Edina Realty Executive and Leadership Team

Mark Archuleta, the Chief Financial Officer at Edina Realty, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer manages complex budgetary frameworks to support the diverse portfolio of mortgage, title, and insurance services. This leadership role involves rigorous analysis of market trends to ensure long-term profitability across the North American operations. By optimizing resource distribution, Mark Archuleta directly impacts the operational efficiency of the entire enterprise. Archuleta maintains strict oversight of fiscal compliance and risk management protocols, ensuring the company remains a stable leader in the real estate sector. Through precise financial modeling, the Chief Financial Officer provides the necessary data to guide executive decision-making and sustain growth. Ultimately, Archuleta secures the financial foundation required for the company to deliver high-quality home warranty and relocation solutions to a broad client base.

Babette Bean, the President, Babette Bean Enterprises Inc. at Edina Realty, directs strategic initiatives focused on specialized real estate ventures. Overseeing the operational output of the enterprise, the President, Babette Bean Enterprises Inc. ensures alignment with the core mission of providing comprehensive property solutions. This leadership role involves managing high-level partnerships and identifying new opportunities for service expansion within the real estate sector. By fostering a culture of excellence, Babette Bean drives performance across all managed business units. Bean collaborates with the executive team to integrate specialized services like relocation and home warranty solutions into the broader company ecosystem. Through meticulous oversight of business development, the President, Babette Bean Enterprises Inc. enhances the competitive advantage of the firm. Ultimately, Bean secures sustainable growth by focusing on operational precision and client satisfaction, ensuring the company remains a trusted partner for homeowners navigating complex real estate transactions.

Sharry Schmid, the President, Edina Realty Home Services at Edina Realty, directs the delivery of integrated mortgage, title, and insurance solutions. Overseeing the home services division, the President, Edina Realty Home Services ensures that every client receives seamless support throughout the property transaction process. This leadership role involves managing cross-functional teams to optimize the efficiency of relocation and home warranty services. By streamlining operational workflows, Sharry Schmid directly impacts the quality of the customer experience. Schmid coordinates with the broader executive leadership to ensure that home services remain a core pillar of the company value proposition. Through strategic management of regional operations, the President, Edina Realty Home Services maintains high standards of service excellence. Ultimately, Schmid drives the success of the home services portfolio by focusing on innovation and client-centric solutions, ensuring the company remains the preferred choice for comprehensive real estate support.

Steve Hoem, the President's Circle Realtor at Edina Realty, directs high-volume property transactions and client advisory services. Overseeing the execution of complex real estate deals, the President's Circle Realtor ensures that every client benefits from the full range of mortgage, title, and insurance solutions offered by the firm. This leadership role involves navigating intricate market conditions to secure optimal outcomes for buyers and sellers. By maintaining deep expertise in local market dynamics, Steve Hoem drives significant revenue growth for the company. Hoem collaborates with internal support teams to provide a holistic service experience that extends beyond simple property sales. Through consistent performance and professional integrity, the President's Circle Realtor strengthens the brand presence in the community. Ultimately, Hoem supports the company mission by delivering exceptional results and fostering long-term client relationships, ensuring the firm remains a leader in the competitive real estate industry.

Nick Kozel, the Senior Vice President, Chief Marketing Officer at Edina Realty, architects all brand positioning and digital outreach initiatives. Overseeing the marketing department, the Senior Vice President, Chief Marketing Officer drives customer acquisition strategies across the competitive real estate landscape. This leadership role involves crafting data-driven campaigns that highlight the full suite of mortgage, title, and insurance offerings. By leveraging advanced analytics, Nick Kozel ensures the brand maintains a dominant presence in the regional market. Kozel coordinates with other executive leaders to align promotional efforts with the broader corporate mission of providing seamless home services. Through innovative digital transformation, the Senior Vice President, Chief Marketing Officer expands the reach of the company to new demographics. Ultimately, Kozel strengthens the market reputation of the firm by consistently delivering value-focused messaging that resonates with homeowners and prospective buyers throughout the entire service territory.