FairPrice Executive and Leadership Team

Henry Chu, the Chief Executive Officer, Food Services Business at FairPrice, directs the strategic vision and operational execution for the company's food services division. This leadership role involves optimizing the performance of all food-related business units, ensuring alignment with FairPrice's broader mission of providing value and accessibility to consumers. Chu oversees the integration of culinary offerings and service delivery, driving innovation within the food services sector. By focusing on operational efficiencies and market responsiveness, Henry Chu ensures the food services business contributes significantly to FairPrice's overall market presence and customer satisfaction. The executive's responsibilities encompass managing supply chains, enhancing customer experiences, and exploring new growth avenues within the competitive food services landscape.

Melissa Tay, the Office Manager and Executive Assistant To Chief Human Resources Officer at FairPrice, provides critical administrative and operational support to the Chief Human Resources Officer. This role ensures the smooth functioning of the human resources department, facilitating efficient communication and workflow. Tay manages executive schedules, coordinates meetings, and handles essential administrative tasks that enable the HR leadership to focus on strategic initiatives. The executive's support is vital for maintaining organizational effectiveness within the human resources function. By streamlining office operations, Melissa Tay contributes to the overall efficiency of HR's efforts in talent management, employee relations, and organizational development, directly supporting FairPrice's commitment to its workforce.

Melissa Foo, the Deputy Chief Information Officer at FairPrice, supports the strategic direction and execution of the company's information technology initiatives. This leadership position involves overseeing the implementation and management of technology solutions that enhance operational efficiency and customer experience across FairPrice's retail and online platforms. Foo collaborates with various departments to ensure technology infrastructure aligns with business objectives, driving digital transformation efforts. The executive's focus includes managing IT operations, cybersecurity measures, and data management to safeguard company assets and customer information. By championing technological advancements, Melissa Foo plays a key part in maintaining FairPrice's competitive edge in the Singaporean retail market.

Mindy Teo, the Network Transformation Director, Strategy & Chief of Staff (Designate) at FairPrice, drives strategic planning and operational initiatives to enhance the company's network capabilities and overall business strategy. This multifaceted role involves leading transformation projects, ensuring alignment between network infrastructure and corporate goals, and providing high-level support to executive leadership. Teo's responsibilities include identifying opportunities for network optimization, developing strategic roadmaps, and overseeing the implementation of new technologies to support FairPrice's growth and operational excellence. By bridging strategy and execution, Mindy Teo ensures that the company's network infrastructure effectively supports its mission of providing value and accessibility across all channels.

Qiao Zeng, the Chief Operations Officer at FairPrice, directs the comprehensive operational strategies and execution across the company's extensive retail network. This critical leadership role ensures the seamless functioning of all day-to-day operations, from supply chain management to in-store execution, directly impacting product availability and customer satisfaction. Zeng oversees process optimization, efficiency improvements, and the implementation of operational best practices throughout FairPrice's Singaporean footprint. By focusing on operational excellence, Qiao Zeng ensures that the company consistently delivers on its promise of value and accessibility. The executive's leadership is instrumental in managing logistics, inventory control, and store operations to maintain high standards of service and product quality.