GeBBS Consulting Executive and Leadership Team

Pawan Shetty, the Chief Executive Officer at GeBBS Consulting, directs the overarching strategic vision and global growth initiatives for the organization. Overseeing the integration of AI-enabled technology with large-scale workforce operations, the Chief Executive Officer ensures that revenue cycle management services meet the complex demands of modern healthcare providers. Pawan Shetty maintains a focus on scaling the company's footprint across the United States, India, the Philippines, and the Dominican Republic to maximize financial performance for clients. By aligning corporate objectives with evolving industry standards like HITRUST and SOC 2, the Chief Executive Officer drives long-term value for hospitals and insurance companies. This leadership role involves constant evaluation of market trends to maintain the firm's status as a top-tier RCM provider. Through rigorous oversight of global service delivery, the Chief Executive Officer secures the company's competitive position in the healthcare technology sector.

Archana Tulaskar, the Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer at GeBBS Consulting, facilitates the administrative and operational coordination between key executive functions. Overseeing the scheduling and communication flow for the human resources, compliance, and financial leadership teams, the Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer ensures that these departments remain aligned with corporate goals. Archana Tulaskar manages critical documentation and reporting processes that support the firm's HITRUST and SOC 2 compliance efforts. By organizing executive priorities, the Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer enables the leadership team to focus on strategic initiatives like global workforce management and financial planning. This role involves maintaining high-level organizational efficiency to support the company's large-scale RCM operations. Through meticulous coordination, the Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer strengthens the internal infrastructure of the organization.

Steven Russell, the Chief Operating Officer (US) at GeBBS Consulting, manages the execution of revenue cycle management services specifically within the United States market. Overseeing the delivery of medical billing, patient access, and denial management, the Chief Operating Officer (US) ensures that domestic healthcare providers achieve optimal financial performance. Steven Russell coordinates with regional teams to maintain high standards of accuracy in coding and compliance auditing. By streamlining operational workflows, the Chief Operating Officer (US) improves the efficiency of the front, middle, and back-end RCM processes for hospitals and physician practices. This role involves direct oversight of service quality and client satisfaction metrics to uphold the company's reputation as a leading outsourced provider. Through the management of complex operational tasks, the Chief Operating Officer (US) supports the firm's mission to simplify healthcare administration and enhance revenue integrity for clients across the country.

Paul Tuma, the President, GeBBS Consulting at GeBBS Consulting, directs the specialized consulting division focused on optimizing revenue cycle processes for healthcare clients. Overseeing the delivery of strategic advisory services, the President, GeBBS Consulting ensures that hospitals and health systems implement effective medical coding and billing practices. Paul Tuma manages the engagement of expert consultants who provide guidance on clinical documentation improvement and denial management. By tailoring consulting solutions to the specific needs of diverse healthcare organizations, the President, GeBBS Consulting drives measurable improvements in financial performance. This role involves collaborating with other C-suite leaders to integrate consulting insights into the broader technology-enabled RCM service model. Through the leadership of the consulting arm, the President, GeBBS Consulting expands the firm's influence in the healthcare industry by providing actionable strategies that address complex revenue cycle challenges for clients across the United States.

Zack Tscheulin, the President at GeBBS Consulting, oversees the execution of high-level business strategies and the expansion of the company's service portfolio. Overseeing the integration of risk adjustment solutions and HCC coding services, the President ensures that healthcare payers receive accurate and compliant data management. Zack Tscheulin manages the development of partnerships that enhance the firm's market presence and service capabilities. By focusing on the growth of the company's payer-facing business, the President supports the overall mission of improving financial outcomes for the healthcare industry. This role involves working closely with the executive team to refine operational models and scale service delivery across global regions. Through the management of key business units, the President drives the firm's commitment to excellence in revenue cycle management and risk adjustment, ensuring that the company remains a preferred partner for large-scale healthcare organizations seeking to optimize their financial operations.

Joshua Wilfred, the Chief Technology Officer at GeBBS Consulting, architects the digital infrastructure and AI-driven platforms that power the company's revenue cycle management solutions. Overseeing the development of proprietary software, the Chief Technology Officer ensures that medical coding, billing, and clinical documentation improvement tools remain at the forefront of industry innovation. Joshua Wilfred manages the technical roadmap to support secure, compliant data processing across global operations, maintaining strict adherence to HITRUST and SOC 2 standards. By integrating advanced automation into the RCM value chain, the Chief Technology Officer reduces administrative burdens for health systems and physician practices. This role requires constant collaboration with operational teams to refine software performance and scalability. Through the implementation of cutting-edge technology, the Chief Technology Officer directly enhances the accuracy and efficiency of billing practices for healthcare organizations throughout the United States and international markets.

Ashu Gupta, the Chief Marketing Officer at GeBBS Consulting, drives the brand strategy and market positioning for the firm's comprehensive suite of revenue cycle management and risk adjustment services. Overseeing global outreach and lead generation, the Chief Marketing Officer ensures that hospitals, health systems, and insurance companies recognize the value of the company's technology-enabled solutions. Ashu Gupta manages the communication of the firm's KLAS-rated status and Modern Healthcare rankings to solidify market authority. By analyzing competitive landscapes and healthcare industry shifts, the Chief Marketing Officer crafts targeted campaigns that highlight the benefits of outsourced RCM, medical coding, and denial management services. This leadership role involves aligning marketing efforts with sales objectives to accelerate growth across North American and global markets. Through strategic brand management, the Chief Marketing Officer expands the reach of the company's specialized services to a broader range of healthcare organizations.