Force Motors Executive and Leadership Team

Rishi Luharuka, the Group Chief Financial Officer at Force Motors, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reporting and investor relations, the Group Chief Financial Officer ensures transparency and compliance with international accounting standards. This leadership role involves evaluating investment opportunities in new vehicle platforms and agricultural machinery production. By optimizing working capital and managing debt structures, Rishi Luharuka directly impacts the company's ability to fund research and development initiatives. The Group Chief Financial Officer collaborates with the executive team to forecast market trends and mitigate financial risks associated with raw material price volatility. Through rigorous cost management and strategic budgeting, the Group Chief Financial Officer supports sustainable growth across the diverse product portfolio. Luharuka secures the financial foundation necessary for the company to expand its footprint in both domestic and international automotive markets.

Makarand Kanade, the President at Force Motors, directs the strategic development of light commercial vehicle programs. Overseeing product lifecycle management, the President ensures that engineering specifications align with market demands for durability and performance. This leadership role involves coordinating cross-functional teams to accelerate the transition from prototype to mass production. By streamlining internal workflows, Makarand Kanade directly impacts the speed-to-market for new utility vehicle models. The President maintains close collaboration with the manufacturing engineering department to ensure design feasibility and cost-effective assembly. Through the implementation of lean manufacturing principles, the President enhances production throughput and quality control standards. Kanade drives the expansion of the commercial vehicle segment by identifying emerging opportunities in the logistics and transport sectors. The President fosters a culture of continuous improvement, ensuring that every vehicle produced meets the rigorous standards expected of the company's long-standing automotive heritage.

Pradeep Dhadiwal, the President at Force Motors, manages the strategic expansion of the agricultural tractor division. Overseeing product innovation and field testing, the President ensures that machinery meets the specific needs of modern farming operations. This leadership role involves analyzing agricultural trends to guide the development of high-torque, fuel-efficient tractors. By fostering partnerships with regional distributors, Pradeep Dhadiwal directly impacts the market penetration of the company's agricultural portfolio. The President coordinates with the research and development team to integrate advanced mechanical features that improve operator comfort and machine longevity. Through the optimization of assembly lines dedicated to tractors, the President ensures consistent output quality. Dhadiwal drives revenue growth by aligning product capabilities with the evolving requirements of the rural economy. The President maintains a focus on long-term sustainability, ensuring that the company remains a trusted partner for farmers seeking reliable and powerful agricultural equipment.

Rakesh Maru, the President, Sales & Marketing at Force Motors, directs the commercial strategy and brand positioning for the entire vehicle range. Overseeing national dealer networks and customer engagement programs, the President, Sales & Marketing ensures that the company's value proposition reaches target demographics effectively. This leadership role involves crafting marketing campaigns that highlight the durability and versatility of multi-utility vehicles. By analyzing consumer feedback and market data, Rakesh Maru directly impacts the refinement of sales tactics and promotional activities. The President, Sales & Marketing collaborates with the product development team to ensure that marketing messaging accurately reflects the technical advancements of new vehicle launches. Through the expansion of service centers and customer support infrastructure, the President, Sales & Marketing enhances brand loyalty and post-purchase satisfaction. Maru drives market share growth by identifying untapped segments and tailoring outreach efforts to meet the specific needs of commercial and private vehicle buyers.

Praveen Karnavat, the President at Force Motors, oversees the strategic integration of automotive components and aggregates into the broader manufacturing ecosystem. Directing the procurement and supply chain logistics, the President ensures that high-quality materials are available for the production of engines and gearboxes. This leadership role involves managing relationships with key suppliers to maintain cost efficiency and supply stability. By optimizing inventory management systems, Praveen Karnavat directly impacts the overall production capacity of the company. The President coordinates with the engineering department to ensure that all components meet stringent performance specifications. Through the implementation of advanced logistics solutions, the President reduces lead times and improves manufacturing flexibility. Karnavat drives operational excellence by ensuring that the supply chain remains resilient against market fluctuations. The President maintains a focus on quality assurance, ensuring that every component produced contributes to the reliability and performance of the final vehicle assembly.

Ajit Khirapate, the President, Manufacturing Engg & Toolroom at Force Motors, directs the design and maintenance of precision tooling required for vehicle production. Overseeing the toolroom operations, the President, Manufacturing Engg & Toolroom ensures that all dies, jigs, and fixtures are manufactured to exact tolerances. This leadership role involves supervising the engineering teams responsible for developing custom manufacturing solutions that support the company's vertical integration strategy. By investing in advanced machining technology, Ajit Khirapate directly impacts the precision and quality of automotive components. The President, Manufacturing Engg & Toolroom collaborates with the production department to troubleshoot assembly line issues and implement process improvements. Through the continuous upgrading of toolroom capabilities, the President, Manufacturing Engg & Toolroom supports the rapid prototyping of new vehicle parts. Khirapate drives manufacturing efficiency by ensuring that the infrastructure remains capable of supporting complex, high-volume production requirements across all product lines.

Anuprita Navgire, the Secretary To the President at Force Motors, manages the administrative flow and executive communication for the office of the President. Overseeing the scheduling of high-level meetings and board interactions, the Secretary To the President ensures that leadership priorities remain organized and actionable. This leadership role involves coordinating between various departments to facilitate the timely exchange of information and project updates. By maintaining rigorous documentation and tracking key performance indicators, Anuprita Navgire directly impacts the operational rhythm of the executive team. The Secretary To the President serves as a primary point of contact for internal and external stakeholders, ensuring that communication remains professional and aligned with corporate objectives. Through the management of executive workflows, the Secretary To the President supports the decision-making process by providing necessary administrative support and logistical coordination. Navgire drives organizational efficiency by ensuring that the President's office operates with precision and clarity.

Inamdar Prashant, the President ( Operations ) at Force Motors, directs the day-to-day manufacturing activities and plant floor performance. Overseeing the production facilities, the President ( Operations ) ensures that safety, quality, and output targets are met consistently. This leadership role involves managing the workforce and optimizing production schedules to maximize throughput. By implementing lean manufacturing techniques and waste reduction strategies, Inamdar Prashant directly impacts the operational cost structure of the company. The President ( Operations ) collaborates with the engineering and maintenance teams to ensure that equipment uptime is maximized and production bottlenecks are resolved quickly. Through the oversight of plant-level operations, the President ( Operations ) ensures that the company's manufacturing capabilities remain aligned with market demand. Prashant drives operational stability by fostering a culture of safety and accountability across all production units. The President ( Operations ) maintains a focus on continuous improvement, ensuring that manufacturing processes evolve to meet changing industry standards.

Anand Deodhar, the Head Group Chief Information Officer, Information Technology at Force Motors, directs the digital transformation of manufacturing processes. Overseeing enterprise-wide data architecture, the Head Group Chief Information Officer, Information Technology ensures seamless integration between automotive design systems and production floor automation. This leadership role involves securing critical intellectual property while optimizing supply chain visibility through advanced analytics. By implementing scalable cloud infrastructure, Anand Deodhar directly impacts the efficiency of vehicle development cycles. The Head Group Chief Information Officer, Information Technology maintains alignment with the Board regarding cybersecurity protocols and long-term technology investments. Through the modernization of legacy systems, the Head Group Chief Information Officer, Information Technology supports the company's goal of maintaining a competitive edge in the Indian automotive sector. Deodhar drives innovation by leveraging data-driven insights to refine manufacturing output and improve overall operational agility across all regional facilities.