FirstHealth Executive and Leadership Team

Charles Frock, the Chief Executive Officer, Healthcare System at FirstHealth, directs the overarching strategic vision for the entire not-for-profit network. By aligning clinical excellence with fiscal responsibility, the Chief Executive Officer, Healthcare System ensures the organization maintains high standards of patient care across the Carolinas. This leadership role involves constant collaboration with the Board to expand service lines and improve regional health access. Charles Frock monitors operational performance metrics to guarantee that the network meets the evolving needs of the community. Through rigorous oversight of hospital operations, the Chief Executive Officer, Healthcare System drives long-term sustainability and growth. Frock maintains a focus on integrating advanced medical technologies into daily practice, ensuring that the network remains a leader in the regional healthcare landscape while upholding the mission of providing accessible, high-quality medical services to all patients within the service area.

John Price, the Chief Financial Officer at FirstHealth, manages the fiscal health and long-term economic stability of the entire healthcare network. By overseeing capital allocation and budgeting processes, the Chief Financial Officer ensures that resources reach critical clinical areas to support patient care. This leadership role involves analyzing market trends to identify opportunities for financial growth and operational efficiency. John Price directs the financial planning required to sustain the not-for-profit mission while navigating the complexities of the regional healthcare economy. Through rigorous auditing and revenue cycle management, the Chief Financial Officer maintains the integrity of the organization's financial reporting. Price collaborates with the executive team to evaluate the feasibility of new service lines and facility expansions. By maintaining a strong balance sheet, the Chief Financial Officer secures the necessary funding to invest in medical equipment and infrastructure, ultimately supporting the delivery of high-quality care across the Carolinas.

Jonathan Davis, the Chief Operating Officer & President at FirstHealth, executes the daily operational strategies that keep the hospital network functioning at peak efficiency. By streamlining clinical workflows and supply chain logistics, the Chief Operating Officer & President ensures that medical teams have the necessary tools to provide timely care. This role involves managing the day-to-day performance of hospital facilities across the regional footprint. Jonathan Davis monitors key performance indicators to identify bottlenecks in patient throughput and implements solutions to improve service delivery. Through close coordination with department heads, the Chief Operating Officer & President maintains high standards of operational excellence. Davis leads initiatives to reduce waste and optimize resource utilization within the clinical environment. By focusing on operational scalability, the Chief Operating Officer & President supports the organization's ability to handle increasing patient volumes while maintaining the quality of care that defines the network's reputation in the Carolinas.

Allison Duckworth, the Chief Operating Officer & Nurse & Executive at FirstHealth, manages the intersection of clinical nursing standards and hospital operational efficiency. By overseeing nursing staff deployment and patient care protocols, the Chief Operating Officer & Nurse & Executive ensures that clinical teams provide consistent, high-quality care. This role involves developing training programs that elevate the professional standards of the nursing workforce across the network. Allison Duckworth monitors patient satisfaction scores and clinical outcomes to drive continuous improvement in nursing services. Through active leadership, the Chief Operating Officer & Nurse & Executive bridges the gap between administrative goals and bedside practice. Duckworth collaborates with other hospital leaders to optimize staffing levels and resource allocation. By focusing on the professional development of nurses, the Chief Operating Officer & Nurse & Executive strengthens the clinical foundation of the organization, ensuring that patient care remains the primary focus of all operational activities.

Bruce Jaufmann, the President at FirstHealth, provides high-level leadership to guide the strategic direction and growth of the healthcare network. By fostering a culture of excellence, the President ensures that all facilities adhere to the mission of providing superior medical care to the community. This role involves representing the organization in regional health initiatives and building relationships with key stakeholders. Bruce Jaufmann oversees the implementation of long-term projects that expand the network's reach and service capabilities. Through consistent communication with the executive team, the President aligns departmental goals with the overall vision of the organization. Jaufmann evaluates the performance of various service lines to ensure that the network meets the changing needs of the population. By maintaining a focus on strategic development, the President secures the future of the organization, ensuring that it remains a vital resource for health and wellness throughout the Carolinas.

Christy Land, the President of Southern Region at FirstHealth, directs all medical and administrative operations within the southern service area. By tailoring healthcare delivery to the specific needs of the local population, the President of Southern Region ensures that patients receive accessible and high-quality care. This role involves managing the performance of local hospitals and clinics to meet regional health targets. Christy Land coordinates with the broader executive team to implement network-wide policies while addressing the unique challenges of the southern market. Through active community engagement, the President of Southern Region builds trust and strengthens the presence of the organization in the area. Land monitors operational metrics to ensure that facilities in the southern region maintain high standards of safety and efficiency. By focusing on regional growth and service expansion, the President of Southern Region contributes to the overall success and mission of the healthcare network.

Emily Harder, the President of Nurses at FirstHealth, leads the professional nursing staff and sets the standards for clinical practice across the entire network. By advocating for the needs of the nursing workforce, the President of Nurses ensures that the organization attracts and retains top-tier clinical talent. This role involves developing evidence-based nursing protocols that improve patient safety and clinical outcomes. Emily Harder oversees the implementation of professional development programs that empower nurses to excel in their roles. Through collaboration with other executive leaders, the President of Nurses integrates nursing perspectives into the strategic planning process. Harder monitors the quality of care provided by nursing teams to ensure alignment with the organization's mission. By fostering a supportive and professional environment, the President of Nurses enhances the overall quality of patient care, ensuring that the network remains a leader in clinical excellence throughout the Carolinas.

Sheila McIntyre, the Chief Information Officer at FirstHealth, architects the digital infrastructure necessary for modern clinical operations. By implementing secure electronic health record systems, the Chief Information Officer protects sensitive patient data while facilitating seamless communication between medical departments. This role involves managing complex cybersecurity protocols to defend the network against digital threats. Sheila McIntyre evaluates emerging health technologies to improve diagnostic accuracy and administrative efficiency across the Carolinas. Through the deployment of robust data analytics platforms, the Chief Information Officer supports clinical decision-making processes that directly impact patient outcomes. McIntyre coordinates with other executive leaders to ensure that technological investments align with the broader mission of the organization. By optimizing internal software systems, the Chief Information Officer enhances the overall productivity of the medical staff, ensuring that the network remains at the forefront of digital health innovation within the regional market.

John Krahnert, the Chief Marketing Officer at FirstHealth, drives the brand strategy and community engagement initiatives for the healthcare network. By crafting targeted communication campaigns, the Chief Marketing Officer increases awareness of available medical services throughout North and South Carolina. This role involves analyzing patient demographics to tailor outreach efforts that improve access to care. John Krahnert oversees the development of digital and traditional media presence to ensure that the organization remains the preferred choice for regional patients. Through strategic partnerships with community organizations, the Chief Marketing Officer strengthens the reputation of the network as a trusted health partner. Krahnert coordinates with clinical leadership to promote new service offerings and wellness programs. By measuring the effectiveness of marketing initiatives, the Chief Marketing Officer optimizes the allocation of promotional budgets, ensuring that the organization effectively communicates its commitment to high-quality, patient-centered medical care to the broader public.

Chris Beasley, the Vice President, Chief Information Officer at FirstHealth, directs the integration of advanced health information systems to support clinical and administrative functions. By overseeing the implementation of interoperable software, the Vice President, Chief Information Officer ensures that patient information remains accessible and secure across all regional facilities. This role involves managing the technical staff responsible for maintaining the network's hardware and software infrastructure. Chris Beasley evaluates new digital tools to enhance the efficiency of medical record management and telehealth services. Through strategic planning, the Vice President, Chief Information Officer aligns IT initiatives with the long-term goals of the healthcare network. Beasley collaborates with other executives to ensure that data-driven insights inform clinical decisions. By prioritizing system reliability and user training, the Vice President, Chief Information Officer minimizes downtime and maximizes the effectiveness of the digital tools used by medical professionals throughout the organization.