Leadership Overview
Driven Brands has 9 executives leading key functions including strategy, operations, collision services, marketing, finance, technology, human resources, and brand management.
Focused on scaling automotive aftermarket solutions across global markets, Driven Brands delivers comprehensive service networks that empower franchise owners and provide essential vehicle maintenance to consumers throughout North America, Europe, and the United Kingdom.
Focused on scaling automotive aftermarket solutions across global markets, Driven Brands delivers comprehensive service networks that empower franchise owners and provide essential vehicle maintenance to consumers throughout North America, Europe, and the United Kingdom.
Leadership Roles at Driven Brands
Danny Rivera - President & Chief Executive Officer
Danny Rivera, the President & Chief Executive Officer at Driven Brands, directs the overarching corporate strategy and long-term vision for the automotive franchise holding company. Overseeing the entire portfolio of automotive service businesses, the President & Chief Executive Officer ensures alignment between franchise network performance and shareholder value. This leadership role involves navigating complex market dynamics across North America, Europe, and the United Kingdom to maintain competitive advantages in the automotive aftermarket industry. By fostering innovation within the franchise model, Danny Rivera drives sustainable growth and operational excellence across all sectors. Rivera maintains constant communication with the Board to refine corporate objectives and expand the company's footprint. Through rigorous oversight of executive performance, the President & Chief Executive Officer secures the stability and future expansion of the organization, ensuring that every service location meets the high standards expected by consumers and business partners alike.

Brenda Artis - Executive Vice President & Chief Financial Officer, Scott O
Brenda Artis, the Executive Vice President & Chief Financial Officer, Scott O at Driven Brands, manages the financial health, capital allocation, and fiscal reporting for the organization. Overseeing the budgeting process and financial planning, the Executive Vice President & Chief Financial Officer, Scott O ensures that resources are deployed effectively to support the company's strategic initiatives. This role involves monitoring revenue streams across the franchise network and providing financial guidance to the executive team. By maintaining rigorous financial controls, Brenda Artis drives long-term profitability and fiscal stability. Artis works closely with the Board to communicate financial performance and manage investor relations. Through the analysis of market trends and economic indicators, the Executive Vice President & Chief Financial Officer, Scott O identifies opportunities for investment and risk mitigation. This leadership role requires a high level of precision and strategic foresight, which the Executive Vice President & Chief Financial Officer, Scott O applies to ensure the company's continued growth and financial resilience in the automotive aftermarket.
Jeremy McGowen - Chief Operating Officer
Jeremy McGowen, the Chief Operating Officer at Driven Brands, manages the day-to-day operational efficiency of the company's diverse automotive service portfolio. Focusing on internal scaling and process optimization, the Chief Operating Officer streamlines workflows across the franchise network to enhance service delivery speed and quality. This role requires constant coordination with regional leaders to ensure that operational standards remain consistent across North American and international markets. By implementing standardized performance metrics, Jeremy McGowen drives productivity improvements that directly impact the bottom line. McGowen monitors supply chain logistics and service center throughput to identify bottlenecks and implement corrective measures. Through the integration of best practices across all business units, the Chief Operating Officer supports the company's mission to provide reliable automotive solutions. This leadership position demands a deep understanding of the automotive aftermarket landscape, allowing the Chief Operating Officer to anticipate market shifts and adjust operational strategies accordingly.
Damien Reyna - Chief Operating Officer, Collision Group
Damien Reyna, the Chief Operating Officer, Collision Group at Driven Brands, oversees the specialized operations and service delivery within the collision repair sector. Focusing on the unique requirements of collision centers, the Chief Operating Officer, Collision Group architects strategies to improve repair cycle times and customer satisfaction scores. This role involves managing relationships with insurance providers and parts suppliers to ensure seamless service execution across the network. By optimizing the collision repair workflow, Damien Reyna drives revenue growth and operational efficiency within this critical business segment. Reyna coordinates with regional managers to implement new repair technologies and training programs that elevate the quality of work performed at each location. Through the strategic management of collision-specific assets, the Chief Operating Officer, Collision Group ensures that the company maintains its market-leading position. This leadership role requires constant vigilance regarding industry regulations and safety standards, which the Chief Operating Officer, Collision Group enforces across all collision service facilities.
Joy Garcia - President, ATI
Joy Garcia, the President, ATI at Driven Brands, directs the operations and strategic growth of the ATI business unit. Overseeing the specialized training and consulting services provided to automotive shop owners, the President, ATI ensures that the business unit delivers high-value solutions that improve shop performance and profitability. This role involves expanding the reach of ATI's educational programs to a broader network of automotive professionals. By leveraging industry expertise, Joy Garcia drives the adoption of best practices among franchise partners and independent shop owners. Garcia collaborates with other leaders to integrate ATI's offerings into the broader company ecosystem. Through the development of curriculum and coaching frameworks, the President, ATI supports the professional development of the automotive aftermarket workforce. This leadership role requires a deep commitment to industry excellence, which the President, ATI applies to elevate the standards of service and business management across the entire automotive sector.

Sabrina Thring - Brand President, Collision Group
Sabrina Thring, the Brand President, Collision Group at Driven Brands, directs the brand strategy and market performance for the collision repair division. Focusing on brand equity and customer loyalty, the Brand President, Collision Group architects initiatives that differentiate the company's collision services in a crowded market. This role involves managing the brand's reputation and ensuring that every location delivers a consistent, high-quality experience. By driving brand awareness and market penetration, Sabrina Thring supports the overall growth of the collision group. Thring coordinates with marketing and operations teams to ensure that brand promises are met through superior service delivery. Through the strategic management of the brand portfolio, the Brand President, Collision Group ensures that the company remains a preferred choice for collision repair. This leadership role requires a keen eye for market trends and consumer preferences, which the Brand President, Collision Group utilizes to maintain the brand's relevance and competitive strength.
Bart LaCount - Chief Marketing Officer & Executive Vice President
Bart LaCount, the Chief Marketing Officer & Executive Vice President at Driven Brands, directs all brand positioning, digital marketing initiatives, and customer acquisition strategies. Overseeing the company's digital presence and mobile application engagement, the Chief Marketing Officer & Executive Vice President ensures that the brand remains top-of-mind for consumers seeking automotive services. This role involves crafting data-driven campaigns that highlight the value proposition of the franchise network across diverse geographic regions. By leveraging consumer insights, Bart LaCount drives brand loyalty and increases market share in the competitive automotive aftermarket. LaCount collaborates with other C-suite leaders to align marketing efforts with overall corporate growth targets. Through the development of comprehensive communication strategies, the Chief Marketing Officer & Executive Vice President strengthens the company's reputation and supports franchise recruitment efforts. This leadership role requires a deep understanding of digital trends and consumer behavior, which the Chief Marketing Officer & Executive Vice President utilizes to maintain a consistent and compelling brand identity.
Christi Rowekamp - Chief Information Officer, Platform Services
Christi Rowekamp, the Chief Information Officer, Platform Services at Driven Brands, directs the technological infrastructure and digital platform development that support the company's service operations. Overseeing the integration of mobile applications and enterprise software, the Chief Information Officer, Platform Services ensures that the franchise network has access to robust, scalable tools for managing customer interactions and service scheduling. This role involves protecting the company's data assets and implementing cybersecurity measures across all digital touchpoints. By modernizing the technology stack, Christi Rowekamp drives operational efficiency and enhances the customer experience. Rowekamp collaborates with other executives to align IT investments with business goals and digital transformation initiatives. Through the strategic deployment of technology, the Chief Information Officer, Platform Services enables the company to maintain a competitive edge in the digital-first automotive market. This leadership role requires constant innovation, which the Chief Information Officer, Platform Services applies to keep the company at the forefront of automotive service technology.
Theresa Baker - Chief People Officer
Theresa Baker, the Chief People Officer at Driven Brands, directs the human resources strategy, talent acquisition, and organizational development initiatives. Overseeing the company's culture and employee engagement programs, the Chief People Officer ensures that the workforce remains aligned with the company's mission and values. This role involves developing training programs that empower franchise employees and corporate staff to deliver exceptional service. By fostering a high-performance culture, Theresa Baker drives retention and attracts top talent to the organization. Baker works with leadership to implement diversity, equity, and inclusion initiatives that strengthen the company's workforce. Through the management of compensation and benefits structures, the Chief People Officer supports the well-being and professional growth of all employees. This leadership role requires a deep understanding of organizational behavior, which the Chief People Officer utilizes to build a resilient and motivated team capable of supporting the company's ambitious growth objectives across its global operations.
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