ASICS Executive and Leadership Team

May, 2026

Leadership Overview

ASICS has 9 executives leading key functions including strategy, finance, operations, technology, and regional leadership.

Driven by innovation, ASICS is dedicated to producing high-performance footwear and sports equipment, fostering a global community of athletes through its commitment to quality and athletic excellence.

Leadership Roles at ASICS

  • Chief Executive Officer - Norihiko Taniguchi
  • Chief Executive Officer, ASICS Runner App, Inc - Alex Hoeven
  • President and Chief Executive Officer (Latin America) - Alexandre Fiorati
  • President & Chief Executive Officer (America) - Koichiro Kodama
  • Chief Financial Officer - Kay Yang
  • Chief Financial Officer, Asics (North America) - Paul Ljucovic
  • Chief Operating Officer - Michael (Mike) Dougherty
  • President - Anes Bouziane
  • Executive Officer Chief Information Officer, Global Information Technology, ASICS Corporation - Hirofumi Ohshima
  • Norihiko Taniguchi - Chief Executive Officer

    Norihiko Taniguchi, the Chief Executive Officer at ASICS, drives the overarching corporate strategy and vision for the global enterprise. This executive leadership position involves setting the direction for ASICS's extensive portfolio of athletic footwear and sports equipment, ensuring alignment with the company's founding principles of quality and performance. Taniguchi oversees key strategic initiatives aimed at expanding market presence and fostering innovation across all product lines. The Chief Executive Officer's responsibilities include guiding ASICS's global operations and financial performance, ensuring sustainable growth and profitability. By championing the company's commitment to sports and athletic development, Norihiko Taniguchi reinforces ASICS's position as a leader in the industry. This role is critical in navigating market dynamics and maintaining ASICS's dedication to helping athletes achieve their best.

    Alex Hoeven - Chief Executive Officer, ASICS Runner App, Inc

    Alex Hoeven, the Chief Executive Officer, ASICS Runner App, Inc, spearheads the strategic development and operational execution for ASICS's digital running platform. This leadership role focuses on enhancing the user experience and expanding the app's capabilities to support runners globally. Hoeven directs the integration of advanced technology and data analytics to provide personalized training insights and community features. The Chief Executive Officer, ASICS Runner App, Inc, is responsible for driving user acquisition and engagement, ensuring the app remains a vital tool for athletes worldwide. By fostering a connected running community, Alex Hoeven supports ASICS's broader mission of promoting healthy lifestyles and athletic achievement. This executive's efforts are central to ASICS's digital transformation and its commitment to serving athletes through innovative technological solutions.

    Alexandre Fiorati - President and Chief Executive Officer (Latin America)

    Alexandre Fiorati, the President and Chief Executive Officer (Latin America) at ASICS, directs the company's strategic initiatives and operational oversight across the Latin American region. This executive leadership role involves expanding ASICS's market share for footwear and sports equipment throughout South America. Fiorati oversees the development and implementation of regional business plans, ensuring alignment with global corporate objectives. The President and Chief Executive Officer (Latin America) is responsible for driving sales growth, optimizing distribution networks, and enhancing brand presence within diverse Latin American markets. By fostering strong relationships with regional partners and consumers, Alexandre Fiorati champions ASICS's commitment to supporting athletes and promoting active lifestyles across the continent. This executive's leadership is crucial for ASICS's continued success and expansion in this key geographic area.

    Koichiro Kodama - President & Chief Executive Officer (America)

    Koichiro Kodama, the President & Chief Executive Officer (America) at ASICS, leads the strategic direction and operational management for the Americas region. This executive role encompasses driving growth and market penetration for ASICS's comprehensive range of athletic footwear and sports equipment across North and South America. Kodama oversees the execution of regional business strategies, ensuring robust financial performance and sustained brand development. The President & Chief Executive Officer (America) is tasked with optimizing supply chain logistics, enhancing sales channels, and fostering strong relationships with distributors and retail partners. By championing ASICS's core values, Koichiro Kodama reinforces the company's commitment to empowering athletes and promoting sports participation throughout the Americas. This leadership is vital for ASICS's expansive presence and continued success in these significant markets.
    Koichiro Kodama

    Kay Yang - Chief Financial Officer

    Kay Yang, the Chief Financial Officer at ASICS, oversees the company's global financial strategy, planning, and reporting. This executive leadership role involves managing all aspects of financial operations, including budgeting, forecasting, and investment analysis, to support ASICS's growth objectives. Yang is responsible for ensuring financial stability and driving profitability across the organization's diverse product lines and international markets. The Chief Financial Officer plays a key part in capital allocation, risk management, and maintaining strong relationships with investors and financial institutions. By providing strategic financial guidance, Kay Yang enables ASICS to make informed decisions that advance its mission of promoting athletic excellence and innovation. This position is critical for sustaining ASICS's long-term financial health and market leadership.

    Paul Ljucovic - Chief Financial Officer, Asics (North America)

    Paul Ljucovic, the Chief Financial Officer, Asics (North America), directs the financial operations and strategic fiscal planning for the North American market. This executive role involves managing budgets, financial reporting, and ensuring fiscal compliance across ASICS's operations in the region. Ljucovic oversees financial analysis to support business development and optimize profitability for footwear and sports equipment sales. The Chief Financial Officer, Asics (North America), plays a crucial part in financial risk management and capital deployment within the region. By providing expert financial insights, Paul Ljucovic supports ASICS's strategic objectives for market expansion and sustained growth in North America. This leadership ensures sound financial stewardship for ASICS's significant presence in this key market.

    Michael (Mike) Dougherty - Chief Operating Officer

    Michael (Mike) Dougherty, the Chief Operating Officer at ASICS, directs the company's global operational strategies and execution. This executive leadership position involves overseeing the efficiency and effectiveness of ASICS's manufacturing, supply chain, and distribution networks worldwide. Dougherty is responsible for optimizing production processes and ensuring the timely delivery of high-quality footwear and sports equipment to global markets. The Chief Operating Officer plays a critical role in managing operational costs and driving continuous improvement initiatives across all facets of the business. By enhancing operational resilience and agility, Michael (Mike) Dougherty supports ASICS's commitment to meeting the demands of athletes and consumers globally. This role is fundamental to maintaining ASICS's competitive advantage through superior operational performance.

    Anes Bouziane - President

    Anes Bouziane, the President at ASICS, leads strategic initiatives and operational oversight for designated business units. This executive position involves driving performance and fostering growth within specific market segments or product categories. Bouziane directs efforts to enhance brand positioning and expand market reach, ensuring alignment with ASICS's global mission. The President is responsible for developing and executing key business strategies that contribute to the company's overall success and innovation in athletic footwear and sports equipment. By championing ASICS's commitment to quality and athletic performance, Anes Bouziane supports the company's objective of empowering athletes worldwide. This leadership role is integral to ASICS's ongoing development and its dedication to serving the global sports community.

    Hirofumi Ohshima - Executive Officer Chief Information Officer, Global Information Technology, ASICS Corporation

    Hirofumi Ohshima, the Executive Officer Chief Information Officer, Global Information Technology, ASICS Corporation, directs the global information technology strategy for ASICS Corporation. This leadership role involves architecting and implementing robust IT infrastructure to support the company's extensive operations in footwear and sports equipment production. Ohshima ensures that technological advancements align with ASICS's mission to foster athletic excellence worldwide. The Chief Information Officer oversees the integration of digital solutions across all business units, enhancing operational efficiency and data security. By driving innovation in IT, Hirofumi Ohshima supports the company's global market reach and its commitment to delivering high-quality products to athletes across various sports disciplines. This executive's focus is on leveraging technology to optimize ASICS's supply chain, enhance customer engagement, and maintain a competitive edge in the global sports industry.

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    Frequently Asked Questions Regarding ASICS Top Executives and Leadership Team

    Who leads ASICS?
    ASICS is led by Norihiko Taniguchi (Chief Executive Officer), along with executives such as Alex Hoeven (Chief Executive Officer, ASICS Runner App, Inc) and Alexandre Fiorati (President and Chief Executive Officer (Latin America)).
    Who is part of ASICS’s executive team?
    The executive team of ASICS includes leaders such as Norihiko Taniguchi (Chief Executive Officer), Alex Hoeven (Chief Executive Officer, ASICS Runner App, Inc), Alexandre Fiorati (President and Chief Executive Officer (Latin America)) and other senior executives.
    How many executives does ASICS have?
    ASICS has 9 executives leading key business areas.
    What roles are included in ASICS’s leadership team?
    The leadership team of ASICS includes roles such as Chief Executive Officer, Chief Executive Officer, ASICS Runner App, Inc, President and Chief Executive Officer (Latin America), President & Chief Executive Officer (America), Chief Financial Officer.