FairPrice Executive and Leadership Team

Henry Chu, the Chief Executive Officer, Food Services at FairPrice, directs the strategic expansion of culinary operations across the retail network. Overseeing the integration of food service outlets within supermarket environments, the Chief Executive Officer, Food Services optimizes menu development and operational efficiency to meet consumer demand. Henry Chu manages vendor relationships and supply chain logistics to ensure high-quality standards across all food service touchpoints. By aligning culinary offerings with the broader grocery mission, the Chief Executive Officer, Food Services drives revenue growth and enhances the overall customer experience. This leadership role involves constant monitoring of market trends to adapt food service strategies within the competitive Singaporean landscape. Through rigorous performance analysis, the Chief Executive Officer, Food Services maintains profitability while supporting the cooperative mission of providing accessible, high-quality food options to the public.

Grace Chua, the Chief Executive Officer, Own Brands & Food Solutions Business at FairPrice, architects the development and market positioning of private label product lines. Managing the end-to-end lifecycle of own-brand goods, the Chief Executive Officer, Own Brands & Food Solutions Business ensures product quality, competitive pricing, and supply chain resilience. Grace Chua oversees the food solutions division, focusing on innovative product sourcing and category management to differentiate the retail portfolio. By leveraging consumer insights, the Chief Executive Officer, Own Brands & Food Solutions Business aligns product development with evolving household needs across the region. This leadership role requires close collaboration with procurement teams to secure sustainable sourcing practices. Through strategic brand management, the Chief Executive Officer, Own Brands & Food Solutions Business strengthens market share and reinforces the value proposition of the cooperative within the grocery sector.

Vipul Chawla, the Group Chief Executive Officer at FairPrice, directs the overarching corporate strategy and long-term vision for the entire retail organization. Overseeing all business units, the Group Chief Executive Officer ensures operational alignment with the cooperative mission of providing affordable, essential goods to the Singaporean market. Vipul Chawla manages high-level stakeholder relationships and board communications to drive sustainable growth and organizational health. By prioritizing digital transformation and omnichannel retail expansion, the Group Chief Executive Officer enhances the competitive positioning of the company. This leadership role involves setting performance benchmarks and fostering a culture of excellence across all departments. Through decisive management of capital allocation and market expansion initiatives, the Group Chief Executive Officer secures the financial stability and social impact of the organization, ensuring the brand remains a cornerstone of the local retail landscape.

Qiao Zeng, the Chief Operations Officer at FairPrice, directs the daily logistics, supply chain, and store-level operations that define the retail experience. Overseeing the complex network of distribution centers and retail outlets, the Chief Operations Officer ensures seamless product flow and inventory accuracy across the entire Singaporean footprint. Qiao Zeng manages the implementation of operational technologies to optimize store efficiency and reduce overhead costs. By coordinating with procurement and merchandising teams, the Chief Operations Officer maintains high standards of service and product availability for all shoppers. This leadership role involves managing large-scale workforce operations and ensuring compliance with safety and quality regulations. Through the continuous refinement of operational processes, the Chief Operations Officer drives productivity gains and supports the company's commitment to providing affordable, high-quality groceries to the community.

Chang Andy, the Deputy Director at FairPrice, supports the execution of strategic initiatives and administrative functions across the retail enterprise. Assisting in the coordination of cross-departmental projects, the Deputy Director ensures that operational workflows remain efficient and aligned with corporate objectives. Chang Andy monitors internal processes to identify opportunities for improvement in service delivery and resource management. By facilitating communication between executive leadership and operational teams, the Deputy Director maintains organizational cohesion and project momentum. This leadership role involves analyzing performance data to support decision-making processes regarding store operations and inventory management. Through diligent oversight of daily administrative tasks, the Deputy Director contributes to the overall stability and productivity of the company, ensuring that the retail chain continues to meet the needs of customers throughout the region with consistency and reliability.