Flagler Health + Executive and Leadership Team

Roger Carter, the Chief Financial Officer at Flagler Health+, directs all financial operations and strategic fiscal planning. Overseeing budgeting, financial reporting, and capital allocation, Carter ensures robust financial health for the organization's community-focused initiatives. This leadership role involves managing investments and optimizing resource deployment to support Flagler Health+'s mission of improving physical, social, and economic well-being across Saint Augustine and Florida. By maintaining stringent financial controls and identifying growth opportunities, Roger Carter directly contributes to the sustainability and expansion of healthcare services. Carter's oversight extends to payer relations and revenue cycle management, ensuring efficient financial workflows that align with patient care objectives.

Melissa Cecil, the Chief Information Officer at Flagler Health+, architects the organization's technology strategy and digital infrastructure. Overseeing all IT operations, cybersecurity, and data management, Cecil ensures that technology effectively supports Flagler Health+'s commitment to community health in Saint Augustine. This critical role involves implementing innovative solutions that enhance patient care delivery, streamline administrative processes, and safeguard sensitive health information. By driving digital transformation, Melissa Cecil enables Flagler Health+ to better serve the physical, social, and economic needs of the region. Cecil's leadership ensures technological advancements align with the organization's overarching mission, fostering efficiency and accessibility across all healthcare services.

Keith Justice, the Chief of Staff at Flagler Health+, provides strategic support and operational oversight to executive leadership. Coordinating key initiatives and ensuring alignment across departments, Justice facilitates the execution of Flagler Health+'s mission to improve community well-being in Saint Augustine, Florida. This role involves managing special projects, enhancing internal communications, and driving operational efficiencies that support the organization's focus on physical, social, and economic health. By bridging executive strategy with day-to-day operations, Keith Justice ensures seamless integration of services and effective resource utilization. Justice's efforts are crucial in translating the organization's vision into tangible outcomes for the community.

Kelly Reyna, the Chief Marketing Officer & Coordinator at Flagler Health+, directs all marketing, communications, and community engagement strategies. Overseeing brand development and outreach programs, Reyna ensures Flagler Health+ effectively communicates its dedication to the physical, social, and economic health of the Saint Augustine community. This leadership position involves crafting compelling narratives, managing public relations, and coordinating initiatives that deepen community ties and promote health equity. By amplifying the organization's impact, Kelly Reyna drives awareness and fosters stronger relationships with patients and stakeholders. Reyna's coordination efforts are vital in connecting the community with Flagler Health+'s comprehensive healthcare services.