Leadership Overview
Driven Brands has 10 executives leading key functions including digital strategy, operations, finance, technology, marketing, and brand leadership.
Dedicated to empowering automotive entrepreneurs, Driven Brands drives innovation and growth across its extensive franchise network, shaping the future of automotive services.
Dedicated to empowering automotive entrepreneurs, Driven Brands drives innovation and growth across its extensive franchise network, shaping the future of automotive services.
Leadership Roles at Driven Brands
Netanya Lewis - A M Digital Founder & Chief Executive Officer I
Netanya Lewis, the A M Digital Founder & Chief Executive Officer I at Driven Brands, architects the digital transformation strategy for the company's diverse automotive service portfolio. Overseeing the development and execution of digital initiatives, Lewis ensures seamless integration of technology across all franchise operations, enhancing customer engagement and operational efficiency. This leadership role involves driving innovation in mobile applications and digital platforms, directly supporting the company's franchise business model and expanding its digital presence across North America, Europe, and the United Kingdom. By focusing on scalable digital solutions, Lewis strengthens the company's market position and its ability to serve both business and consumer segments effectively. The strategic implementation of digital tools under Lewis's direction is critical for maintaining Driven Brands' competitive edge in the automotive aftermarket industry.
Brenda Artis - Executive Vice President & Chief Financial Officer, Scott O
Brenda Artis, the Executive Vice President & Chief Financial Officer, Scott O at Driven Brands, manages the financial strategy and oversight for specific operational segments. Artis directs financial planning, analysis, and reporting, ensuring fiscal discipline and supporting strategic growth initiatives across the company's North American and international operations. This executive position involves close collaboration with other finance leaders to optimize capital allocation and manage financial risks. Brenda Artis's expertise is vital in maintaining the financial health of the franchise network and supporting the company's expansion within the automotive aftermarket industry. The financial guidance provided by Artis is integral to the sustained success and operational integrity of the Driven Brands franchise model.
Christopher Wootton - Deputy Chief Financial Officer
Christopher Wootton, the Deputy Chief Financial Officer at Driven Brands, supports the overall financial operations and strategic planning. Wootton assists in managing the company's financial health, focusing on budgeting, forecasting, and financial analysis to drive informed decision-making across its North American and international markets. This role is crucial in ensuring the financial stability and growth of the automotive franchise holding company. Christopher Wootton's contributions are essential for maintaining robust financial controls and supporting the expansion of Driven Brands' diverse service offerings. By collaborating with the finance team, Wootton reinforces the company's commitment to fiscal responsibility and sustainable growth within the competitive automotive aftermarket sector.
Michael Diamond - Executive VP & Chief Financial Officer
Michael Diamond, the Executive VP & Chief Financial Officer at Driven Brands, directs the comprehensive financial strategy and management for the automotive franchise holding company. Diamond oversees all aspects of financial operations, including capital structure, financial planning, risk management, and investor relations across North America, Europe, and the United Kingdom. This leadership position is pivotal in guiding the company's financial performance and supporting its ambitious growth objectives within the automotive aftermarket industry. Michael Diamond's strategic financial insights are instrumental in optimizing the franchise business model and ensuring sustained profitability. By leading the finance function, Diamond ensures Driven Brands maintains a strong financial foundation for continued expansion and operational excellence.

Jeremy McGowen - Chief Operating Officer
Jeremy McGowen, the Chief Operating Officer at Driven Brands, directs the operational execution across the company's extensive franchise network. McGowen oversees the day-to-day management of service locations, ensuring adherence to operational standards and driving efficiency throughout the North American, European, and United Kingdom markets. This critical role involves optimizing business processes, implementing best practices, and supporting franchise partners in achieving their growth objectives. McGowen's leadership ensures that the company's diverse portfolio of automotive service businesses operates cohesively and effectively, delivering consistent value to customers. By focusing on operational excellence, Jeremy McGowen reinforces Driven Brands' commitment to providing superior automotive aftermarket solutions and maintaining a robust franchise business model.
Damien Reyna - Chief Operating Officer, Collision Group
Damien Reyna, the Chief Operating Officer, Collision Group at Driven Brands, spearheads the operational strategy and execution for the company's collision repair services. Reyna directs the management of collision centers across North America, focusing on enhancing service quality, operational efficiency, and profitability within this key segment. This leadership role involves implementing best practices, driving performance improvements, and ensuring a consistent customer experience across the collision group's franchise locations. Damien Reyna's expertise is crucial for optimizing the operational framework of the collision services division, directly contributing to Driven Brands' overall market leadership in the automotive aftermarket. The strategic oversight by Reyna ensures the continued success and expansion of the collision repair franchise network.
Joy Garcia - President, ATI
Joy Garcia, the President, ATI at Driven Brands, leads the strategic direction and operational management for the Automotive Training Institute (ATI). Garcia oversees the development and delivery of educational programs designed to empower automotive professionals and franchise partners with advanced skills and business acumen. This leadership role is critical for fostering talent development and ensuring the continued success of the ATI division within the broader Driven Brands organization. Joy Garcia's commitment to excellence in training supports the company's mission to provide comprehensive solutions across the automotive aftermarket. By focusing on educational leadership, Garcia enhances the value proposition for both individuals and franchise owners within the Driven Brands ecosystem.

Sabrina Thring - Brand President, Collision Group
Sabrina Thring, the Brand President, Collision Group at Driven Brands, holds executive responsibility for the strategic growth and performance of the collision repair brands. Thring directs brand development, market expansion, and operational excellence initiatives across the collision services portfolio in North America. This position is key to enhancing brand equity and driving franchise partner success within this specialized sector of the automotive aftermarket. Sabrina Thring's leadership ensures that the collision group brands maintain a strong market presence and deliver exceptional service quality. By focusing on brand-specific strategies, Thring contributes significantly to Driven Brands' overall market leadership and its commitment to providing comprehensive automotive solutions.
Christi Rowekamp - Chief Information Officer, Platform Services
Christi Rowekamp, the Chief Information Officer, Platform Services at Driven Brands, leads the technology strategy and implementation for the company's core platforms. Rowekamp oversees the development and management of IT infrastructure, ensuring robust and scalable technology solutions that support the franchise network's operations across North America, Europe, and the United Kingdom. This role is critical for enhancing digital capabilities, data security, and operational efficiency. Christi Rowekamp's focus on platform services ensures that Driven Brands can effectively leverage technology to improve customer experiences and support its franchise partners. The strategic direction provided by Rowekamp is essential for maintaining a competitive edge in the automotive aftermarket industry through advanced technological integration.
Bart LaCount - Chief Marketing Officer & Executive Vice President
Bart LaCount, the Chief Marketing Officer & Executive Vice President at Driven Brands, directs the comprehensive marketing and brand strategy for the automotive franchise holding company. LaCount oversees all marketing initiatives, brand development, and customer acquisition efforts across North America, Europe, and the United Kingdom, driving brand awareness and market penetration. This executive position is vital for shaping the company's market presence and supporting the growth of its diverse franchise portfolio. Bart LaCount's strategic marketing leadership ensures that Driven Brands effectively communicates its value proposition to consumers and franchise partners alike. By focusing on innovative marketing campaigns, LaCount strengthens the company's competitive position within the automotive aftermarket industry.
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