Leadership Overview
Driven Brands has 10 executives leading key functions including digital strategy, operations, finance, information technology, marketing, and brand leadership.
Driven by a commitment to innovation and customer service, Driven Brands operates a diverse portfolio of automotive service businesses, shaping the future of the aftermarket industry through its expansive franchise network and digital integration.
Driven by a commitment to innovation and customer service, Driven Brands operates a diverse portfolio of automotive service businesses, shaping the future of the aftermarket industry through its expansive franchise network and digital integration.
Leadership Roles at Driven Brands
Netanya Lewis - A M Digital Founder & Chief Executive Officer I
Netanya Lewis, the A M Digital Founder & Chief Executive Officer I at Driven Brands, architects the company's digital transformation and mobile application strategy. Overseeing the development and deployment of digital platforms, Lewis ensures seamless integration of technology across the franchise network to enhance customer engagement and operational efficiency. This leadership position involves driving innovation in digital service delivery, aligning technology initiatives with the company's overarching business objectives, and expanding market reach through advanced digital solutions. Lewis's strategic direction supports Driven Brands' mission to provide comprehensive automotive aftermarket services, leveraging digital tools to optimize the customer journey and strengthen the company's competitive advantage in North America, Europe, and the United Kingdom. The focus remains on scalable digital infrastructure that supports a growing franchise base and diverse service offerings.
Michael Diamond - Executive VP & Chief Financial Officer
Michael Diamond, the Executive VP & Chief Financial Officer at Driven Brands, manages the company's financial strategy and fiscal operations. Diamond oversees all aspects of financial planning, accounting, treasury, and investor relations, ensuring robust financial health and sustainable growth across the organization. This critical role involves guiding investment decisions, managing capital allocation, and maintaining compliance with financial regulations throughout North America, Europe, and the United Kingdom. Michael Diamond's expertise is vital in supporting the company's franchise business model, enabling strategic acquisitions and operational expansions. The financial stewardship provided by the Executive VP & Chief Financial Officer underpins Driven Brands' ability to deliver value to its stakeholders and maintain its leading position in the automotive aftermarket industry.

Brenda Artis - Executive Vice President & Chief Financial Officer, Scott O
Brenda Artis, the Executive Vice President & Chief Financial Officer, Scott O at Driven Brands, provides strategic financial leadership and oversight for specific operational segments. Artis collaborates closely with the finance department to ensure accurate financial reporting, budget management, and the implementation of sound fiscal policies across the company's North American, European, and United Kingdom operations. This executive position focuses on driving financial performance within designated business units, supporting strategic initiatives, and ensuring alignment with the overall corporate financial objectives. Brenda Artis's contributions are essential for maintaining financial discipline and supporting the growth of the franchise network, reinforcing Driven Brands' commitment to operational excellence and market leadership in the automotive aftermarket sector.
Christopher Wootton - Deputy Chief Financial Officer
Christopher Wootton, the Deputy Chief Financial Officer at Driven Brands, supports the Chief Financial Officer in managing the company's financial operations and strategic planning. Wootton plays a key role in financial analysis, forecasting, and reporting, contributing to the fiscal health and growth of the organization across its international operations. This position involves assisting in the oversight of treasury functions, capital management, and ensuring compliance with financial regulations throughout North America, Europe, and the United Kingdom. Christopher Wootton's efforts are integral to maintaining financial stability and supporting the strategic expansion of Driven Brands' franchise network, reinforcing the company's commitment to sound financial practices within the automotive aftermarket industry.
Jeremy McGowen - Chief Operating Officer
Jeremy McGowen, the Chief Operating Officer at Driven Brands, directs the operational execution across the company's diverse portfolio of automotive service businesses. McGowen oversees the day-to-day management of franchise operations, ensuring adherence to brand standards and driving efficiency throughout the network. This role involves optimizing service delivery models, managing cross-functional operational teams, and implementing best practices to enhance profitability and customer satisfaction across North America, Europe, and the United Kingdom. McGowen's leadership ensures that the franchise business model operates smoothly, supporting multiple service locations and providing consistent, high-quality automotive aftermarket solutions. The operational strategies implemented by Jeremy McGowen directly contribute to the company's growth and market presence, reinforcing Driven Brands' position as a leader in the industry.
Damien Reyna - Chief Operating Officer, Collision Group
Damien Reyna, the Chief Operating Officer, Collision Group at Driven Brands, leads the operational strategy and execution for the company's collision repair services. Reyna oversees the performance of collision centers across North America, Europe, and the United Kingdom, focusing on enhancing service quality, operational efficiency, and profitability. This role involves implementing standardized processes, managing regional operational teams, and driving growth initiatives within the collision segment of the automotive aftermarket. Damien Reyna's leadership ensures that the Collision Group maintains high standards of customer service and operational excellence, contributing significantly to Driven Brands' overall success and market leadership in specialized automotive repair.
Joy Garcia - President, ATI
Joy Garcia, the President, ATI at Driven Brands, leads the strategic direction and operational management of the Automotive Training Institute (ATI) division. Garcia oversees the development and delivery of educational programs and services designed to support the growth and success of automotive professionals and franchise partners. This leadership role involves ensuring the quality of training, fostering industry partnerships, and driving innovation in automotive education across North America. Joy Garcia's commitment to excellence in training and development is fundamental to empowering the workforce within the automotive aftermarket sector and reinforcing Driven Brands' dedication to continuous improvement and professional development for its franchise network.

Sabrina Thring - Brand President, Collision Group
Sabrina Thring, the Brand President, Collision Group at Driven Brands, spearheads the strategic growth and brand management for the collision repair services division. Thring focuses on enhancing brand value, expanding market share, and ensuring operational excellence across all collision centers in North America, Europe, and the United Kingdom. This executive role involves developing and executing brand-specific strategies, fostering strong relationships with franchise partners, and driving initiatives that elevate customer experience and service delivery. Sabrina Thring's leadership is instrumental in solidifying the Collision Group's position as a leader in the automotive aftermarket, contributing significantly to Driven Brands' overall portfolio strength and market impact.
Christi Rowekamp - Chief Information Officer, Platform Services
Christi Rowekamp, the Chief Information Officer, Platform Services at Driven Brands, directs the company's technology infrastructure and platform development. Rowekamp oversees the strategy and execution of IT operations, ensuring the reliability, scalability, and security of all digital platforms supporting the franchise network. This leadership role involves managing technology investments, driving digital innovation, and ensuring that IT systems effectively support business objectives across North America, Europe, and the United Kingdom. Christi Rowekamp's focus on platform services is crucial for enhancing the company's mobile applications, data management capabilities, and overall digital presence, thereby strengthening Driven Brands' competitive edge in the automotive aftermarket industry and supporting its franchise business model.
Bart LaCount - Chief Marketing Officer & Executive Vice President
Bart LaCount, the Chief Marketing Officer & Executive Vice President at Driven Brands, directs the company's comprehensive marketing strategies and brand development initiatives. LaCount oversees all aspects of marketing, including brand positioning, customer acquisition, and digital marketing campaigns across North America, Europe, and the United Kingdom. This executive position is crucial for driving brand awareness, customer loyalty, and market penetration for the diverse portfolio of automotive service businesses. Bart LaCount's strategic vision ensures that marketing efforts align with business objectives, supporting the growth of the franchise network and enhancing Driven Brands' overall market presence and reputation in the automotive aftermarket industry.
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