Edina Realty Executive and Leadership Team

Mark Archuleta, the Chief Financial Officer at Edina Realty, directs all financial operations and strategic fiscal planning. Archuleta oversees budgeting, financial reporting, and investment strategies, ensuring the company's fiscal health and profitability. This leadership role involves managing capital allocation and optimizing financial performance across all subsidiaries, including mortgage and title services. By implementing robust financial controls, Mark Archuleta drives efficiency and supports sustainable growth. The Chief Financial Officer's responsibilities extend to risk management and ensuring compliance with all financial regulations, safeguarding the company's assets and stakeholder interests. Archuleta's strategic insights guide Edina Realty's expansion initiatives and market positioning.

Babette Bean, the President, Babette Bean Enterprises Inc. at Edina Realty, spearheads strategic growth and operational excellence. Bean directs business development initiatives and fosters key partnerships to expand the company's service portfolio and market reach. This leadership position involves overseeing the integration of new service offerings and ensuring seamless client experiences across all divisions. By championing innovation, Babette Bean drives the adoption of advanced technologies and best practices within the organization. The President's focus is on enhancing operational efficiency and maximizing profitability through strategic oversight. Bean's expertise guides Edina Realty's expansion into new markets and strengthens its position as a comprehensive real estate solutions provider.

Sharry Schmid, the President, Edina Realty Home Services at Edina Realty, leads the strategic direction and operational management of all home service divisions. Schmid oversees the integration and delivery of critical services such as title, insurance, relocation, and home warranty solutions, ensuring a cohesive client journey. This role involves optimizing service delivery processes and enhancing customer satisfaction through seamless coordination. By driving cross-functional collaboration, Sharry Schmid ensures that Edina Realty Home Services provides unparalleled value to clients navigating property transactions. The President's mandate includes expanding service offerings and strengthening partnerships to solidify Edina Realty's comprehensive market presence. Schmid's leadership ensures operational synergy and sustained growth across all home service departments.

Steve Hoem, the President's Circle Realtor at Edina Realty, exemplifies top-tier client service and sales performance. Hoem focuses on cultivating strong client relationships and facilitating complex real estate transactions with exceptional expertise. This role involves providing strategic guidance to buyers and sellers, ensuring optimal outcomes in competitive markets. By leveraging extensive market knowledge, Steve Hoem consistently achieves outstanding results and upholds the company's reputation for excellence. The President's Circle Realtor designation highlights a commitment to exceeding client expectations and driving significant sales volume. Hoem's dedication to client success and deep understanding of the real estate landscape contribute substantially to Edina Realty's market leadership.

Nicholas Kozel, the Senior Vice President, Chief Marketing Officer at Edina Realty, architects and executes comprehensive marketing strategies. Kozel directs brand management, digital marketing initiatives, and lead generation campaigns to enhance market visibility and customer acquisition. This role involves analyzing market trends and consumer behavior to inform strategic planning and campaign development. By overseeing all advertising and promotional activities, Nicholas Kozel ensures consistent brand messaging across diverse service offerings, including real estate, mortgage, and insurance. The Chief Marketing Officer's focus is on driving customer engagement and expanding market share through innovative outreach programs. Kozel's leadership ensures Edina Realty maintains a competitive edge in the dynamic real estate landscape.