Fall Creek Farm & Nursery Executive and Leadership Team

Marc de Beer, the Chief Executive Officer at Fall Creek Farm & Nursery, directs the global strategy for blueberry genetics and nursery stock production. Overseeing operations across the United States, Canada, South America, and Europe, the Chief Executive Officer ensures alignment between breeding innovation and commercial grower requirements. This leadership role involves managing complex supply chains and fostering partnerships with professional fruit growers to maintain market leadership. By prioritizing horticultural excellence, Marc de Beer drives the long-term growth trajectory of the organization. The Chief Executive Officer coordinates with the board to allocate resources toward new variety development, ensuring the company remains at the forefront of the agricultural sector. Through rigorous oversight of international expansion, the Chief Executive Officer secures the competitive position of the firm within the global blueberry industry, ultimately delivering consistent value to stakeholders and clients worldwide.

Fred Biestman, the President & Owner at Fall Creek Farm & Nursery, architects the long-term vision and foundational values of the organization. Overseeing the strategic direction of the company, the President & Owner ensures the continued focus on superior blueberry genetics and horticultural assistance for commercial fruit growers. This leadership role involves maintaining the legacy of quality while guiding the firm through expansion in South America, Europe, and North America. By fostering deep relationships with industry partners, Fred Biestman secures the market position of the business as a leader in nursery stock innovation. The President & Owner works closely with the executive team to balance immediate operational needs with future growth opportunities. Through the commitment to breeding excellence, the President & Owner drives the development of new varieties that define the industry standard. This stewardship ensures the company remains a reliable partner for professional growers, consistently delivering value through specialized agricultural expertise.

Nathan Jurgens, the Chief Information Officer at Fall Creek Farm & Nursery, architects the digital infrastructure supporting global nursery operations and technical support services. Managing the integration of data systems across North American and European regions, the Chief Information Officer optimizes the flow of horticultural information to professional growers. This leadership role involves implementing scalable technology solutions that enhance the efficiency of blueberry variety tracking and distribution. By modernizing internal platforms, Nathan Jurgens directly supports the company mission of providing high-quality genetics through data-driven insights. The Chief Information Officer collaborates with executive leadership to secure digital assets and streamline operational workflows. Through the deployment of advanced analytics, the Chief Information Officer improves decision-making processes regarding crop management and inventory logistics. This technical oversight ensures the firm maintains a robust technological foundation, enabling seamless communication and service delivery across all international markets.

Melissa Halkyard, the Chief Human Resources Officer at Fall Creek Farm & Nursery, directs the talent acquisition and organizational development strategies necessary for global agricultural operations. Overseeing workforce planning across diverse regions, the Chief Human Resources Officer ensures the company attracts top-tier horticultural expertise to support blueberry breeding and technical assistance. This leadership role involves cultivating a corporate culture centered on innovation and quality, which remains vital for maintaining the firm's status as a trusted partner to professional growers. By implementing comprehensive training programs, Melissa Halkyard strengthens the internal capabilities required to manage complex nursery stock production. The Chief Human Resources Officer collaborates with other executives to align human capital with the overarching business goals of the organization. Through the development of performance management systems, the Chief Human Resources Officer drives employee engagement and operational excellence, ensuring the workforce remains equipped to meet the evolving demands of the international blueberry market.