Ebco Executive and Leadership Team

Salil Sadanandan, the Chief Executive Officer at Ebco, directs the overarching strategy and operational execution for the company. This leadership role involves guiding Ebco's expansion within the Indian furniture fittings market, ensuring alignment with the company's mission to provide high-quality products. Sadanandan oversees the integration of Ebco's extensive portfolio of over 1,000 products and 4,500 SKUs, spanning wardrobe, kitchen, bed, and office furniture fittings. The Chief Executive Officer drives initiatives to strengthen the deep distribution network, which caters to over 5,500 retail touch points across 22 states pan-India. By focusing on market penetration and customer satisfaction, Salil Sadanandan ensures Ebco maintains its position as a leading brand, fostering innovation and operational excellence throughout the organization.

Lewis Jeevan, the Chief Financial Officer at Ebco, directs all financial planning, management, and reporting activities. This executive oversees the fiscal health of the organization, ensuring robust financial controls and strategic resource allocation to support Ebco's extensive product range and nationwide distribution. Jeevan manages budgeting, forecasting, and investment strategies, crucial for maintaining and expanding the company's presence across 22 states in India. The Chief Financial Officer plays a key part in evaluating financial performance, managing capital, and mitigating financial risks associated with operating a large-scale manufacturing and distribution business. By providing critical financial insights, Lewis Jeevan enables informed decision-making to drive profitability and sustainable growth for Ebco.

Rohit Mehta, the Chief Operating Officer at Ebco, directs the day-to-day operational activities and oversees the efficient functioning of the company's manufacturing and supply chain processes. This leadership position is crucial for managing the production and delivery of Ebco's vast portfolio of 1,000+ furniture fittings products and 4,500+ SKUs. Mehta focuses on optimizing operational workflows, ensuring quality control, and enhancing the efficiency of the pan-India distribution network that serves over 5,500 retail touch points. The Chief Operating Officer drives initiatives to improve productivity, reduce costs, and maintain high standards of service across all operational facets. By ensuring smooth execution of business processes, Rohit Mehta supports Ebco's commitment to delivering reliable and high-quality furniture fittings nationwide.

Vinay Jha, the Chief Revenue Officer at Ebco, spearheads all revenue-generating activities and sales strategies. This executive focuses on maximizing market share and driving top-line growth across Ebco's diverse product lines, including wardrobe, kitchen, and office furniture fittings. Jha directs efforts to optimize the extensive distribution network, ensuring efficient product placement and availability across over 5,500 retail touch points nationwide. The Chief Revenue Officer collaborates closely with marketing and operations to identify new market opportunities and enhance customer acquisition. By analyzing sales performance and market trends, Vinay Jha ensures the company's revenue streams are robust and sustainable, directly contributing to Ebco's expansion and market leadership in India.

Pallavi Gururaja, the Chief Information Officer at Ebco, architects and manages the company's technology infrastructure and digital transformation initiatives. This critical role ensures that Ebco's IT systems effectively support its vast product portfolio of 1,000+ items and 4,500+ SKUs, facilitating seamless operations from manufacturing to distribution. Gururaja oversees the implementation of advanced technological solutions to enhance the efficiency of the pan-India distribution network, which serves over 5,500 retail touch points. The Chief Information Officer drives data security, system integration, and the adoption of digital tools to optimize business processes and support strategic decision-making. By leveraging technology, Pallavi Gururaja strengthens Ebco's operational capabilities and competitive edge in the furniture fittings market.

Sushil Kalra, the Chief Marketing Officer at Ebco, leads the development and execution of comprehensive marketing strategies to enhance brand visibility and market penetration. This role focuses on promoting Ebco's extensive portfolio of 1,000+ furniture fittings products across India, targeting both retail and B2B segments. Kalra oversees brand management, advertising campaigns, and digital marketing initiatives designed to reach the company's vast network of over 5,500 retail touch points. The Chief Marketing Officer drives market research and customer engagement strategies to understand evolving consumer needs and preferences within the furniture fittings sector. By crafting compelling brand narratives, Sushil Kalra strengthens Ebco's market position and drives demand for its diverse product offerings.

Jiten Narvekar, the Chief of Staff at Ebco, provides strategic support and operational coordination across various departments. This executive acts as a key liaison, ensuring seamless communication and alignment between the leadership team and operational units, particularly concerning the company's extensive product catalog and distribution network. Narvekar facilitates the execution of strategic initiatives, monitors project progress, and drives efficiency improvements throughout the organization, impacting areas from product development to retail outreach across 22 states. The Chief of Staff plays a vital role in optimizing workflows and ensuring that Ebco's operational objectives, including serving over 5,500 retail touch points, are met effectively. Jiten Narvekar enhances organizational effectiveness and supports the strategic vision of Ebco.

Vidhya Vishroliya, the Chief Revenue Officer, Sales Excellence Lead (Reporting To The ) at Ebco, drives initiatives focused on enhancing sales performance and optimizing revenue generation strategies. This role concentrates on elevating the effectiveness of the sales force and refining sales processes across Ebco's extensive product range, which includes fittings for wardrobes, kitchens, and offices. Vishroliya leads efforts to improve sales team capabilities and ensure consistent application of best practices throughout the pan-India distribution network, reaching over 5,500 retail touch points. The Chief Revenue Officer, Sales Excellence Lead (Reporting To The ) collaborates with marketing and operations to align sales objectives with broader company goals. By focusing on sales excellence, Vidhya Vishroliya contributes significantly to Ebco's revenue growth and market expansion.

Sameer Sahoo, the Chief Procurement Officer & Chief People Officer at Ebco, manages both the strategic sourcing of materials and the development of human capital. This dual role ensures that Ebco secures high-quality raw materials for its 1,000+ products while fostering a skilled and motivated workforce. Sahoo oversees procurement processes to optimize costs and supply chain reliability, essential for maintaining production of furniture fittings for kitchens, wardrobes, and offices. Simultaneously, the Chief People Officer drives talent acquisition, employee development, and organizational culture initiatives across the company's operations, supporting the extensive distribution network serving over 5,500 retail touch points. By integrating procurement and people strategies, Sameer Sahoo enhances operational efficiency and organizational strength for Ebco.