Leadership Overview
FirstHealth has 10 executives leading key functions including finance, information technology, marketing, technology, chief executive, regional operations, and presidential leadership.
Driven by a commitment to community well-being, FirstHealth operates as a private, not-for-profit health care network dedicated to providing comprehensive medical services across North and South Carolina, impacting regional health outcomes.
Driven by a commitment to community well-being, FirstHealth operates as a private, not-for-profit health care network dedicated to providing comprehensive medical services across North and South Carolina, impacting regional health outcomes.
Leadership Roles at FirstHealth
Charles Frock - Chief Executive Officer, Healthcare System
Charles Frock, the Chief Executive Officer, Healthcare System at FirstHealth, provides overarching strategic leadership and direction for the entire health care network. Overseeing all major operational and strategic initiatives, Frock guides FirstHealth's mission to deliver high-quality, accessible healthcare services throughout North and South Carolina. This executive role involves setting the vision for the organization, fostering a culture of excellence, and ensuring alignment with the network's not-for-profit objectives. By leading the executive team, Charles Frock drives growth, enhances patient satisfaction, and maintains the organization's strong community presence. The Chief Executive Officer, Healthcare System's ultimate responsibility is to ensure the long-term success and positive impact of FirstHealth on the communities it serves.

Autumn McFann - Chief Financial Officer
Autumn McFann, the Chief Financial Officer at FirstHealth, directs all financial operations and fiscal strategy for the not-for-profit health care network. Overseeing budgeting, financial planning, and resource allocation, McFann ensures the long-term financial stability and sustainability of the organization across North and South Carolina. This leadership role involves managing investments, optimizing revenue cycles, and maintaining compliance with all financial regulations pertinent to the healthcare industry. By analyzing financial data and market trends, Autumn McFann drives strategic decisions that support the network's mission of providing accessible and high-quality patient care. The Chief Financial Officer's oversight extends to managing payer relationships and ensuring efficient capital deployment to support operational growth and service expansion throughout the regions served by FirstHealth.
Christy Land - President of Southern Region
Christy Land, the President of Southern Region at FirstHealth, directs operations and strategic initiatives within the southern geographic area of the health care network. Overseeing all regional facilities and services, Land ensures the delivery of high-quality patient care and operational excellence across the southern territories of North and South Carolina. This leadership role involves managing regional budgets, fostering strong community relationships, and driving growth initiatives specific to the southern market. By focusing on regional needs, Christy Land enhances FirstHealth's presence and impact in the southern communities. The President of Southern Region's responsibilities include aligning regional operations with the overall mission and strategic goals of the FirstHealth network.
Jonathan Jackson - President
Jonathan Jackson, the President at FirstHealth, leads key strategic and operational functions within the health care network. Overseeing specific divisions or initiatives, Jackson drives performance and ensures alignment with FirstHealth's mission of providing comprehensive medical services across North and South Carolina. This executive position involves managing departmental objectives, fostering interdepartmental collaboration, and contributing to the overall strategic planning of the organization. By focusing on critical areas of responsibility, Jonathan Jackson supports the network's commitment to patient care and operational efficiency. The President's role is integral to achieving the organization's goals and maintaining its standing as a leading healthcare provider.
Rebecca Carter - President
Rebecca Carter, the President at FirstHealth, directs significant operational and strategic endeavors within the health care network. Overseeing designated business units or service lines, Carter ensures the effective execution of FirstHealth's mission to deliver exceptional patient care throughout North and South Carolina. This leadership capacity involves managing key performance indicators, optimizing resource utilization, and championing initiatives that enhance service delivery. By concentrating on specific areas of oversight, Rebecca Carter contributes to the network's ongoing success and its commitment to community health. The President's focus is on driving operational excellence and advancing the organization's strategic objectives.
Elizabeth Walker - President
Elizabeth Walker, the President at FirstHealth, guides critical strategic and operational priorities for the health care network. Overseeing specific functional areas or regional operations, Walker ensures the consistent delivery of high-quality healthcare services across North and South Carolina. This executive role involves leading teams, implementing strategic plans, and fostering an environment that prioritizes patient well-being and organizational growth. By directing key initiatives, Elizabeth Walker supports FirstHealth's commitment to its not-for-profit mission and its role in the regional healthcare landscape. The President's leadership is essential for achieving the network's objectives and maintaining its reputation for excellence.
Sheila McIntyre - Chief Information Officer
Sheila McIntyre, the Chief Information Officer at FirstHealth, architects and executes the organization's comprehensive information technology strategy. Overseeing all aspects of IT infrastructure, cybersecurity, and digital transformation initiatives, McIntyre ensures the secure and efficient operation of technology systems across the health care network. This critical role involves managing electronic health records, optimizing data management, and implementing innovative technological solutions to enhance patient care delivery and operational efficiency. By leading the IT department, Sheila McIntyre drives the integration of advanced technologies that support FirstHealth's mission in North and South Carolina. The Chief Information Officer's responsibilities include safeguarding sensitive patient data, ensuring system reliability, and fostering a culture of technological advancement to meet the evolving needs of the healthcare landscape.
John Krahnert - Chief Marketing Officer
John Krahnert, the Chief Marketing Officer at FirstHealth, spearheads all marketing, communications, and brand strategy initiatives for the health care network. Overseeing market research, advertising campaigns, and public relations efforts, Krahnert drives patient engagement and strengthens the FirstHealth brand across North and South Carolina. This leadership position involves developing and implementing integrated marketing plans that highlight the network's services and commitment to community health. By analyzing market dynamics and patient needs, John Krahnert ensures that FirstHealth's message resonates effectively with diverse audiences. The Chief Marketing Officer's strategic direction supports patient acquisition, enhances community awareness, and reinforces the organization's reputation as a leading healthcare provider in the region.

Morgan Hammac - Chief Technology Officer
Morgan Hammac, the Chief Technology Officer at FirstHealth, directs the development and implementation of cutting-edge technology solutions that support the health care network's operational and strategic goals. Overseeing technology innovation, research, and development, Hammac ensures FirstHealth remains at the forefront of technological advancements in healthcare delivery across North and South Carolina. This role involves evaluating emerging technologies, managing technology roadmaps, and fostering collaboration between IT and clinical departments to enhance patient outcomes. By guiding technological strategy, Morgan Hammac drives efficiency, improves data security, and supports the network's mission of providing exceptional patient care. The Chief Technology Officer's focus is on leveraging technology to solve complex healthcare challenges and create a more connected and responsive care environment.
Christopher Beasley - Vice President, Chief Information Officer
Christopher Beasley, the Vice President, Chief Information Officer at FirstHealth, manages and advances the health care network's information technology infrastructure and digital services. Overseeing the implementation of critical IT systems, including electronic health records and data security protocols, Beasley ensures operational continuity and enhances patient care delivery across North and South Carolina. This leadership position involves collaborating with various departments to integrate technology solutions that improve efficiency and patient outcomes. By driving technological innovation, Christopher Beasley supports FirstHealth's commitment to providing accessible and advanced healthcare. The Vice President, Chief Information Officer's focus is on maintaining robust IT operations and exploring new technologies to meet the evolving demands of the healthcare sector.

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