Falabella Executive and Leadership Team

August, 2026

Leadership Overview

Falabella has 4 executives leading key functions including strategy, finance, technology, and operations.

Driven by a commitment to customer-centricity, Falabella is dedicated to providing integrated retail and financial services, shaping the South American market through innovation and a diverse portfolio of offerings.

Leadership Roles at Falabella

  • Chief Executive Officer - Augusto Coello
  • Chief Financial Officer, Falabella Retail Chile - Joaquin de la Maza
  • General Manager & Chief Operating Officer, Fazil App - Fernando Sebo
  • Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail - Ariel Schabas
  • Augusto Coello - Chief Executive Officer

    Augusto Coello, the Chief Executive Officer at Falabella, directs the overarching corporate strategy and operational execution across the multinational retail conglomerate. Coello guides the integration of diverse business units, encompassing department stores, home improvement centers, supermarkets, and financial services, ensuring cohesive market presence throughout South America. This leadership role involves optimizing the company's extensive e-commerce platform and financial arm, fostering a seamless ecosystem for consumers. Augusto Coello's strategic vision drives the expansion and adaptation of Falabella's offerings to meet evolving regional demands, solidifying its position as a leading retail destination. The Chief Executive Officer ensures alignment with market trends and shareholder objectives, maintaining Falabella's competitive edge in a dynamic landscape.

    Joaquin de la Maza - Chief Financial Officer, Falabella Retail Chile

    Joaquin de la Maza, the Chief Financial Officer, Falabella Retail Chile at Falabella, manages the financial health and strategic fiscal planning for the Chilean retail operations. De la Maza oversees all financial activities, including budgeting, forecasting, and capital allocation, ensuring profitability and sustainable growth within the Chilean market. This role is critical for maintaining the financial integrity of the department stores, home improvement centers, and supermarkets operating under the Falabella Retail Chile banner. Joaquin de la Maza's expertise supports investment decisions and risk management, directly impacting the company's financial performance and operational efficiency in Chile. The Chief Financial Officer, Falabella Retail Chile ensures robust financial controls and compliance with regulatory standards.

    Fernando Sebo - General Manager & Chief Operating Officer, Fazil App

    Fernando Sebo, the General Manager & Chief Operating Officer, Fazil App at Falabella, directs the operational strategy and day-to-day management of the Fazil App, a key component of Falabella's digital and financial services integration. Sebo oversees the app's development, user experience, and service delivery, ensuring it effectively supports customer needs for retail and financial products. This leadership position involves optimizing operational workflows, driving user adoption, and ensuring the app's seamless integration with other Falabella platforms. Fernando Sebo's focus is on enhancing operational efficiency and customer satisfaction through innovative app functionalities. The General Manager & Chief Operating Officer, Fazil App ensures the app contributes significantly to Falabella's overall market presence and customer engagement strategy.

    Ariel Schabas - Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail

    Ariel Schabas, the Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail at Falabella, architects and executes the technology strategy for the company's digital commerce initiatives and broader retail operations. Schabas leads the development and enhancement of the e-commerce platform, ensuring a robust, scalable, and user-friendly online shopping experience for customers across South America. This involves managing IT infrastructure, data analytics, and cybersecurity to support Falabella's integrated retail and financial services ecosystem. Ariel Schabas's technological vision drives innovation in digital customer engagement and operational efficiency. The Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail ensures that technology investments align with business objectives, fostering digital transformation and competitive advantage.

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    Frequently Asked Questions Regarding Falabella Top Executives and Leadership Team

    Who leads Falabella?
    Falabella is led by Augusto Coello (Chief Executive Officer), along with executives such as Joaquin de la Maza (Chief Financial Officer, Falabella Retail Chile) and Fernando Sebo (General Manager & Chief Operating Officer, Fazil App).
    Who is part of Falabella’s executive team?
    The executive team of Falabella includes leaders such as Augusto Coello (Chief Executive Officer), Joaquin de la Maza (Chief Financial Officer, Falabella Retail Chile), Fernando Sebo (General Manager & Chief Operating Officer, Fazil App) and other senior executives.
    How many executives does Falabella have?
    Falabella has 4 executives leading key business areas.
    What roles are included in Falabella’s leadership team?
    The leadership team of Falabella includes roles such as Chief Executive Officer, Chief Financial Officer, Falabella Retail Chile, General Manager & Chief Operating Officer, Fazil App, Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail.