Ferrari Executive and Leadership Team

October, 2026

Leadership Overview

Ferrari has 5 executives leading key functions including global strategy, regional operations, and market expansion.

Driven by a commitment to automotive excellence, Ferrari maintains a legendary status through the production of high-performance sports cars and a relentless pursuit of innovation in both luxury manufacturing and competitive motorsports.

Leadership Roles at Ferrari

  • Chief Executive Officer - Pengwei Yu
  • Chief Executive Officer Ferrari Australasia - Herbert Appleroth
  • President, Greater (China) - Jan Voss
  • President & Owner - Garrett Hayim
  • President - Donato Romaniello
  • Pengwei Yu - Chief Executive Officer

    Pengwei Yu, the Chief Executive Officer at Ferrari, directs the overarching strategic vision for the luxury automobile manufacturer. Overseeing the integration of cutting-edge engineering with iconic Italian design, the Chief Executive Officer ensures that every vehicle maintains the brand's reputation for speed and precision. This leadership role involves constant collaboration with the Board to align production goals with global market demands. By optimizing manufacturing processes in Maranello, Pengwei Yu directly impacts the company's ability to deliver high-performance sports cars to a discerning international clientele. The Chief Executive Officer also monitors the competitive landscape of the automotive industry to maintain market dominance. Through rigorous oversight of corporate resources, the Chief Executive Officer secures the long-term financial health and brand prestige of the organization, ensuring that the legacy of automotive excellence continues to thrive across all global markets.

    Herbert Appleroth - Chief Executive Officer Ferrari Australasia

    Herbert Appleroth, the Chief Executive Officer Ferrari Australasia at Ferrari, manages all commercial operations and brand positioning across the Australasian region. Overseeing the expansion of the dealer network and customer engagement initiatives, the Chief Executive Officer Ferrari Australasia ensures that the unique Italian craftsmanship of the brand resonates with local luxury consumers. This leadership role involves coordinating with global headquarters to implement marketing strategies that highlight the performance and innovation inherent in every vehicle. By driving regional sales growth and fostering strong relationships with high-net-worth clients, Herbert Appleroth directly impacts the company's footprint in this critical market. The Chief Executive Officer Ferrari Australasia also monitors regional economic trends to adjust inventory and service offerings accordingly. Through consistent focus on operational efficiency and brand integrity, the Chief Executive Officer Ferrari Australasia maintains the prestige of the marque within the competitive landscape of the southern hemisphere.

    Jan Voss - President, Greater (China)

    Jan Voss, the President, Greater (China) at Ferrari, architects the strategic growth and market penetration for the brand within the rapidly evolving Chinese automotive sector. Overseeing the development of localized marketing campaigns and the expansion of the retail footprint, the President, Greater (China) ensures that the company's high-performance sports cars meet the specific preferences of regional luxury buyers. This leadership role involves navigating complex regulatory environments while maintaining the high standards of Italian engineering and design. By optimizing the supply chain and service infrastructure, Jan Voss directly impacts the company's ability to scale operations effectively across the region. The President, Greater (China) also collaborates with global leadership to align regional performance metrics with the broader corporate mission. Through meticulous management of local partnerships and customer experiences, the President, Greater (China) secures a strong competitive position for the brand in one of the most significant luxury markets worldwide.
    Jan Voss

    Garrett Hayim - President & Owner

    Garrett Hayim, the President & Owner at Ferrari, oversees the high-level business operations and strategic direction of the dealership network. Managing the alignment between corporate manufacturing standards and the retail experience, the President & Owner ensures that every client interaction reflects the precision and excellence associated with the brand. This leadership role involves driving revenue growth through the sale of high-performance vehicles and the provision of premium after-sales services. By fostering a culture of performance and innovation within the retail environment, Garrett Hayim directly impacts the company's market reach and customer loyalty. The President & Owner also coordinates with regional leadership to ensure that inventory levels match the specific demands of the local market. Through consistent focus on operational excellence and brand representation, the President & Owner maintains the prestige of the company while supporting the broader goals of the global organization.

    Donato Romaniello - President

    Donato Romaniello, the President at Ferrari, directs the operational execution and administrative functions that support the company's global manufacturing and sales objectives. Overseeing the coordination between internal departments and external stakeholders, the President ensures that the organization maintains its commitment to speed, innovation, and style. This leadership role involves streamlining internal processes to enhance efficiency across the production cycle and the supply chain. By implementing strategic initiatives that support the company's long-term growth, Donato Romaniello directly impacts the overall performance and market impact of the brand. The President also monitors the integration of new technologies into the manufacturing process to ensure that the company remains at the forefront of automotive engineering. Through rigorous oversight of organizational resources and cross-functional collaboration, the President secures the operational stability required to uphold the legendary status of the company in the global luxury market.

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    Frequently Asked Questions Regarding Ferrari Top Executives and Leadership Team

    Who leads Ferrari?
    Ferrari is led by Pengwei Yu (Chief Executive Officer), along with executives such as Herbert Appleroth (Chief Executive Officer Ferrari Australasia) and Jan Voss (President, Greater (China)).
    Who is part of Ferrari’s executive team?
    The executive team of Ferrari includes leaders such as Pengwei Yu (Chief Executive Officer), Herbert Appleroth (Chief Executive Officer Ferrari Australasia), Jan Voss (President, Greater (China)) and other senior executives.
    How many executives does Ferrari have?
    Ferrari has 5 executives leading key business areas.
    What roles are included in Ferrari’s leadership team?
    The leadership team of Ferrari includes roles such as Chief Executive Officer, Chief Executive Officer Ferrari Australasia, President, Greater (China), President & Owner, President.