Leadership Overview
Force Motors has 7 executives leading key functions including information technology, financial strategy, manufacturing engineering, sales, and operations.
Focused on engineering excellence, Force Motors delivers high-performance automotive solutions while maintaining a commitment to vertical integration and robust manufacturing standards across the global market.
Focused on engineering excellence, Force Motors delivers high-performance automotive solutions while maintaining a commitment to vertical integration and robust manufacturing standards across the global market.
Leadership Roles at Force Motors
Rishi Luharuka - Group Chief Financial Officer
Rishi Luharuka, the Group Chief Financial Officer at Force Motors, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing global financial reporting and risk management, the Group Chief Financial Officer ensures the company maintains a strong balance sheet while funding the development of new Multi-Utility Vehicles and agricultural tractors. This leadership role involves coordinating with the Board to evaluate investment opportunities in manufacturing technology and market expansion. By optimizing cost structures and driving revenue growth, Rishi Luharuka directly impacts the financial stability of the firm. Ultimately, Luharuka secures the necessary capital to support the ongoing innovation in automotive engineering, ensuring that the company remains a leader in the competitive manufacturing sector through disciplined financial oversight and strategic resource management.
Pradeep Dhadiwal - President
Pradeep Dhadiwal, the President at Force Motors, oversees the overarching strategic direction and corporate governance of the enterprise. Managing the alignment between various business units, the President ensures that the design, development, and manufacturing of automotive components meet the highest quality standards. This leadership role involves fostering cross-departmental collaboration to accelerate the production of Small Commercial Vehicles and Sports Utility Vehicles. By driving operational excellence and market penetration, Pradeep Dhadiwal directly impacts the growth trajectory of the company. Ultimately, Dhadiwal maintains the organizational focus on vertical integration, ensuring that every vehicle produced reflects the core mission of engineering precision and reliability, while simultaneously navigating the complexities of the modern automotive industry to deliver consistent value to stakeholders and customers alike.
Ajit Khirapate - President, Manufacturing Engg & Toolroom
Ajit Khirapate, the President, Manufacturing Engg & Toolroom at Force Motors, directs the technical development and precision engineering of all automotive tooling and production equipment. Overseeing the toolroom operations, the President, Manufacturing Engg & Toolroom ensures that the manufacturing of aggregates and vehicle components adheres to rigorous design specifications. This leadership role involves innovating production methodologies to enhance the efficiency of the assembly lines for Light Commercial Vehicles. By optimizing the manufacturing engineering processes, Ajit Khirapate directly impacts the quality and durability of the final product. Ultimately, Khirapate drives the technical capabilities of the company, ensuring that the internal toolroom remains a cornerstone of the vertical integration strategy, providing the necessary infrastructure to support high-volume production and complex vehicle design requirements.
Rakesh Maru - President, Sales & Marketing
Rakesh Maru, the President, Sales & Marketing at Force Motors, directs the commercial strategy and market positioning for the entire vehicle portfolio. Overseeing the distribution networks and customer engagement initiatives, the President, Sales & Marketing ensures that the brand effectively reaches target segments for Multi-Utility Vehicles and agricultural tractors. This leadership role involves analyzing market trends to tailor promotional campaigns and sales tactics across diverse regional markets. By expanding the footprint of the company, Rakesh Maru directly impacts the revenue generation and brand recognition of the organization. Ultimately, Maru drives the commercial success of the firm, ensuring that the unique value proposition of the product range is clearly communicated to customers, thereby securing a dominant market position through aggressive sales growth and strategic marketing efforts.
Inamdar Prashant - President ( Operations )
Inamdar Prashant, the President ( Operations ) at Force Motors, directs the day-to-day production activities and supply chain logistics across all manufacturing facilities. Overseeing the operational workflow, the President ( Operations ) ensures that the assembly of vehicles and components remains efficient and compliant with safety standards. This leadership role involves coordinating with procurement and logistics teams to maintain a steady flow of materials for the production of Small Commercial Vehicles. By streamlining operational processes and reducing waste, Inamdar Prashant directly impacts the overall productivity and output quality of the company. Ultimately, Prashant drives the operational excellence required to meet market demand, ensuring that the manufacturing infrastructure functions at peak performance to support the long-term growth and sustainability of the business.
Makarand Kanade - President
Makarand Kanade, the President at Force Motors, directs the strategic initiatives related to product lifecycle management and long-term business development. Overseeing the integration of new technologies into the existing vehicle lineup, the President ensures that the company remains at the forefront of automotive innovation. This leadership role involves collaborating with engineering and design teams to refine the performance of Sports Utility Vehicles and other key product lines. By fostering a culture of continuous improvement, Makarand Kanade directly impacts the competitive positioning of the firm in the global market. Ultimately, Kanade drives the strategic vision of the organization, ensuring that all business activities align with the overarching goal of delivering high-quality, reliable automotive solutions to a diverse and evolving customer base.
Anand Deodhar - Head Group Chief Information Officer, Information Technology
Anand Deodhar, the Head Group Chief Information Officer, Information Technology at Force Motors, directs the digital transformation of the entire manufacturing ecosystem. Overseeing the integration of advanced data analytics and enterprise resource planning systems, the Head Group Chief Information Officer, Information Technology ensures seamless connectivity across all production facilities. This leadership role involves securing critical infrastructure against cyber threats while optimizing internal communication channels to support the design and development of automotive components. By implementing scalable cloud solutions, Anand Deodhar directly impacts the efficiency of the supply chain and the precision of vehicle manufacturing processes. Ultimately, Deodhar drives the technological modernization required to maintain a competitive edge in the complex automotive landscape, ensuring that digital assets align perfectly with the long-term strategic goals of the organization.
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