First Cry Executive and Leadership Team

May, 2026

Leadership Overview

First Cry has 10 executives leading key functions including strategy, revenue generation, technology, and human resources.

Driven by a commitment to accessible quality, First Cry provides an online platform for baby and kids products, offering a diverse range of brands to meet consumer needs and impacting the retail landscape.

Leadership Roles at First Cry

  • MD and Chief Executive Officer - Supam Maheshwari
  • Chief Revenue Officer - Mallari Madhale
  • Chief Technology Officer - Prashant Jadhav
  • Senior Chief Revenue Officer - Muhammed Shahul
  • Senior Chief Revenue Officer - Muhammed Kp
  • Senior Chief Revenue Officer - Bittu Singh
  • Senior Chief Revenue Officer - Chandrakishor Bhargav
  • Chief Human Resources Officer - Manjula Rao
  • Senior Chief Revenue Officer - Nayier Ansari
  • Senior Chief Revenue Officer - Abhinob Borah
  • Supam Maheshwari - MD and Chief Executive Officer

    Supam Maheshwari, the MD and Chief Executive Officer at First Cry, directs the overarching strategy and operational execution for the company's online baby and kids product platform. This leadership role involves guiding the business through market expansion and ensuring alignment with the core mission of providing diverse brands to consumers. The Chief Executive Officer's focus extends to fostering innovation within the retail technology space, driving growth initiatives, and maintaining the company's competitive edge in the Indian market. By overseeing all major business units, Supam Maheshwari ensures that First Cry's operations in Pune, India, and beyond, consistently meet high standards of quality and customer satisfaction. This executive's strategic vision shapes the company's direction, impacting product offerings and market penetration. The MD and Chief Executive Officer's responsibilities include cultivating key partnerships and driving the long-term financial health of the organization, solidifying First Cry's position as a leading online retailer for children's goods.

    Mallari Madhale - Chief Revenue Officer

    Mallari Madhale, the Chief Revenue Officer at First Cry, spearheads all revenue-generating activities across the organization. This critical function involves developing and executing strategies to maximize sales performance and drive top-line growth for the online baby and kids product platform. The Chief Revenue Officer oversees the entire sales funnel, from lead generation to customer retention, ensuring a cohesive and effective approach to market engagement. Mallari Madhale's responsibilities include analyzing market trends, identifying new revenue streams, and optimizing pricing strategies to enhance profitability. By collaborating closely with marketing and product development teams, the Chief Revenue Officer ensures that sales efforts are aligned with customer needs and the company's brand offerings. This executive's leadership is vital for expanding First Cry's market share and achieving its financial objectives. The Chief Revenue Officer's strategic initiatives directly contribute to the company's sustained success and its ability to offer a wide array of brands.

    Prashant Jadhav - Chief Technology Officer

    Prashant Jadhav, the Chief Technology Officer at First Cry, architects and oversees the company's entire technology infrastructure and digital strategy. This role is fundamental to the operation of the online app for baby and kids products, ensuring a seamless and robust user experience for customers across India. The Chief Technology Officer leads the development and implementation of innovative technological solutions that support First Cry's business objectives, including enhancing the e-commerce platform and managing data analytics. Prashant Jadhav's responsibilities encompass cybersecurity, system scalability, and the integration of new technologies to maintain a competitive advantage in the retail sector. By driving technological advancements, the Chief Technology Officer ensures the efficiency and reliability of all digital operations. This executive's expertise is crucial for maintaining the integrity of the platform and supporting the diverse brand offerings available to consumers. The Chief Technology Officer's vision guides First Cry's digital transformation and future technological growth.

    Muhammed Shahul - Senior Chief Revenue Officer

    Muhammed Shahul, the Senior Chief Revenue Officer at First Cry, plays a pivotal role in driving revenue growth and expanding market reach for the company's extensive range of baby and kids products. This executive focuses on developing and implementing advanced sales strategies that enhance customer acquisition and lifetime value. The Senior Chief Revenue Officer oversees key revenue-generating departments, ensuring alignment with the overall business objectives of the online platform. Muhammed Shahul's responsibilities include identifying emerging market opportunities, optimizing sales processes, and fostering strong relationships with key partners and vendors. By analyzing sales performance data, this executive provides critical insights to inform strategic decision-making and drive profitability. The Senior Chief Revenue Officer's leadership is essential for maintaining First Cry's competitive position and achieving its financial targets. This role directly impacts the company's ability to offer a wide selection of brands and serve its customer base effectively.

    Muhammed Kp - Senior Chief Revenue Officer

    Muhammed Kp, the Senior Chief Revenue Officer at First Cry, directs strategic initiatives aimed at maximizing revenue streams for the company's online baby and kids product offerings. This executive is responsible for identifying and capitalizing on new market opportunities, thereby expanding First Cry's customer base and increasing sales volume. The Senior Chief Revenue Officer oversees the execution of comprehensive sales plans, ensuring that targets for revenue generation are consistently met and exceeded. Muhammed Kp's focus includes optimizing the sales funnel, enhancing customer engagement, and fostering strong relationships with brand partners. By leveraging market intelligence and performance analytics, this executive drives data-informed decisions to boost profitability. The Senior Chief Revenue Officer's leadership is instrumental in sustaining the company's growth trajectory and reinforcing its market presence. This role ensures the effective promotion and sale of the diverse brands available on the platform.

    Bittu Singh - Senior Chief Revenue Officer

    Bittu Singh, the Senior Chief Revenue Officer at First Cry, leads critical efforts to enhance and expand the company's revenue generation capabilities for its online baby and kids product catalog. This executive focuses on developing innovative sales strategies and optimizing the customer journey to drive significant sales growth. The Senior Chief Revenue Officer oversees the performance of various sales channels, ensuring maximum efficiency and market penetration. Bittu Singh's responsibilities include analyzing market dynamics, identifying new business opportunities, and strengthening relationships with suppliers and brand collaborators. By implementing data-driven approaches, this executive ensures that sales targets are achieved and that profitability is maximized. The Senior Chief Revenue Officer's strategic direction is vital for First Cry's continued success and its ability to offer a broad selection of products. This role supports the company's mission to provide quality items to families.

    Chandrakishor Bhargav - Senior Chief Revenue Officer

    Chandrakishor Bhargav, the Senior Chief Revenue Officer at First Cry, drives the strategic planning and execution of revenue-generating initiatives for the company's extensive online offerings of baby and kids products. This executive is tasked with identifying new avenues for sales growth and optimizing existing revenue streams to ensure sustained profitability. The Senior Chief Revenue Officer oversees the sales teams and processes, focusing on enhancing customer acquisition and retention strategies. Chandrakishor Bhargav's responsibilities include conducting market analysis, developing competitive pricing models, and fostering strong collaborations with brand partners. By leveraging performance metrics, this executive guides the sales force towards achieving ambitious targets. The Senior Chief Revenue Officer's leadership is crucial for expanding First Cry's market footprint and reinforcing its position as a leading e-commerce platform. This role ensures the effective marketing and sale of diverse product brands.

    Manjula Rao - Chief Human Resources Officer

    Manjula Rao, the Chief Human Resources Officer at First Cry, directs all human capital strategies and organizational development initiatives for the company. This role is essential for building and maintaining a high-performing workforce that supports the operational needs of the online baby and kids product platform. The Chief Human Resources Officer oversees talent acquisition, employee engagement, compensation, and benefits programs, ensuring alignment with First Cry's business objectives and culture. Manjula Rao's responsibilities include fostering a positive work environment, implementing effective HR policies, and driving employee development programs to enhance skills and productivity. By championing employee well-being and professional growth, this executive contributes significantly to the company's overall success. The Chief Human Resources Officer's strategic guidance is vital for attracting and retaining top talent, ensuring that First Cry has the skilled personnel necessary to thrive in the competitive retail landscape.

    Nayier Ansari - Senior Chief Revenue Officer

    Nayier Ansari, the Senior Chief Revenue Officer at First Cry, leads the charge in developing and implementing robust strategies to drive revenue growth across the company's diverse portfolio of baby and kids products. This executive focuses on optimizing sales performance and expanding market penetration for the online platform. The Senior Chief Revenue Officer oversees key sales initiatives, ensuring alignment with First Cry's overall business objectives and financial targets. Nayier Ansari's responsibilities include analyzing market trends, identifying new revenue opportunities, and cultivating strategic partnerships with brands and vendors. By driving efficiency in sales operations and enhancing customer engagement, this executive plays a crucial role in maximizing profitability. The Senior Chief Revenue Officer's leadership is vital for sustaining the company's competitive edge and achieving its growth ambitions. This role ensures the effective distribution and sale of a wide array of products.

    Abhinob Borah - Senior Chief Revenue Officer

    Abhinob Borah, the Senior Chief Revenue Officer at First Cry, spearheads the strategic development and execution of revenue-generating initiatives for the company's comprehensive range of baby and kids products. This executive is dedicated to enhancing sales performance and expanding the market reach of the online platform. The Senior Chief Revenue Officer oversees critical sales functions, ensuring that all activities are aligned with First Cry's strategic goals and revenue targets. Abhinob Borah's responsibilities include identifying emerging market opportunities, optimizing sales processes, and fostering strong relationships with key stakeholders and brand partners. By leveraging data analytics and market insights, this executive drives informed decision-making to boost revenue and profitability. The Senior Chief Revenue Officer's leadership is essential for First Cry's continued expansion and market leadership. This role supports the company's commitment to offering a wide selection of quality products.

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    Frequently Asked Questions Regarding First Cry Top Executives and Leadership Team

    Who leads First Cry?
    First Cry is led by Supam Maheshwari (MD and Chief Executive Officer), along with executives such as Mallari Madhale (Chief Revenue Officer) and Prashant Jadhav (Chief Technology Officer).
    Who is part of First Cry’s executive team?
    The executive team of First Cry includes leaders such as Supam Maheshwari (MD and Chief Executive Officer), Mallari Madhale (Chief Revenue Officer), Prashant Jadhav (Chief Technology Officer) and other senior executives.
    How many executives does First Cry have?
    First Cry has 10 executives leading key business areas.
    What roles are included in First Cry’s leadership team?
    The leadership team of First Cry includes roles such as MD and Chief Executive Officer, Chief Revenue Officer, Chief Technology Officer, Senior Chief Revenue Officer, Senior Chief Revenue Officer.