Leadership Overview
GeBBS Consulting has 6 executives leading key functions including strategy, marketing, technology, human resources, financial operations, and consulting services.
Focused on optimizing healthcare financial performance, GeBBS Consulting delivers advanced revenue cycle management and risk adjustment solutions to improve billing accuracy and operational efficiency for global health systems.
Focused on optimizing healthcare financial performance, GeBBS Consulting delivers advanced revenue cycle management and risk adjustment solutions to improve billing accuracy and operational efficiency for global health systems.
Leadership Roles at GeBBS Consulting
Pawan Shetty - Chief Executive Officer
Pawan Shetty, the Chief Executive Officer at GeBBS Consulting, directs the overarching strategic vision and global growth initiatives for the organization. Overseeing the integration of AI-enabled technology with large-scale workforce operations, the Chief Executive Officer ensures that hospitals and physician practices achieve superior financial performance through optimized revenue cycle management. Pawan Shetty maintains a focus on expanding market presence across the United States, India, the Philippines, and the Dominican Republic. By aligning corporate objectives with the evolving needs of health systems and insurance companies, the Chief Executive Officer drives long-term value creation. This leadership role involves constant collaboration with the Board to maintain HITRUST CSF certification and SOC 2 Type 2 compliance. Through rigorous oversight of front, middle, and back-end RCM services, the Chief Executive Officer secures the company's position as a top-tier provider in the healthcare industry.
Archana Tulaskar - Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer
Archana Tulaskar, the Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer at GeBBS Consulting, coordinates the administrative and operational workflows for critical leadership functions. Overseeing the scheduling and communication flow for the human resources, compliance, and financial departments, the Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer ensures that these teams remain aligned with corporate goals. Archana Tulaskar facilitates the efficient execution of internal initiatives, supporting the management of a large global workforce across multiple continents. By streamlining interactions between the C-suite and departmental leads, the Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer enables the smooth operation of financial reporting and compliance auditing processes. This role involves managing complex logistics to support the company's mission of delivering high-quality revenue cycle management services to healthcare organizations throughout the United States.
Zack Tscheulin - President
Zack Tscheulin, the President at GeBBS Consulting, directs the day-to-day operational execution and service delivery across the entire organization. Overseeing the front, middle, and back-end RCM value chain, the President ensures that hospitals and health systems receive consistent, high-quality support for medical billing and coding. Zack Tscheulin manages the performance of global teams to maintain the company's reputation as a leading outsourced RCM provider. By optimizing internal processes and ensuring compliance with industry standards, the President drives efficiency and financial accuracy for clients. This leadership role involves working closely with other executives to scale operations in response to market demand and evolving healthcare regulations. Through the implementation of best practices in patient access and denial management, the President supports the company's commitment to improving the financial health of healthcare organizations across the United States.
Paul Tuma - President, GeBBS Consulting
Paul Tuma, the President, GeBBS Consulting at GeBBS Consulting, directs the specialized consulting engagements and strategic advisory services for the firm. Overseeing the delivery of tailored revenue cycle management solutions, the President, GeBBS Consulting ensures that physician practices and insurance companies receive expert guidance on complex billing and risk adjustment challenges. Paul Tuma manages the expansion of consulting services to address specific client needs, focusing on clinical documentation improvement and compliance auditing. By leveraging deep industry knowledge, the President, GeBBS Consulting drives the development of customized strategies that enhance financial performance for healthcare organizations. This role involves collaborating with the broader leadership team to integrate consulting insights into the company's core technology-enabled offerings. Through the provision of high-level advisory support, the President, GeBBS Consulting strengthens client relationships and contributes to the overall growth and market impact of the organization.
Ashu Gupta - Chief Marketing Officer
Ashu Gupta, the Chief Marketing Officer at GeBBS Consulting, architects the brand positioning and market outreach strategies for the firm. Overseeing the communication of complex revenue cycle management and risk adjustment solutions, the Chief Marketing Officer ensures that healthcare payers and providers understand the value of AI-enabled billing and coding services. Ashu Gupta drives lead generation and market penetration across diverse healthcare segments, including large health systems and physician practices. By analyzing industry trends and competitive landscapes, the Chief Marketing Officer crafts messaging that highlights the company's KLAS-rated status and operational scale. This role involves coordinating with sales teams to align marketing collateral with specific client needs in the United States and international markets. Through targeted campaigns and strategic partnerships, the Chief Marketing Officer strengthens the market reputation of the organization while supporting sustained revenue growth.
Joshua Wilfred - Chief Technology Officer
Joshua Wilfred, the Chief Technology Officer at GeBBS Consulting, directs the development and deployment of AI-enabled technology platforms that power the company's revenue cycle management services. Overseeing the technical infrastructure, the Chief Technology Officer ensures that medical coding, billing, and clinical documentation improvement tools remain at the forefront of industry innovation. Joshua Wilfred manages the integration of advanced software solutions across global operations, maintaining strict adherence to HITRUST CSF and SOC 2 Type 2 compliance standards. By architecting scalable systems that support high-volume data processing, the Chief Technology Officer enables efficient denial management and credit balance resolution for healthcare clients. This leadership role involves constant collaboration with product teams to refine risk adjustment tools and HCC coding accuracy. Through continuous technological advancement, the Chief Technology Officer drives operational excellence and supports the digital transformation of healthcare financial processes.
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