Easy Ice Executive and Leadership Team

Scott Buttz, the Chief Executive Officer at Easy Ice, directs the overarching corporate strategy and long-term vision for the national subscription platform. By prioritizing the transition from traditional ice machine leasing to a comprehensive service model, the Chief Executive Officer ensures that business owners receive reliable, high-performance equipment. Scott Buttz manages high-level relationships with key stakeholders and investors to maintain the company's competitive edge in the commercial refrigeration market. Overseeing the expansion of service networks across the United States, the Chief Executive Officer drives operational excellence and financial growth. This leadership role involves constant evaluation of market trends to refine the subscription value proposition. Through rigorous oversight of organizational goals, the Chief Executive Officer secures the company's position as the premier provider of all-inclusive ice machine solutions, ultimately fostering sustainable growth and operational stability for the entire enterprise.

Rick Sorrells, the Chief Operating Officer at Easy Ice, manages the daily logistics and service delivery operations that underpin the national ice machine subscription model. By overseeing the network of qualified technicians and maintenance teams, the Chief Operating Officer ensures that every client receives consistent, high-quality repair services. Rick Sorrells directs the supply chain and inventory management processes to guarantee that the best commercial ice machines remain available for deployment across the country. This leadership role involves optimizing field operations to reduce downtime and improve the overall efficiency of the subscription service. By establishing rigorous performance standards for maintenance and installation, the Chief Operating Officer maintains the company's reputation for reliability. Through the coordination of regional service teams, the Chief Operating Officer drives operational excellence and supports the company's mission to provide a superior alternative to ice machine ownership. Ultimately, the Chief Operating Officer secures the operational foundation necessary for sustained national growth.

Pedro Contreras, the Chief Information Officer at Easy Ice, architects the digital infrastructure supporting the national ice machine subscription network. By implementing advanced data analytics and robust software systems, the Chief Information Officer optimizes the maintenance scheduling and repair tracking processes that define the company's service model. Pedro Contreras manages the integration of customer-facing platforms with internal logistics databases to ensure seamless operational flow. Overseeing cybersecurity protocols and data integrity, the Chief Information Officer protects sensitive business information across all regional operations. This role involves collaborating with the executive team to leverage technology for improved service delivery and operational efficiency. By modernizing the digital tools used by technicians and support staff, the Chief Information Officer directly enhances the quality of the subscription experience. Ultimately, the Chief Information Officer maintains the technological backbone required to scale the business effectively while supporting the company's commitment to superior equipment reliability.

Amy Poveda, the Chief of Staff at Easy Ice, coordinates cross-departmental initiatives to ensure alignment with the company's core mission of providing all-inclusive ice machine subscriptions. By managing executive communications and streamlining internal workflows, the Chief of Staff facilitates efficient decision-making across the organization. Amy Poveda oversees the execution of strategic projects that support the company's growth in the commercial rental sector. This leadership role involves bridging the gap between operational teams and senior management to maintain focus on service quality and customer satisfaction. By optimizing administrative processes and resource allocation, the Chief of Staff enables the leadership team to concentrate on long-term market expansion. Through the management of high-priority corporate objectives, the Chief of Staff ensures that every department contributes effectively to the overall success of the subscription model. Ultimately, the Chief of Staff maintains organizational cohesion and operational agility within the competitive landscape of commercial refrigeration.

Alana Tompkins, the Chief Marketing Officer at Easy Ice, develops the brand strategy and market positioning for the company's all-inclusive commercial ice machine subscription. By crafting targeted campaigns that highlight the benefits of the subscription model over traditional leasing, the Chief Marketing Officer drives customer acquisition and brand awareness. Alana Tompkins manages the digital presence and lead generation efforts that support the company's expansion into new markets across the United States. This leadership role involves analyzing market data to refine the value proposition and ensure the brand resonates with business owners seeking reliable refrigeration solutions. By collaborating with the sales and operations teams, the Chief Marketing Officer aligns marketing initiatives with the company's capacity to deliver high-quality service. Through the execution of strategic outreach programs, the Chief Marketing Officer strengthens the company's market position. Ultimately, the Chief Marketing Officer builds the brand equity necessary to maintain the company's status as the leader in commercial ice machine subscriptions.