Falabella Executive and Leadership Team

August, 2026

Leadership Overview

Falabella has 4 executives leading key functions including corporate strategy, digital infrastructure, e-commerce innovation, and mobile application operations.

Anchored in a commitment to regional retail excellence, Falabella drives integrated consumer experiences across South America by merging diverse retail formats with robust financial services to empower millions of customers daily.

Leadership Roles at Falabella

  • Chief Executive Officer - Alejandro Dale
  • General Manager & Chief Operating Officer, Fazil App - Fernando Sebo
  • Chief Technology Officer - Alejandro Vieira
  • Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail - Ariel Schabas
  • Alejandro Dale - Chief Executive Officer

    Alejandro Dale, the Chief Executive Officer at Falabella, directs the overarching corporate strategy for this multinational retail conglomerate. Overseeing the entire portfolio of department stores, home improvement centers, and financial services, the Chief Executive Officer ensures operational synergy across South American markets. Alejandro Dale maintains constant alignment with the Board to drive long-term growth and market expansion. By optimizing the integration of retail and banking ecosystems, the Chief Executive Officer strengthens the competitive position of the organization. This leadership role involves managing complex regional operations while fostering innovation in consumer product delivery. Through rigorous oversight of financial performance and brand development, the Chief Executive Officer secures the stability of the enterprise. Strategic decisions made by the Chief Executive Officer directly influence the trajectory of the company, ensuring that the retail and financial services ecosystem remains the premier destination for customers throughout the region.

    Fernando Sebo - General Manager & Chief Operating Officer, Fazil App

    Fernando Sebo, the General Manager & Chief Operating Officer, Fazil App at Falabella, manages the operational lifecycle of the company's mobile application ecosystem. Overseeing the growth and functionality of the Fazil platform, the General Manager & Chief Operating Officer, Fazil App drives user acquisition and retention strategies across South American markets. Fernando Sebo coordinates cross-functional teams to ensure the app provides efficient access to financial services and retail products. By streamlining the user journey and integrating payment solutions, the General Manager & Chief Operating Officer, Fazil App enhances the overall value proposition for mobile-first customers. This role involves monitoring key performance indicators to refine app features and improve service delivery. Through strategic management of the mobile platform, the General Manager & Chief Operating Officer, Fazil App supports the broader mission of creating an integrated retail and financial services ecosystem. Fernando Sebo ensures that the mobile application remains a critical tool for modern consumer convenience.

    Alejandro Vieira - Chief Technology Officer

    Alejandro Vieira, the Chief Technology Officer at Falabella, architects the foundational digital infrastructure supporting the company's vast retail network. Managing the enterprise-wide technology stack, the Chief Technology Officer ensures seamless connectivity between physical stores and digital platforms. Alejandro Vieira drives the implementation of advanced data analytics to improve supply chain efficiency and inventory management across South American operations. By modernizing legacy systems, the Chief Technology Officer enables faster deployment of new consumer-facing features. This role requires close collaboration with other C-suite leaders to align technical roadmaps with broader business objectives. Through the deployment of scalable cloud solutions, the Chief Technology Officer enhances the reliability of the e-commerce platform. Alejandro Vieira focuses on maintaining robust cybersecurity protocols to protect customer data. Ultimately, the Chief Technology Officer optimizes the technological backbone of the organization, facilitating superior service delivery and operational excellence in a highly competitive retail landscape.
    Alejandro Vieira

    Ariel Schabas - Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail

    Ariel Schabas, the Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail at Falabella, leads the digital transformation of the retail division. Focusing exclusively on the e-commerce platform, the Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail optimizes the online shopping experience for millions of users. Ariel Schabas directs the development of intuitive interfaces and high-performance web applications that drive digital sales growth. By integrating advanced search algorithms and personalized recommendation engines, the Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail increases customer engagement and conversion rates. This leadership role involves managing the technical teams responsible for the digital storefronts and mobile commerce channels. Through continuous innovation in digital commerce, the Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail ensures that the company remains at the forefront of the regional retail market, providing seamless access to fashion, electronics, and home goods.

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    Frequently Asked Questions Regarding Falabella Top Executives and Leadership Team

    Who leads Falabella?
    Falabella is led by Alejandro Dale (Chief Executive Officer), along with executives such as Fernando Sebo (General Manager & Chief Operating Officer, Fazil App) and Alejandro Vieira (Chief Technology Officer).
    Who is part of Falabella’s executive team?
    The executive team of Falabella includes leaders such as Alejandro Dale (Chief Executive Officer), Fernando Sebo (General Manager & Chief Operating Officer, Fazil App), Alejandro Vieira (Chief Technology Officer) and other senior executives.
    How many executives does Falabella have?
    Falabella has 4 executives leading key business areas.
    What roles are included in Falabella’s leadership team?
    The leadership team of Falabella includes roles such as Chief Executive Officer, General Manager & Chief Operating Officer, Fazil App, Chief Technology Officer, Chief Technology Officer & Chief Information Officer, Digital Commerce & , Falabella Retail.