PASHA Holding Executive and Leadership Team

October, 2026

Leadership Overview

PASHA Holding has 5 executives leading key functions including corporate strategy, operational management, executive support, and financial oversight.

Driven by a commitment to regional economic development, PASHA Holding delivers diversified services across banking, insurance, and technology sectors to foster growth throughout Azerbaijan, Georgia, and Turkey.

Leadership Roles at PASHA Holding

  • Chief Executive Officer - Jalal Gasimov
  • Deputy Chief Executive Officer - Mammadov Farid
  • PA To Chief Executive Officer - Sana Hajiyeva
  • Group Chief Financial Officer - Saida Bakhshiyeva
  • Group Chief Financial Officer - Afgan Afganli
  • Jalal Gasimov - Chief Executive Officer

    Jalal Gasimov, the Chief Executive Officer at PASHA Holding, directs the overarching strategic vision for the entire conglomerate. Gasimov manages the integration of diverse business units, including banking, insurance, and construction, to ensure consistent market leadership across the region. By aligning subsidiary goals with the broader corporate mission, the Chief Executive Officer drives sustainable growth and operational excellence. Jalal Gasimov maintains close collaboration with the Board to evaluate investment opportunities and mitigate risks within the volatile regional landscape. This leadership role involves fostering high-level partnerships that expand the footprint of the organization in Azerbaijan, Georgia, and Turkey. Through rigorous performance monitoring, the Chief Executive Officer optimizes resource allocation across all sectors. Ultimately, Gasimov secures the long-term stability and competitive advantage of the group by championing innovation and maintaining strict adherence to quality standards in every service line.

    Mammadov Farid - Deputy Chief Executive Officer

    Mammadov Farid, the Deputy Chief Executive Officer at PASHA Holding, executes daily operational mandates to support the strategic objectives of the group. Mammadov Farid oversees the implementation of cross-functional initiatives that bridge the gap between the holding company and its various subsidiaries. By streamlining internal processes, the Deputy Chief Executive Officer enhances efficiency across the banking, travel, and technology divisions. This role requires constant coordination with department heads to ensure that corporate policies translate into effective market actions. Mammadov Farid monitors regional performance metrics to identify areas for improvement and operational scaling. By facilitating communication between the executive suite and operational teams, the Deputy Chief Executive Officer ensures that the organization remains agile in response to shifting market demands. Through this focused approach, the Deputy Chief Executive Officer strengthens the operational backbone of the conglomerate while supporting the expansion of services throughout the target geographic markets.

    Sana Hajiyeva - PA To Chief Executive Officer

    Sana Hajiyeva, the PA To Chief Executive Officer at PASHA Holding, manages the complex administrative requirements and scheduling priorities of the executive office. Sana Hajiyeva coordinates high-level meetings, facilitates communication between the Chief Executive Officer and external stakeholders, and ensures the seamless flow of information across the organization. By organizing critical documentation and tracking project timelines, the PA To Chief Executive Officer enables the leadership team to focus on core strategic initiatives. This role involves managing sensitive correspondence and maintaining the confidentiality of corporate data. Hajiyeva supports the executive decision-making process by preparing briefings and summarizing key performance reports from various subsidiaries. Through meticulous attention to detail, the PA To Chief Executive Officer optimizes the time and focus of the executive leadership. This administrative function remains vital for maintaining the organizational rhythm and ensuring that the strategic goals of the holding company receive the necessary support for successful execution.

    Saida Bakhshiyeva - Group Chief Financial Officer

    Saida Bakhshiyeva, the Group Chief Financial Officer at PASHA Holding, directs the financial strategy and capital allocation for the entire conglomerate. Saida Bakhshiyeva oversees the consolidation of financial reporting across all subsidiaries, including banking and insurance entities, to ensure transparency and regulatory compliance. By managing liquidity and investment portfolios, the Group Chief Financial Officer drives the fiscal health of the organization. This role involves analyzing market trends in Azerbaijan, Georgia, and Turkey to inform long-term financial planning and risk management strategies. Bakhshiyeva collaborates with the Board to secure funding for new ventures and infrastructure projects. Through rigorous budget oversight and cost-control measures, the Group Chief Financial Officer maximizes shareholder value and supports the expansion of the business. By maintaining strong relationships with financial institutions and investors, the Group Chief Financial Officer ensures that the company possesses the necessary capital to pursue growth opportunities in a competitive regional market.

    Afgan Afganli - Group Chief Financial Officer

    Afgan Afganli, the Group Chief Financial Officer at PASHA Holding, manages the internal audit functions and tax strategy for the diverse business portfolio. Afgan Afganli focuses on optimizing the tax efficiency of the group while ensuring that all financial operations adhere to international accounting standards. By implementing advanced financial software and reporting systems, the Group Chief Financial Officer enhances the accuracy of data analysis across the construction and technology sectors. This role involves evaluating the financial performance of individual subsidiaries to identify potential cost-saving opportunities and revenue growth drivers. Afgan Afganli works closely with the executive team to develop robust financial models that support strategic decision-making. Through the management of corporate treasury functions, the Group Chief Financial Officer mitigates currency risks and ensures stable cash flow across regional operations. By providing detailed financial insights, the Group Chief Financial Officer enables the organization to maintain a strong balance sheet and pursue sustainable development.

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    Frequently Asked Questions Regarding PASHA Holding Top Executives and Leadership Team

    Who leads PASHA Holding?
    PASHA Holding is led by Jalal Gasimov (Chief Executive Officer), along with executives such as Mammadov Farid (Deputy Chief Executive Officer) and Sana Hajiyeva (PA To Chief Executive Officer).
    Who is part of PASHA Holding’s executive team?
    The executive team of PASHA Holding includes leaders such as Jalal Gasimov (Chief Executive Officer), Mammadov Farid (Deputy Chief Executive Officer), Sana Hajiyeva (PA To Chief Executive Officer) and other senior executives.
    How many executives does PASHA Holding have?
    PASHA Holding has 5 executives leading key business areas.
    What roles are included in PASHA Holding’s leadership team?
    The leadership team of PASHA Holding includes roles such as Chief Executive Officer, Deputy Chief Executive Officer, PA To Chief Executive Officer, Group Chief Financial Officer, Group Chief Financial Officer.