Leadership Overview
Du has 6 executives leading key functions including strategy, technology, finance, operations, administration, and market expansion.
Driven by a commitment to customer choice, Du actively transforms the UAE's telecommunications landscape, delivering superior quality, innovation, and competitive pricing across mobile, fixed telephony, broadband, and IPTV services.
Driven by a commitment to customer choice, Du actively transforms the UAE's telecommunications landscape, delivering superior quality, innovation, and competitive pricing across mobile, fixed telephony, broadband, and IPTV services.
Leadership Roles at Du
Francisco Duarte - Chief Executive Officer
Francisco Duarte, the Chief Executive Officer at Du, directs the company's overarching strategy and market positioning. Duarte oversees the integration of mobile and fixed telephony, broadband, and IPTV services, ensuring alignment with the goal of transforming the UAE's telecommunications sector. This leadership involves driving innovation in service delivery and maintaining competitive pricing structures. Duarte's focus remains on enhancing customer choice and making a tangible difference in service quality. The Chief Executive Officer's responsibilities extend to fostering strategic partnerships and ensuring the company's long-term growth trajectory within the dynamic telecom market. By championing new technologies and service models, Francisco Duarte solidifies Du's commitment to its customers and the broader economic development of the region.
Goodluck Oladunni - Managing Director & Chief Executive Officer
Goodluck Oladunni, the Managing Director & Chief Executive Officer at Du, spearheads the strategic direction and operational execution of the company's diverse service offerings. Oladunni's mandate includes the seamless delivery of mobile and fixed telephony, high-speed broadband, and advanced IPTV services to a broad customer base spanning individuals, homes, and businesses. The Managing Director & Chief Executive Officer ensures that Du consistently provides customers with superior choice, quality, and innovation, directly contributing to the transformation of the UAE's telecommunications landscape. This role demands a keen focus on market dynamics and competitive pricing strategies. By driving operational efficiencies and fostering a culture of continuous improvement, Goodluck Oladunni reinforces Du's position as a key player in the region's digital infrastructure development.
Michael Olaniran - MD and Chief Executive Officer
Michael Olaniran, the MD and Chief Executive Officer at Du, guides the company's strategic vision and operational framework, focusing on enhancing customer experience and market competitiveness. Olaniran directs the provision of comprehensive telecommunications solutions, including mobile and fixed telephony, broadband, and IPTV services, catering to individuals, households, and enterprises across the UAE. The MD and Chief Executive Officer is pivotal in driving the company's mission to offer unparalleled choice, quality, and innovation, thereby actively participating in the nation's digital transformation. This leadership position involves rigorous oversight of service delivery, pricing strategies, and the adoption of cutting-edge technologies. Through strategic decision-making, Michael Olaniran ensures Du maintains its commitment to making a significant difference in the telecommunications sector.
Randa Khouzam - Chief Executive Officer Office Manager
Randa Khouzam, the Chief Executive Officer Office Manager at Du, provides critical administrative and operational support to the executive leadership team, ensuring the smooth functioning of the CEO's office. Khouzam manages key administrative processes that facilitate the strategic initiatives and daily operations of the company, which offers mobile and fixed telephony, broadband, and IPTV services. This role is essential for maintaining organizational efficiency and supporting the company's mission to transform the UAE's telecommunications sector through choice, quality, innovation, and competitive pricing. The Chief Executive Officer Office Manager coordinates communication and workflow, enabling the executive team to focus on driving business growth and enhancing customer satisfaction. Randa Khouzam's contribution is vital to the effective execution of Du's strategic objectives.
Trew Werdz - Chief Executive Officer & Founder
Trew Werdz, the Chief Executive Officer & Founder at Du, established the company with a vision to revolutionize the UAE's telecommunications market by offering superior choice, quality, innovation, and pricing. Werdz leads the strategic development and execution of mobile and fixed telephony, broadband connectivity, and IPTV services for individuals, homes, and businesses. The Chief Executive Officer & Founder's role involves championing the company's transformative impact on the nation's digital landscape. This leadership encompasses fostering a culture of innovation and ensuring operational excellence across all service domains. Trew Werdz remains dedicated to driving the company's mission forward, making a significant difference in how customers connect and access information, thereby solidifying Du's market leadership and commitment to progress.
Kais Ben Hamida - Chief Financial Officer
Kais Ben Hamida, the Chief Financial Officer at Du, directs the company's financial strategy, ensuring robust fiscal management and driving profitability across all business segments. Ben Hamida oversees budgeting, financial planning, and investment strategies for mobile and fixed telephony, broadband, and IPTV services, aligning financial operations with Du's mission of transformation and competitive pricing. The Chief Financial Officer plays a key role in optimizing resource allocation to support innovation and enhance service quality for individuals, homes, and businesses. This position requires meticulous oversight of financial performance, risk management, and capital allocation to support the company's growth objectives. Kais Ben Hamida's financial acumen is instrumental in maintaining Du's market position and ensuring sustainable economic development.

Bristol Cephas - Chief Operating Officer
Bristol Cephas, the Chief Operating Officer at Du, manages the day-to-day operational execution of the company's telecommunications services, including mobile and fixed telephony, broadband, and IPTV. Cephas ensures the efficient delivery of services to individuals, homes, and businesses, upholding Du's commitment to quality, innovation, and competitive pricing. The Chief Operating Officer oversees the optimization of operational processes to enhance customer satisfaction and support the company's transformative role in the UAE's telecom sector. This leadership involves driving operational efficiencies, managing service delivery networks, and ensuring seamless integration of new technologies. Bristol Cephas's focus on operational excellence is critical for maintaining Du's service standards and market competitiveness.
Zef Nikprela - President
Zef Nikprela, the President at Du, holds a significant leadership position, driving strategic initiatives and contributing to the company's overall market presence and growth. Nikprela's responsibilities encompass fostering key business relationships and ensuring the effective implementation of strategies for mobile and fixed telephony, broadband, and IPTV services. The President plays a crucial role in advancing Du's mission to provide choice, quality, and innovation within the UAE's telecommunications sector. This role involves overseeing major projects and ensuring alignment with the company's vision for transforming the industry through competitive pricing and superior service. Zef Nikprela's leadership is integral to Du's ongoing success and market development.
Mohammad Al Hashmim - Chief Technology Officer
Mohammad Al Hashmim, the Chief Technology Officer at Du, architects and oversees the company's technological infrastructure, driving innovation in mobile and fixed telephony, broadband, and IPTV services. Al Hashmim is responsible for the strategic deployment of advanced technologies that enhance service quality, reliability, and performance, directly supporting Du's mission to transform the UAE's telecommunications sector. The Chief Technology Officer ensures that the company remains at the forefront of technological advancements, offering customers cutting-edge solutions and competitive pricing. This leadership role involves managing the development and integration of new platforms and services, ensuring scalability and security across the network. Mohammad Al Hashmim's expertise is crucial in maintaining Du's commitment to innovation and customer choice.
Sharmila Parihar - Chief Administrative Officer
Sharmila Parihar, the Chief Administrative Officer at Du, oversees the comprehensive administrative functions that support the company's strategic objectives and operational efficiency. Parihar manages key support services, ensuring the smooth execution of business processes related to mobile and fixed telephony, broadband, and IPTV offerings. The Chief Administrative Officer plays a vital role in fostering an environment conducive to innovation and quality service delivery, aligning with Du's mission to transform the UAE's telecommunications landscape. This position involves managing human resources, corporate governance, and essential business operations to support customer needs and maintain competitive standards. Sharmila Parihar's administrative leadership ensures that Du operates effectively and cohesively.
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