Force Motors Executive and Leadership Team

Rishi Luharuka, the Group Chief Financial Officer at Force Motors, directs all fiscal planning and capital allocation strategies. Managing the financial health of this vertically integrated manufacturer, Luharuka oversees rigorous budgeting processes and long-term investment planning for automotive component production. The Group Chief Financial Officer ensures alignment between manufacturing output and shareholder value, while monitoring economic indicators across the Indian automotive landscape. By optimizing cost structures for Small Commercial Vehicles and agricultural tractors, Luharuka strengthens the balance sheet against market volatility. This leadership role involves constant collaboration with the board to secure funding for research and development initiatives. Rishi Luharuka maintains strict compliance with regulatory standards, ensuring transparent reporting. Through disciplined financial oversight, the Group Chief Financial Officer supports the expansion of production capacity, ultimately driving sustainable growth for the entire organization.

Inamdar Prashant, the President ( Operations ) at Force Motors, manages the end-to-end manufacturing lifecycle for the entire vehicle portfolio. Overseeing daily production schedules, the President ( Operations ) ensures high-quality output for Multi-Utility Vehicles and Light Commercial Vehicles. This leadership position involves optimizing assembly line throughput and maintaining rigorous safety standards across all manufacturing units. By coordinating with procurement teams, Prashant secures the necessary raw materials for consistent production cycles. The President ( Operations ) drives continuous improvement initiatives to reduce waste and increase manufacturing precision. Inamdar Prashant monitors operational performance metrics to identify bottlenecks, implementing corrective actions to maintain delivery timelines. Through strategic oversight of plant facilities, the President ( Operations ) ensures that manufacturing capabilities align with market demand, reinforcing the company's reputation for durable and reliable automotive engineering.

Pradeep Dhadiwal, the President at Force Motors, directs strategic initiatives focused on the development of specialized automotive aggregates. Overseeing the integration of advanced powertrain components, the President ensures that all manufactured parts meet stringent performance benchmarks. This role involves managing cross-functional teams to accelerate the design-to-market timeline for new vehicle platforms. By fostering innovation in engine technology, Dhadiwal enhances the competitive positioning of the company's Sports Utility Vehicles. The President collaborates with external partners to expand the reach of automotive components into broader industrial markets. Pradeep Dhadiwal drives the execution of long-term corporate goals, ensuring that every product line reflects the company's commitment to engineering excellence. Through meticulous oversight of technical development, the President maintains the high standards required for success in the demanding automotive manufacturing sector.

Praveen Karnavat, the President at Force Motors, leads the strategic expansion of the agricultural tractor division. Overseeing product lifecycle management, the President ensures that tractor designs meet the evolving needs of the agricultural sector. This role involves coordinating with research and development teams to integrate modern features into traditional machinery. By analyzing market trends, Karnavat identifies opportunities for product diversification and regional growth. The President manages relationships with key stakeholders to ensure the successful deployment of new agricultural solutions. Praveen Karnavat drives operational efficiency within the tractor assembly division, focusing on quality control and cost-effective manufacturing. Through strategic planning, the President strengthens the company's presence in rural markets, ensuring that agricultural equipment remains a core pillar of the business model. This leadership role directly impacts the company's ability to serve diverse customer segments effectively.

Rakesh Maru, the President, Sales & Marketing at Force Motors, directs all commercial activities and brand positioning strategies. Overseeing the national dealer network, the President, Sales & Marketing ensures effective distribution of Multi-Utility Vehicles and commercial fleets. This role involves crafting targeted marketing campaigns that highlight the durability and engineering heritage of the brand. By analyzing customer feedback, Maru refines sales strategies to capture larger market share in the competitive automotive landscape. The President, Sales & Marketing collaborates with product teams to align vehicle features with consumer requirements. Rakesh Maru drives revenue growth through proactive engagement with fleet operators and individual buyers. Through the implementation of data-driven sales tactics, the President, Sales & Marketing optimizes the customer journey from initial inquiry to final purchase, ensuring long-term brand loyalty and consistent market penetration.

Ajit Khirapate, the President, Manufacturing Engg & Toolroom at Force Motors, architects the precision tooling and engineering processes essential for vehicle production. Overseeing the design and maintenance of complex dies and molds, the President, Manufacturing Engg & Toolroom ensures the highest level of manufacturing accuracy. This role involves leading the engineering team in developing innovative production methods that reduce cycle times. By managing the toolroom operations, Khirapate supports the rapid prototyping of new automotive components. The President, Manufacturing Engg & Toolroom collaborates with assembly plant managers to troubleshoot technical challenges and improve production consistency. Ajit Khirapate drives the adoption of advanced manufacturing technologies, ensuring that the company remains at the forefront of automotive engineering. Through rigorous oversight of the toolroom, the President, Manufacturing Engg & Toolroom guarantees the structural integrity and quality of every vehicle component produced.

Makarand Kanade, the President at Force Motors, oversees the strategic development of light commercial vehicle platforms. Directing the engineering and design teams, the President ensures that all vehicle models meet rigorous safety and performance standards. This role involves managing the transition from conceptual design to full-scale production, ensuring that every vehicle aligns with the company's core manufacturing philosophy. By coordinating with supply chain partners, Kanade optimizes the procurement of high-quality materials. The President drives initiatives to enhance fuel efficiency and vehicle longevity, addressing the specific needs of commercial operators. Makarand Kanade monitors competitive developments to adjust product strategies, ensuring that the company maintains a strong market position. Through focused leadership, the President supports the continuous improvement of the light commercial vehicle portfolio, contributing significantly to the overall success and reputation of the organization.

Anuprita Navgire, the Secretary To the President at Force Motors, manages the administrative flow and executive communication for the leadership team. Overseeing the scheduling and coordination of high-level meetings, the Secretary To the President ensures that strategic priorities receive timely attention. This role involves facilitating communication between the President and various department heads to maintain organizational alignment. By organizing critical documentation and board materials, Navgire supports the efficient execution of corporate governance. The Secretary To the President monitors the progress of key initiatives, providing essential support to ensure that deadlines are met. Anuprita Navgire maintains the integrity of executive records, ensuring that all administrative processes adhere to company policy. Through meticulous attention to detail, the Secretary To the President enables the leadership team to focus on core business objectives, contributing to the smooth operation of the entire executive office.

Anand Deodhar, the Head Group Chief Information Officer, Information Technology at Force Motors, architects the digital infrastructure supporting complex vehicle manufacturing. Overseeing enterprise resource planning systems, the Head Group Chief Information Officer, Information Technology ensures seamless data flow between design, development, and assembly lines. This role involves implementing advanced cybersecurity protocols to protect proprietary automotive designs and manufacturing blueprints. By integrating smart factory technologies, Deodhar enhances operational efficiency across all production facilities. The Head Group Chief Information Officer, Information Technology collaborates with engineering teams to digitize supply chain logistics, reducing lead times for critical automotive components. Anand Deodhar drives the digital transformation agenda, enabling real-time analytics for better decision-making. Through the deployment of scalable cloud solutions, the Head Group Chief Information Officer, Information Technology maintains a competitive edge in the rapidly evolving automotive technology landscape.