Fecovita Executive and Leadership Team

July, 2026

Leadership Overview

Fecovita has 4 executives leading key functions including human resources and strategic leadership.

Driven by a commitment to sustainable development, Fecovita fosters a collaborative environment for wine producers, wineries, and partners, enhancing the international projection of its products through technological advancement and quality improvement.

Leadership Roles at Fecovita

  • President - Rubén Panella
  • President - Eduardo Sancho
  • Gestion De Personas San Juan - Natalia Avila
  • Jefe De Personal - Leonel Bunader
  • Rubén Panella - President

    Rubén Panella, the President at Fecovita, spearheads the strategic direction and overall governance of the global viticulture group. Panella guides Fecovita's mission to foster a collaborative environment among its 5,000 producers, 29 cooperatives, and various partners. This leadership role involves driving genuine investment and technological advancement across approximately 25,000 hectares of vineyards in Mendoza's renowned wine regions. Rubén Panella ensures continuous quality improvement in the millions of liters of wine produced annually, enhancing the international projection of Fecovita's iconic brands. The President's oversight extends to championing sustainable development for thousands of families, a core tenet of the organization's operational philosophy. Panella's executive decisions are critical in maintaining Fecovita's market position and expanding its global reach, solidifying its commitment to excellence in the viticulture sector.
    Rubén Panella

    Eduardo Sancho - President

    Eduardo Sancho, the President at Fecovita, directs high-level strategic initiatives and operational oversight for the expansive viticulture group. Sancho's leadership focuses on reinforcing Fecovita's commitment to sustainable development, ensuring that genuine investment and technological advancement benefit the 5,000 producers and 29 cooperatives. This executive guides the continuous quality improvement processes essential for producing millions of liters of wine annually. Eduardo Sancho plays a pivotal role in enhancing the international projection of Fecovita's products and iconic brands, leveraging the approximately 25,000 hectares of vineyards cultivated in Mendoza. The President's vision supports the fostering of a collaborative environment for wineries and partners, crucial for the organization's growth and market impact. Sancho's strategic guidance is fundamental to achieving Fecovita's objectives in quality, sustainability, and global market penetration.

    Natalia Avila - Gestion De Personas San Juan

    Natalia Avila, the Gestion De Personas San Juan at Fecovita, directs human resources operations within the San Juan region. Avila focuses on talent acquisition, employee relations, and implementing HR policies that support Fecovita's commitment to sustainable development for families. This role involves ensuring compliance with local labor laws and fostering a positive work environment aligned with the organization's cooperative structure. Avila's efforts contribute to the well-being and professional growth of personnel, directly impacting the operational efficiency of Fecovita's San Juan-based cooperatives. The strategic management of human capital under Avila's purview is essential for maintaining the quality improvements and technological advancements central to Fecovita's mission. By overseeing personnel matters, Avila supports the cultivation of vineyards and the production of millions of liters of wine annually, reinforcing the company's dedication to its producers and partners.

    Leonel Bunader - Jefe De Personal

    Leonel Bunader, the Jefe De Personal at Fecovita, manages personnel functions critical to the organization's operational success. Bunader oversees human resource strategies, ensuring alignment with Fecovita's core values of sustainable development and collaborative growth. This role involves implementing effective employee relations programs and talent management initiatives across the cooperatives and wineries. Leonel Bunader's responsibilities include supporting the professional development of staff, thereby contributing to the continuous quality improvement and technological advancement that define Fecovita's output. By ensuring a well-managed workforce, Bunader directly supports the cultivation of 25,000 hectares of vineyards and the production of millions of liters of wine. The effective administration of personnel under Bunader's direction is vital for enhancing the international projection of Fecovita's iconic brands and maintaining a productive, engaged team.

    Explore Leadership Teams in Food & Beverage

    Frequently Asked Questions Regarding Fecovita Top Executives and Leadership Team

    Who leads Fecovita?
    Fecovita is led by Rubén Panella (President), along with executives such as Eduardo Sancho (President) and Natalia Avila (Gestion De Personas San Juan).
    Who is part of Fecovita’s executive team?
    The executive team of Fecovita includes leaders such as Rubén Panella (President), Eduardo Sancho (President), Natalia Avila (Gestion De Personas San Juan) and other senior executives.
    How many executives does Fecovita have?
    Fecovita has 4 executives leading key business areas.
    What roles are included in Fecovita’s leadership team?
    The leadership team of Fecovita includes roles such as President, President, Gestion De Personas San Juan, Jefe De Personal.