First Cry Executive and Leadership Team

Supam Maheshwari, the Managing Director & Chief Executive Officer at First Cry, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the expansion of the digital platform, the Managing Director & Chief Executive Officer ensures that the company maintains a competitive edge in the baby and kids retail sector. This leadership role involves coordinating with the board to drive sustainable growth and operational efficiency across all regional markets. Supam Maheshwari monitors market trends to refine the product portfolio, ensuring alignment with the evolving needs of modern parents. Through rigorous oversight of organizational performance, the Managing Director & Chief Executive Officer secures the company's position as a market leader. By fostering innovation in the online shopping experience, the executive drives significant value for stakeholders while maintaining a focus on high-quality service standards throughout the entire Indian market.

Rajeshri Paturkar, the Chief Revenue Officer at First Cry, manages the primary sales channels and revenue streams for the company. By optimizing the digital sales funnel, the Chief Revenue Officer drives conversion rates and maximizes profitability across the online platform. This role involves analyzing consumer purchasing patterns to tailor promotional strategies for baby and kids products. Rajeshri Paturkar collaborates with marketing teams to enhance brand visibility and customer acquisition efforts. Through the implementation of data-driven pricing models, the Chief Revenue Officer ensures consistent financial performance and market penetration. The executive oversees the integration of new brand partnerships to diversify the product catalog, thereby increasing the average order value. By focusing on scalable revenue growth, the Chief Revenue Officer strengthens the financial foundation of the organization while ensuring that sales operations remain aligned with the broader corporate objectives of the company.

Prashant Jadhav, the Chief Technology Officer at First Cry, architects the digital infrastructure that powers the online shopping application. By overseeing the development of scalable software solutions, the Chief Technology Officer ensures a seamless user experience for millions of customers. This leadership role involves managing the engineering teams responsible for platform stability, security, and feature deployment. Prashant Jadhav drives the integration of advanced analytics to personalize the shopping journey for parents seeking baby and kids products. Through the continuous optimization of backend systems, the Chief Technology Officer supports high-volume traffic during peak retail periods. The executive coordinates with other C-suite leaders to align technological capabilities with business growth targets. By prioritizing innovation in mobile application performance, the Chief Technology Officer maintains the technical superiority of the platform, ensuring that the digital ecosystem remains robust, secure, and highly responsive to the needs of the diverse customer base.

Chandrakishor Bhargav, the Senior Chief Revenue Officer at First Cry, directs the strategic expansion of regional sales initiatives. By focusing on market penetration in emerging territories, the Senior Chief Revenue Officer drives volume growth for the extensive catalog of baby and kids products. This role involves managing key account relationships and negotiating terms with major brand partners to ensure competitive pricing. Chandrakishor Bhargav monitors regional performance metrics to identify opportunities for operational improvement and revenue optimization. Through the execution of targeted sales campaigns, the Senior Chief Revenue Officer enhances the company's footprint in diverse geographic segments. The executive collaborates with logistics and supply chain teams to ensure that product availability meets regional demand. By maintaining a sharp focus on sales efficiency and market share, the Senior Chief Revenue Officer contributes to the overall financial health of the organization while supporting the long-term growth objectives of the company.

Muhammed Kp, the Senior Chief Revenue Officer at First Cry, oversees the development and execution of enterprise-level sales strategies. By focusing on the optimization of the B2B and wholesale segments, the Senior Chief Revenue Officer drives significant revenue growth through strategic partnerships. This role involves managing complex negotiations with large-scale suppliers to ensure a consistent supply of high-demand baby and kids products. Muhammed Kp analyzes market data to forecast demand and adjust inventory strategies accordingly. Through the implementation of advanced sales management systems, the Senior Chief Revenue Officer improves the efficiency of the distribution network. The executive coordinates with the marketing department to align promotional activities with inventory availability. By driving excellence in sales operations, the Senior Chief Revenue Officer ensures that the company maintains a strong competitive position in the retail market while delivering consistent value to the organization and its diverse range of brand partners.

Nayier Ansari, the Senior Chief Revenue Officer at First Cry, manages the strategic growth of the online marketplace through enhanced vendor relations. By focusing on the onboarding and performance management of third-party sellers, the Senior Chief Revenue Officer drives the expansion of the product catalog. This role involves establishing quality standards and compliance protocols to ensure that all baby and kids products meet the company's requirements. Nayier Ansari monitors vendor performance metrics to optimize the supply chain and improve delivery timelines. Through the development of incentive programs, the Senior Chief Revenue Officer encourages high-performing vendors to increase their inventory depth. The executive collaborates with the technology team to streamline the vendor portal interface. By prioritizing the growth of the marketplace ecosystem, the Senior Chief Revenue Officer strengthens the company's market position and ensures a wide variety of choices for the end consumer.

Manjula Rao, the Chief Human Resources Officer at First Cry, directs the talent acquisition and organizational development strategies. By overseeing the recruitment of top-tier professionals, the Chief Human Resources Officer ensures that the company maintains a high-performance culture. This role involves designing comprehensive training programs to enhance employee skills in the retail and technology sectors. Manjula Rao manages the implementation of performance management systems that align individual contributions with corporate goals. Through the promotion of diversity and inclusion initiatives, the Chief Human Resources Officer fosters a collaborative work environment. The executive coordinates with the leadership team to address workforce planning and succession strategies. By prioritizing employee engagement and retention, the Chief Human Resources Officer supports the operational stability of the organization. Through the development of robust human capital policies, the executive ensures that the company remains an employer of choice while driving the overall mission of the business.

Yasmin Banu, the Customer Relationship Officer & Chief Revenue Officer at First Cry, manages the intersection of customer satisfaction and revenue generation. By overseeing the customer support infrastructure, the Customer Relationship Officer & Chief Revenue Officer ensures that every interaction enhances brand loyalty. This role involves analyzing customer feedback to drive improvements in the shopping experience for baby and kids products. Yasmin Banu implements retention strategies that increase the lifetime value of the customer base. Through the coordination of loyalty programs, the Customer Relationship Officer & Chief Revenue Officer drives repeat purchases and long-term engagement. The executive collaborates with the sales team to ensure that customer insights inform revenue-generating activities. By focusing on the quality of the customer journey, the executive strengthens the company's reputation in the market. Through the integration of service excellence and sales performance, the executive secures the company's growth and customer-centric mission.

Muhammed Shahul, the Senior Chief Revenue Officer at First Cry, directs the strategic initiatives for category management and product merchandising. By focusing on the curation of the baby and kids product lines, the Senior Chief Revenue Officer drives revenue through effective inventory placement and promotional visibility. This role involves analyzing category performance to identify high-growth segments and emerging trends. Muhammed Shahul coordinates with the procurement team to ensure that the product mix remains relevant and competitive. Through the execution of seasonal merchandising campaigns, the Senior Chief Revenue Officer maximizes sales during peak demand periods. The executive collaborates with the digital marketing team to ensure that product listings are optimized for search and conversion. By prioritizing category excellence and merchandising efficiency, the Senior Chief Revenue Officer contributes to the overall financial success of the company while ensuring that the product catalog meets the diverse needs of the customer base.

Abhinob Borah, the Senior Chief Revenue Officer at First Cry, manages the strategic expansion of the company's digital advertising and affiliate revenue channels. By focusing on the monetization of the platform's traffic, the Senior Chief Revenue Officer drives additional revenue streams beyond direct product sales. This role involves negotiating partnerships with external brands and advertisers to leverage the company's reach in the baby and kids market. Abhinob Borah monitors the performance of advertising campaigns to ensure high engagement and return on investment. Through the development of innovative ad formats, the Senior Chief Revenue Officer enhances the value proposition for advertising partners. The executive collaborates with the technology team to integrate ad-serving capabilities into the user interface. By prioritizing the growth of non-core revenue streams, the Senior Chief Revenue Officer strengthens the financial performance of the organization while maintaining a focus on the overall user experience.