Bidcorp Executive and Leadership Team

September, 2026

Leadership Overview

Bidcorp has 10 executives leading key functions including regional foodservice strategy, supply chain management, and international market expansion.

Operating as a global leader in the foodservice sector, Bidcorp delivers comprehensive product solutions to the food industry while maintaining a commitment to operational excellence and sustainable growth across diverse international markets.

Leadership Roles at Bidcorp

  • Chief Executive Officer, Bidfood (Australia) - Rachel Ruggiero
  • Chief Executive Officer, Bidfood (Malaysia) - Stanley Ng
  • Chief Executive Officer, Bidfood (South Africa) - Brent Varcoe
  • Chief Executive Officer, Angliss Greater (China) - Wilman Chong
  • Chief Executive Officer, Bidfood (Brazil) - Antonio Avelino
  • Chief Executive Officer of Bidfood Zealand - Phil Struckmann
  • Chief Executive Officer, Bidfood Middle (East) - Hisham Al Jamil
  • Chief Executive Officer of Bidfood Chile - Gabriel Abramovicz
  • Chief Executive Officer, Bidfood (Turkey) - Nedim Makzume
  • Chief Executive Officer, Crown Food (South Africa) - John Morris
  • Rachel Ruggiero - Chief Executive Officer, Bidfood (Australia)

    Rachel Ruggiero, the Chief Executive Officer, Bidfood (Australia) at Bidcorp, directs all foodservice operations across the Australian continent. Ruggiero manages complex supply chain logistics to ensure consistent product delivery for the hospitality and retail sectors. By overseeing regional procurement strategies, the Chief Executive Officer, Bidfood (Australia) maintains high service standards for diverse client bases. This leadership role involves constant collaboration with the broader group to align local market performance with international objectives. Rachel Ruggiero drives revenue growth through the optimization of distribution networks and the expansion of product portfolios tailored to local culinary demands. Through rigorous oversight of operational efficiency, Ruggiero secures a competitive market position. The Chief Executive Officer, Bidfood (Australia) also monitors regulatory compliance and safety standards, ensuring that all regional activities meet the stringent requirements of the food industry while supporting the overarching mission of the organization.
    Rachel Ruggiero

    Stanley Ng - Chief Executive Officer, Bidfood (Malaysia)

    Stanley Ng, the Chief Executive Officer, Bidfood (Malaysia) at Bidcorp, architects the strategic direction for foodservice distribution throughout the Malaysian market. Ng manages the integration of local supply chains with international procurement standards to provide high-quality food products to the hospitality industry. By overseeing regional sales teams, the Chief Executive Officer, Bidfood (Malaysia) drives market penetration and strengthens relationships with key commercial partners. This leadership role requires constant adaptation to shifting consumer preferences and local economic conditions. Stanley Ng executes growth initiatives that enhance operational capacity and improve service delivery across the region. Through the implementation of advanced inventory management systems, Ng ensures product availability and quality control. The Chief Executive Officer, Bidfood (Malaysia) also coordinates with the global leadership team to share best practices, ultimately fostering a culture of efficiency and excellence that supports the long-term financial objectives of the entire group.

    Brent Varcoe - Chief Executive Officer, Bidfood (South Africa)

    Brent Varcoe, the Chief Executive Officer, Bidfood (South Africa) at Bidcorp, directs the primary foodservice operations within the South African market. Varcoe manages a vast network of distribution centers and logistics infrastructure to support the needs of the local food industry. By overseeing large-scale procurement and sales functions, the Chief Executive Officer, Bidfood (South Africa) ensures that the company maintains a dominant market share. This leadership role involves navigating complex regional supply chains and implementing strategies that maximize operational efficiency. Brent Varcoe drives innovation in product offerings to meet the evolving demands of the hospitality and retail sectors. Through the management of cross-functional teams, Varcoe fosters a high-performance environment focused on service reliability and customer satisfaction. The Chief Executive Officer, Bidfood (South Africa) also aligns local business activities with the broader corporate strategy, ensuring that regional performance contributes directly to the overall success and stability of the international group.

    Wilman Chong - Chief Executive Officer, Angliss Greater (China)

    Wilman Chong, the Chief Executive Officer, Angliss Greater (China) at Bidcorp, architects the expansion and operational strategy for the foodservice business across the Greater China region. Chong manages the distribution of premium food products to high-end hospitality and retail clients. By overseeing regional logistics and sales operations, the Chief Executive Officer, Angliss Greater (China) ensures that the company meets the sophisticated demands of the local market. This leadership role involves building strategic partnerships and navigating the unique regulatory landscape of the region. Wilman Chong drives growth by identifying new market opportunities and optimizing the supply chain to improve service speed and product quality. Through the implementation of localized marketing and distribution strategies, Chong strengthens the brand presence. The Chief Executive Officer, Angliss Greater (China) also collaborates with the global executive team to integrate regional insights into the broader corporate framework, ensuring sustained competitive advantage and operational excellence.

    Antonio Avelino - Chief Executive Officer, Bidfood (Brazil)

    Antonio Avelino, the Chief Executive Officer, Bidfood (Brazil) at Bidcorp, directs the foodservice distribution strategy across the Brazilian market. Avelino manages the operational infrastructure required to supply the hospitality and food service sectors with a broad range of products. By overseeing regional procurement and logistics, the Chief Executive Officer, Bidfood (Brazil) ensures that the company maintains a reliable and efficient supply chain. This leadership role involves adapting global business models to the specific requirements of the local economy. Antonio Avelino drives revenue growth through the expansion of the customer base and the enhancement of service capabilities. Through the management of regional teams, Avelino fosters operational discipline and focuses on achieving high levels of customer satisfaction. The Chief Executive Officer, Bidfood (Brazil) also coordinates with the international group to ensure that local activities remain aligned with the overarching corporate mission of providing high-quality foodservice solutions on a global scale.

    Phil Struckmann - Chief Executive Officer of Bidfood Zealand

    Phil Struckmann, the Chief Executive Officer of Bidfood Zealand at Bidcorp, directs all foodservice operations within the New Zealand market. Struckmann manages the distribution network and supply chain logistics to provide essential food products to the hospitality and retail sectors. By overseeing regional sales and procurement, the Chief Executive Officer of Bidfood Zealand ensures that the company maintains a strong competitive position. This leadership role involves implementing strategies that enhance operational efficiency and service reliability. Phil Struckmann drives growth by focusing on customer-centric solutions and the continuous improvement of product offerings. Through the management of local teams, Struckmann fosters a culture of excellence and accountability. The Chief Executive Officer of Bidfood Zealand also collaborates with the global leadership team to integrate regional performance into the broader corporate strategy, ensuring that the company continues to deliver high-quality services while achieving long-term financial and operational goals across the region.
    Phil Struckmann

    Hisham Al Jamil - Chief Executive Officer, Bidfood Middle (East)

    Hisham Al Jamil, the Chief Executive Officer, Bidfood Middle (East) at Bidcorp, architects the foodservice distribution strategy across the Middle Eastern region. Al Jamil manages the supply chain and logistics operations to support the hospitality and food service industries. By overseeing regional procurement and sales, the Chief Executive Officer, Bidfood Middle (East) ensures that the company meets the diverse needs of the local market. This leadership role involves navigating complex regional dynamics and implementing strategies that drive operational efficiency. Hisham Al Jamil executes growth initiatives that expand the company's footprint and enhance service delivery. Through the management of cross-functional teams, Al Jamil fosters a focus on quality and reliability. The Chief Executive Officer, Bidfood Middle (East) also coordinates with the global executive team to align regional activities with the broader corporate mission, ensuring that the company maintains its status as a leading provider of foodservice solutions in the region.

    Gabriel Abramovicz - Chief Executive Officer of Bidfood Chile

    Gabriel Abramovicz, the Chief Executive Officer of Bidfood Chile at Bidcorp, directs the foodservice operations throughout the Chilean market. Abramovicz manages the distribution infrastructure and supply chain to provide high-quality products to the hospitality and retail sectors. By overseeing regional procurement and sales functions, the Chief Executive Officer of Bidfood Chile ensures that the company maintains a strong market presence. This leadership role involves implementing strategies that optimize operational performance and enhance customer service. Gabriel Abramovicz drives growth by identifying market opportunities and tailoring product offerings to local culinary trends. Through the management of regional teams, Abramovicz fosters a culture of efficiency and service excellence. The Chief Executive Officer of Bidfood Chile also collaborates with the global leadership team to ensure that local business activities contribute to the overall success of the group, maintaining a focus on sustainable growth and operational reliability across the region.
    Gabriel Abramovicz

    Nedim Makzume - Chief Executive Officer, Bidfood (Turkey)

    Nedim Makzume, the Chief Executive Officer, Bidfood (Turkey) at Bidcorp, architects the foodservice distribution strategy within the Turkish market. Makzume manages the supply chain and logistics operations to support the hospitality and food service industries. By overseeing regional procurement and sales, the Chief Executive Officer, Bidfood (Turkey) ensures that the company meets the specific demands of the local market. This leadership role involves navigating regional economic conditions and implementing strategies that drive operational efficiency. Nedim Makzume executes growth initiatives that expand the company's reach and improve service delivery. Through the management of cross-functional teams, Makzume fosters a focus on quality and reliability. The Chief Executive Officer, Bidfood (Turkey) also coordinates with the global executive team to align regional activities with the broader corporate mission, ensuring that the company maintains its status as a leading provider of foodservice solutions while achieving long-term financial and operational objectives.

    John Morris - Chief Executive Officer, Crown Food (South Africa)

    John Morris, the Chief Executive Officer, Crown Food (South Africa) at Bidcorp, directs the specialized food ingredient and supply operations within the South African market. Morris manages the production and distribution of essential food components to the manufacturing and retail sectors. By overseeing regional operations and product development, the Chief Executive Officer, Crown Food (South Africa) ensures that the company maintains high standards of quality and innovation. This leadership role involves managing complex supply chains and implementing strategies that maximize operational efficiency. John Morris drives growth by focusing on product excellence and customer-centric solutions. Through the management of regional teams, Morris fosters a culture of accountability and service reliability. The Chief Executive Officer, Crown Food (South Africa) also collaborates with the global leadership team to integrate regional performance into the broader corporate strategy, ensuring that the company continues to deliver high-quality ingredients while achieving long-term financial and operational goals.
    John Morris

    Explore Leadership Teams in Grocery Retail

    Frequently Asked Questions Regarding Bidcorp Top Executives and Leadership Team

    Who leads Bidcorp?
    Bidcorp is led by Rachel Ruggiero (Chief Executive Officer, Bidfood (Australia)), along with executives such as Stanley Ng (Chief Executive Officer, Bidfood (Malaysia)) and Brent Varcoe (Chief Executive Officer, Bidfood (South Africa)).
    Who is part of Bidcorp’s executive team?
    The executive team of Bidcorp includes leaders such as Rachel Ruggiero (Chief Executive Officer, Bidfood (Australia)), Stanley Ng (Chief Executive Officer, Bidfood (Malaysia)), Brent Varcoe (Chief Executive Officer, Bidfood (South Africa)) and other senior executives.
    How many executives does Bidcorp have?
    Bidcorp has 10 executives leading key business areas.
    What roles are included in Bidcorp’s leadership team?
    The leadership team of Bidcorp includes roles such as Chief Executive Officer, Bidfood (Australia), Chief Executive Officer, Bidfood (Malaysia), Chief Executive Officer, Bidfood (South Africa), Chief Executive Officer, Angliss Greater (China), Chief Executive Officer, Bidfood (Brazil).