Ebco Executive and Leadership Team

May, 2026

Leadership Overview

Ebco has 9 executives leading key functions including strategy, finance, information technology, marketing, revenue, operations, procurement, and human resources.

Driven by a commitment to quality and innovation, Ebco is dedicated to enhancing living and working spaces through its extensive range of furniture fittings, solidifying its position as a leader in the Indian market.

Leadership Roles at Ebco

  • Chief Executive Officer - Salil Sadanandan
  • Chief Financial Officer - Lewis Jeevan
  • Chief Operating Officer - Rohit Mehta
  • Chief Information Officer - Pallavi Gururaja
  • Chief Marketing Officer - Sushil Kalra
  • Chief Revenue Officer - Vinay Jha
  • Chief of Staff - Jiten Narvekar
  • Chief Revenue Officer, Sales Excellence Lead (Reporting To The ) - Vidhya Vishroliya
  • Chief Procurement Officer & Chief People Officer - Sameer Sahoo
  • Salil Sadanandan - Chief Executive Officer

    Salil Sadanandan, the Chief Executive Officer at Ebco, directs the company's overall strategic vision and operational execution. Sadanandan guides the organization's expansion within the Indian furniture fittings market, leveraging Ebco's extensive portfolio of over 1,000 products and 4,500 SKUs. This leadership involves optimizing the deep distribution network that reaches over 5,500 retail touch points across 22 states. Sadanandan ensures alignment between product development, market penetration, and financial objectives, driving growth and maintaining Ebco's reputation for quality. The Chief Executive Officer's role is central to fostering innovation and adapting to evolving consumer needs in wardrobe, kitchen, bed, and office furniture fittings. Salil Sadanandan's oversight ensures the company's continued success and market leadership.

    Lewis Jeevan - Chief Financial Officer

    Lewis Jeevan, the Chief Financial Officer at Ebco, manages all financial aspects of the company's operations. Jeevan oversees financial planning, budgeting, and reporting, ensuring fiscal responsibility across Ebco's extensive product lines and distribution channels. This role involves analyzing market trends and financial data to support strategic decision-making for over 1,000 products and 4,500 SKUs. The Chief Financial Officer plays a critical part in managing relationships with financial institutions and stakeholders, securing capital for expansion and operational efficiency. Jeevan's expertise is vital for maintaining the financial health of the organization, particularly as Ebco expands its reach to over 5,500 retail touch points pan-India. Lewis Jeevan's financial acumen underpins the company's sustainable growth and profitability.

    Rohit Mehta - Chief Operating Officer

    Rohit Mehta, the Chief Operating Officer at Ebco, oversees the company's day-to-day operational activities and manufacturing processes. Mehta is responsible for ensuring the efficient production and delivery of Ebco's extensive range of 1,000+ products and 4,500+ SKUs, covering wardrobe, kitchen, bed, and office furniture fittings. This leadership role involves optimizing the supply chain and logistics that support the distribution network reaching over 5,500 retail touch points across 22 states. The Chief Operating Officer drives operational excellence, focusing on quality control, process improvement, and resource management. Mehta's efforts are critical in maintaining high standards of product quality and operational efficiency across all facets of the business. Rohit Mehta's operational expertise ensures Ebco's manufacturing and distribution capabilities meet market demands.

    Pallavi Gururaja - Chief Information Officer

    Pallavi Gururaja, the Chief Information Officer at Ebco, leads the company's technology strategy and digital transformation initiatives. Gururaja is responsible for managing Ebco's IT infrastructure, ensuring the security and efficiency of systems that support over 1,000 products and 4,500 SKUs. This involves implementing innovative solutions to enhance the distribution network, which serves over 5,500 retail touch points across 22 states. The Chief Information Officer drives the integration of technology to optimize operations, improve customer experience, and support data-driven decision-making. Gururaja's focus is on leveraging technology to streamline processes within wardrobe, kitchen, bed, and office furniture fittings manufacturing and distribution. Pallavi Gururaja's leadership ensures Ebco remains technologically advanced and competitive.

    Sushil Kalra - Chief Marketing Officer

    Sushil Kalra, the Chief Marketing Officer at Ebco, directs the brand's marketing strategies and market positioning. Kalra oversees the promotion of Ebco's extensive portfolio of 1,000+ products and 4,500+ SKUs, focusing on enhancing brand visibility across India's furniture fittings sector. This role involves developing campaigns that resonate with consumers and trade partners, supporting the vast distribution network of 5,500+ retail touch points across 22 states. The Chief Marketing Officer is instrumental in driving market share growth and communicating the value proposition of Ebco's offerings in wardrobe, kitchen, bed, and office furniture fittings. Kalra's strategic initiatives aim to strengthen customer loyalty and attract new segments. Sushil Kalra's marketing expertise is key to Ebco's continued market penetration and brand equity.

    Vinay Jha - Chief Revenue Officer

    Vinay Jha, the Chief Revenue Officer at Ebco, spearheads revenue generation and sales strategies across the organization. Jha focuses on maximizing income streams from Ebco's diverse product range, including over 1,000 products and 4,500 SKUs, serving the wardrobe, kitchen, bed, and office furniture fittings markets. This leadership role involves optimizing sales performance within the extensive distribution network, which connects with over 5,500 retail touch points pan-India. The Chief Revenue Officer works to identify new market opportunities and enhance existing revenue channels, ensuring sustained financial growth. Jha's efforts are critical in driving sales targets and expanding Ebco's market footprint across 22 states. Vinay Jha's strategic sales leadership is fundamental to Ebco's commercial success.

    Jiten Narvekar - Chief of Staff

    Jiten Narvekar, the Chief of Staff at Ebco, provides strategic support and operational coordination across executive functions. Narvekar facilitates the execution of key initiatives related to Ebco's 1,000+ products and 4,500+ SKUs, ensuring alignment with the company's mission. This role involves streamlining communication and workflow between departments, supporting the vast distribution network reaching over 5,500 retail touch points across 22 states. The Chief of Staff acts as a key liaison, driving efficiency and ensuring that strategic objectives for wardrobe, kitchen, bed, and office furniture fittings are met. Narvekar's focus is on enhancing organizational effectiveness and supporting the leadership team in achieving ambitious growth targets. Jiten Narvekar's operational oversight is crucial for seamless company-wide execution.

    Vidhya Vishroliya - Chief Revenue Officer, Sales Excellence Lead (Reporting To The )

    Vidhya Vishroliya, the Chief Revenue Officer, Sales Excellence Lead (Reporting To The ) at Ebco, drives initiatives focused on enhancing sales performance and revenue growth. Vishroliya concentrates on optimizing sales processes and strategies for Ebco's comprehensive portfolio of 1,000+ products and 4,500+ SKUs, particularly within the wardrobe, kitchen, bed, and office furniture fittings segments. This role is pivotal in elevating the effectiveness of the sales team operating across the extensive network of 5,500+ retail touch points in 22 states. The Chief Revenue Officer, Sales Excellence Lead (Reporting To The ) champions best practices in sales, ensuring consistent application of strategies that maximize revenue generation and customer satisfaction. Vidhya Vishroliya's dedication to sales excellence directly contributes to Ebco's market expansion and financial objectives.

    Sameer Sahoo - Chief Procurement Officer & Chief People Officer

    Sameer Sahoo, the Chief Procurement Officer & Chief People Officer at Ebco, manages critical functions related to sourcing and human capital. Sahoo oversees the procurement of materials essential for Ebco's 1,000+ products and 4,500+ SKUs, ensuring quality and cost-effectiveness in the supply chain for wardrobe, kitchen, bed, and office furniture fittings. Simultaneously, Sahoo directs human resources strategies, focusing on talent acquisition, development, and retention to support the company's operations and its reach to over 5,500 retail touch points across 22 states. The dual role emphasizes strategic sourcing and building a robust workforce to drive Ebco's growth. Sameer Sahoo's integrated approach ensures operational efficiency and a strong organizational culture.

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    Frequently Asked Questions Regarding Ebco Top Executives and Leadership Team

    Who leads Ebco?
    Ebco is led by Salil Sadanandan (Chief Executive Officer), along with executives such as Lewis Jeevan (Chief Financial Officer) and Rohit Mehta (Chief Operating Officer).
    Who is part of Ebco’s executive team?
    The executive team of Ebco includes leaders such as Salil Sadanandan (Chief Executive Officer), Lewis Jeevan (Chief Financial Officer), Rohit Mehta (Chief Operating Officer) and other senior executives.
    How many executives does Ebco have?
    Ebco has 9 executives leading key business areas.
    What roles are included in Ebco’s leadership team?
    The leadership team of Ebco includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Information Officer, Chief Marketing Officer.