure profitability and sustainable growth. Through collaborative leadership, the Co-Chief Executive Officer strengthens the market position of the brand and ensures that the company remains competitive in the evolving apparel industry.

    Harkanwal Bhangoo - Deputy Chief Executive Officer

    Harkanwal Bhangoo, the Deputy Chief Executive Officer at American Apparel, focuses on the optimization of supply chain logistics and manufacturing processes. Bhangoo directs the efforts to improve production speed and reduce waste across the manufacturing facilities. Overseeing the technical and logistical teams, the Deputy Chief Executive Officer ensures that the supply chain remains resilient and capable of meeting fluctuating market demand. This leadership role involves implementing advanced inventory management systems to enhance operational efficiency. By refining the manufacturing process, Harkanwal Bhangoo supports the brand commitment to quality and timely delivery. The Deputy Chief Executive Officer coordinates with procurement and distribution partners to ensure a seamless flow of goods from production to the end consumer. Through technical expertise, the Deputy Chief Executive Officer drives the operational success of the brand and ensures that the company maintains a competitive edge in the global apparel market.

    Lauren Wells - Executive Assistant To Chief Human Resources Officer

    Lauren Wells, the Executive Assistant To Chief Human Resources Officer at American Apparel, manages the administrative and operational support for the human resources department. Wells directs the scheduling and coordination of key personnel initiatives that foster a productive and inclusive workplace culture. Overseeing the flow of information between the HR leadership and the broader organization, the Executive Assistant To Chief Human Resources Officer ensures that all talent management programs receive proper attention. This leadership role involves organizing recruitment efforts and employee development workshops that align with the company mission. By streamlining HR processes, Lauren Wells enhances the efficiency of the department and supports the overall workforce strategy. The Executive Assistant To Chief Human Resources Officer monitors employee engagement metrics to provide actionable insights to the leadership team. Through dedicated support, the Executive Assistant To Chief Human Resources Officer contributes to the organizational success by ensuring that the human capital remains a core strength of the brand.

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    Frequently Asked Questions Regarding American Apparel Top Executives and Leadership Team

    Who leads American Apparel?
    American Apparel is led by Jesus Ramirez (Chief Executive Officer), along with executives such as Rakesh Soni (Interim Chief Executive Officer) and Amanda Su (Private Entrepreneurs Chief Executive Officer).
    Who is part of American Apparel’s executive team?
    The executive team of American Apparel includes leaders such as Jesus Ramirez (Chief Executive Officer), Rakesh Soni (Interim Chief Executive Officer), Amanda Su (Private Entrepreneurs Chief Executive Officer) and other senior executives.
    How many executives does American Apparel have?
    American Apparel has 9 executives leading key business areas.
    What roles are included in American Apparel’s leadership team?
    The leadership team of American Apparel includes roles such as Chief Executive Officer, Interim Chief Executive Officer, Private Entrepreneurs Chief Executive Officer, Group Chief Executive Officer, Principal Chief Executive Officer.