FirstHealth Executive and Leadership Team

John Price, the Chief Financial Officer at FirstHealth, manages the fiscal health and long-term economic sustainability of the entire not-for-profit network. Price oversees capital allocation for hospital infrastructure, medical equipment procurement, and the expansion of specialty care services. By monitoring revenue cycles and operational expenses, the Chief Financial Officer ensures that resources remain directed toward high-quality patient care and safety initiatives. This leadership role involves collaborating with the Board to maintain financial stability while supporting the growth of community health programs. John Price implements rigorous budgetary controls that allow the organization to invest in advanced medical technologies and facility upgrades. The Chief Financial Officer maintains a focus on fiscal transparency and regulatory compliance, ensuring that the financial foundation supports the mission of providing comprehensive medical services to the Sandhills region.

Emily Harder, the President of Nurses at FirstHealth, leads the nursing staff and oversees the delivery of bedside care across all clinical settings. Harder directs nursing operations, ensuring that patient care protocols meet the highest standards of safety and quality. By implementing evidence-based nursing practices, the President of Nurses supports the medical team in providing comprehensive care for cardiology, cancer, and emergency patients. This leadership role involves mentoring nursing leadership and fostering professional growth within the clinical workforce. Emily Harder coordinates with other hospital executives to optimize staffing levels and improve patient flow throughout the network. The President of Nurses maintains a focus on patient-centered outcomes, ensuring that the nursing department remains a cornerstone of the organization's commitment to health and well-being in the Sandhills region.

Rebecca Carter, the President at FirstHealth, provides executive oversight for the strategic direction and operational success of the entire healthcare network. Carter directs the integration of primary care, specialty services, and emergency departments to ensure a cohesive patient experience. By championing the mission of delivering high-quality, patient-centered care, the President guides the organization through complex healthcare landscapes. This leadership role involves collaborating with the Board and other C-suite members to drive long-term growth and community impact. Rebecca Carter oversees the expansion of medical services and the development of wellness programs that serve the Sandhills region. The President maintains a focus on operational excellence and safety, ensuring that the network remains a trusted provider of medical services while adapting to the evolving needs of the patient population.

Bruce Jaufmann, the President at FirstHealth, leads the strategic initiatives focused on expanding the network's reach and enhancing the quality of medical services. Jaufmann directs the development of new clinical partnerships and the optimization of existing hospital facilities to better serve the Sandhills region. By prioritizing patient-centered care, the President ensures that the organization remains at the forefront of medical innovation and safety. This leadership role involves overseeing large-scale operational projects and aligning departmental goals with the broader mission of community health. Bruce Jaufmann collaborates with other executive leaders to drive financial sustainability and operational efficiency. The President maintains a focus on long-term growth, ensuring that the network continues to provide comprehensive care, from primary services to specialized treatments, while fostering a culture of excellence and safety.

Christy Land, the Southern Region President at FirstHealth, oversees the operational performance and service delivery for all facilities located within the southern portion of the network. Land directs the management of hospitals and clinics, ensuring that each location adheres to the organization's high standards for patient-centered care and safety. By focusing on regional health needs, the Southern Region President tailors medical services to address specific community requirements, including primary care and specialty treatments. This leadership role involves coordinating with local medical staff and administrative teams to improve operational efficiency and patient satisfaction. Christy Land implements regional strategies that support the overall mission of improving health and well-being across the Sandhills. The Southern Region President maintains a focus on local engagement, ensuring that the network remains a vital and responsive healthcare resource for the southern community.

Sheila McIntyre, the Chief Information Officer at FirstHealth, directs the digital infrastructure and data security protocols essential for modern clinical operations. McIntyre architects scalable health information systems that support seamless data exchange between primary care clinics and specialty departments. By integrating advanced electronic health records, the Chief Information Officer ensures that medical staff access critical patient information with precision and speed. This leadership role involves overseeing cybersecurity initiatives to protect sensitive patient data across the entire network. Through the implementation of robust technological frameworks, Sheila McIntyre optimizes clinical workflows and enhances the overall quality of care provided to the Sandhills community. The Chief Information Officer collaborates with other executive leaders to align digital transformation goals with the broader mission of improving patient outcomes and operational efficiency within the healthcare system.

John Krahnert, the Chief Marketing Officer at FirstHealth, drives the strategic communication and community engagement initiatives that define the organization's market presence. Krahnert manages the outreach programs for cardiology, cancer care, and women's health services, ensuring that patients understand the full scope of available medical expertise. By analyzing regional health trends, the Chief Marketing Officer crafts targeted campaigns that promote wellness and fitness through the network's medically-based centers. This leadership role involves coordinating with clinical departments to highlight quality and safety milestones, thereby strengthening public trust. John Krahnert executes brand strategies that emphasize the commitment to patient-centered care across the Sandhills region. The Chief Marketing Officer continuously evaluates market feedback to refine service delivery messaging, ultimately supporting the growth of the hospital network and the expansion of community health programs.

Jenifir Bruno, the Chief Medical Officer at FirstHealth, oversees the clinical standards and medical quality protocols across all hospitals and clinics. Bruno directs the medical staff in delivering evidence-based care, focusing on specialties such as cardiology and oncology to ensure optimal patient outcomes. By establishing rigorous safety benchmarks, the Chief Medical Officer maintains the organization's reputation for excellence in healthcare delivery. This leadership role involves coordinating with department heads to integrate new medical research into daily practice. Jenifir Bruno fosters a culture of continuous improvement, ensuring that clinical teams remain aligned with the latest advancements in patient-centered medicine. The Chief Medical Officer monitors clinical performance metrics to identify areas for growth, ultimately driving the success of the network's medical services and enhancing the overall health and well-being of the patient population.

Berni Szczepanski, the Chief People Officer at FirstHealth, manages the human capital strategy and organizational culture for the entire healthcare network. Szczepanski directs talent acquisition, professional development, and employee retention programs designed to support a high-performing medical workforce. By fostering an environment of inclusivity and excellence, the Chief People Officer ensures that staff members remain equipped to deliver superior patient-centered care. This leadership role involves aligning workforce planning with the operational needs of hospitals and clinics across the Sandhills region. Berni Szczepanski implements comprehensive training initiatives that emphasize safety, quality, and compassionate service. The Chief People Officer collaborates with other executives to address staffing challenges and promote wellness among the medical staff, ultimately strengthening the organization's ability to provide consistent, high-quality care to the community.

Morgan Hammac, the Director, Administrative of Technology at FirstHealth, manages the administrative systems and technological infrastructure that support daily hospital operations. Hammac directs the implementation of software solutions that streamline scheduling, billing, and patient registration processes. By optimizing these administrative workflows, the Director, Administrative of Technology ensures that clinical staff can focus on delivering medical care rather than navigating complex paperwork. This leadership role involves coordinating with IT and finance departments to maintain efficient, secure, and reliable administrative platforms. Morgan Hammac oversees the integration of new technology tools that enhance operational productivity across the network. The Director, Administrative of Technology plays a vital role in supporting the organization's commitment to quality and safety by ensuring that the underlying administrative systems function with precision and reliability.