Financial Services Executive and Leadership Team

September, 2026

Leadership Overview

Financial Services has 5 executives leading key functions including strategy, financial oversight, and operational management.

Dedicated to providing superior insurance marketing solutions, Financial Services maintains a commitment to excellence for agents and clients alike while fostering long-term growth through personalized support and competitive product offerings.

Leadership Roles at Financial Services

  • Chief Executive Officer - Justin Miller
  • Chief Financial Officer - Kelly Tons
  • President - Brenna Shenkin
  • President - Danny Haire
  • President - Cheryl Cobb-Williams
  • Justin Miller - Chief Executive Officer

    Justin Miller, the Chief Executive Officer at Financial Services, directs the overarching strategic vision for the insurance marketing organization. Miller architects long-term growth initiatives while managing the expansive network of 16,000 contracted agents across the United States. By prioritizing the development of competitive life insurance and Medicare Supplement portfolios, the Chief Executive Officer ensures the company maintains a dominant market position. Justin Miller oversees the alignment of corporate objectives with the needs of independent agents, fostering a culture of personal assistance and professional development. This leadership role involves constant evaluation of industry trends to refine service delivery models. Through rigorous oversight of organizational performance, the Chief Executive Officer drives operational efficiency and sustains the family-owned legacy. Miller secures the future of the firm by balancing aggressive market expansion with the maintenance of close, high-value relationships within the insurance sector.

    Kelly Tons - Chief Financial Officer

    Kelly Tons, the Chief Financial Officer at Financial Services, manages the fiscal health and capital allocation strategies for the insurance marketing firm. Tons monitors revenue streams generated by the 16,000-agent network, ensuring financial stability across all product lines including life insurance and Medicare Supplement plans. By analyzing market data, the Chief Financial Officer optimizes budget distribution to support regional growth initiatives. Kelly Tons collaborates with executive leadership to evaluate the profitability of new insurance offerings and assesses the financial impact of operational scaling. This role requires precise management of corporate assets to maintain the firm's competitive edge in the insurance industry. Through diligent financial reporting and risk assessment, the Chief Financial Officer provides the necessary data to guide strategic decision-making. Tons ensures the long-term viability of the company by maintaining robust fiscal controls and fostering sustainable economic growth.

    Brenna Shenkin - President

    Brenna Shenkin, the President at Financial Services, executes the daily operational strategy for the company's insurance marketing divisions. Shenkin focuses on the internal infrastructure required to support the 16,000 agents, ensuring seamless access to life insurance and Medicare Supplement products. By streamlining communication channels, the President enhances the quality of personal assistance provided to the agent network. Brenna Shenkin manages the implementation of new marketing programs designed to increase market penetration across diverse geographic regions. This leadership position involves coordinating with department heads to improve service delivery and agent retention rates. Through the optimization of internal processes, the President drives operational excellence and supports the company's mission of providing superior insurance solutions. Shenkin maintains high standards of performance, ensuring that every operational facet aligns with the firm's commitment to excellence and professional integrity.

    Danny Haire - President

    Danny Haire, the President at Financial Services, directs the expansion of the company's agent recruitment and training programs. Haire oversees the development of educational resources that empower the 16,000 agents to effectively market life insurance and Medicare Supplement plans. By fostering strong professional relationships, the President ensures that the agent network remains highly engaged and productive. Danny Haire identifies new market opportunities and implements strategies to capture additional share within the insurance sector. This role involves leading cross-functional teams to improve the distribution of insurance products and enhance the overall agent experience. Through the cultivation of a supportive and high-performing environment, the President drives revenue growth and strengthens the company's reputation. Haire maintains a focus on innovation, ensuring that the firm's marketing strategies remain relevant and effective in a rapidly evolving insurance landscape.
    Danny Haire

    Cheryl Cobb-Williams - President

    Cheryl Cobb-Williams, the President at Financial Services, manages the strategic partnerships and external relations that define the company's market presence. Cobb-Williams oversees the integration of new insurance carriers into the existing portfolio, ensuring that agents have access to the most competitive life and Medicare Supplement products. By building alliances with industry stakeholders, the President enhances the firm's influence and reach. Cheryl Cobb-Williams leads initiatives to improve the brand's visibility and reputation among independent insurance professionals. This leadership role involves navigating complex regulatory environments to ensure compliance while driving business development. Through the management of key external relationships, the President supports the company's growth objectives and ensures long-term sustainability. Cobb-Williams focuses on delivering value to the agent network by securing exclusive partnerships and maintaining a high standard of service excellence across all operational territories.
    Cheryl Cobb-Williams

    Explore Leadership Teams in Insurance

    Frequently Asked Questions Regarding Financial Services Top Executives and Leadership Team

    Who leads Financial Services?
    Financial Services is led by Justin Miller (Chief Executive Officer), along with executives such as Kelly Tons (Chief Financial Officer) and Brenna Shenkin (President).
    Who is part of Financial Services’s executive team?
    The executive team of Financial Services includes leaders such as Justin Miller (Chief Executive Officer), Kelly Tons (Chief Financial Officer), Brenna Shenkin (President) and other senior executives.
    How many executives does Financial Services have?
    Financial Services has 5 executives leading key business areas.
    What roles are included in Financial Services’s leadership team?
    The leadership team of Financial Services includes roles such as Chief Executive Officer, Chief Financial Officer, President, President, President.