Genie Executive and Leadership Team

Ather Zubair, the Chief Executive Officer at Genie, directs the overarching strategic vision for the manufacturing of material lifts and work platforms. Zubair architects long-term growth initiatives while overseeing the alignment of product development with evolving industrial safety standards. By managing cross-functional teams, the Chief Executive Officer ensures that manufacturing processes remain efficient and scalable across North American and international markets. Ather Zubair maintains rigorous oversight of capital allocation to support the expansion of the product portfolio. This leadership role involves constant engagement with the Board to refine market positioning and competitive advantage. Through the optimization of supply chain logistics, the Chief Executive Officer drives operational excellence. Ultimately, Zubair secures the financial health of the organization by fostering innovation in heavy machinery design and ensuring that all manufacturing outputs meet the highest quality benchmarks required by global industrial clients.

Calvin Wilder, the Founder & Chief Executive Officer at Genie, establishes the foundational principles governing the production of specialized work platforms. Wilder drives the corporate culture of engineering excellence and safety-first design that defines the company. As the Founder & Chief Executive Officer, Wilder monitors the integration of new technologies into the existing manufacturing framework to maintain market leadership. This role involves setting the strategic direction for research and development, ensuring that every material lift meets the complex demands of modern construction sites. Calvin Wilder evaluates market trends to pivot production strategies toward high-growth sectors. By coordinating with executive leadership, Wilder ensures that the core mission remains central to all operational decisions. This leadership position requires constant vigilance regarding industry regulations and technological advancements. Ultimately, Wilder secures the long-term viability of the company through disciplined management and a focus on delivering superior industrial machinery solutions.

Inbal Musafi, the Chief Operating Officer at Genie, manages the daily manufacturing workflows and internal production systems. Musafi directs the implementation of lean manufacturing techniques to optimize the assembly of material lifts and work platforms. Overseeing the entire production floor, the Chief Operating Officer ensures that quality control protocols remain strictly enforced across all manufacturing facilities. Inbal Musafi coordinates with the supply chain department to mitigate risks and ensure the timely delivery of components. This leadership role involves streamlining internal processes to reduce waste and improve overall operational efficiency. By analyzing production data, the Chief Operating Officer identifies bottlenecks and executes corrective actions to maintain high output levels. Musafi collaborates with other executives to align operational capacity with sales forecasts. Ultimately, the Chief Operating Officer drives the internal performance metrics that allow the company to sustain its competitive position within the global industrial machinery sector.

Robert Wilkerson, the President at Genie, oversees the commercial strategy and market expansion efforts for the company's diverse range of lifting equipment. Wilkerson directs the sales and marketing divisions to capture greater market share in the industrial machinery space. As the President, Wilkerson manages relationships with key distributors and large-scale enterprise clients to ensure consistent revenue growth. This leadership role involves analyzing regional market demands to tailor product offerings for specific geographic needs. Robert Wilkerson coordinates with the engineering team to translate customer feedback into actionable product improvements. By driving the execution of go-to-market strategies, the President ensures that the brand remains synonymous with reliability and performance. This position requires constant interaction with the C-suite to align commercial goals with manufacturing capabilities. Ultimately, Wilkerson secures the company's market presence by fostering strong client partnerships and driving the adoption of advanced work platform solutions.

Michael Noyes, the President at Genie, focuses on the technical integration and service lifecycle management of the company's material lifts. Noyes directs the after-sales support and maintenance programs that ensure the longevity of the equipment in the field. As the President, Noyes oversees the training initiatives for technicians and end-users to promote safe operation of all machinery. Michael Noyes manages the technical documentation and compliance standards that govern the use of work platforms in various industrial environments. This leadership role involves collaborating with the engineering department to address field performance issues and implement design enhancements. By optimizing the service network, the President ensures that clients receive consistent support across all operational regions. This position requires a deep understanding of the technical specifications and safety requirements inherent in the manufacturing of heavy machinery. Ultimately, Noyes drives customer satisfaction and brand loyalty through a commitment to technical excellence and reliable service.