DuraServ Executive and Leadership Team

David Iliff, the Chief Executive Officer at DuraServ, directs the overarching corporate strategy for the loading dock and door equipment sector. Iliff architects long-term growth initiatives while managing the expansion of the national service partner network across the United States and Canada. By aligning corporate objectives with market demands, the Chief Executive Officer ensures consistent performance across all 17 proprietary locations. David Iliff maintains direct oversight of high-level board relations and capital allocation strategies to sustain competitive advantages. This leadership position requires constant evaluation of industry trends to maintain market dominance. Through rigorous focus on operational excellence, the Chief Executive Officer drives the organization toward achieving ambitious revenue targets. The strategic vision provided by Iliff fosters a culture of reliability and technical precision, cementing the reputation of the company as a premier service provider in the construction equipment landscape.

Terry Sandlin, the Chief Financial Officer at DuraServ, manages the fiscal health and economic planning for the entire organization. Sandlin executes complex financial modeling to support the expansion of the national service partner network and the maintenance of 17 proprietary locations. By overseeing capital budgeting and risk management, the Chief Financial Officer ensures the financial stability required for coast-to-coast operations. Terry Sandlin collaborates with executive leadership to optimize resource allocation, directly impacting the profitability of loading dock and door equipment services. This role involves rigorous analysis of market fluctuations in the United States and Canada to mitigate operational risks. Through precise financial reporting and strategic investment planning, the Chief Financial Officer secures the necessary liquidity for sustained growth. Sandlin maintains strict adherence to fiscal compliance standards, providing the foundation for the long-term success of the company within the competitive construction equipment industry.

John Brooker, the President & Chief Operating Officer at DuraServ, directs the daily operational activities across the entire national service network. Brooker oversees the management of 17 proprietary locations, ensuring that loading dock and door equipment services meet rigorous quality standards. By coordinating logistics and field operations, the President & Chief Operating Officer maintains high performance levels throughout the United States and Canada. John Brooker implements standardized procedures to optimize service delivery and enhance customer satisfaction. This leadership role involves close collaboration with regional managers to drive operational efficiency and safety compliance. Through the execution of strategic operational plans, the President & Chief Operating Officer supports the growth objectives of the company. Brooker monitors key performance indicators to identify areas for improvement, ensuring that the organization remains a leader in the construction equipment industry through consistent, reliable, and professional service execution.

Vince Sullivan, the President at DuraServ, drives the strategic market expansion and business development initiatives for the organization. Sullivan architects partnerships to broaden the reach of loading dock and door equipment services across North America. By focusing on client acquisition and relationship management, the President ensures the company maintains a strong presence in key markets within the United States and Canada. Vince Sullivan collaborates with the executive team to identify new growth opportunities and refine the service portfolio. This leadership role involves analyzing competitive landscapes to position the company as the preferred provider for industrial equipment solutions. Through the development of robust sales strategies, the President supports the overall revenue goals of the firm. Sullivan maintains a focus on long-term value creation, ensuring that the organization continues to scale effectively while upholding the high service standards expected by clients in the construction equipment sector.

Justin Oosthuizen, the Chief Information Officer at DuraServ, architects the digital infrastructure necessary to support a national network of loading dock and door equipment services. Oosthuizen drives the implementation of advanced technology solutions to streamline operations across 17 proprietary locations and various partner sites. By overseeing cybersecurity protocols and data management systems, the Chief Information Officer ensures seamless connectivity for teams operating across the United States and Canada. Justin Oosthuizen integrates modern software platforms to enhance service delivery efficiency and customer response times. This leadership role involves constant innovation to maintain a technological edge in the construction equipment sector. Through the deployment of scalable IT frameworks, the Chief Information Officer supports the strategic goals of the organization. Oosthuizen manages the digital transformation roadmap, ensuring that all technical assets align with the broader mission of providing reliable, high-quality equipment maintenance and installation services.