Leadership Overview
GeBBS Consulting has 9 executives leading key functions including strategy, financial oversight, operational scaling, technology innovation, market expansion, and human capital management.
Committed to transforming healthcare financial performance, GeBBS Consulting delivers advanced revenue cycle management solutions that empower providers and payers to achieve operational excellence through precision-driven technology and global expertise.
Committed to transforming healthcare financial performance, GeBBS Consulting delivers advanced revenue cycle management solutions that empower providers and payers to achieve operational excellence through precision-driven technology and global expertise.
Leadership Roles at GeBBS Consulting
Pawan Shetty - Chief Executive Officer
Pawan Shetty, the Chief Executive Officer at GeBBS Consulting, directs the overarching strategic vision for the organization. Shetty architects long-term growth initiatives by aligning technology-enabled revenue cycle management services with the evolving needs of hospitals and health systems. By overseeing global operations across the United States, India, the Philippines, and the Dominican Republic, the Chief Executive Officer ensures consistent service delivery and high-level compliance with HITRUST and SOC 2 standards. This leadership role involves constant engagement with the Board to refine market positioning and enhance financial performance for healthcare clients. Pawan Shetty drives the integration of AI-enabled tools into core billing and coding workflows to maintain a competitive edge. Through rigorous oversight of organizational health, the Chief Executive Officer secures the company's status as a premier provider in the healthcare industry, consistently delivering value to complex medical networks.
Chandra K - Chief Financial Officer
Chandra K, the Chief Financial Officer at GeBBS Consulting, manages the fiscal health and capital allocation strategies for the firm. Chandra K monitors revenue streams from medical coding, billing, and risk adjustment services to ensure sustainable profitability. By analyzing financial data across international markets, the Chief Financial Officer optimizes cost structures and supports the expansion of service lines. This role requires close collaboration with executive leadership to forecast market trends and mitigate financial risks associated with healthcare regulatory changes. The Chief Financial Officer maintains strict adherence to compliance standards, ensuring that all financial reporting reflects the integrity of the organization. Through precise management of credit balance resolution and denial management financial impacts, the Chief Financial Officer strengthens the balance sheet. Ultimately, the Chief Financial Officer provides the necessary fiscal foundation to support the company's mission of improving financial performance for healthcare providers.
Archana Tulaskar - Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer
Archana Tulaskar, the Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer at GeBBS Consulting, coordinates critical administrative and operational support for senior leadership. Archana Tulaskar facilitates communication between the human resources, compliance, and finance departments to ensure organizational alignment. By managing complex scheduling and documentation requirements, the Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer enables these key leaders to focus on strategic decision-making. This role involves tracking departmental goals and ensuring that administrative processes support the company's global workforce operations. The Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer maintains high standards of confidentiality and efficiency in handling sensitive corporate data. Through proactive management of executive workflows, the Executive Assistant To Chief Human Resources Officer, CRCO and Chief Financial Officer contributes to the smooth functioning of the company's internal operations, ultimately supporting the broader mission of delivering high-quality RCM solutions.
Hoshi Mistry - Chief Operating Officer
Hoshi Mistry, the Chief Operating Officer at GeBBS Consulting, oversees the global delivery of revenue cycle management services. Hoshi Mistry directs the daily execution of medical coding, clinical documentation improvement, and patient access workflows to ensure maximum efficiency for health systems. By managing a large, distributed workforce, the Chief Operating Officer maintains high service quality and operational throughput across multiple time zones. This leadership role involves refining internal processes to reduce denial rates and improve billing accuracy for clients. The Chief Operating Officer collaborates with technology teams to implement AI-driven solutions that streamline middle and back-end RCM functions. Through constant monitoring of performance metrics, the Chief Operating Officer ensures that service delivery meets the rigorous demands of modern healthcare organizations. By optimizing operational workflows, the Chief Operating Officer directly contributes to the financial success of the company's diverse client base.
Steven Russell - Chief Operating Officer (US)
Steven Russell, the Chief Operating Officer (US) at GeBBS Consulting, manages the operational delivery and client success initiatives within the United States. Steven Russell directs the implementation of revenue cycle management services for domestic hospitals and physician practices. By overseeing regional teams, the Chief Operating Officer (US) ensures that billing, coding, and denial management processes meet the specific regulatory and financial needs of the American healthcare market. This role involves close coordination with client stakeholders to optimize patient access and health information management workflows. The Chief Operating Officer (US) monitors performance metrics to ensure that service delivery remains consistent with the company's high standards of quality and compliance. Through the strategic management of domestic operations, the Chief Operating Officer (US) drives client retention and supports the company's growth in the competitive U.S. healthcare landscape, ensuring that all services align with the firm's overarching mission.
Zack Tscheulin - President
Zack Tscheulin, the President at GeBBS Consulting, oversees the execution of corporate strategy and business development initiatives. Zack Tscheulin drives the expansion of the company's service portfolio, focusing on high-growth areas like risk adjustment and clinical documentation improvement. By leading cross-functional teams, the President ensures that the organization remains agile and responsive to the needs of healthcare payers and providers. This role involves identifying new market opportunities and fostering relationships with key industry partners to strengthen the company's competitive position. The President collaborates with the executive team to refine operational processes and enhance the overall value proposition of the firm's RCM solutions. Through the strategic oversight of business units, the President ensures that all activities support the company's long-term financial and operational goals. By maintaining a focus on excellence, the President secures the company's reputation as a leader in the outsourced healthcare services market.
Paul Tuma - President, GeBBS Consulting
Paul Tuma, the President, GeBBS Consulting at GeBBS Consulting, leads the specialized consulting division focused on optimizing revenue cycle performance. Paul Tuma directs the development of tailored strategies that help health systems and physician practices improve their financial outcomes. By analyzing complex billing and coding challenges, the President, GeBBS Consulting architects solutions that enhance compliance and revenue capture. This role involves working directly with healthcare leadership to implement best practices in health information management and denial management. The President, GeBBS Consulting ensures that the consulting team provides actionable insights that drive long-term efficiency and growth for clients. Through the integration of industry expertise and data-driven analysis, the President, GeBBS Consulting supports the company's mission to provide comprehensive RCM solutions. By focusing on client-specific needs, the President, GeBBS Consulting strengthens the firm's market impact and contributes to the overall success of the organization.
Joshua Wilfred - Chief Technology Officer
Joshua Wilfred, the Chief Technology Officer at GeBBS Consulting, leads the development and deployment of AI-enabled technology platforms. Joshua Wilfred architects scalable infrastructure that supports complex medical billing, coding, and risk adjustment processes. By integrating advanced automation into the RCM value chain, the Chief Technology Officer enhances accuracy and speed for healthcare providers. This role involves securing digital assets and ensuring that all technological solutions maintain HITRUST CSF certification and SOC 2 Type 2 compliance. The Chief Technology Officer collaborates with operational leaders to identify bottlenecks and engineer software solutions that drive efficiency. Through the continuous evolution of the company's tech stack, the Chief Technology Officer enables the firm to handle high-volume data processing with precision. By prioritizing innovation, the Chief Technology Officer ensures that the company remains at the forefront of technology-enabled healthcare services, supporting long-term growth and client satisfaction.
Ashu Gupta - Chief Marketing Officer
Ashu Gupta, the Chief Marketing Officer at GeBBS Consulting, drives the brand strategy and market presence for the organization. Ashu Gupta executes comprehensive campaigns that highlight the company's expertise in revenue cycle management and risk adjustment solutions. By analyzing market trends and competitor positioning, the Chief Marketing Officer crafts messaging that resonates with hospitals, physician practices, and insurance companies. This leadership role involves managing lead generation initiatives and building strategic partnerships to expand the company's footprint across North American markets. The Chief Marketing Officer collaborates with sales teams to ensure alignment between marketing efforts and revenue targets. Through the promotion of the company's KLAS-rated status and industry rankings, the Chief Marketing Officer builds trust and authority within the healthcare sector. By effectively communicating the value of AI-enabled RCM services, the Chief Marketing Officer supports the company's mission to improve financial performance for healthcare organizations.
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