PASHA Holding Executive and Leadership Team

November, 2026

Leadership Overview

PASHA Holding has 5 executives leading key functions including corporate strategy, ecosystem development, operational management, and financial oversight.

Focused on regional economic growth, PASHA Holding delivers diversified services across banking, insurance, and technology sectors to foster sustainable development throughout Azerbaijan, Georgia, and Turkey.

Leadership Roles at PASHA Holding

  • Chief Executive Officer - Jalal Gasimov
  • Manager, Development Ecosystem Development & Chief Executive Officer, Special Projects Bir Ecosystem Office - Julia Seyidova
  • Deputy Chief Executive Officer - Mammadov Farid
  • Group Chief Financial Officer - Saida Bakhshiyeva
  • Group Chief Financial Officer - Afgan Afganli
  • Jalal Gasimov - Chief Executive Officer

    Jalal Gasimov, the Chief Executive Officer at PASHA Holding, directs the overarching strategic vision for the entire conglomerate. Overseeing the integration of banking, insurance, and construction sectors, the Chief Executive Officer ensures operational excellence across all subsidiaries. This leadership role involves driving regional investment initiatives and maintaining high standards of corporate integrity. By aligning diverse business units with long-term growth objectives, Jalal Gasimov directly impacts the competitive positioning of the group within the Caucasus and beyond. The Chief Executive Officer coordinates with the board to optimize capital allocation and resource management. Through rigorous oversight of market expansion, the Chief Executive Officer secures the stability of the portfolio. Ultimately, Gasimov fosters a culture of collaboration that supports the broader mission of enhancing trade opportunities across Azerbaijan, Georgia, and Turkey, ensuring the conglomerate remains a leader in regional development.

    Julia Seyidova - Manager, Development Ecosystem Development & Chief Executive Officer, Special Projects Bir Ecosystem Office

    Julia Seyidova, the Manager, Development Ecosystem Development & Chief Executive Officer, Special Projects Bir Ecosystem Office at PASHA Holding, architects the digital transformation and innovation framework for the group. Overseeing the Bir Ecosystem Office, the Manager, Development Ecosystem Development & Chief Executive Officer, Special Projects Bir Ecosystem Office drives the integration of technology services to enhance client engagement. This leadership role involves identifying new market opportunities and fostering collaboration between traditional business units and emerging digital platforms. By streamlining cross-functional projects, Julia Seyidova directly impacts the agility of the organization. The Manager, Development Ecosystem Development & Chief Executive Officer, Special Projects Bir Ecosystem Office coordinates with internal stakeholders to scale digital solutions across regional markets. Through the implementation of advanced ecosystem strategies, Seyidova accelerates the adoption of modern business practices, ensuring the conglomerate maintains a competitive edge in the rapidly evolving technology landscape.

    Mammadov Farid - Deputy Chief Executive Officer

    Mammadov Farid, the Deputy Chief Executive Officer at PASHA Holding, manages the day-to-day operational efficiency of the diversified group. Overseeing the execution of corporate policies, the Deputy Chief Executive Officer ensures that subsidiaries like PASHA Bank and PASHA Insurance maintain high service quality. This leadership role involves monitoring performance metrics and facilitating communication between the executive team and department heads. By optimizing internal processes, Mammadov Farid directly impacts the operational output of the conglomerate. The Deputy Chief Executive Officer coordinates with regional managers to ensure alignment with the broader corporate mission across Azerbaijan, Georgia, and Turkey. Through the rigorous assessment of business risks and opportunities, the Deputy Chief Executive Officer supports the strategic goals set by the board. Ultimately, Farid maintains the structural integrity of the organization, driving consistent growth and operational excellence across all sectors of the business.

    Saida Bakhshiyeva - Group Chief Financial Officer

    Saida Bakhshiyeva, the Group Chief Financial Officer at PASHA Holding, directs the financial strategy and fiscal health of the entire organization. Overseeing capital structure, budgeting, and investment analysis, the Group Chief Financial Officer ensures the long-term sustainability of the conglomerate. This leadership role involves managing financial reporting and ensuring compliance with international standards across all subsidiaries. By optimizing the balance sheet and overseeing investment portfolios, Saida Bakhshiyeva directly impacts the financial performance of the group. The Group Chief Financial Officer coordinates with the executive team to evaluate the viability of new ventures and regional expansion projects. Through the implementation of robust financial controls, the Group Chief Financial Officer mitigates risk and enhances shareholder value. Ultimately, Bakhshiyeva provides the fiscal foundation necessary for the company to pursue its mission of regional development and economic growth across its primary markets.

    Afgan Afganli - Group Chief Financial Officer

    Afgan Afganli, the Group Chief Financial Officer at PASHA Holding, manages the treasury operations and liquidity planning for the diversified group. Overseeing the allocation of funds across construction, travel, and technology sectors, the Group Chief Financial Officer ensures that each subsidiary possesses the necessary resources to meet operational targets. This leadership role involves analyzing market trends and managing relationships with financial institutions to secure favorable funding conditions. By streamlining cash flow management, Afgan Afganli directly impacts the efficiency of the group's capital deployment. The Group Chief Financial Officer coordinates with the finance department to provide accurate forecasting and data-driven insights for strategic decision-making. Through the rigorous monitoring of financial performance, the Group Chief Financial Officer supports the overall growth trajectory of the conglomerate. Ultimately, Afganli maintains the financial stability required to sustain the company's commitment to regional trade and investment.

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    Frequently Asked Questions Regarding PASHA Holding Top Executives and Leadership Team

    Who leads PASHA Holding?
    PASHA Holding is led by Jalal Gasimov (Chief Executive Officer), along with executives such as Julia Seyidova (Manager, Development Ecosystem Development & Chief Executive Officer, Special Projects Bir Ecosystem Office) and Mammadov Farid (Deputy Chief Executive Officer).
    Who is part of PASHA Holding’s executive team?
    The executive team of PASHA Holding includes leaders such as Jalal Gasimov (Chief Executive Officer), Julia Seyidova (Manager, Development Ecosystem Development & Chief Executive Officer, Special Projects Bir Ecosystem Office), Mammadov Farid (Deputy Chief Executive Officer) and other senior executives.
    How many executives does PASHA Holding have?
    PASHA Holding has 5 executives leading key business areas.
    What roles are included in PASHA Holding’s leadership team?
    The leadership team of PASHA Holding includes roles such as Chief Executive Officer, Manager, Development Ecosystem Development & Chief Executive Officer, Special Projects Bir Ecosystem Office, Deputy Chief Executive Officer, Group Chief Financial Officer, Group Chief Financial Officer.