Leadership Overview
Ebco has 7 executives leading key functions including strategy, marketing, operations, finance, technology, revenue, and staff management.
Driven by a commitment to quality furniture hardware, Ebco delivers innovative fittings across India while maintaining a vast distribution network that supports thousands of retail partners nationwide.
Driven by a commitment to quality furniture hardware, Ebco delivers innovative fittings across India while maintaining a vast distribution network that supports thousands of retail partners nationwide.
Leadership Roles at Ebco
Salil Sadanandan - Chief Executive Officer
Salil Sadanandan, the Chief Executive Officer at Ebco, directs the overarching strategic vision for the organization. Sadanandan architects long-term growth plans by overseeing the expansion of the product portfolio, which currently includes over 4,500 SKUs. By aligning manufacturing capabilities with market demand, the Chief Executive Officer ensures the brand maintains a competitive edge in the Indian furniture fittings sector. Sadanandan manages high-level relationships with stakeholders and board members to secure sustainable development. Through rigorous oversight of the 5,500 retail touch points, Salil Sadanandan drives the company toward greater market penetration across all 22 states. This leadership role involves constant evaluation of industry trends to refine the core business model. Ultimately, Sadanandan secures the future of the company by fostering a culture of operational excellence and product innovation that defines the market presence of the brand.
Lewis Jeevan - Chief Financial Officer
Lewis Jeevan, the Chief Financial Officer at Ebco, directs the financial strategy and fiscal health of the organization. Jeevan manages capital allocation, budgeting, and financial reporting to support the growth of the 1,000+ product portfolio. By analyzing the profitability of the 5,500 retail touch points, the Chief Financial Officer provides insights that guide strategic investment decisions. Jeevan oversees the financial planning for the expansion of operations across the 22 states. This role involves managing relationships with financial institutions and ensuring compliance with regulatory standards. Lewis Jeevan drives cost-efficiency initiatives that improve the bottom line while maintaining the quality of furniture fittings. Through careful monitoring of cash flow and financial risk, Jeevan secures the long-term stability of the company. The Chief Financial Officer ensures that all business activities remain financially sustainable, directly supporting the overarching mission of the brand through disciplined fiscal management and strategic resource planning.
Rohit Mehta - Chief Operating Officer
Rohit Mehta, the Chief Operating Officer at Ebco, manages the end-to-end manufacturing and supply chain operations. Mehta oversees the production of the extensive product portfolio to ensure consistent quality across all 4,500+ SKUs. By optimizing logistics and inventory management, the Chief Operating Officer ensures that the distribution network effectively reaches 5,500 retail touch points. Mehta directs the daily activities of the manufacturing facilities to maintain high output levels and operational efficiency. This role involves coordinating with procurement teams to secure raw materials and managing the workforce to meet production targets. Rohit Mehta drives improvements in manufacturing processes to reduce waste and increase throughput. Through rigorous oversight of the supply chain, Mehta ensures that the company meets the demands of the Indian furniture market. The Chief Operating Officer maintains the operational backbone of the business, supporting the company mission through reliable and scalable production practices.
Sushil Kalra - Chief Marketing Officer
Sushil Kalra, the Chief Marketing Officer at Ebco, designs and executes comprehensive brand strategies to elevate the company profile. Kalra manages the communication of the 1,000+ product portfolio to diverse consumer segments across the Indian market. By analyzing retail data from 5,500 touch points, the Chief Marketing Officer identifies emerging trends in wardrobe and kitchen furniture fittings. Kalra coordinates with the sales teams to ensure marketing campaigns directly support regional growth objectives. This role involves crafting the narrative for new product launches and maintaining brand consistency across all digital and physical channels. Sushil Kalra drives engagement by highlighting the technical superiority of the furniture hardware. Through strategic positioning, Kalra strengthens the market impact of the brand. The Chief Marketing Officer ensures that every marketing initiative aligns with the broader mission of providing high-quality, accessible furniture solutions to customers throughout the country.
Jiten Narvekar - Chief of Staff
Jiten Narvekar, the Chief of Staff at Ebco, coordinates cross-functional initiatives to streamline internal processes. Narvekar facilitates communication between the executive leadership team and various departments to ensure alignment with corporate goals. By managing complex projects related to the 4,500+ SKUs, the Chief of Staff optimizes resource allocation across the organization. Narvekar supports the implementation of strategic directives that enhance the efficiency of the Mumbai-based headquarters. This role involves monitoring operational performance metrics to identify areas for improvement. Jiten Narvekar drives organizational agility by removing bottlenecks in decision-making processes. Through meticulous planning and execution, Narvekar ensures that the company maintains its high standards of service across the 22 states of operation. The Chief of Staff acts as a central point of contact for critical business functions, ensuring that the entire team remains focused on the core mission of delivering superior furniture fittings.
Pallavi Gururaja - Chief Information Officer
Pallavi Gururaja, the Chief Information Officer at Ebco, architects the digital infrastructure that supports the company operations. Gururaja manages the implementation of enterprise systems to track the 4,500+ SKUs and monitor inventory levels across the distribution network. By integrating data analytics into the business model, the Chief Information Officer enables informed decision-making for the leadership team. Gururaja oversees the cybersecurity and IT support functions to ensure the integrity of company data. This role involves modernizing the digital tools used by the 5,500 retail touch points to improve customer service and order processing. Pallavi Gururaja drives the digital transformation of the brand to enhance operational efficiency. Through the deployment of scalable technology solutions, Gururaja supports the growth of the company in the competitive furniture fittings market. The Chief Information Officer ensures that the technological foundation remains robust, secure, and aligned with the long-term strategic goals of the organization.
Vidhya Vishroliya - Chief Revenue Officer, Sales Excellence Lead (Reporting To The )
Vidhya Vishroliya, the Chief Revenue Officer, Sales Excellence Lead (Reporting To The ) at Ebco, directs the revenue generation strategies across the national market. Vishroliya manages the sales teams to ensure maximum penetration within the 5,500 retail touch points. By implementing sales excellence programs, the Chief Revenue Officer, Sales Excellence Lead (Reporting To The ) optimizes the performance of the sales force in all 22 states. Vishroliya analyzes market data to identify new opportunities for the 1,000+ product portfolio. This role involves setting ambitious revenue targets and providing the necessary training to achieve them. Vidhya Vishroliya drives the expansion of the customer base by fostering strong relationships with retail partners. Through strategic sales planning, Vishroliya ensures that the company meets its financial objectives. The Chief Revenue Officer, Sales Excellence Lead (Reporting To The ) maintains a focus on driving consistent growth and market share, directly contributing to the success of the brand.
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Frequently Asked Questions Regarding Ebco Top Executives and Leadership Team
