Leadership Overview
Driven Brands has 8 executives leading key functions including strategy, operations, financial management, marketing, technology, collision services, and business coaching.
Focused on scaling automotive aftermarket solutions, Driven Brands maintains a commitment to operational excellence and franchise growth across North America, Europe, and the United Kingdom.
Focused on scaling automotive aftermarket solutions, Driven Brands maintains a commitment to operational excellence and franchise growth across North America, Europe, and the United Kingdom.
Leadership Roles at Driven Brands
Danny Rivera - President & Chief Executive Officer
Danny Rivera, the President & Chief Executive Officer at Driven Brands, directs the overarching corporate strategy and long-term vision for the automotive franchise portfolio. Rivera oversees the expansion of service networks across North America and international markets, ensuring alignment between franchise performance and shareholder value. By managing the executive leadership team, the President & Chief Executive Officer drives operational efficiency across all automotive aftermarket sectors. This role involves constant engagement with the Board to refine business models and capitalize on emerging market trends. Danny Rivera maintains a focus on sustainable growth through the optimization of digital platforms and service delivery systems. Through rigorous oversight of the entire organization, the President & Chief Executive Officer secures the competitive position of the company within the global automotive landscape, fostering a culture of innovation and high-performance standards that define the current trajectory of the enterprise.

Brenda Artis - Executive Vice President & Chief Financial Officer, Scott O
Brenda Artis, the Executive Vice President & Chief Financial Officer, Scott O at Driven Brands, directs the financial planning, capital allocation, and fiscal reporting processes for the organization. Artis oversees the management of corporate assets and ensures the financial health of the franchise holding company. By analyzing market data and revenue streams, the Executive Vice President & Chief Financial Officer, Scott O provides the strategic insights necessary for informed investment decisions and long-term growth. This role involves maintaining rigorous compliance standards and optimizing the balance sheet to support ongoing expansion across North America and international territories. Brenda Artis collaborates with other C-suite leaders to align financial resources with operational priorities, ensuring that capital is deployed effectively to maximize returns. Through disciplined fiscal management, the Executive Vice President & Chief Financial Officer, Scott O secures the financial stability required to sustain the company's position as a leader in the automotive aftermarket industry.
Jeremy McGowen - Chief Operating Officer
Jeremy McGowen, the Chief Operating Officer at Driven Brands, manages the daily execution of service operations and franchise support systems. McGowen optimizes the internal processes that enable the automotive aftermarket portfolio to function at scale across diverse geographic regions. By coordinating with regional leadership, the Chief Operating Officer ensures that service quality remains consistent throughout the entire franchise network. This role involves the implementation of standardized operational protocols that enhance productivity and reduce overhead costs for individual business units. Jeremy McGowen monitors key performance indicators to identify areas for improvement, driving continuous refinement of the service delivery model. Through the integration of advanced management tools, the Chief Operating Officer supports the broader mission of the company by maintaining high operational standards. McGowen facilitates seamless communication between corporate headquarters and field operations, ensuring that strategic initiatives translate into tangible results for the entire automotive service ecosystem.
Damien Reyna - Chief Operating Officer, Collision Group
Damien Reyna, the Chief Operating Officer, Collision Group at Driven Brands, manages the specialized operational workflows and service standards within the collision repair division. Reyna oversees the performance of collision centers, ensuring that repair quality and cycle times meet the rigorous demands of the automotive aftermarket. By optimizing supply chain logistics and technician training programs, the Chief Operating Officer, Collision Group drives efficiency and profitability across the collision network. This role involves coordinating with insurance partners and fleet clients to maintain high service levels and operational consistency. Damien Reyna monitors regional performance metrics to identify opportunities for process improvement and capacity expansion. Through the strategic management of collision-specific resources, the Chief Operating Officer, Collision Group ensures that this critical business segment contributes significantly to the overall success of the company, maintaining a focus on safety, precision, and customer satisfaction in every repair.
Joy Garcia - President, ATI
Joy Garcia, the President, ATI at Driven Brands, directs the business coaching and training initiatives that empower franchise owners to achieve operational excellence. Garcia oversees the development of educational programs and performance management tools designed to improve the profitability of automotive service businesses. By providing strategic guidance and industry insights, the President, ATI ensures that franchisees possess the skills necessary to navigate the complexities of the automotive aftermarket. This role involves fostering a culture of continuous improvement and professional development across the entire network. Joy Garcia collaborates with other leadership teams to align training content with the broader corporate strategy, ensuring that all franchisees are equipped to meet evolving market demands. Through the delivery of high-impact coaching services, the President, ATI drives the success of individual business owners, which in turn strengthens the overall performance and market position of the company.

Sabrina Thring - Brand President, Collision Group
Sabrina Thring, the Brand President, Collision Group at Driven Brands, leads the strategic positioning and market growth of the collision repair brands within the portfolio. Thring oversees the brand-specific initiatives that differentiate these services in a competitive automotive landscape. By managing the relationship between the corporate office and individual collision franchises, the Brand President, Collision Group ensures that brand standards are upheld while fostering local market engagement. This role involves identifying expansion opportunities and implementing growth strategies that increase the footprint of the collision division. Sabrina Thring collaborates with marketing and operations teams to ensure that the brand promise is consistently delivered to customers across all service locations. Through the effective management of brand equity and strategic partnerships, the Brand President, Collision Group drives the long-term success of the collision segment, ensuring that these businesses remain leaders in the automotive repair industry.
Bart LaCount - Chief Marketing Officer & Executive Vice President
Bart LaCount, the Chief Marketing Officer & Executive Vice President at Driven Brands, architects the brand identity and customer acquisition strategies across the entire automotive service portfolio. LaCount oversees the development of digital marketing campaigns and mobile application engagement to drive traffic to franchise locations. By analyzing consumer behavior and market trends, the Chief Marketing Officer & Executive Vice President ensures that the company remains top-of-mind for both business and consumer markets. This role involves coordinating with regional teams to tailor promotional efforts to specific geographic needs, thereby maximizing brand visibility. Bart LaCount manages the creative and analytical teams responsible for maintaining a consistent brand voice across all service sectors. Through the implementation of data-driven marketing initiatives, the Chief Marketing Officer & Executive Vice President supports the growth of the franchise network, ensuring that the company effectively communicates its value proposition to a diverse and expanding customer base.
Christi Rowekamp - Chief Information Officer, Platform Services
Christi Rowekamp, the Chief Information Officer, Platform Services at Driven Brands, directs the technological infrastructure and digital platform development that support the company's automotive service operations. Rowekamp oversees the integration of software solutions and mobile applications that enhance the customer experience and streamline franchise management. By architecting scalable cloud systems, the Chief Information Officer, Platform Services ensures that data flows efficiently across the entire organization, enabling real-time decision-making. This role involves managing cybersecurity protocols and digital transformation initiatives that keep the company at the forefront of the automotive aftermarket industry. Christi Rowekamp collaborates with other executive leaders to align technology investments with business objectives, ensuring that digital tools provide a competitive advantage. Through the continuous improvement of platform services, the Chief Information Officer, Platform Services drives operational agility and supports the company's mission to provide seamless, technology-enabled automotive solutions to a global market.
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