Flynn Group Executive and Leadership Team

July, 2026

Leadership Overview

Flynn Group has 5 executives leading key functions including operations, market leadership, and brand presidencies.

Driven by a commitment to operational excellence, Flynn Group fosters an entrepreneurial spirit and a collaborative culture, enabling leaders to invest in people and assets for sustainable, premier results across its diverse brands.

Leadership Roles at Flynn Group

  • Chief Operating Officer - Craig Truelock
  • Market President So Cal LLC and Nevada LLC - Mike Hebert
  • President & Founder, Flynn Planet Fitness - Stanley DeMartinis
  • President, Flynn Arby's - Aaron Kirkman
  • Market President - Keith Kaiser
  • Craig Truelock - Chief Operating Officer

    Craig Truelock, the Chief Operating Officer at Flynn Group, directs the overarching operational strategies that ensure premier performance across all brands. Overseeing the execution of the company's de-centralized operating structure, Truelock champions the empowering culture that allows leaders to take a long-term view. This leadership role involves optimizing processes and resource allocation to foster sustainable growth and maintain the entrepreneurial spirit DNA of Flynn Group. By ensuring operational efficiencies, Craig Truelock directly supports the communal sense of pride and deep connection to achieving the company's mission and success. The Chief Operating Officer's focus remains on refining internal systems to align with the goal of being the premier operator within each brand, driving consistent, high-quality results.

    Mike Hebert - Market President So Cal LLC and Nevada LLC

    Mike Hebert, the Market President So Cal LLC and Nevada LLC at Flynn Group, spearheads strategic initiatives and operational oversight for the Southern California and Nevada markets. This executive role involves driving business development and ensuring the premier operator status within these specific LLCs, aligning with Flynn Group's core mission. Hebert's leadership focuses on cultivating the inclusive and collaborative culture, enabling long-term success and appropriate investment in people and assets within his regions. By managing market-specific operations, Mike Hebert ensures that the entrepreneurial spirit remains vibrant while adhering to the company's high standards for sustainable results. The Market President's responsibilities include fostering strong regional performance and reinforcing the team's pride in achieving collective success.

    Stanley DeMartinis - President & Founder, Flynn Planet Fitness

    Stanley DeMartinis, the President & Founder, Flynn Planet Fitness at Flynn Group, leads the strategic direction and operational excellence for the Planet Fitness brand under the Flynn umbrella. DeMartinis's foundational role involves nurturing the brand's growth while upholding Flynn Group's mission to be the premier operator. This leadership position emphasizes the empowering culture and de-centralized operating structure that allows for a long-term perspective on success and investment in people and assets. Stanley DeMartinis drives the entrepreneurial spirit within the Planet Fitness division, ensuring a highly inclusive and collaborative environment that fosters a communal sense of pride. The President & Founder's commitment is to achieving sustainable premier results and reinforcing the deep connection to the company's overall mission.

    Aaron Kirkman - President, Flynn Arby's

    Aaron Kirkman, the President, Flynn Arby's at Flynn Group, directs the strategic vision and operational execution for the Arby's brand within the Flynn portfolio. Kirkman's leadership ensures the Arby's division operates as a premier operator, aligning with Flynn Group's overarching mission and commitment to sustainable, premier results. This role leverages the company's empowering culture and de-centralized structure to foster long-term success and strategic investments in people and assets. Aaron Kirkman cultivates an entrepreneurial and collaborative spirit within the Arby's operations, promoting inclusivity and a shared sense of pride among the team. The President's focus is on driving operational excellence and reinforcing the deep connection to achieving the company's mission and collective success.
    Aaron Kirkman

    Keith Kaiser - Market President

    Keith Kaiser, the Market President at Flynn Group, oversees strategic market development and operational performance across designated regions. Kaiser's leadership ensures that each market operates with the premier operator standard, directly supporting Flynn Group's core mission and commitment to sustainable, premier results. This executive function involves fostering an empowering and collaborative culture, enabling long-term success through appropriate investment in people and assets. Keith Kaiser champions the entrepreneurial spirit within the markets managed, promoting an inclusive environment that cultivates a communal sense of pride and a deep connection to achieving company-wide success. The Market President's role is critical in driving regional growth and reinforcing the company's dedication to excellence.

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    Frequently Asked Questions Regarding Flynn Group Top Executives and Leadership Team

    Who leads Flynn Group?
    Flynn Group is led by Craig Truelock (Chief Operating Officer), along with executives such as Mike Hebert (Market President So Cal LLC and Nevada LLC) and Stanley DeMartinis (President & Founder, Flynn Planet Fitness).
    Who is part of Flynn Group’s executive team?
    The executive team of Flynn Group includes leaders such as Craig Truelock (Chief Operating Officer), Mike Hebert (Market President So Cal LLC and Nevada LLC), Stanley DeMartinis (President & Founder, Flynn Planet Fitness) and other senior executives.
    How many executives does Flynn Group have?
    Flynn Group has 5 executives leading key business areas.
    What roles are included in Flynn Group’s leadership team?
    The leadership team of Flynn Group includes roles such as Chief Operating Officer, Market President So Cal LLC and Nevada LLC, President & Founder, Flynn Planet Fitness, President, Flynn Arby's, Market President.