Falabella Executive and Leadership Team

Augusto Coello, the Chief Executive Officer at Falabella, directs the overarching corporate strategy and business development initiatives for the multinational retail conglomerate. Coello guides the integration of Falabella's diverse retail formats, including department stores, home improvement centers, and supermarkets, ensuring cohesive market presence across South America. Overseeing the strategic vision, the Chief Executive Officer champions innovation in both physical retail and the company's significant e-commerce platform. Augusto Coello's leadership ensures alignment with the company's mission to provide fashion, electronics, home goods, and consumer products, while also driving the expansion of its integrated financial services arm, encompassing banking and insurance. This comprehensive approach solidifies Falabella's position as a leading retail and financial services ecosystem.

Marcelo Elicegui, the Chief Financial Officer, Corporativo at Falabella, directs all corporate financial planning, analysis, and reporting for the expansive retail conglomerate. Elicegui manages the financial health and strategic investment across Falabella's diverse portfolio, which includes department stores, home improvement centers, supermarkets, and financial services. Overseeing fiscal operations, the Chief Financial Officer ensures robust capital allocation to support growth initiatives in both traditional retail and the burgeoning e-commerce platform. Marcelo Elicegui's responsibilities extend to managing relationships with financial institutions and stakeholders, safeguarding the company's assets, and driving profitability. This leadership role is crucial for maintaining financial stability and enabling strategic expansion of Falabella's integrated retail and financial services ecosystem throughout South America.

Fernando Sebo, the General Manager & Chief Operating Officer, Fazil App at Falabella, executes the operational strategies for the company's digital ventures, specifically focusing on the Fazil App. Sebo manages the day-to-day operations, ensuring seamless functionality and customer experience within the app, which is integral to Falabella's e-commerce ecosystem. This role involves optimizing logistics, customer service, and platform performance to support the delivery of fashion, electronics, and home goods. The Chief Operating Officer, Fazil App, collaborates with other C-suite leaders to align digital operations with the broader corporate objectives of Falabella, driving efficiency and scalability. Fernando Sebo's operational oversight is critical for expanding market reach and enhancing customer engagement through innovative digital solutions, reinforcing the company's integrated retail and financial services model.

German Capdevila, the Chief Technology Officer, Architecture & Core Platforms at Falabella, architects and oversees the development of the company's foundational technology infrastructure. Capdevila leads the strategic direction for core platforms that support Falabella's extensive retail operations, including department stores, home improvement centers, and supermarkets, as well as its significant e-commerce presence. This role is pivotal in ensuring the scalability, security, and efficiency of the technology systems that underpin the integrated retail and financial services ecosystem. The Chief Technology Officer, Architecture & Core Platforms, drives innovation in technology architecture to enhance customer experience and operational performance across South America. German Capdevila's technical leadership ensures that Falabella's digital transformation initiatives are robust and future-ready, supporting the delivery of fashion, electronics, home goods, and financial services.