Leadership Overview
Du has 10 executives leading key functions including strategy, finance, operations, technology, and administration.
Driven by innovation, Du is dedicated to transforming the UAE's telecommunications landscape by offering superior quality, groundbreaking innovation, and competitive pricing across mobile, fixed telephony, broadband, and IPTV services for individuals, homes, and businesses.
Driven by innovation, Du is dedicated to transforming the UAE's telecommunications landscape by offering superior quality, groundbreaking innovation, and competitive pricing across mobile, fixed telephony, broadband, and IPTV services for individuals, homes, and businesses.
Leadership Roles at Du
Francisco Duarte - Chief Executive Officer
Francisco Duarte, the Chief Executive Officer at Du, directs the company's overarching strategy and market positioning. Duarte's leadership focuses on driving the transformation of the UAE's telecommunications sector, ensuring Du provides customers with enhanced choice and superior value. This involves overseeing the integration of mobile and fixed telephony, broadband, and IPTV services, aligning all business units with the company's mission of innovation and quality. Duarte's strategic vision guides the expansion of services to individuals, homes, and businesses, solidifying Du's commitment to making a tangible difference in the market. The Chief Executive Officer's role is pivotal in maintaining competitive pricing while fostering technological advancements. Francisco Duarte ensures that Du's operations consistently meet the evolving demands of the digital age, driving growth and customer satisfaction across all service offerings.
Michael Olaniran - MD and Chief Executive Officer
Michael Olaniran, the MD and Chief Executive Officer at Du, spearheads the company's strategic direction and operational execution. Olaniran's mandate involves driving the comprehensive transformation of the UAE's telecommunications infrastructure, ensuring Du consistently delivers enhanced choice, quality, innovation, and competitive pricing. This leadership encompasses the strategic oversight of mobile and fixed telephony, broadband connectivity, and IPTV services, catering to individuals, homes, and businesses. The MD and Chief Executive Officer's focus is on optimizing service delivery and expanding market reach. Michael Olaniran ensures that Du remains at the forefront of technological advancements, making a significant difference in the quality and accessibility of telecommunications services. This executive role is critical for maintaining Du's market leadership and fostering sustainable growth.
Goodluck Oladunni - Managing Director & Chief Executive Officer
Goodluck Oladunni, the Managing Director & Chief Executive Officer at Du, orchestrates the company's strategic vision and operational framework. Oladunni's leadership is central to Du's mission of transforming the UAE's telecommunications landscape by providing unparalleled choice, quality, innovation, and competitive pricing. This involves directing the comprehensive suite of services, including mobile and fixed telephony, broadband, and IPTV, to individuals, homes, and businesses. The Managing Director & Chief Executive Officer's responsibilities extend to ensuring seamless integration of these services and driving market differentiation. Goodluck Oladunni's strategic initiatives are designed to make a significant impact on customer experience and market penetration, reinforcing Du's commitment to excellence and technological advancement in the region.
Randa Khouzam - Chief Executive Officer Office Manager
Randa Khouzam, the Chief Executive Officer Office Manager at Du, provides critical administrative and operational support to the executive leadership team. Khouzam manages the day-to-day operations within the CEO's office, ensuring efficient workflow and seamless coordination of executive activities. This role is vital for maintaining the smooth functioning of strategic initiatives and executive communications, directly supporting the company's transformation goals in the UAE. Randa Khouzam facilitates communication channels between the CEO's office and various departments, ensuring alignment with Du's objectives of quality, innovation, and competitive pricing across all services. The Chief Executive Officer Office Manager's contribution is essential for the effective execution of Du's business strategy for individuals, homes, and businesses.
Trew Werdz - Chief Executive Officer & Founder
Trew Werdz, the Chief Executive Officer & Founder at Du, established the company with a vision to revolutionize the UAE's telecommunications sector. Werdz's foundational leadership drives Du's commitment to providing customers with exceptional choice, quality, innovation, and competitive pricing. This involves overseeing the strategic development and delivery of mobile and fixed telephony, broadband connectivity, and IPTV services to individuals, homes, and businesses. The Chief Executive Officer & Founder's role continues to shape Du's culture of innovation and customer-centricity. Trew Werdz ensures that the company's operations remain aligned with its founding principles, making a significant difference in the market and fostering technological progress across the region.
Kais Ben Hamida - Chief Financial Officer
Kais Ben Hamida, the Chief Financial Officer at Du, manages the company's financial strategy and fiscal operations. Ben Hamida oversees all financial planning, budgeting, and reporting, ensuring Du maintains robust financial health while pursuing its growth objectives in the UAE's competitive telecommunications market. This role is critical for supporting investments in innovation, quality enhancements, and competitive pricing across mobile, fixed telephony, broadband, and IPTV services for individuals, homes, and businesses. The Chief Financial Officer's expertise guides strategic financial decisions, optimizing resource allocation and driving profitability. Kais Ben Hamida ensures that Du's financial performance aligns with its mission of transforming the sector and delivering exceptional value to stakeholders and customers alike.

Bristol Cephas - Chief Operating Officer
Bristol Cephas, the Chief Operating Officer at Du, directs the company's day-to-day operational activities and service delivery. Cephas ensures the efficient and effective execution of strategies related to mobile and fixed telephony, broadband connectivity, and IPTV services, catering to individuals, homes, and businesses across the UAE. This leadership focuses on optimizing operational processes to enhance quality, drive innovation, and maintain competitive pricing. The Chief Operating Officer's responsibilities include managing service deployment, network operations, and customer support functions, ensuring seamless integration and high performance. Bristol Cephas plays a vital role in Du's mission to transform the telecommunications landscape by making a tangible difference in service reliability and customer satisfaction.
Yannick Bigot - Chief Operating Officer Du Pay
Yannick Bigot, the Chief Operating Officer Du Pay at Du, leads the operational strategy and execution for Du's payment services division. Bigot focuses on developing and managing secure, efficient, and customer-friendly payment solutions that complement Du's core telecommunications offerings. This role is instrumental in driving innovation within the fintech space, ensuring competitive pricing and seamless integration for users of mobile, broadband, and IPTV services. The Chief Operating Officer Du Pay's responsibilities include overseeing transaction processing, risk management, and customer service for payment-related inquiries, supporting individuals, homes, and businesses. Yannick Bigot's leadership ensures Du Pay contributes significantly to the company's overall mission of transforming the UAE's digital ecosystem.
Mohammad Al Hashmim - Chief Technology Officer
Mohammad Al Hashmim, the Chief Technology Officer at Du, architects the company's technological infrastructure and innovation roadmap. Al Hashmim directs the development and implementation of cutting-edge solutions across mobile, fixed telephony, broadband, and IPTV services, ensuring Du remains at the forefront of technological advancement in the UAE. This leadership is crucial for driving quality improvements, fostering innovation, and maintaining competitive pricing for individuals, homes, and businesses. The Chief Technology Officer's responsibilities include overseeing network evolution, digital transformation initiatives, and the integration of new technologies to enhance customer experience. Mohammad Al Hashmim's strategic guidance ensures Du's technological capabilities consistently support its mission of transforming the telecommunications landscape and making a tangible difference in service delivery.
Sharmila Parihar - Chief Administrative Officer
Sharmila Parihar, the Chief Administrative Officer at Du, oversees the company's administrative functions and corporate services. Parihar ensures that Du's internal operations are streamlined and efficient, supporting the delivery of high-quality telecommunications services to individuals, homes, and businesses across the UAE. This role is critical for managing human resources, legal affairs, and corporate governance, aligning administrative practices with Du's strategic objectives of innovation and competitive pricing. The Chief Administrative Officer's responsibilities include fostering a productive work environment and ensuring compliance with regulatory standards. Sharmila Parihar's contributions are essential for the smooth functioning of Du's operations, enabling the company to effectively transform the telecommunications sector and make a positive difference in the market.
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