Financial Services Executive and Leadership Team

November, 2026

Leadership Overview

Financial Services has 5 executives leading key functions including strategy, financial oversight, and operational management.

Committed to excellence in insurance marketing, Financial Services delivers superior life products and Medicare Supplement plans while maintaining deep, personal connections with a vast network of over 16,000 independent agents nationwide.

Leadership Roles at Financial Services

  • Chief Executive Officer - Justin Miller
  • Chief Financial Officer - Kelly Tons
  • President - Brenna Shenkin
  • President - Cheryl Cobb-Williams
  • President - Danny Haire
  • Justin Miller - Chief Executive Officer

    Justin Miller, the Chief Executive Officer at Financial Services, directs the overarching strategic vision for the organization. Miller architects long-term growth initiatives while ensuring the company maintains its reputation as a premier family-owned insurance marketing firm. By overseeing the expansion of the agent network, the Chief Executive Officer drives market penetration across the United States. This leadership role involves constant collaboration with the Board to refine product offerings, specifically focusing on life insurance and Medicare Supplement plans. Justin Miller monitors industry trends to ensure the firm remains competitive in a rapidly evolving landscape. Through rigorous oversight of corporate governance, the Chief Executive Officer secures the stability of the business model. Miller prioritizes the cultivation of strong relationships with the 16,000 contracted agents, ensuring that the company provides the necessary support for agent success. Ultimately, the Chief Executive Officer maintains the core mission of delivering exceptional value to clients.

    Kelly Tons - Chief Financial Officer

    Kelly Tons, the Chief Financial Officer at Financial Services, manages the fiscal health and capital allocation strategies of the firm. Tons executes comprehensive financial planning to support the company's diverse insurance product portfolio. Overseeing the budgetary requirements for the 16,000-agent network, the Chief Financial Officer ensures efficient resource distribution across all regional operations. This role involves analyzing revenue streams from life products and Medicare Supplement plans to optimize profitability. Kelly Tons collaborates with executive leadership to assess financial risks and implement mitigation strategies that protect the company's long-term assets. By maintaining transparent reporting standards, the Chief Financial Officer provides the necessary data for informed decision-making at the highest levels. Tons drives fiscal discipline, ensuring that the firm remains agile in the face of market fluctuations. Through precise financial modeling, the Chief Financial Officer supports the sustainable growth of the organization while upholding the values of a family-owned business.

    Brenna Shenkin - President

    Brenna Shenkin, the President at Financial Services, directs the daily operational workflows and internal administrative functions of the company. Shenkin architects scalable processes that allow the firm to support its massive network of 16,000 agents effectively. Overseeing the integration of new insurance products, the President ensures that all marketing materials and support systems align with the company's high standards. This leadership role involves managing the internal teams responsible for agent recruitment and retention. Brenna Shenkin drives operational efficiency by streamlining communication channels between the home office and the field. By focusing on the logistical aspects of the Medicare Supplement plan distribution, the President ensures seamless service delivery. Shenkin collaborates with other executives to translate strategic goals into actionable daily tasks. Through consistent monitoring of operational performance metrics, the President maintains the high quality of service that defines the firm's reputation in the insurance industry.

    Cheryl Cobb-Williams - President

    Cheryl Cobb-Williams, the President at Financial Services, manages the external market presence and strategic partnerships for the firm. Cobb-Williams executes initiatives designed to strengthen the company's brand identity within the competitive insurance landscape. Overseeing the development of specialized training programs for the 16,000 agents, the President ensures that the sales force possesses the knowledge to market life products effectively. This leadership role involves identifying new market opportunities and expanding the company's reach into diverse regional territories. Cheryl Cobb-Williams drives engagement by fostering close relationships with key stakeholders and industry partners. By analyzing consumer feedback, the President refines the approach to Medicare Supplement plan offerings to better meet client needs. Cobb-Williams collaborates with the executive team to align marketing efforts with the overall corporate mission. Through proactive market analysis, the President ensures that the firm remains a leader in the insurance marketing sector while maintaining the personal touch of a family-owned business.
    Cheryl Cobb-Williams

    Danny Haire - President

    Danny Haire, the President at Financial Services, directs the technological infrastructure and digital transformation efforts for the organization. Haire architects the digital platforms that enable the 16,000 agents to access resources and manage client portfolios efficiently. Overseeing the implementation of advanced data analytics, the President ensures that the company leverages information to improve product placement and agent performance. This leadership role involves coordinating with IT teams to secure the firm's data and enhance the user experience for both agents and policyholders. Danny Haire drives innovation by integrating new software solutions that simplify the enrollment process for Medicare Supplement plans. By focusing on the modernization of internal systems, the President supports the company's ability to scale operations without sacrificing the quality of personal assistance. Haire collaborates with other executives to ensure that technological investments align with the firm's long-term growth objectives. Through continuous improvement of digital tools, the President maintains the company's competitive edge.
    Danny Haire

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    Frequently Asked Questions Regarding Financial Services Top Executives and Leadership Team

    Who leads Financial Services?
    Financial Services is led by Justin Miller (Chief Executive Officer), along with executives such as Kelly Tons (Chief Financial Officer) and Brenna Shenkin (President).
    Who is part of Financial Services’s executive team?
    The executive team of Financial Services includes leaders such as Justin Miller (Chief Executive Officer), Kelly Tons (Chief Financial Officer), Brenna Shenkin (President) and other senior executives.
    How many executives does Financial Services have?
    Financial Services has 5 executives leading key business areas.
    What roles are included in Financial Services’s leadership team?
    The leadership team of Financial Services includes roles such as Chief Executive Officer, Chief Financial Officer, President, President, President.