PASHA Holding Executive and Leadership Team

September, 2026

Leadership Overview

PASHA Holding has 5 executives leading key functions including strategy, administrative support, operational oversight, and financial management.

Driven by a commitment to regional economic growth, PASHA Holding delivers diversified services across banking, insurance, and construction to foster long-term value for clients throughout Azerbaijan, Georgia, and Turkey.

Leadership Roles at PASHA Holding

  • Chief Executive Officer - Jalal Gasimov
  • PA To Chief Executive Officer - Sana Hajiyeva
  • Deputy Chief Executive Officer - Mammadov Farid
  • Group Chief Financial Officer - Saida Bakhshiyeva
  • Group Chief Financial Officer - Afgan Afganli
  • Jalal Gasimov - Chief Executive Officer

    Jalal Gasimov, the Chief Executive Officer at PASHA Holding, directs the overarching corporate strategy across all diversified business units. Gasimov architects the long-term vision for the conglomerate, ensuring alignment between banking, insurance, and construction subsidiaries. By managing high-level stakeholder relationships, the Chief Executive Officer drives expansion initiatives throughout the Caucasus and Turkey. This leadership role involves constant evaluation of market trends to maintain competitive advantages in regional trade and investment. Jalal Gasimov monitors the performance of individual business lines to ensure adherence to core values of integrity and quality. Through rigorous oversight of capital allocation, the Chief Executive Officer optimizes the group's portfolio for sustainable growth. By fostering collaboration among subsidiary leaders, Gasimov secures operational excellence. The Chief Executive Officer ultimately shapes the trajectory of the organization, ensuring that all investments contribute to the broader mission of regional economic development and market leadership.

    Sana Hajiyeva - PA To Chief Executive Officer

    Sana Hajiyeva, the PA To Chief Executive Officer at PASHA Holding, manages the complex operational workflow for the executive office. Hajiyeva coordinates high-priority communications and schedules, ensuring the Chief Executive Officer maintains focus on critical strategic objectives. By facilitating seamless interaction between the executive suite and subsidiary leadership, the PA To Chief Executive Officer streamlines decision-making processes. This role involves organizing board-level documentation and tracking progress on key corporate initiatives across the regional footprint. Sana Hajiyeva monitors internal project timelines to ensure alignment with the broader goals of the conglomerate. Through meticulous attention to detail, the PA To Chief Executive Officer supports the efficiency of the entire leadership team. By managing sensitive information and prioritizing executive tasks, Hajiyeva enables the organization to function with agility. The PA To Chief Executive Officer remains essential for maintaining the operational rhythm required to support the diverse business interests of the group.

    Mammadov Farid - Deputy Chief Executive Officer

    Mammadov Farid, the Deputy Chief Executive Officer at PASHA Holding, oversees the daily operational execution of the group's diverse business portfolio. Farid directs the implementation of cross-functional projects, ensuring that subsidiaries like PASHA Bank and PASHA Insurance meet performance benchmarks. By bridging the gap between corporate strategy and operational reality, the Deputy Chief Executive Officer drives efficiency across the organization. This leadership role involves managing complex logistics and resource allocation to support regional expansion in Turkey and Georgia. Mammadov Farid monitors operational risks and implements mitigation strategies to protect the group's assets. Through constant engagement with department heads, the Deputy Chief Executive Officer ensures that all business units adhere to the high standards of quality and integrity defined by the holding company. By optimizing internal processes, Farid supports the scalability of the conglomerate. The Deputy Chief Executive Officer ultimately ensures that the group's operational infrastructure remains robust enough to support ambitious growth targets.

    Saida Bakhshiyeva - Group Chief Financial Officer

    Saida Bakhshiyeva, the Group Chief Financial Officer at PASHA Holding, manages the financial health and capital structure of the entire conglomerate. Bakhshiyeva architects the fiscal policies that govern investment decisions and risk management across all subsidiaries. By overseeing consolidated financial reporting, the Group Chief Financial Officer ensures transparency and compliance with regional regulatory standards. This leadership role involves analyzing market data to identify profitable investment opportunities in the construction and technology sectors. Saida Bakhshiyeva directs the treasury functions, optimizing liquidity to support the group's expansion into new markets. Through rigorous financial planning, the Group Chief Financial Officer provides the necessary data for the board to make informed strategic choices. By maintaining strong relationships with financial institutions, Bakhshiyeva secures the capital required for long-term projects. The Group Chief Financial Officer ultimately safeguards the financial stability of the organization, ensuring that all business activities contribute positively to the bottom line.

    Afgan Afganli - Group Chief Financial Officer

    Afgan Afganli, the Group Chief Financial Officer at PASHA Holding, focuses on the optimization of internal financial controls and cost-management frameworks. Afganli directs the auditing processes and tax planning strategies to ensure maximum efficiency across the diverse business units. By implementing advanced financial modeling, the Group Chief Financial Officer supports the evaluation of potential mergers and acquisitions within the regional market. This leadership role involves managing the budgetary cycles for the holding company, ensuring that resources align with the strategic priorities of the executive team. Afgan Afganli monitors the financial performance of the travel and technology divisions to identify areas for margin improvement. Through the development of robust financial reporting systems, the Group Chief Financial Officer provides actionable insights to the leadership team. By streamlining fiscal operations, Afganli enhances the overall agility of the conglomerate. The Group Chief Financial Officer ultimately drives the financial discipline necessary to sustain the group's competitive position in the region.

    Explore Leadership Teams in Holding Companies & Conglomerates

    Frequently Asked Questions Regarding PASHA Holding Top Executives and Leadership Team

    Who leads PASHA Holding?
    PASHA Holding is led by Jalal Gasimov (Chief Executive Officer), along with executives such as Sana Hajiyeva (PA To Chief Executive Officer) and Mammadov Farid (Deputy Chief Executive Officer).
    Who is part of PASHA Holding’s executive team?
    The executive team of PASHA Holding includes leaders such as Jalal Gasimov (Chief Executive Officer), Sana Hajiyeva (PA To Chief Executive Officer), Mammadov Farid (Deputy Chief Executive Officer) and other senior executives.
    How many executives does PASHA Holding have?
    PASHA Holding has 5 executives leading key business areas.
    What roles are included in PASHA Holding’s leadership team?
    The leadership team of PASHA Holding includes roles such as Chief Executive Officer, PA To Chief Executive Officer, Deputy Chief Executive Officer, Group Chief Financial Officer, Group Chief Financial Officer.