First Cry Executive and Leadership Team

Supam Maheshwari, the Managing Director & Chief Executive Officer at First Cry, directs the overarching strategy and vision for the company's online baby and kids' product offerings. This leadership role involves guiding the expansion of the brand's diverse product catalog and ensuring alignment with market demands. The Chief Executive Officer oversees all major business units, driving growth initiatives and maintaining the company's competitive edge in the retail sector. Supam Maheshwari is responsible for fostering innovation within the organization, particularly concerning the development and enhancement of the company's online app. This executive ensures the company's operational framework supports its mission of providing a comprehensive range of brands to customers across India. The strategic direction set by the Managing Director & Chief Executive Officer impacts every facet of First Cry's operations, from product sourcing to customer engagement, solidifying its position in the market.

Mayank Badola, the Chief Operating Officer (Offline Stores) at First Cry, directs the operational efficiency and strategic management of the company's physical retail locations. This role involves optimizing store performance, managing inventory across all offline outlets, and ensuring a consistent brand experience for customers. The Chief Operating Officer (Offline Stores) oversees the day-to-day functions of the brick-and-mortar stores, focusing on customer service and sales targets. Mayank Badola works to integrate the offline retail strategy with the company's broader online presence, creating a cohesive omnichannel approach. This executive is responsible for staff training, operational compliance, and implementing best practices within the store network. The leadership of the Chief Operating Officer (Offline Stores) is crucial for expanding First Cry's reach and reinforcing its market position through physical retail.

Rajeshri Paturkar, the Chief Revenue Officer at First Cry, spearheads all revenue-generating activities and strategies for the company's extensive online platform. This critical role involves optimizing sales channels and developing initiatives to maximize income streams from the diverse range of baby and kids' products. The Chief Revenue Officer works closely with marketing and sales teams to identify new market opportunities and expand customer acquisition efforts. Rajeshri Paturkar focuses on driving profitable growth by analyzing market trends and adapting sales tactics to meet evolving consumer needs. This executive ensures the financial health of the company by meticulously managing revenue targets and forecasting future income. The strategic oversight provided by the Chief Revenue Officer is essential for sustaining First Cry's market presence and achieving its expansion goals.

Prashant Jadhav, the Chief Technology Officer at First Cry, architects and manages the company's entire technology infrastructure, focusing on the online app and e-commerce platform. This leadership position involves overseeing the development, implementation, and maintenance of all digital systems that support First Cry's operations. The Chief Technology Officer drives technological innovation, ensuring the platform remains robust, scalable, and user-friendly for customers seeking baby and kids' products. Prashant Jadhav is responsible for data security, system performance, and the integration of new technologies to enhance the customer experience. This executive collaborates with other departments to align technology solutions with business objectives, ensuring seamless operations across the organization. The technological advancements spearheaded by the Chief Technology Officer are fundamental to First Cry's ability to offer a wide variety of brands and maintain a competitive edge.

Chandrakishor Bhargav, the Senior Chief Revenue Officer at First Cry, drives significant revenue growth through strategic sales initiatives and market penetration efforts. This executive focuses on expanding the company's customer base and increasing sales volume for its extensive range of baby and kids' products. The Senior Chief Revenue Officer analyzes market dynamics to identify untapped revenue streams and optimize pricing strategies across various brands. Chandrakishor Bhargav collaborates with the sales and marketing teams to execute targeted campaigns that enhance customer acquisition and retention. This leadership role involves overseeing regional sales performance and ensuring targets are met or exceeded. The strategic contributions of the Senior Chief Revenue Officer are vital for First Cry's sustained financial success and market leadership.

Muhammed Kp, the Senior Chief Revenue Officer at First Cry, concentrates on developing and implementing advanced revenue generation strategies across the company's online platform. This executive is instrumental in identifying new market segments and forging strategic partnerships to boost sales of baby and kids' merchandise. The Senior Chief Revenue Officer oversees the performance of key revenue-driving initiatives, ensuring maximum return on investment. Muhammed Kp works to enhance the customer purchasing journey, optimizing conversion rates and average order values. This leadership position involves rigorous analysis of sales data to inform future strategies and maintain a competitive advantage. The focus of the Senior Chief Revenue Officer on innovative revenue models directly supports First Cry's growth objectives.

Nayier Ansari, the Senior Chief Revenue Officer at First Cry, directs efforts to optimize revenue streams by enhancing customer lifetime value and expanding market reach. This executive focuses on developing loyalty programs and personalized marketing strategies to drive repeat purchases of baby and kids' products. The Senior Chief Revenue Officer analyzes sales performance data to identify areas for improvement and implement effective solutions. Nayier Ansari collaborates with product development teams to ensure the offerings align with customer demand and market trends. This leadership role is critical for sustaining consistent revenue growth and strengthening First Cry's position in the competitive retail landscape. The strategic insights provided by the Senior Chief Revenue Officer are essential for long-term financial stability.

Bittu Singh, the Senior Chief Revenue Officer at First Cry, spearheads initiatives aimed at maximizing revenue through strategic channel management and sales force effectiveness. This executive focuses on optimizing the performance of both online and offline sales channels for baby and kids' products. The Senior Chief Revenue Officer develops and executes sales plans designed to achieve ambitious revenue targets and expand market share. Bittu Singh oversees the implementation of sales technologies and processes that enhance productivity and customer engagement. This leadership role is crucial for driving consistent revenue growth and ensuring the company's financial objectives are met. The strategic direction provided by the Senior Chief Revenue Officer directly contributes to First Cry's overall market success.

Muhammed Shahul, the Senior Chief Revenue Officer at First Cry, drives revenue expansion by identifying and capitalizing on emerging market opportunities within the baby and kids' product sector. This executive focuses on building strong relationships with key partners and distributors to broaden the company's sales network. The Senior Chief Revenue Officer analyzes market trends and competitive landscapes to inform strategic revenue planning. Muhammed Shahul oversees the development of innovative sales strategies that cater to diverse customer segments. This leadership role is vital for ensuring First Cry maintains a robust revenue pipeline and achieves sustainable growth. The strategic focus of the Senior Chief Revenue Officer on market expansion is key to the company's continued success.

Manjula Rao, the Chief Human Resources Officer at First Cry, directs all human capital strategies and initiatives to support the company's growth and operational objectives. This leadership role involves developing and implementing policies related to talent acquisition, employee development, and organizational culture. The Chief Human Resources Officer ensures that First Cry attracts, retains, and motivates a high-performing workforce essential for delivering quality baby and kids' products and services. Manjula Rao oversees compensation and benefits programs, fostering an environment that promotes employee engagement and well-being. This executive plays a key part in shaping the company's internal structure and ensuring alignment with its mission. The strategic HR guidance provided by the Chief Human Resources Officer is fundamental to First Cry's operational success and long-term sustainability.