Falabella Executive and Leadership Team

July, 2026

Leadership Overview

Falabella has 4 executives leading key functions including strategy, digital commerce, financial operations, and operational management.

Driven by a commitment to customer-centricity, Falabella integrates retail and financial services to deliver comprehensive solutions across South America, solidifying its position as a leading regional conglomerate.

Leadership Roles at Falabella

  • Chief Executive Officer - Augusto Coello
  • Chief Financial Officer, Falabella Retail Chile - Joaquin de la Maza
  • General Manager & Chief Operating Officer, Fazil App - Fernando Sebo
  • Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail - Ariel Schabas
  • Augusto Coello - Chief Executive Officer

    Augusto Coello, the Chief Executive Officer at Falabella, directs the overarching corporate strategy and business development initiatives. Coello guides the conglomerate's expansion across South America, ensuring alignment with market demands and shareholder objectives. This leadership role involves optimizing the diverse portfolio of retail formats, from department stores to home improvement centers, and overseeing the integration of financial services. Augusto Coello drives the company's vision for an integrated retail and financial ecosystem, focusing on sustainable growth and market leadership. The Chief Executive Officer's purview extends to fostering innovation and operational excellence across all business units, ensuring Falabella remains a premier destination for fashion, electronics, home goods, and consumer products.

    Joaquin de la Maza - Chief Financial Officer, Falabella Retail Chile

    Joaquin de la Maza, the Chief Financial Officer, Falabella Retail Chile at Falabella, manages the financial health and strategic fiscal planning for the Chilean retail operations. De la Maza oversees all financial activities, including budgeting, forecasting, and financial reporting, ensuring profitability and fiscal responsibility. This position is integral to optimizing the financial performance of Falabella Retail Chile's department stores, home improvement centers, and supermarkets. Joaquin de la Maza directs financial strategies that support operational efficiency and growth initiatives within the Chilean market. The Chief Financial Officer, Falabella Retail Chile plays a key part in evaluating investment opportunities and managing financial risks, contributing directly to the company's sustained success and market presence in Chile.

    Fernando Sebo - General Manager & Chief Operating Officer, Fazil App

    Fernando Sebo, the General Manager & Chief Operating Officer, Fazil App at Falabella, directs the operational strategy and execution for the Fazil App, a key component of the company's integrated financial services. Sebo is responsible for the day-to-day management of the app's operations, ensuring seamless delivery of banking and insurance services to customers. This leadership role involves driving operational efficiency, enhancing user engagement, and expanding the app's service offerings across South America. Fernando Sebo focuses on optimizing the customer journey within the Fazil App, aligning its services with Falabella's broader retail ecosystem. The General Manager & Chief Operating Officer, Fazil App ensures the app functions as a vital channel for customer interaction and financial product delivery, supporting the company's mission to provide comprehensive solutions.

    Ariel Schabas - Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail

    Ariel Schabas, the Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail at Falabella, architects the digital transformation and technology infrastructure supporting the company's extensive e-commerce operations. Schabas oversees the development and implementation of cutting-edge digital platforms, enhancing customer experience and driving online sales across the region. This critical role involves managing the technological backbone for Falabella Retail's digital commerce, ensuring scalability, security, and seamless integration with the broader retail and financial services ecosystem. Ariel Schabas champions technological innovation to maintain Falabella's competitive edge in the digital marketplace, focusing on data analytics and user interface optimization. The Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail ensures robust IT systems support the company's mission to provide accessible and advanced retail solutions.

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    Frequently Asked Questions Regarding Falabella Top Executives and Leadership Team

    Who leads Falabella?
    Falabella is led by Augusto Coello (Chief Executive Officer), along with executives such as Joaquin de la Maza (Chief Financial Officer, Falabella Retail Chile) and Fernando Sebo (General Manager & Chief Operating Officer, Fazil App).
    Who is part of Falabella’s executive team?
    The executive team of Falabella includes leaders such as Augusto Coello (Chief Executive Officer), Joaquin de la Maza (Chief Financial Officer, Falabella Retail Chile), Fernando Sebo (General Manager & Chief Operating Officer, Fazil App) and other senior executives.
    How many executives does Falabella have?
    Falabella has 4 executives leading key business areas.
    What roles are included in Falabella’s leadership team?
    The leadership team of Falabella includes roles such as Chief Executive Officer, Chief Financial Officer, Falabella Retail Chile, General Manager & Chief Operating Officer, Fazil App, Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail.