Etiqa Executive and Leadership Team

September, 2026

Leadership Overview

Etiqa has 4 executives leading key functions including corporate strategy, takaful operations, and information technology.

Focused on delivering comprehensive insurance solutions, Etiqa prioritizes customer-centric protection across auto, home, and health sectors while maintaining a robust market presence throughout Malaysia.

Leadership Roles at Etiqa

  • Chief Executive Officer - Ashikin Zamri
  • Special Officer To Chief Executive Officer Etiqa General Takaful Berhad - Aminur Raihan
  • Chief Executive Officer, Etiqa Family Takaful Berhad - Zafri Halim
  • Chief Technology Officer, Office, Information Technology - Ainur Maisarah
  • Ashikin Zamri - Chief Executive Officer

    Ashikin Zamri, the Chief Executive Officer at Etiqa, directs the overarching corporate strategy and long-term growth initiatives for the organization. By overseeing the development of auto, home, and health insurance portfolios, the Chief Executive Officer ensures alignment with regional market demands across Malaysia. This leadership role involves constant collaboration with the Board to refine risk management frameworks and enhance operational efficiency. Ashikin Zamri drives the expansion of insurance services, ensuring that the company maintains a competitive edge in the financial sector. Through rigorous oversight of underwriting standards and customer service protocols, the Chief Executive Officer secures sustainable profitability. The strategic vision provided by Zamri fosters innovation in product design, directly impacting the ability of the firm to meet diverse policyholder needs. Ultimately, the Chief Executive Officer maintains the stability and reputation of the brand within the competitive insurance landscape.

    Aminur Raihan - Special Officer To Chief Executive Officer Etiqa General Takaful Berhad

    Aminur Raihan, the Special Officer To Chief Executive Officer Etiqa General Takaful Berhad at Etiqa, manages critical administrative workflows and strategic communications for the general takaful division. By facilitating high-level decision-making processes, the Special Officer To Chief Executive Officer Etiqa General Takaful Berhad ensures that operational objectives remain synchronized with corporate goals. This role involves coordinating cross-departmental projects that support the delivery of general insurance products to a broad Malaysian client base. Aminur Raihan monitors performance metrics to identify opportunities for process optimization and service improvement. Through the synthesis of complex data, the Special Officer To Chief Executive Officer Etiqa General Takaful Berhad provides actionable insights that guide executive leadership in navigating market fluctuations. Raihan maintains essential relationships with internal stakeholders to drive efficiency. By streamlining internal reporting structures, the Special Officer To Chief Executive Officer Etiqa General Takaful Berhad strengthens the overall operational capacity of the general takaful business unit.

    Zafri Halim - Chief Executive Officer, Etiqa Family Takaful Berhad

    Zafri Halim, the Chief Executive Officer, Etiqa Family Takaful Berhad at Etiqa, architects the strategic direction for family takaful products and long-term protection plans. Overseeing the growth of life and health-related insurance offerings, the Chief Executive Officer, Etiqa Family Takaful Berhad ensures that the company addresses the evolving financial security needs of families across Malaysia. This leadership position involves managing actuarial performance and product development cycles to maximize value for policyholders. Zafri Halim drives initiatives that expand market reach while maintaining strict compliance with regulatory standards. By fostering a culture of excellence within the family takaful division, the Chief Executive Officer, Etiqa Family Takaful Berhad optimizes service delivery and claims processing. Halim coordinates with other C-suite leaders to integrate digital solutions into the customer experience. Through consistent focus on financial health and risk mitigation, the Chief Executive Officer, Etiqa Family Takaful Berhad secures the long-term viability of the family takaful portfolio.

    Ainur Maisarah - Chief Technology Officer, Office, Information Technology

    Ainur Maisarah, the Chief Technology Officer, Office, Information Technology at Etiqa, directs the digital transformation and infrastructure strategy for the entire organization. By overseeing the implementation of secure, scalable information technology systems, the Chief Technology Officer, Office, Information Technology ensures that the company supports seamless digital interactions for auto, home, and health insurance clients. This role involves managing cybersecurity protocols and data integrity across all regional operations. Ainur Maisarah drives the adoption of emerging technologies to enhance operational agility and customer engagement platforms. Through the integration of advanced analytics, the Chief Technology Officer, Office, Information Technology provides the technical foundation necessary for data-driven decision-making. Maisarah collaborates with executive leadership to align technology investments with business growth targets. By modernizing legacy systems and optimizing digital workflows, the Chief Technology Officer, Office, Information Technology maintains the technological resilience required to compete effectively in the modern insurance market.

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    Frequently Asked Questions Regarding Etiqa Top Executives and Leadership Team

    Who leads Etiqa?
    Etiqa is led by Ashikin Zamri (Chief Executive Officer), along with executives such as Aminur Raihan (Special Officer To Chief Executive Officer Etiqa General Takaful Berhad) and Zafri Halim (Chief Executive Officer, Etiqa Family Takaful Berhad).
    Who is part of Etiqa’s executive team?
    The executive team of Etiqa includes leaders such as Ashikin Zamri (Chief Executive Officer), Aminur Raihan (Special Officer To Chief Executive Officer Etiqa General Takaful Berhad), Zafri Halim (Chief Executive Officer, Etiqa Family Takaful Berhad) and other senior executives.
    How many executives does Etiqa have?
    Etiqa has 4 executives leading key business areas.
    What roles are included in Etiqa’s leadership team?
    The leadership team of Etiqa includes roles such as Chief Executive Officer, Special Officer To Chief Executive Officer Etiqa General Takaful Berhad, Chief Executive Officer, Etiqa Family Takaful Berhad, Chief Technology Officer, Office, Information Technology.