Leadership Overview
General Mills has 10 executives leading key functions including operations, marketing, engineering, finance, strategy, human resources, product design, pet segment management, digital transformation, and regional leadership.
Committed to nourishing lives through high-quality food, General Mills delivers a diverse portfolio of trusted brands while driving sustainable growth and operational excellence across global markets.
Committed to nourishing lives through high-quality food, General Mills delivers a diverse portfolio of trusted brands while driving sustainable growth and operational excellence across global markets.
Leadership Roles at General Mills
Luis Ceja - Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico)
Luis Ceja, the Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico) at General Mills, directs financial planning, reporting, and capital allocation for the Latin American and Caribbean regions. Overseeing fiscal health, the Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico) ensures that regional operations maintain profitability while supporting growth in key markets like Mexico. This leadership role involves managing complex currency risks, tax compliance, and investment strategies to optimize regional performance. By providing rigorous financial oversight, Luis Ceja enables the company to scale its presence in diverse retail environments, from convenience stores to mass merchandisers. Ceja collaborates with regional leadership to align financial targets with the broader corporate strategy. Through the management of regional budgets and resource allocation, the Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico) secures the financial stability necessary to sustain long-term expansion and market competitiveness.
Dana McNabb - Chief Operating Officer
Dana McNabb, the Chief Operating Officer at General Mills, directs the end-to-end execution of the company's diverse food manufacturing and distribution segments. Overseeing North American retail, international markets, pet food, and foodservice operations, the Chief Operating Officer ensures seamless alignment between production capacity and consumer demand. This leadership role involves optimizing supply chain efficiency to support the vast portfolio of brands ranging from cereal to frozen pizza. By synchronizing cross-functional teams, Dana McNabb drives operational agility across the entire enterprise. McNabb maintains a focus on scaling manufacturing capabilities to meet evolving market needs while upholding rigorous quality standards. Through the management of complex logistics and production workflows, the Chief Operating Officer secures the company's competitive position in the global consumer goods landscape, ensuring consistent delivery of products to grocery stores, mass merchandisers, and e-commerce retailers worldwide.

Liz Mascolo - Segment Pet President (North America)
Liz Mascolo, the Segment Pet President (North America) at General Mills, directs the strategy, marketing, and operational growth of the company's pet food portfolio. Overseeing brands like Blue Buffalo and Nudges, the Segment Pet President (North America) ensures that the company captures market share in the competitive pet specialty and retail channels. This leadership role involves analyzing pet owner trends to drive product innovation and expand the reach of premium pet nutrition offerings. By managing the North American pet segment, Liz Mascolo optimizes supply chain and distribution networks to meet the high demand for dog and cat food. Mascolo collaborates with retail partners to enhance brand visibility and consumer engagement. Through the oversight of the pet segment's financial and operational performance, the Segment Pet President (North America) secures the company's position as a dominant force in the pet food industry, driving consistent growth and delivering high-quality nutrition to pets across the continent.
Vince de Franca - President, Canada
Vince de Franca, the President, Canada at General Mills, directs all business operations, sales, and marketing strategies within the Canadian market. Overseeing the distribution of the company's diverse food portfolio, the President, Canada ensures that brands like Cheerios, Pillsbury, and Nature Valley maintain strong presence in Canadian grocery stores and retail chains. This leadership role involves adapting global strategies to meet local consumer preferences and regulatory requirements. By managing regional sales teams and retail partnerships, Vince de Franca drives revenue growth and market share expansion across the country. de Franca coordinates with corporate leadership to align Canadian operations with the broader North American strategy. Through the oversight of regional performance, the President, Canada secures the company's competitive standing in the Canadian food sector, ensuring that the brand portfolio remains a staple in households while navigating the unique dynamics of the local retail and foodservice landscape.
Fabiola Menezes - Chief Marketing Officer, General Mills Brasil Marketing & Director
Fabiola Menezes, the Chief Marketing Officer, General Mills Brasil Marketing & Director at General Mills, architects brand strategy and consumer engagement initiatives within the South American market. Overseeing regional marketing campaigns, the Chief Marketing Officer, General Mills Brasil Marketing & Director ensures that iconic brands resonate with local preferences while maintaining global brand consistency. This leadership role involves analyzing consumer behavior to drive market penetration for products like baking mixes and snacks. By leveraging data-driven insights, Fabiola Menezes optimizes advertising spend and promotional activities to capture significant market share. Menezes coordinates with cross-functional teams to align product launches with regional retail trends. Through the development of targeted communication strategies, the Chief Marketing Officer, General Mills Brasil Marketing & Director strengthens the company's presence in the competitive Brazilian food sector, ultimately fostering long-term brand loyalty and driving revenue growth across the diverse product categories offered in the region.
Julie Wavinak - Manufacturing & Engineering Chief of Staff
Julie Wavinak, the Manufacturing & Engineering Chief of Staff at General Mills, coordinates strategic initiatives across the company's extensive production and engineering infrastructure. Overseeing the integration of advanced manufacturing technologies, the Manufacturing & Engineering Chief of Staff ensures that facilities maintain peak efficiency for the production of cereals, yogurt, and frozen dough products. This leadership role involves facilitating communication between technical teams and executive leadership to streamline capital investments and process improvements. By managing complex project timelines, Julie Wavinak drives the implementation of sustainable engineering solutions that reduce waste and enhance output. Wavinak supports the alignment of engineering goals with broader corporate objectives, ensuring that manufacturing capabilities evolve alongside changing consumer demands. Through the oversight of critical operational projects, the Manufacturing & Engineering Chief of Staff bolsters the company's ability to deliver high-quality food products consistently across all North American and international manufacturing sites.
Sabrina Yessayan - Director and Chief of Staff, Enterprise Strategy and Transformation
Sabrina Yessayan, the Director and Chief of Staff, Enterprise Strategy and Transformation at General Mills, drives the execution of long-term corporate initiatives and organizational change. Overseeing the alignment of business units with the company's overarching mission, the Director and Chief of Staff, Enterprise Strategy and Transformation ensures that strategic priorities remain focused on innovation and market leadership. This leadership role involves facilitating cross-functional collaboration to streamline decision-making processes and improve operational agility. By managing the strategic roadmap, Sabrina Yessayan supports the transition toward more efficient business models that adapt to shifting consumer preferences in the food industry. Yessayan coordinates with executive leadership to translate high-level goals into actionable plans across all segments. Through the oversight of enterprise-wide transformation projects, the Director and Chief of Staff, Enterprise Strategy and Transformation strengthens the company's ability to navigate complex market dynamics and maintain a sustainable competitive advantage in the global consumer goods sector.
Jacqueline Williams-Roll - Chief Human Resources Officer
Jacqueline Williams-Roll, the Chief Human Resources Officer at General Mills, directs the global talent strategy, organizational culture, and workforce development initiatives. Overseeing the recruitment, retention, and professional growth of employees, the Chief Human Resources Officer ensures that the company attracts top-tier talent capable of driving innovation in the food industry. This leadership role involves designing compensation structures, diversity programs, and leadership development pipelines that align with the company's core values. By fostering an inclusive and high-performing work environment, Jacqueline Williams-Roll supports the operational success of all business segments. Williams-Roll collaborates with the executive team to ensure that human capital strategies directly contribute to business growth and agility. Through the management of global HR policies, the Chief Human Resources Officer secures the organizational strength required to maintain the company's status as a leader in the consumer food market, ensuring that the workforce remains equipped to meet evolving business challenges.

Jonathan Firebaugh - Senior Director, Global Product Design and Chief of Staff To the CITQO
Jonathan Firebaugh, the Senior Director, Global Product Design and Chief of Staff To the CITQO at General Mills, architects the development of innovative food products and manages strategic alignment for the technology and quality organization. Overseeing the design process, the Senior Director, Global Product Design and Chief of Staff To the CITQO ensures that new offerings meet consumer needs for taste, nutrition, and convenience. This leadership role involves bridging the gap between product conceptualization and technical execution to accelerate time-to-market for new snack bars, cereals, and meal kits. By managing the intersection of design and technology, Jonathan Firebaugh drives the creation of products that maintain the company's reputation for quality. Firebaugh coordinates with cross-functional teams to ensure that design standards align with manufacturing capabilities. Through the oversight of product design initiatives, the Senior Director, Global Product Design and Chief of Staff To the CITQO supports the company's commitment to continuous innovation and market-leading product development.
Jaime Montemayor - Chief Digital, Technology & Transformation Officer
Jaime Montemayor, the Chief Digital, Technology & Transformation Officer at General Mills, directs the company's digital infrastructure, data analytics, and technological modernization efforts. Overseeing the integration of advanced digital tools across all business segments, the Chief Digital, Technology & Transformation Officer ensures that the company leverages data to optimize supply chains, marketing, and consumer insights. This leadership role involves driving the adoption of cloud-based solutions and automated systems to enhance operational efficiency. By managing the digital transformation roadmap, Jaime Montemayor enables the company to respond rapidly to market shifts and e-commerce trends. Montemayor collaborates with other C-suite leaders to align technology investments with long-term business goals. Through the oversight of global IT and digital strategy, the Chief Digital, Technology & Transformation Officer secures the technological foundation necessary for the company to maintain its competitive edge in the rapidly evolving consumer food landscape.

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