FairPrice Executive and Leadership Team

Henry Chu, the Chief Executive Officer, Food Services Business at FairPrice, leads the strategic direction and operational execution for the company's food service division. This executive role involves driving growth and profitability within this specific business segment, ensuring alignment with FairPrice's broader retail objectives. Henry Chu oversees the development and expansion of food service offerings, focusing on delivering quality and value to customers. This leadership position requires close coordination with supply chain and marketing teams to optimize product sourcing and market penetration. By championing innovation in food service concepts, Chu enhances the overall customer experience and strengthens FairPrice's market presence. The strategic vision of Henry Chu guides the food services business towards sustained success and operational excellence in a competitive market.

Mindy Teo, the Network Transformation Director, Strategy & Chief of Staff (Designate) at FairPrice, directs strategic initiatives and operational enhancements across the network. This role involves architecting future-proof systems and processes to support FairPrice's extensive retail operations. Mindy Teo drives the alignment of departmental objectives with the overarching corporate strategy, ensuring seamless execution of transformation projects. Overseeing key strategic planning functions, this leadership position focuses on optimizing resource allocation and fostering innovation within the organization. The scope of this role includes close collaboration with executive leadership to refine business models and enhance market competitiveness. By focusing on network transformation, Mindy Teo ensures FairPrice maintains its leading position in the Singaporean retail landscape, adapting proactively to evolving market demands and technological advancements.

Melissa Foo, the Deputy Chief Information Officer at FairPrice, spearheads critical technology operations and digital infrastructure development. This position involves managing the IT landscape to support FairPrice's broad product offerings and price-matching initiatives across all channels. Melissa Foo ensures the robust performance and security of the company's technological backbone, facilitating seamless online and in-store customer experiences. Overseeing the implementation of new digital solutions, this role is pivotal in driving operational efficiency and innovation within the IT department. By collaborating with various business units, the Deputy Chief Information Officer guarantees that technology investments directly support FairPrice's mission of providing value and accessibility. Melissa Foo's leadership ensures the company's IT systems are scalable and responsive to the dynamic needs of a major grocery retailer.

Qiao Zeng, the Chief Operations Officer at FairPrice, directs the comprehensive operational strategies that underpin the company's extensive grocery retail network. This role is central to ensuring the efficient functioning of all stores and distribution channels, supporting FairPrice's commitment to offering a wide range of products at competitive prices. Qiao Zeng oversees the optimization of supply chain logistics, inventory management, and in-store operations to enhance customer satisfaction and operational effectiveness. By driving process improvements and implementing best practices, Zeng ensures seamless execution of daily business activities across Singapore. This leadership position involves close collaboration with department heads to maintain high standards of service and product availability. The operational oversight provided by Qiao Zeng is critical to FairPrice's ability to consistently deliver value and maintain its market leadership.