eToro Executive and Leadership Team

Avi Sela, the Chief Operating Officer at eToro, directs the internal infrastructure required to support a massive global trading platform. Overseeing the efficiency of core business processes, the Chief Operating Officer ensures that technical systems remain robust during periods of high market volatility. Sela manages the cross-functional workflows that connect product development with customer support, maintaining high standards for service delivery across international markets. By optimizing internal resource allocation, the Chief Operating Officer drives the scalability of the platform, allowing the company to handle millions of concurrent users. Avi Sela monitors operational KPIs to identify bottlenecks, implementing solutions that streamline the user experience. Through rigorous oversight of daily business activities, Sela maintains the operational integrity necessary for sustained growth within the competitive brokerage industry, ensuring that the platform remains reliable for investors worldwide.

Alain Tennekoon, the Chief Operating Officer & Head of Operations Service Firm-Designated Registered Securities (US) & Options Principal at eToro, manages the complex regulatory and operational requirements for the North American market. Overseeing the compliance framework for securities and options trading, the Chief Operating Officer & Head of Operations Service Firm-Designated Registered Securities (US) & Options Principal ensures that all activities adhere to strict financial standards. Tennekoon architects the operational workflows that support US-based investors, focusing on the technical execution of trades and the maintenance of registered securities protocols. By coordinating with regulatory bodies, the Chief Operating Officer & Head of Operations Service Firm-Designated Registered Securities (US) & Options Principal mitigates risk while facilitating seamless market access. Alain Tennekoon monitors the performance of US operations to ensure alignment with the company's broader goals of wealth growth. This leadership role involves rigorous oversight of options trading infrastructure, ensuring that the platform provides a secure and efficient environment for all North American clients.

Jonathan Dayan, the Chief Revenue Officer at eToro, architects the commercial strategies that drive financial performance across the global trading ecosystem. Overseeing the expansion of revenue streams, the Chief Revenue Officer aligns sales initiatives with the broader mission of democratizing wealth creation. Dayan manages the monetization of platform services, ensuring that pricing models remain competitive while attracting new users to the social investing community. By analyzing market trends and user behavior, the Chief Revenue Officer identifies opportunities for growth in diverse geographic regions. Jonathan Dayan collaborates with product teams to integrate new financial instruments that increase user engagement and transaction volume. This leadership role involves balancing aggressive growth targets with the long-term sustainability of the brokerage business. Ultimately, Dayan secures the financial health of the organization by executing data-driven strategies that maximize the value provided to the global investor base.

Nir Szmulewicz, the Chief Marketing Officer at eToro, directs the global brand strategy and user acquisition efforts that define the company's market presence. Overseeing the communication of the platform's value proposition, the Chief Marketing Officer ensures that the brand resonates with both novice and experienced investors. Szmulewicz manages large-scale campaigns that highlight the social investing features, driving brand awareness across diverse international markets. By leveraging data analytics, the Chief Marketing Officer optimizes marketing spend to maximize the return on investment for user acquisition. Nir Szmulewicz collaborates with product and sales leaders to ensure that brand messaging aligns with the evolving features of the trading platform. This leadership role involves building trust within the financial community through transparent and educational content. Through strategic positioning, Szmulewicz strengthens the company's reputation as a leader in the fintech space, fostering long-term loyalty among the global user base.