First Cry Executive and Leadership Team

July, 2026

Leadership Overview

First Cry has 10 executives leading key functions including strategy, revenue, technology, human resources, and operations.

Driven by a commitment to serving families, First Cry provides a comprehensive online platform for baby and kids' products, offering a wide array of brands to meet diverse consumer needs and solidify its market presence.

Leadership Roles at First Cry

  • Managing Director & Chief Executive Officer - Supam Maheshwari
  • Chief Operating Officer (Offline Stores) - Mayank Badola
  • Chief Revenue Officer - Deepu Dinesh
  • Chief Technology Officer - Prashant Jadhav
  • Chief Human Resources Officer - Manjula Rao
  • Senior Chief Revenue Officer - Bittu Singh
  • Senior Chief Revenue Officer - Bablu Kumar
  • Senior Chief Revenue Officer - Chandrakishor Bhargav
  • CRO Expert - Sunil Kalgotra
  • Senior Chief Revenue Officer - Muhammed Shahul
  • Supam Maheshwari - Managing Director & Chief Executive Officer

    Supam Maheshwari, the Managing Director & Chief Executive Officer at First Cry, directs the overarching corporate strategy and operational execution. Maheshwari guides the company's expansion within the online retail sector for baby and kids' products, ensuring alignment with market demands and consumer needs. This leadership role involves setting the vision for product assortment, brand partnerships, and technological innovation to enhance the customer experience. Supam Maheshwari drives the company's growth initiatives, focusing on strengthening its position as a leading provider of children's goods. The Chief Executive Officer's responsibilities extend to fostering a culture of continuous improvement and market responsiveness, crucial for navigating the competitive retail landscape. By overseeing all major business functions, Maheshwari ensures the company's long-term viability and profitability.

    Mayank Badola - Chief Operating Officer (Offline Stores)

    Mayank Badola, the Chief Operating Officer (Offline Stores) at First Cry, directs the operational strategy and execution for the company's physical retail presence. Badola oversees the management of all offline stores, ensuring efficient operations, inventory control, and exceptional customer service. This role is critical for integrating the offline retail experience with the company's broader e-commerce strategy for baby and kids' products. The Chief Operating Officer (Offline Stores) focuses on optimizing store performance, managing staff, and maintaining brand standards across all locations. Mayank Badola's leadership ensures that the offline retail segment contributes effectively to First Cry's overall market presence and revenue objectives. By enhancing the in-store customer experience, Badola strengthens brand loyalty and drives foot traffic.

    Deepu Dinesh - Chief Revenue Officer

    Deepu Dinesh, the Chief Revenue Officer at First Cry, spearheads all revenue-generating activities and sales strategies. Dinesh oversees the development and implementation of initiatives designed to maximize sales performance across all channels, directly impacting the company's financial growth. This executive focuses on optimizing pricing, promotions, and customer acquisition tactics to drive top-line results. The Chief Revenue Officer collaborates closely with marketing and product teams to ensure a cohesive approach to market penetration. Deepu Dinesh's leadership ensures that sales targets are met and exceeded, contributing significantly to the company's expansion in the baby and kids' product retail market. By analyzing market trends and customer behavior, Dinesh identifies new revenue streams and opportunities for increased market share.

    Prashant Jadhav - Chief Technology Officer

    Prashant Jadhav, the Chief Technology Officer at First Cry, architects and manages the company's technological infrastructure and digital platforms. Jadhav oversees the development of the online app and website, ensuring a seamless and engaging user experience for customers seeking baby and kids' products. This role involves driving innovation in e-commerce technology, data security, and system scalability to support business growth. The Chief Technology Officer leads the engineering and IT teams, fostering an environment of technical excellence and rapid deployment. Prashant Jadhav's strategic direction ensures that First Cry's technology stack remains competitive and robust, enabling efficient operations and effective customer engagement. By leveraging cutting-edge technology, Jadhav enhances operational efficiency and supports the company's mission to provide a superior online shopping experience.

    Manjula Rao - Chief Human Resources Officer

    Manjula Rao, the Chief Human Resources Officer at First Cry, directs all human capital strategies and organizational development initiatives. Rao oversees talent acquisition, employee relations, and performance management to build a high-performing workforce. This leadership position is critical for cultivating a positive company culture that supports First Cry's mission in the baby and kids' product retail sector. The Chief Human Resources Officer ensures compliance with labor laws and develops programs for employee engagement and retention. Manjula Rao's focus on strategic workforce planning supports the company's growth objectives by attracting and developing skilled professionals. By championing employee well-being and professional growth, Rao strengthens the organizational foundation necessary for sustained success.

    Bittu Singh - Senior Chief Revenue Officer

    Bittu Singh, the Senior Chief Revenue Officer at First Cry, drives significant revenue growth through strategic sales initiatives and market penetration. Singh focuses on expanding the company's customer base and increasing transaction values within the competitive online retail space for baby and kids' products. This role involves developing and executing advanced sales strategies, optimizing conversion rates, and managing key client relationships. The Senior Chief Revenue Officer collaborates with cross-functional teams to align sales efforts with marketing campaigns and product development. Bittu Singh's leadership is instrumental in achieving ambitious revenue targets and enhancing market share. By identifying emerging trends and customer needs, Singh ensures that sales strategies remain agile and effective, contributing directly to First Cry's financial success.

    Bablu Kumar - Senior Chief Revenue Officer

    Bablu Kumar, the Senior Chief Revenue Officer at First Cry, enhances revenue streams by optimizing sales processes and expanding market reach. Kumar directs efforts to boost sales performance, focusing on customer acquisition and retention strategies within the baby and kids' product segment. This executive's responsibilities include analyzing sales data to identify opportunities for growth and implementing effective promotional campaigns. The Senior Chief Revenue Officer works to strengthen the company's financial position by driving consistent sales increases. Bablu Kumar's expertise in revenue management ensures that sales targets are consistently met and that the company maintains a strong competitive edge in the retail market. By fostering a results-oriented sales culture, Kumar contributes significantly to First Cry's overall profitability.

    Chandrakishor Bhargav - Senior Chief Revenue Officer

    Chandrakishor Bhargav, the Senior Chief Revenue Officer at First Cry, leads initiatives to maximize revenue generation and market penetration. Bhargav oversees the strategic planning and execution of sales operations, focusing on expanding the company's customer base and increasing average order value for baby and kids' products. This role demands a deep understanding of market dynamics and consumer behavior to drive sales performance. The Senior Chief Revenue Officer collaborates with marketing and operations to ensure cohesive go-to-market strategies. Chandrakishor Bhargav's leadership is critical for achieving sustained revenue growth and strengthening First Cry's position in the e-commerce retail sector. By identifying and capitalizing on new sales opportunities, Bhargav directly contributes to the company's financial objectives.

    Sunil Kalgotra - CRO Expert

    Sunil Kalgotra, the CRO Expert at First Cry, provides specialized expertise to optimize the company's revenue generation strategies. Kalgotra focuses on analyzing sales performance metrics and identifying areas for improvement within the online retail environment for baby and kids' products. This role involves developing data-driven recommendations to enhance customer acquisition, conversion rates, and overall sales effectiveness. The CRO Expert collaborates with the revenue leadership team to implement best practices and innovative approaches. Sunil Kalgotra's insights are crucial for refining sales tactics and ensuring that First Cry remains competitive. By leveraging deep analytical skills, Kalgotra contributes to maximizing revenue potential and supporting the company's financial goals.

    Muhammed Shahul - Senior Chief Revenue Officer

    Muhammed Shahul, the Senior Chief Revenue Officer at First Cry, drives revenue growth through strategic sales leadership and market expansion. Shahul oversees the implementation of effective sales programs designed to increase customer acquisition and retention in the baby and kids' product market. This executive focuses on optimizing sales channels and enhancing the customer journey to maximize transaction volume. The Senior Chief Revenue Officer plays a key part in developing and executing sales forecasts and targets. Muhammed Shahul's leadership ensures that sales teams are aligned with company objectives and equipped to achieve ambitious revenue goals. By fostering strong customer relationships and identifying new market opportunities, Shahul significantly contributes to First Cry's sustained financial success.

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    Frequently Asked Questions Regarding First Cry Top Executives and Leadership Team

    Who leads First Cry?
    First Cry is led by Supam Maheshwari (Managing Director & Chief Executive Officer), along with executives such as Mayank Badola (Chief Operating Officer (Offline Stores)) and Deepu Dinesh (Chief Revenue Officer).
    Who is part of First Cry’s executive team?
    The executive team of First Cry includes leaders such as Supam Maheshwari (Managing Director & Chief Executive Officer), Mayank Badola (Chief Operating Officer (Offline Stores)), Deepu Dinesh (Chief Revenue Officer) and other senior executives.
    How many executives does First Cry have?
    First Cry has 10 executives leading key business areas.
    What roles are included in First Cry’s leadership team?
    The leadership team of First Cry includes roles such as Managing Director & Chief Executive Officer, Chief Operating Officer (Offline Stores), Chief Revenue Officer, Chief Technology Officer, Chief Human Resources Officer.