WSS Executive and Leadership Team

July, 2026

Leadership Overview

WSS has 4 executives leading key functions including strategy, operations, and retail management.

Driven by a commitment to customer satisfaction, WSS focuses on delivering a comprehensive selection of footwear, apparel, and accessories, shaping the retail landscape through accessible fashion and athletic wear.

Leadership Roles at WSS

  • Chief Executive Officer - Eric Alon
  • Founder & Chief Executive Officer - Biruk Wonde
  • Founder & Chief Executive Officer - Anatoliy Chakste
  • Chief Operating Officer - Jerry Silva
  • Eric Alon - Chief Executive Officer

    Eric Alon, the Chief Executive Officer at WSS, directs the company's overall strategic vision and operational execution. Alon guides the expansion of WSS's retail footprint, ensuring alignment with market demands for athletic, dress, fashion, work, and casual footwear, clothing, and accessories. This leadership role involves optimizing the supply chain and enhancing the customer shopping experience across all WSS locations. By focusing on innovative retail strategies, Eric Alon drives revenue growth and solidifies WSS's position as a leading apparel and footwear provider. Alon's oversight extends to financial performance, ensuring profitability and sustainable business practices that support the company's long-term objectives and market competitiveness.

    Biruk Wonde - Founder & Chief Executive Officer

    Biruk Wonde, the Founder & Chief Executive Officer at WSS, established the company's foundational principles and continues to shape its strategic direction. Wonde's vision centers on providing a diverse range of footwear, clothing, and accessories, catering to athletic, dress, fashion, work, and casual needs. This leadership position involves fostering a culture of innovation and customer-centricity throughout the organization. Biruk Wonde's influence is critical in maintaining WSS's competitive edge in the dynamic retail sector. The Founder & Chief Executive Officer's ongoing involvement ensures the company remains true to its origins while adapting to evolving consumer preferences and market trends, driving sustained success and brand loyalty.

    Anatoliy Chakste - Founder & Chief Executive Officer

    Anatoliy Chakste, the Founder & Chief Executive Officer at WSS, plays a pivotal role in defining the company's strategic trajectory and operational framework. Chakste's leadership focuses on expanding the product assortment, which includes athletic, dress, fashion, work, and casual footwear, alongside clothing and accessories, to meet diverse customer requirements. This executive position involves overseeing key initiatives that enhance brand visibility and market penetration. Anatoliy Chakste's dedication to operational excellence ensures the efficient management of resources and the delivery of high-quality retail experiences. The Founder & Chief Executive Officer's strategic insights are instrumental in navigating industry challenges and capitalizing on growth opportunities, reinforcing WSS's standing in the retail market.

    Jerry Silva - Chief Operating Officer

    Jerry Silva, the Chief Operating Officer at WSS, manages the day-to-day operations and ensures the efficient execution of business strategies across the retail chain. Silva oversees the logistics, inventory management, and store operations, guaranteeing a seamless customer experience for footwear, clothing, and accessories. This role is crucial for maintaining operational efficiency and driving profitability throughout the Gardena, California-based company. Jerry Silva's focus on optimizing processes and implementing best practices supports WSS's mission to provide a wide range of athletic, dress, fashion, work, and casual items. The Chief Operating Officer's leadership ensures that WSS consistently meets its performance targets and adapts to the evolving demands of the retail industry.

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    Frequently Asked Questions Regarding WSS Top Executives and Leadership Team

    Who leads WSS?
    WSS is led by Eric Alon (Chief Executive Officer), along with executives such as Biruk Wonde (Founder & Chief Executive Officer) and Anatoliy Chakste (Founder & Chief Executive Officer).
    Who is part of WSS’s executive team?
    The executive team of WSS includes leaders such as Eric Alon (Chief Executive Officer), Biruk Wonde (Founder & Chief Executive Officer), Anatoliy Chakste (Founder & Chief Executive Officer) and other senior executives.
    How many executives does WSS have?
    WSS has 4 executives leading key business areas.
    What roles are included in WSS’s leadership team?
    The leadership team of WSS includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Founder & Chief Executive Officer, Chief Operating Officer.