Easy Ice Executive and Leadership Team

Scott Buttz, the Chief Executive Officer at Easy Ice, directs the company's overarching strategy and market positioning. Buttz guides the organization's mission to transform ice machine rental into a superior alternative to ownership through an all-inclusive subscription model. Overseeing the integration of commercial ice machines with comprehensive maintenance and repair services, Scott Buttz ensures business owners receive unparalleled value. This leadership role involves driving growth initiatives and fostering a culture of innovation across all departments. Buttz's strategic vision ensures Easy Ice maintains its leadership in providing the nation's only all-inclusive commercial ice machine subscription, directly impacting customer satisfaction and operational efficiency nationwide.

Johnny Johnson, the Chief Financial Officer at Easy Ice, directs the company's financial planning, analysis, and fiscal management. Johnson oversees all financial operations, ensuring the economic viability and sustainable growth of the all-inclusive commercial ice machine subscription model. This role involves managing budgets, capital allocation, and financial reporting to support strategic decision-making and operational investments. Johnny Johnson plays a key part in structuring the financial aspects of the subscription service, ensuring profitability while delivering exceptional value to customers through superior maintenance and repair. The Chief Financial Officer safeguards the company's financial health, enabling continued expansion and innovation in the ice machine rental market.

Richard Sorrells, the Chief Operating Officer at Easy Ice, manages the company's extensive service network and operational execution. Sorrells oversees the delivery of the all-inclusive commercial ice machine subscription, ensuring the highest standards of maintenance and repair are consistently met across the nation. This critical role involves optimizing logistics, managing field technicians, and streamlining service processes to uphold the company's commitment to superior customer support. Richard Sorrells drives operational efficiency, directly impacting the reliability and quality of the ice machines and associated services provided to business owners. The Chief Operating Officer ensures seamless integration of equipment deployment and ongoing technical support, reinforcing Easy Ice's market leadership.

Pedro Contreras, the Chief Information Officer at Easy Ice, architects the company's technology infrastructure and digital strategy. Contreras oversees the development and implementation of IT systems that support the all-inclusive ice machine subscription service, ensuring seamless operations and data integrity. This role involves managing all aspects of information technology, from cybersecurity to software development, crucial for maintaining the superior maintenance and repair services offered. Pedro Contreras drives technological advancements that enhance efficiency and customer experience, aligning IT capabilities with the business's core mission. The Chief Information Officer ensures that Easy Ice's technological backbone robustly supports its nationwide service delivery and operational excellence.

Alana Tompkins, the Chief Marketing Officer at Easy Ice, spearheads the company's brand strategy and market outreach. Tompkins directs all marketing initiatives designed to communicate the unique value proposition of the all-inclusive commercial ice machine subscription. This involves developing campaigns that highlight the superiority of Easy Ice's offering over traditional leasing and ownership models. Alana Tompkins oversees market research, digital marketing, and public relations to expand the company's reach and customer base nationwide. The Chief Marketing Officer ensures consistent brand messaging that emphasizes the highest quality maintenance and repair services performed by qualified technicians, driving customer acquisition and retention.

Amy Poveda, the Chief of Staff at Easy Ice, facilitates strategic initiatives and operational alignment across executive functions. Poveda supports the Chief Executive Officer in driving key projects and ensuring effective communication and execution of the company's mission to transform ice machine rental. This role involves coordinating cross-departmental efforts, managing special projects, and enhancing organizational efficiency to support the all-inclusive subscription service. Amy Poveda ensures that the highest quality maintenance and repair services are integrated seamlessly with business objectives. The Chief of Staff acts as a critical liaison, fostering collaboration and driving the implementation of strategic priorities that reinforce Easy Ice's commitment to superior customer solutions nationwide.