eToro Executive and Leadership Team

June, 2026

Leadership Overview

eToro has 9 executives leading key functions including strategy, marketing, operations, revenue, technology, and people.

Driven by a commitment to financial inclusion, eToro empowers individuals worldwide to participate in the global financial markets, fostering a community of informed investors and traders.

Leadership Roles at eToro

  • Chief Executive Officer - Anna Dimianchok
  • Chief Operating Officer - Avi Sela
  • Head Chief Operating Officer, Operations Service Firm-Designated Registered Securities (US) & Options Principal - Alain Tennekoon
  • Chief Marketing Officer - Nir Szmulewicz
  • Chief Revenue Officer - Jonathan Dayan
  • Chief Information Officer - Ella Vidra
  • Chief Technology Officer - Moti Goldklang
  • Chief Risk Officer & Chief Revenue Officer - Sharon Biran
  • Chief People Officer - Miri Kedem
  • Anna Dimianchok - Chief Executive Officer

    Anna Dimianchok, the Chief Executive Officer at eToro, directs the overarching corporate strategy and vision. Overseeing all major business units, Dimianchok ensures alignment with the company's mission to democratize investing and trading globally. This leadership role involves navigating complex financial markets and driving innovation across the platform's offerings. By fostering a culture of continuous improvement, Anna Dimianchok guides eToro's expansion into new markets and product development. The Chief Executive Officer's focus remains on sustainable growth and enhancing shareholder value through strategic decision-making. This executive ensures the company's operational framework supports its ambitious global reach and commitment to user empowerment.

    Avi Sela - Chief Operating Officer

    Avi Sela, the Chief Operating Officer at eToro, manages the day-to-day operational efficiency and scalability of the platform. Overseeing critical business processes and service delivery, Sela ensures seamless execution of eToro's global strategy. This role involves optimizing workflows and resource allocation to support a rapidly growing user base across various regions. By implementing robust operational frameworks, Avi Sela enhances service quality and maintains high standards of performance. The Chief Operating Officer's focus extends to risk mitigation and ensuring compliance with regulatory requirements in key markets. Sela's leadership drives operational excellence, directly contributing to eToro's ability to deliver a reliable and accessible trading experience.

    Alain Tennekoon - Head Chief Operating Officer, Operations Service Firm-Designated Registered Securities (US) & Options Principal

    Alain Tennekoon, the Head Chief Operating Officer, Operations Service Firm-Designated Registered Securities (US) & Options Principal at eToro, manages critical operational functions within the US market. Overseeing the designated registered securities and options trading desks, Tennekoon ensures compliance and operational integrity for these specific services. This leadership role involves implementing stringent protocols and managing the execution of complex trading strategies. By focusing on operational excellence, Alain Tennekoon supports eToro's growth in the US financial landscape. The Head Chief Operating Officer's responsibilities include maintaining high standards of service and regulatory adherence. Tennekoon's expertise is vital for the secure and efficient operation of specialized trading services.

    Nir Szmulewicz - Chief Marketing Officer

    Nir Szmulewicz, the Chief Marketing Officer at eToro, architects and executes the global marketing strategy. Overseeing brand development and customer acquisition initiatives, Szmulewicz drives eToro's presence across diverse international markets. This leadership position involves leveraging digital channels and community engagement to expand the user base and reinforce brand loyalty. By analyzing market trends and consumer behavior, Nir Szmulewicz ensures marketing campaigns resonate with target audiences and support revenue objectives. The Chief Marketing Officer's efforts focus on communicating the value proposition of eToro's trading and investing platform. Szmulewicz's strategic direction enhances eToro's market position and fosters a vibrant global community of users.
    Nir Szmulewicz

    Jonathan Dayan - Chief Revenue Officer

    Jonathan Dayan, the Chief Revenue Officer at eToro, spearheads revenue generation strategies and drives financial growth across all business segments. Overseeing sales, business development, and partnership initiatives, Dayan focuses on expanding eToro's market share and profitability. This critical role involves identifying new revenue streams and optimizing existing ones to meet ambitious financial targets. By fostering strong relationships with key stakeholders and partners, Jonathan Dayan ensures sustained commercial success. The Chief Revenue Officer's strategic vision directly impacts eToro's ability to invest in platform innovation and user experience. Dayan's leadership is instrumental in securing eToro's position as a leading global trading and investing platform.
    Jonathan Dayan

    Ella Vidra - Chief Information Officer

    Ella Vidra, the Chief Information Officer at eToro, directs the company's information technology strategy and infrastructure. Overseeing all aspects of technology operations, Vidra ensures the security, reliability, and scalability of eToro's digital systems. This leadership position involves managing IT resources, implementing cutting-edge technologies, and safeguarding sensitive user data. By aligning IT initiatives with business objectives, Ella Vidra supports the platform's continuous evolution and global expansion. The Chief Information Officer's focus is on enhancing technological capabilities to provide a superior user experience. Vidra's strategic oversight ensures eToro remains at the forefront of technological innovation in the fintech industry.

    Moti Goldklang - Chief Technology Officer

    Moti Goldklang, the Chief Technology Officer at eToro, leads the development and implementation of the company's technological vision. Overseeing engineering teams and product development, Goldklang drives innovation in trading and investment technologies. This role involves architecting robust and scalable systems that support a global user base and diverse financial instruments. By fostering a culture of technical excellence, Moti Goldklang ensures eToro's platform remains competitive and secure. The Chief Technology Officer's strategic direction is crucial for enhancing platform features and user engagement. Goldklang's expertise is pivotal in maintaining eToro's technological leadership and delivering advanced solutions to its community.

    Sharon Biran - Chief Risk Officer & Chief Revenue Officer

    Sharon Biran, the Chief Risk Officer & Chief Revenue Officer at eToro, balances risk management with revenue generation strategies. Overseeing the identification, assessment, and mitigation of financial and operational risks, Biran ensures the company's stability and compliance across global markets. Simultaneously, Biran drives revenue growth initiatives, focusing on expanding market penetration and optimizing commercial performance. This dual role requires a strategic approach to safeguarding assets while pursuing aggressive growth objectives. By integrating risk considerations into revenue planning, Sharon Biran supports sustainable business expansion. The Chief Risk Officer & Chief Revenue Officer's leadership is essential for navigating complex regulatory environments and maximizing profitability.

    Miri Kedem - Chief People Officer

    Miri Kedem, the Chief People Officer at eToro, leads human resources strategy and talent management initiatives. Overseeing all aspects of employee experience, organizational development, and workforce planning, Kedem cultivates a high-performance culture. This role involves attracting, retaining, and developing top talent to support eToro's global operations and growth objectives. By fostering an inclusive and engaging work environment, Miri Kedem ensures employee satisfaction and productivity. The Chief People Officer's strategic focus is on aligning human capital with the company's mission and values. Kedem's leadership is critical in building a strong, motivated team that drives eToro's success in the competitive fintech landscape.
    Miri Kedem

    Explore Leadership Teams in Finance

    Frequently Asked Questions Regarding eToro Top Executives and Leadership Team

    Who leads eToro?
    eToro is led by Anna Dimianchok (Chief Executive Officer), along with executives such as Avi Sela (Chief Operating Officer) and Alain Tennekoon (Head Chief Operating Officer, Operations Service Firm-Designated Registered Securities (US) & Options Principal).
    Who is part of eToro’s executive team?
    The executive team of eToro includes leaders such as Anna Dimianchok (Chief Executive Officer), Avi Sela (Chief Operating Officer), Alain Tennekoon (Head Chief Operating Officer, Operations Service Firm-Designated Registered Securities (US) & Options Principal) and other senior executives.
    How many executives does eToro have?
    eToro has 9 executives leading key business areas.
    What roles are included in eToro’s leadership team?
    The leadership team of eToro includes roles such as Chief Executive Officer, Chief Operating Officer, Head Chief Operating Officer, Operations Service Firm-Designated Registered Securities (US) & Options Principal, Chief Marketing Officer, Chief Revenue Officer.