General Mills Executive and Leadership Team

July, 2026

Leadership Overview

General Mills has 10 executives leading key functions including operations, finance, marketing, product design, human resources, and segment leadership.

Driven by a commitment to nourishing lives, General Mills focuses on delivering quality food products that meet evolving consumer needs and contribute positively to communities worldwide.

Leadership Roles at General Mills

  • Chief Financial Officer - Kofi Bruce
  • Head Chief Financial Officer, Finance - Priya Swaminathan
  • Head Chief Financial Officer, Finance Latin America, Caribbean (Cluster , Mexico) - Luis Ceja
  • Chief Operating Officer - Dana McNabb
  • Segment Pet President (North America) - Elizabeth Mascolo
  • President (Canada) - Vince Mendes
  • Chief Marketing Officer, General Mills Brasil Marketing & Director - Fabiola Menezes
  • Senior Director, Global Product Design and Chief of Staff To the CITQO - Jonathan Firebaugh
  • Chief of Staff, Manufacturing & Engineering - Julie Wavinak
  • Chief Human Resources Officer - Jacqueline Williams-Roll
  • Kofi Bruce - Chief Financial Officer

    Kofi Bruce, the Chief Financial Officer at General Mills, oversees the company's comprehensive financial strategy, planning, and reporting functions. This critical role involves managing global financial operations, capital allocation, investor relations, and driving financial performance across all business segments, including North America Retail, International, North America Pet, and North America Foodservice. Bruce's financial acumen guides strategic investments in product development, market expansion, and operational efficiency, ensuring sustainable growth and profitability. By meticulously analyzing market trends and financial data, Kofi Bruce provides essential insights that inform executive decision-making, optimize resource utilization, and maintain the company's strong financial standing in the competitive food manufacturing industry. This leadership position is pivotal in navigating economic fluctuations and securing long-term financial health for General Mills.
    Kofi Bruce

    Priya Swaminathan - Head Chief Financial Officer, Finance

    Priya Swaminathan, the Head Chief Financial Officer, Finance at General Mills, directs significant financial operations and strategic planning for the company's core financial functions. This leadership position involves overseeing financial analysis, budgeting, forecasting, and resource allocation to support General Mills' business objectives across its various segments. Swaminathan's responsibilities include ensuring financial integrity, driving profitability, and identifying opportunities for financial optimization and growth. By providing critical financial insights and guidance, Priya Swaminathan supports executive decision-making, enabling the company to navigate market complexities and achieve its long-term financial goals, thereby reinforcing General Mills' position as a stable and growing entity in the consumer food industry.

    Luis Ceja - Head Chief Financial Officer, Finance Latin America, Caribbean (Cluster , Mexico)

    Luis Ceja, the Head Chief Financial Officer, Finance Latin America, Caribbean (Cluster, Mexico) at General Mills, directs the financial operations and strategic fiscal planning for the company's key markets in Latin America, the Caribbean, and Mexico. This specialized role involves managing regional financial performance, optimizing resource allocation, and ensuring compliance with local financial regulations. Ceja's expertise guides investment decisions, drives revenue growth, and enhances profitability within these specific geographic clusters. By providing critical financial oversight and strategic insights tailored to regional market conditions, Luis Ceja plays a vital role in expanding General Mills' presence and financial success throughout Latin America, contributing directly to the company's international growth objectives.

    Dana McNabb - Chief Operating Officer

    Dana McNabb, the Chief Operating Officer at General Mills, directs the company's extensive operational framework, encompassing manufacturing, supply chain, and logistics across its diverse business segments. Overseeing the North America Retail, International, North America Pet, and North America Foodservice operations, McNabb ensures efficient production and distribution of a wide array of branded consumer foods and pet products. This leadership role involves optimizing global manufacturing processes, driving supply chain resilience, and implementing operational strategies that support product innovation and market responsiveness. By focusing on operational excellence, Dana McNabb enhances the company's ability to deliver consistent quality and value to consumers and customers worldwide, directly impacting inventory management and cost efficiencies across all product lines, from cereals and dairy to pet food and frozen meals.
    Dana McNabb

    Elizabeth Mascolo - Segment Pet President (North America)

    Elizabeth Mascolo, the Segment Pet President (North America) at General Mills, leads the strategic direction and operational management of the company's pet food business within the North American market. This critical role involves overseeing the growth and profitability of brands such as Blue Buffalo, Edgard & Cooper, Nudges, Tastefuls, and Tiki Pets, driving innovation in pet nutrition and product development. Mascolo focuses on expanding market share, enhancing brand equity, and ensuring the delivery of high-quality pet food products that meet the evolving needs of pet owners. By championing the pet segment's strategic initiatives, Elizabeth Mascolo significantly contributes to General Mills' diversified portfolio and its commitment to nourishing pets with wholesome and trusted food options across North America.

    Vince Mendes - President (Canada)

    Vince Mendes, the President (Canada) at General Mills, directs the company's comprehensive business operations and strategic growth initiatives within the Canadian market. This leadership position involves overseeing all aspects of General Mills' presence in Canada, including sales, marketing, distribution, and brand management for its diverse portfolio of food products. Mendes focuses on adapting global strategies to the specific nuances of the Canadian consumer landscape, driving market penetration, and ensuring sustained revenue growth. By fostering strong relationships with Canadian retailers and consumers, Vince Mendes plays a pivotal role in strengthening General Mills' brand presence and market leadership across Canada, contributing directly to the company's international success.

    Fabiola Menezes - Chief Marketing Officer, General Mills Brasil Marketing & Director

    Fabiola Menezes, the Chief Marketing Officer, General Mills Brasil Marketing & Director, spearheads the strategic marketing initiatives and brand development for General Mills within the Brazilian market. This role focuses on understanding and responding to the unique consumer preferences and market dynamics of Brazil, driving brand awareness, and increasing market share for General Mills' diverse product portfolio. Menezes directs the creation and execution of innovative marketing campaigns, product positioning, and promotional strategies tailored to the local consumer base. By fostering strong brand connections and ensuring alignment with global marketing objectives, Fabiola Menezes plays a key part in expanding General Mills' presence and impact in Latin America, contributing directly to regional revenue growth and brand loyalty through culturally relevant and impactful marketing efforts.

    Jonathan Firebaugh - Senior Director, Global Product Design and Chief of Staff To the CITQO

    Jonathan Firebaugh, the Senior Director, Global Product Design and Chief of Staff To the CITQO at General Mills, leads the critical function of global product design, ensuring innovation and aesthetic excellence across the company's extensive product lines. This position involves overseeing the design process from concept to execution, integrating user-centric principles and market insights to develop appealing and functional food products. As Chief of Staff to the CITQO, Firebaugh provides strategic support, manages key initiatives, and facilitates communication across departments, ensuring alignment with the Chief Information and Technology Officer's vision. Jonathan Firebaugh's dual role drives product differentiation and operational efficiency, contributing to General Mills' reputation for quality and innovation in the global food market by translating technological advancements into tangible product improvements.

    Julie Wavinak - Chief of Staff, Manufacturing & Engineering

    Julie Wavinak, the Chief of Staff, Manufacturing & Engineering at General Mills, provides strategic operational support and drives key initiatives within the company's manufacturing and engineering divisions. This role involves enhancing operational efficiency, implementing best practices, and ensuring seamless coordination between engineering projects and manufacturing output across all facilities. Wavinak works closely with leadership to streamline processes, manage cross-functional projects, and support the strategic objectives of the manufacturing and engineering departments. By fostering collaboration and driving continuous improvement, Julie Wavinak contributes to the robust production capabilities and technological advancements that underpin General Mills' ability to deliver high-quality food products consistently and efficiently to global markets.

    Jacqueline Williams-Roll - Chief Human Resources Officer

    Jacqueline Williams-Roll, the Chief Human Resources Officer at General Mills, leads the global human resources strategy, focusing on talent management, organizational development, and fostering a positive company culture. This role is crucial for attracting, retaining, and developing a high-performing workforce across all operational segments, including North America Retail, International, North America Pet, and North America Foodservice. Williams-Roll oversees employee relations, compensation and benefits, diversity and inclusion initiatives, and leadership development programs designed to support the company's strategic goals. By championing employee engagement and cultivating a supportive work environment, Jacqueline Williams-Roll ensures that General Mills has the talent and organizational capabilities necessary to drive innovation, operational excellence, and sustained business success in the dynamic food industry.
    Jacqueline Williams-Roll

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    Frequently Asked Questions Regarding General Mills Top Executives and Leadership Team

    Who leads General Mills?
    General Mills is led by Kofi Bruce (Chief Financial Officer), along with executives such as Priya Swaminathan (Head Chief Financial Officer, Finance) and Luis Ceja (Head Chief Financial Officer, Finance Latin America, Caribbean (Cluster , Mexico)).
    Who is part of General Mills’s executive team?
    The executive team of General Mills includes leaders such as Kofi Bruce (Chief Financial Officer), Priya Swaminathan (Head Chief Financial Officer, Finance), Luis Ceja (Head Chief Financial Officer, Finance Latin America, Caribbean (Cluster , Mexico)) and other senior executives.
    How many executives does General Mills have?
    General Mills has 10 executives leading key business areas.
    What roles are included in General Mills’s leadership team?
    The leadership team of General Mills includes roles such as Chief Financial Officer, Head Chief Financial Officer, Finance, Head Chief Financial Officer, Finance Latin America, Caribbean (Cluster , Mexico), Chief Operating Officer, Segment Pet President (North America).