First Cry Executive and Leadership Team

Supam Maheshwari, the Managing Director & Chief Executive Officer at First Cry, directs the overarching corporate strategy and long-term vision for the organization. Maheshwari oversees the expansion of the digital platform, ensuring the company maintains a dominant position in the competitive baby and kids retail sector. By aligning internal resources with market demands, the Managing Director & Chief Executive Officer drives sustainable growth across the Indian subcontinent. This leadership role involves constant evaluation of brand partnerships and consumer engagement metrics to optimize the shopping experience. Through rigorous oversight of operational efficiency, Supam Maheshwari secures the financial health of the enterprise. The Managing Director & Chief Executive Officer fosters a culture of innovation, pushing the boundaries of e-commerce to better serve modern parents. Ultimately, Maheshwari ensures that the company remains the premier destination for high-quality children's products while scaling infrastructure to meet increasing demand.

Rajeshri Paturkar, the Chief Revenue Officer at First Cry, manages the primary income streams and sales performance across the entire digital ecosystem. Paturkar architects sophisticated pricing models and promotional strategies that maximize conversion rates for baby and kids products. Overseeing the sales department, the Chief Revenue Officer ensures that revenue targets align with the broader corporate objectives of the organization. This leadership role requires constant collaboration with marketing teams to capture market share within the competitive retail landscape. By analyzing consumer purchasing patterns, Rajeshri Paturkar identifies new opportunities for cross-selling and brand expansion. The Chief Revenue Officer maintains a focus on optimizing the customer journey to increase lifetime value. Through data-driven decision-making, Paturkar strengthens the financial foundation of the company. The Chief Revenue Officer consistently monitors regional performance metrics to ensure that sales initiatives remain effective and scalable across diverse demographics.

Prashant Jadhav, the Chief Technology Officer at First Cry, architects the scalable digital infrastructure that powers the online shopping application. Jadhav oversees the engineering teams responsible for maintaining platform stability, security, and user experience for millions of customers. The Chief Technology Officer drives the integration of advanced algorithms to personalize product recommendations for parents seeking specific baby and kids items. This leadership role involves close coordination with the executive team to ensure that technical roadmaps support the company's rapid growth objectives. By implementing robust cloud solutions, Prashant Jadhav guarantees high availability during peak shopping seasons. The Chief Technology Officer continuously evaluates emerging technologies to maintain a competitive edge in the retail industry. Through the deployment of efficient software development lifecycles, Jadhav optimizes system performance. The Chief Technology Officer ensures that the digital platform remains intuitive, secure, and capable of handling complex inventory management requirements across the entire supply chain.

Muhammed Kp, the Senior Chief Revenue Officer at First Cry, directs the strategic acquisition of high-value brand partnerships to diversify the product catalog. Kp oversees the negotiation of exclusive distribution agreements, ensuring that the company offers a unique selection of baby and kids merchandise. The Senior Chief Revenue Officer manages the performance of key retail categories, focusing on maximizing profitability through targeted inventory management. This leadership role involves analyzing market trends to adjust sales tactics in real-time. By fostering strong relationships with suppliers, Muhammed Kp secures favorable terms that enhance the company's bottom line. The Senior Chief Revenue Officer coordinates with logistics teams to ensure that high-demand products remain available for customers. Through meticulous oversight of category performance, Kp drives consistent revenue growth. The Senior Chief Revenue Officer maintains a sharp focus on operational excellence, ensuring that every sales initiative contributes directly to the long-term financial success of the organization.

Sunil Kalgotra, the CRO Expert at First Cry, optimizes the conversion funnel to improve the efficiency of the online shopping experience. Kalgotra analyzes user behavior data to identify friction points within the application, implementing solutions that streamline the path to purchase for baby and kids products. The CRO Expert directs A/B testing initiatives that refine the user interface and checkout process. This leadership role requires deep collaboration with the product and marketing teams to ensure that design changes align with revenue goals. By leveraging behavioral analytics, Sunil Kalgotra enhances the overall effectiveness of digital campaigns. The CRO Expert monitors key performance indicators to track the impact of optimization efforts on total sales volume. Through continuous refinement of the digital storefront, Kalgotra increases customer retention and satisfaction. The CRO Expert ensures that every interaction on the platform is designed to maximize value for both the company and the consumer.

Chandrakishor Bhargav, the Senior Chief Revenue Officer at First Cry, manages the regional sales operations and distribution networks across the country. Bhargav oversees the implementation of localized marketing strategies that drive customer engagement in specific geographic markets. The Senior Chief Revenue Officer coordinates with regional managers to ensure that inventory levels match local demand for baby and kids products. This leadership role involves optimizing the supply chain to reduce delivery times and improve customer satisfaction. By analyzing regional sales data, Chandrakishor Bhargav identifies growth opportunities in emerging markets. The Senior Chief Revenue Officer maintains a focus on cost-efficiency, ensuring that regional operations remain profitable. Through the execution of targeted sales programs, Bhargav strengthens the company's presence in key territories. The Senior Chief Revenue Officer consistently evaluates the performance of regional distribution centers to ensure that the company meets its ambitious revenue targets while maintaining high service standards.

Sumit Mishra, the Senior Chief Revenue Officer at First Cry, leads the development of loyalty programs and customer retention strategies. Mishra oversees the implementation of personalized marketing initiatives that encourage repeat purchases of baby and kids products. The Senior Chief Revenue Officer directs the analysis of customer feedback to improve service quality and brand loyalty. This leadership role involves managing the lifecycle of the customer relationship, from initial acquisition to long-term engagement. By designing effective reward structures, Sumit Mishra increases the frequency of transactions on the platform. The Senior Chief Revenue Officer coordinates with the data science team to segment the customer base for more effective communication. Through the execution of retention-focused campaigns, Mishra drives sustainable revenue growth. The Senior Chief Revenue Officer maintains a focus on building a community around the brand, ensuring that the company remains the preferred choice for parents seeking reliable and high-quality children's goods.

Bittu Singh, the Senior Chief Revenue Officer at First Cry, manages the strategic partnerships with third-party sellers and marketplace vendors. Singh oversees the onboarding process for new brands, ensuring that all products meet the company's quality standards for baby and kids items. The Senior Chief Revenue Officer directs the performance monitoring of marketplace vendors to ensure compliance with service level agreements. This leadership role involves negotiating commission structures and promotional support to drive marketplace revenue. By expanding the variety of products available on the platform, Bittu Singh attracts a broader customer base. The Senior Chief Revenue Officer coordinates with the legal and compliance teams to mitigate risks associated with third-party sales. Through the effective management of the vendor ecosystem, Singh contributes to the overall growth of the company's revenue. The Senior Chief Revenue Officer maintains a focus on scaling the marketplace model to provide an unparalleled selection of children's products.

Abhinob Borah, the Senior Chief Revenue Officer at First Cry, directs the digital advertising and performance marketing efforts to drive traffic to the online app. Borah oversees the allocation of marketing budgets across various channels, ensuring a high return on investment for baby and kids product campaigns. The Senior Chief Revenue Officer manages the relationship with advertising platforms to optimize ad placement and targeting. This leadership role involves analyzing campaign performance metrics to adjust strategies in real-time. By leveraging data-driven insights, Abhinob Borah improves the efficiency of customer acquisition costs. The Senior Chief Revenue Officer coordinates with the creative team to develop compelling content that resonates with the target audience. Through the execution of high-impact marketing initiatives, Borah drives consistent growth in user acquisition. The Senior Chief Revenue Officer maintains a focus on brand visibility, ensuring that the company remains top-of-mind for parents searching for essential children's products.

Julious Das, the Senior Chief Revenue Officer, Firstcry at First Cry, manages the enterprise-level sales initiatives and corporate accounts. Das oversees the development of B2B partnerships that expand the company's reach into institutional markets for baby and kids products. The Senior Chief Revenue Officer, Firstcry directs the sales team in identifying and securing large-scale contracts with childcare providers and educational institutions. This leadership role involves tailoring product offerings to meet the specific needs of corporate clients. By building long-term relationships with key stakeholders, Julious Das ensures a steady stream of revenue from non-retail channels. The Senior Chief Revenue Officer, Firstcry coordinates with the operations team to ensure that bulk orders are fulfilled efficiently. Through the execution of strategic sales plans, Das drives diversification of the company's revenue streams. The Senior Chief Revenue Officer, Firstcry maintains a focus on expanding the company's footprint in the institutional sector, reinforcing its market leadership.