General Mills Executive and Leadership Team

September, 2026

Leadership Overview

General Mills has 10 executives leading key functions including operations, enterprise strategy, marketing, product design, manufacturing, human resources, finance, regional business units, and growth strategy.

Committed to nourishing lives through high-quality food, General Mills maintains a global portfolio of iconic brands while driving sustainable growth and operational excellence across diverse consumer markets.

Leadership Roles at General Mills

  • Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico) - Luis Ceja
  • Chief Operating Officer - Dana McNabb
  • President, Meals & Baking Solutions Operating Unit - Brett White
  • President, Canada - Vince de Franca
  • Director and Chief of Staff, Enterprise Strategy and Transformation - Sabrina Yessayan
  • Chief Marketing Officer, General Mills Brasil Marketing & Director - Fabiola Menezes
  • Senior Director, Global Product Design and Chief of Staff To the CITQO - Jonathan Firebaugh
  • Manufacturing & Engineering Chief of Staff - Julie Wavinak
  • Chief Human Resources Officer - Jacqueline Williams-Roll
  • Chief Strategy & Growth Officer - Asheesh Saksena
  • Luis Ceja - Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico)

    Luis Ceja, the Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico) at General Mills, directs the financial planning and fiscal oversight for key regional markets. Overseeing budgeting, financial reporting, and capital allocation, the Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico) ensures the economic health of operations across the Latin American and Caribbean regions. This role involves managing financial risks and identifying growth opportunities to maximize profitability in these diverse markets. By providing strategic financial guidance, Ceja supports the company's expansion efforts and operational efficiency. The Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico) collaborates with regional leadership to align financial resources with business unit goals. Through rigorous financial analysis and control, Ceja secures the stability and growth of the company's regional footprint. This leadership role remains essential for maintaining fiscal discipline and driving sustainable financial performance in the competitive food industry.

    Dana McNabb - Chief Operating Officer

    Dana McNabb, the Chief Operating Officer at General Mills, directs the end-to-end operational performance across the company's diverse food segments. Overseeing supply chain efficiency and manufacturing output, the Chief Operating Officer ensures that production capabilities align with global consumer demand for cereals, snacks, and refrigerated goods. This leadership role involves optimizing cross-functional workflows to maintain high standards of product quality and distribution speed. By integrating advanced logistics with market-specific requirements, McNabb drives significant improvements in operational agility. The Chief Operating Officer manages complex resource allocation to support the company's expansive North American and international footprint. Through rigorous oversight of production facilities and distribution networks, McNabb secures the consistent availability of essential food products. This strategic focus on operational excellence directly supports the broader corporate objective of delivering long-term value to shareholders while meeting the evolving needs of grocery and foodservice customers worldwide.
    Dana McNabb

    Brett White - President, Meals & Baking Solutions Operating Unit

    Brett White, the President, Meals & Baking Solutions Operating Unit at General Mills, directs the strategy and performance of the company's core meal and baking product lines. Overseeing the development and marketing of brands such as Betty Crocker and Bisquick, the President, Meals & Baking Solutions Operating Unit ensures that these products meet consumer demand for convenience and quality. This role involves managing the product portfolio, driving innovation, and optimizing supply chain performance for the unit. By analyzing market trends and consumer preferences, White architects growth strategies that strengthen the company's position in the meals and baking category. The President, Meals & Baking Solutions Operating Unit collaborates with sales and marketing teams to execute effective retail strategies. Through strategic leadership, White drives revenue growth and brand loyalty for these essential product categories. This role remains critical for maintaining the company's market leadership and delivering consistent value to consumers.

    Vince de Franca - President, Canada

    Vince de Franca, the President, Canada at General Mills, directs all business operations and strategic initiatives within the Canadian market. Overseeing the sales, marketing, and distribution of the company's diverse food portfolio, the President, Canada ensures that brands maintain strong market presence and consumer appeal. This role involves managing relationships with major retail partners and driving growth across all product segments in the region. By analyzing local market dynamics and competitive landscapes, de Franca architects strategies that enhance the company's performance in Canada. The President, Canada coordinates with cross-functional teams to align regional activities with global corporate objectives. Through strategic oversight of the Canadian business unit, de Franca drives operational excellence and revenue growth. This leadership role remains essential for navigating the unique challenges of the Canadian food industry and ensuring the continued success of the company's brands in this key international market.

    Sabrina Yessayan - Director and Chief of Staff, Enterprise Strategy and Transformation

    Sabrina Yessayan, the Director and Chief of Staff, Enterprise Strategy and Transformation at General Mills, architects the framework for long-term corporate evolution. Coordinating high-level initiatives, the Director and Chief of Staff, Enterprise Strategy and Transformation ensures that organizational goals remain synchronized with shifting market dynamics. This role involves facilitating communication between executive leadership and internal departments to accelerate strategic projects. By analyzing performance metrics and identifying growth opportunities, Yessayan drives the implementation of transformation programs that enhance competitive positioning. The Director and Chief of Staff, Enterprise Strategy and Transformation manages the strategic planning process, ensuring that resources focus on high-impact areas such as brand innovation and operational efficiency. Through meticulous project management and cross-functional collaboration, Yessayan supports the execution of the company's vision. This leadership function remains vital for maintaining organizational alignment and fostering a culture of continuous improvement across all business segments.

    Fabiola Menezes - Chief Marketing Officer, General Mills Brasil Marketing & Director

    Fabiola Menezes, the Chief Marketing Officer, General Mills Brasil Marketing & Director at General Mills, directs brand strategy and consumer engagement initiatives within the South American market. Overseeing the development of localized marketing campaigns, the Chief Marketing Officer, General Mills Brasil Marketing & Director ensures that iconic brands resonate with regional preferences. This role involves managing brand equity and driving market share growth through targeted advertising and digital outreach. By analyzing consumer behavior and competitive trends, Menezes architects marketing programs that strengthen the company's presence in Brazil. The Chief Marketing Officer, General Mills Brasil Marketing & Director collaborates with regional sales teams to align promotional activities with retail distribution goals. Through strategic brand positioning and creative execution, Menezes enhances the visibility of the company's diverse product portfolio. This leadership role remains essential for expanding the company's footprint and building lasting connections with consumers in the dynamic Brazilian food industry.

    Jonathan Firebaugh - Senior Director, Global Product Design and Chief of Staff To the CITQO

    Jonathan Firebaugh, the Senior Director, Global Product Design and Chief of Staff To the CITQO at General Mills, directs the innovation pipeline and product development lifecycle. Overseeing the design of new food offerings, the Senior Director, Global Product Design and Chief of Staff To the CITQO ensures that product concepts meet rigorous quality and consumer taste standards. This role involves bridging the gap between technical research and commercial viability to bring new items to market efficiently. By managing the design process for global product lines, Firebaugh drives the creation of innovative solutions that address changing dietary trends. The Senior Director, Global Product Design and Chief of Staff To the CITQO coordinates with cross-functional teams to streamline development timelines and resource utilization. Through strategic oversight of product design, Firebaugh supports the company's commitment to delivering high-quality, branded consumer foods. This leadership function remains critical for maintaining a competitive edge in the global food manufacturing landscape.

    Julie Wavinak - Manufacturing & Engineering Chief of Staff

    Julie Wavinak, the Manufacturing & Engineering Chief of Staff at General Mills, directs the operational coordination of the company's extensive production and engineering departments. Overseeing the integration of new technologies into manufacturing processes, the Manufacturing & Engineering Chief of Staff ensures that facilities operate at peak efficiency. This role involves managing complex engineering projects and aligning technical resources with production targets. By facilitating communication between plant leadership and corporate strategy teams, Wavinak drives the implementation of standardized manufacturing practices. The Manufacturing & Engineering Chief of Staff monitors performance data to identify opportunities for process optimization and cost reduction. Through strategic oversight of engineering initiatives, Wavinak supports the company's ability to scale production for diverse product categories. This leadership role remains essential for maintaining the reliability and safety of the company's global manufacturing network, ensuring consistent output across all food segments.

    Jacqueline Williams-Roll - Chief Human Resources Officer

    Jacqueline Williams-Roll, the Chief Human Resources Officer at General Mills, directs the global talent strategy and organizational culture initiatives. Overseeing workforce development, recruitment, and employee engagement, the Chief Human Resources Officer ensures that the company attracts and retains top-tier talent to support business objectives. This role involves designing programs that foster diversity, equity, and inclusion while promoting professional growth across all levels of the organization. By aligning human capital strategies with corporate goals, Williams-Roll drives organizational effectiveness and employee performance. The Chief Human Resources Officer manages compensation, benefits, and leadership development to maintain a competitive and supportive work environment. Through strategic oversight of human resources, Williams-Roll supports the company's mission by building a resilient and capable workforce. This leadership function remains vital for sustaining the company's reputation as a premier employer and driving long-term success through a highly motivated and skilled team.
    Jacqueline Williams-Roll

    Asheesh Saksena - Chief Strategy & Growth Officer

    Asheesh Saksena, the Chief Strategy & Growth Officer at General Mills, directs the long-term strategic vision and identifies new avenues for business expansion. Overseeing corporate development, mergers and acquisitions, and strategic partnerships, the Chief Strategy & Growth Officer ensures that the company remains at the forefront of industry innovation. This role involves evaluating market opportunities and driving initiatives that accelerate growth across all business segments. By analyzing emerging trends and competitive threats, Saksena architects strategies that position the company for future success. The Chief Strategy & Growth Officer collaborates with executive leadership to prioritize investments and resource allocation for high-growth areas. Through strategic planning and execution, Saksena supports the company's mission to deliver sustainable value and market impact. This leadership function remains vital for navigating the evolving food landscape and ensuring the company's continued relevance and growth in a dynamic global environment.

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    Frequently Asked Questions Regarding General Mills Top Executives and Leadership Team

    Who leads General Mills?
    General Mills is led by Luis Ceja (Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico)), along with executives such as Dana McNabb (Chief Operating Officer) and Brett White (President, Meals & Baking Solutions Operating Unit).
    Who is part of General Mills’s executive team?
    The executive team of General Mills includes leaders such as Luis Ceja (Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico)), Dana McNabb (Chief Operating Officer), Brett White (President, Meals & Baking Solutions Operating Unit) and other senior executives.
    How many executives does General Mills have?
    General Mills has 10 executives leading key business areas.
    What roles are included in General Mills’s leadership team?
    The leadership team of General Mills includes roles such as Chief Financial Officer & Head of Finance Latin America, Caribbean (Cluster , Mexico), Chief Operating Officer, President, Meals & Baking Solutions Operating Unit, President, Canada, Director and Chief of Staff, Enterprise Strategy and Transformation.